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VISI N VISUAL DESIGN - ART - CULTURE
Destroy to create 1
Steve Harrington 2
TEAM
Sandra Amiranasjvili
Madelijne Daub, Chef LINDAnieuws Tim van Erp, Senior Redacteur Nienke Faber, Data & Development Manager Kelly van Hal, Product Manager Eline van der Haar, Content & Conversie Coรถrdinator Gaby Boterkooper, Social Redacteur Merel Boudrie, Social Redacteur Suzette Hermsen, Coรถrdinator Reispijler
Jessica Walsh ARTIST TALK
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what about typography?
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Aisha Mohamed
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FINAL
Sandra Amiranasjvili
Belinda Janssen Boris Lemereis Inge Dal Kim Veldema Lisa Koetsenruijter Suzette Hermsen Vera Jansen, Chef Eindredactie EDIT Ashley Doogan Belinda Janssen Boris Lemereis Elisa Heisen Erik van Dam Jet Canneman Jorieke van Noorloos Justine Wouterson Kirsten Zijderveld Lisa Koetsenruijter Maaike van de Graaf Marloes van Wijnen Martine Schut Merel Boudrie Michel Pierre Laffitte (mode) Raounak Khaddari Stijn de Vries Tim van Rodijnen Yara Mureau
How to design 101
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Indesign assignment
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Inji seo
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content
2MEBD2 2018
Diederik Broekhuizen Lianne Sanders Maike Jeuken Suzette Hermsen
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ARTIST TALK
Jessica Walsh Words: Zoe Whitfield Photography: Nathaneal Turner
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Jessica Walsh
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“Do the work that feeds your soul, not your ego”
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Any tips on maximizing productivity? Stop procrastinating and just make shit. Seriously, sometimes I see designers on blogs and Facebook for hours and it’s no wonder they have to work weekends and pull all-nighters. If you get to work and focus intensely for 10 hours straight, you can get so much done. So, we offered the Twitterverse a chance to ask you a question. Our winner @geografa asks: “Of the work you’re most proud of, was there a specific motivation you remember? Dream, person, idea?” I’m most proud of 40 Days of Dating. The motivation for doing the project started with questioning if we could improve ourselves as humans, and if we could incorporate more personal stories into creative work. Speaking of dreams, how much sleep does a successful designer like yourself actually get? I never pull all-nighters, I don’t find that productive, I like to wake up early and get shit done. Right now we’re a bit understaffed, so I am forced to work long hours. For example, I am up writing emails as well as this interview at 5:30am on a Sunday morning… Hoping to finish all my work by noon so I can spend some downtime with my husband today, though. You’re so prolific with your work. Do you ever get into a design funk? How do you keep yourself inspired? Stefan and I are constantly taking on new clients, designing for new mediums, and I am constantly traveling and meeting awesome people. All this keeps me on my toes and keeps me inspired. The only time I get into a “funk” or “creative block” is when work is too stressful and begins to feel like work because I am not happy personally. [You] need to allow yourself time and space to play and experiment in order to keep inspired and making interesting work. What other kinds of stuff are you into these days? Well, work takes up most of my time, honestly. I do love running. I also love trying new restaurants with my husband and drinking fancy cocktails. I also enjoy long plane rides with no wifi and my sharpie marker so I have free space to think and write. Also, I recently got addicted to Snapchat. Here’s another one from the internets – kinda related. @MsAllyAllen asks: “As a young professional with a lot of passion for strategy, design and communications, how do I go about finding my “specialty”? ou don’t necessarily need a specialty, though you did just name a few possibilities…. there are people who specialize in design strategy for example.
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What about typography?
Anh sang soo
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Why typography? Turns out that while the importance of typography is often overlooked, it plays a critical role in strengthening your brand, creating interest in your product, and highlighting your central message. Knowing that, I decided to sign up for a typography course at the Massachusetts College of Art and Design. Couldn’t hurt to learn how to identify a good font from a bad one, right? I learned a lot more than that. I realized that paying attention to even the littlest details of type can make all the difference in the world when you’re laying out an email, ebook, or image for social media. This is why I wanted to write this post: to share the most important learnings and resources with my fellow marketers. So, what do you say? Are you ready to take your DIY design skills to the next level? Let’s get started. Click on a section header below to jump to that section: Before taking this course, typography -- to me, at least -- was more the art of scrolling through a dropdown menu until I found a font that looked like it could work. But it turns out there’s a lot more to it than that. Notice that it’s about more than just the design of letters and characters; the arrangement of those letters and characters is just as big a part of it all. That refers to the selection of point size, line length, and spacing, both on a single line and throughout an entire page or piece of work. To understand where the importance of arrangement comes in, I like to think back to Johannes Gutenberg’s printing press. At one point in time, people practiced typography using printed materials -- meaning they were literally taking letters and characters and arranging them in physical space. Today, thanks to computers, open source fonts, and scalable computer typography, it’s a lot easier to arrange letters and characters. But that physical piece remains important, even in the digital sphere. Typography is absolutely everywhere. Just look at your phone, a billboard, your coffee cup, or even the different styles used in this blog post. Every font, letter, and character arrangement plays a part in determining how a message is conveyed.
Chris Labrooy
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“I’m very conscious about the lack of Black British history taught in schools” “I’m very conscious about the lack of Black British history taught in schools, and I’m also tired of hearing about these amazing Black Brits when they’re no longer with us. I’m just trying to give people their flowers while they can still smell them.” South London based British Somali artist Aisha Mohamed is discussing the glaring absence of women that looked like her appearing in the curriculum. You can almost hear the sigh, see her eye roll, as she reflects on women artists who were celebrated as part of her art classes in school: “I definitely didn’t see black women in the paintings we did study” she says. It’s not a lone experience. In fact, it’s one that many people from communities of colour notice keenly – that there is a distinct commonality that ties the Van Goghs, Cezanne’s, Picasso’s and Hirst’s together. For some, the way to try and cut through the lack of visibility is to become an activist – and artists across the board are decolonising spaces, curriculums and art institutions in their own way. For others, like Aisha, she uses her own work to respond to the message of invisibility that her curriculum gave her. What do artists do when they don’t feel seen? Sometimes, they draw themselves. Well, not quite herself. Mohamed, as part of her personal project created in reverence of Black History Month, looked outwards and asked her Twitter followers who they would like to see depicted through her work. The result was Lady Phyll, the co-founder of UK’s Black Pride, Serena Williams, and the Lupita N’yongo along with the fellow ‘women of Wakanda’, among others. Her work sees photographic images of women superimposed over classic
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roarious laughter, in regal sitting positions gazing out. The flowers she’s giving us to smell, reference the past and present as we see her reinterpreting Van Gogh’s floral paintings in one set. “The flowers used in the first part is from a still-life Dutch artist from the 16/17th-century artist Ambrosius Bosschaert,” she says, describing a selection of the images. Despite her extensive research, she’s self-deprecating about what her practice really entails: “I just sit there on Photoshop and throw things together until it looks decent!” Decent is definitely underselling the beautiful, joyful pictures, laid with muted colour palettes in burnt oranges and autumnal reds, moving through inky blues, delicate pale pinks, and fluoro green, depending on the set. It’s no surprise that Aisha cites her influences as Kehinde Wiley and afrofuturist Margot Manzeljudign by the dense but delicate work that thinks about aesthetic composition as well as the opportunity to celebrate the contributions of black women in the public space. The images are poetic representations of beauty and powerful declarations of existence in a world that often dismisses the existence of black women. Speaking about her next projects, the world is Aisha’s oyster but she has one clear goal for next year: “I would love to work on an album cover in 2019…so I’m speaking that into existence” she says. In the present, Mohamed draws on the excellence of another hero to sum up her desires: “Nina Simone actually said something that resonated with me heavily ‘It is an artist’s duty to reflect the times’…I feel like it’s my duty to make sure black women and our many contributions and experiences don’t go unnoticed”. dismisses the existence of black women. Speaking about her next projects, the world is Aisha’s oyster but she has one clear goal for next year: “I would love to work on an album cover in 2019…so I’m speaking that into existence” she says. In the present, Mohamed draws on the excellence of another hero to sum up her desires: “Nina Simone actually said something that resonated with me heavily ‘It is an artist’s duty to reflect the times’…I feel like it’s my duty to make sure black women and our many contributions and experiences don’t go unnoticed” dismisses the existence of black women. Speaking about her next projects, the world is Aisha’s oyster but she has one clear goal for next year. I love to.
Aisha Mohamed
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how to design
101
1. It’s all in the look
You have a great message. It’s unique, it’s smart, and many people can benefit from what you have to offer. But how do you translate that to a brief and all-encompassing flyer at a quick glance? Create a focal point. What’s the first thing that you want people to know? A great design will come from engaging a reader or user with that first focus. To develop a unique focal point, consider the following: Choice of image should represent your level of professionalism. The quality of your image is the most important piece. If the picture is dull and unclear, then your message will be translated as dull and unclear to the reader. If it is too silly or irrelevant for your brand, this will affect the reader’s
2. Less is more
Highlight your main content.You’ve got beautiful graphics all put together: the image, the color and the lettering. But what do those things say, really? You only have a couple of seconds to capture the eye of your potential customer. The first second is about capturing the reader’s attention with the imagery.You have one more second to hook them in with your product. Short, succinct, to-the-point content about what your product is, how it is beneficial, and why it’s everything your potential customer needs has to be achieved in just a couple of words. Are you a dog walker that can calm the most hyper of dogs? Sell it! Are you a musician that can teach the most person.
3. Create an enticing offer
If a customer decides to buy from you, give them a unique offering. Here are few ways to give back to the potential customer: Give a discount. People love discounts. It’s a simple way to close the deal, and people feel as though they are being gifted. Invite the reader for a “test drive.” Make your product attainable and relatable. A free consultation is a great encourager, and it automatically builds a relationship. Give a referral bonus. As a segue from a discount, allow the customer to interact with your brand. Brand interaction and engagement is a direct line to creating a personal connection, and personal connection creates the pathway to a sale. Remember, it’s all in the details. No matter what your message is, pay attention to the little pieces to make your piece not just pop, but explode. Create a flyer that you not only feel good about, but makes others feel good too!
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talk of the
TOWN
DE BAROMETER
HOT NOT OR
Sharing is caring
Bling voor Gevorderden
Groot nadeel aan het najaar: wind, storm, regen en statisch haar. Het voordeel dat álles goedmaakt: de feestdagen staan voor de deur. En aangezien Dhr. A. Heijn de pepernoten al weken in het schap heeft liggen, mogen wij nu heus alvast nadenken over de feestgarderobe. Eerste stop: de nieuwe Flash collectie van Essentiel Antwerp. Reden: feestoutfits shoppen onder het genot van drankjes en dj-deunen, plus goodies tot besluit. Leggen we even uit: de nieuwe collectie van Essentiel Antwerp is nu verkrijgbaar in de winkels. Maar vanaf 27 oktober verklaart Essentiel Antwerp het feestseizoen officieel voor geopend, vanaf dan hangt haar partycollectie genaamd The Flash in de rekken. Reden voor een klein doch gezellig consu-
Kinderen in Texas en droeg een Zara-jas met de zeer ongepaste tekst ‘I really don’t care, do u?’. Oftewel:
Maar! Afgelopen vrijdag deed Melania alsnog een boekje open over het voorval. En gaf ze toe, aan ABC News, dat ze wel dégelijk iets duidelijk wilde maken met de jas. ‘It’s obvious I didn’t wear the jacket for the children. I wore the jacket to go on the plane and off the plane. And it was for the people and for the left-wing media who are criticizing me.’ Aldus de FLOTUS. Ze vervolgt: ‘I would prefer that they focus on
Stan Schoonbaert heeft heel wat jaren productie-ervaring op de teller. Zo werkte hij onder meer bij Oilily en Dries Van Noten. Hij wil nu vooral zijn kennis delen met de nieuwe generatie. Focus op kwaliteit. Er zijn genoeg Zara’s en Primarks, daar kun je nooit tegenop. Hop niet van de een naar de ander voor een paar centen, maar bouw een duurzame relatie met je producent op. Leer het vak kennen dichtbij huis, bij voorkeur bij iemand die ook diensten in het buitenland kan aanbieden.
Sophie Pay werkt al enkele jaren bij Flanders DC specifiek voor de mode. Zij adviseert mode ondernemers over sales, interna-
HOT Haar expertise haalt ze uit haar werkervaring als sales verantwoordelijke bij A.F. Vandevorst en Flamant.quae laborer ferenNOT Je collectie zelf gaan verkopen heeft veel voordelen. Je legt je product beter uit dan eender wie en je krijgt rechtstreekse feedback op je product. Je staat
HOT Spreek de betalingsvoorwaarden en leveringstermijn af alvorens NOT Dit is bepalend voor de samenwerking en wordt te vaak over het
Hét meisje
Voor wie een geheugensteuntje nodig heeft: Melania bezocht in juni een opvangcentrum voor migrantenkinderen in Texas en droeg een Zara-jas met de zeer ongepaste tekst ‘I really don’t care, do u?’. Oftewel: terwijl ze zich bezig zou moeten houden met kinderen en ouders die trauma’s opliepen door het
ACHTER DE SCHERMEN
Natan
Leer het vak kennen dichtbij huis, bij voorkeur bij iemand die ook diensten in het buitenland kan aanbieden. Zorg voor een stevige financiële achtergrond, niemand werkt alleen voor een paar
HOT Duidelijke afspraken hierover kunnen grote problemen ver-
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NOT B2B-netwerken is en blijft minstens even belangrijk als social u
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Illustrator Inji Seo in producing personal In the latest issue of Elephant, Kellenberger-White commissioned Inji to draw specific objects like koi fish and cookware, also art directed by Kellenberger-White. Inji explains how “it was surprising to find new inspiration from these objects”; her drawing style fits the project remarkably well, layering subtle, textured backgrounds against eclectic arrays of gleaming objects. “My usual work is from my personal taste and depicts the things I love”, says Inji. “So it’s easy to reflect my aesthetic in this work. But I also need to put my care into commercial works so that it matches my style while fulfilling the client’s request too.” As a result.
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together) and arranging them on a single page.” Her work sees Buddhas wearing heart-shaped earrings, or tulips and long boots, united through a cohesive illustration. Inji explains, “in the real world, maybe they would be ridiculous. But it feels best to put my own twist and intention on the objects to make them fit together. It’s also one of the ways I create my own unique world as well.” Another aesthetic trait that the illustrator is known for involves “putting random colours in unexpected places.” The illustrator breaks canonised rules of colour, unusually contrasting highly saturated colours side-by-side like bright reds and blues. Inji continues, “I enjoy breaking those rules and experimenting with unexpected combinations.” With a growing professional practice, Inji persists to “approach commercial work as if it were my own personal work”.
discusses the differences and commercial work to “approach commercial work as if it were my own personal work”. Looking for the standout part of a project that she finds subjectively exciting, she then executes these in her personal style. She is also gradually expanding her practice to include animation and interactive illustrations as well, completing two animated music videos this year that bring out the confident attitudes of Inji’s signature characters. Seoul-based illustrator and animator Inji Seo draws the kind of characters we’d love to be friends with — if they didn’t live in mystical realms high up in the skies. Look past fetish-friendly oversized pouts and bodies which burst out of bikinis, and you’ll find a no-nonsense, bad ass attitude. “My round and chubby characters were born from my animation Melting in You, my graduation film,” Inji explains. “I wanted to express the softness and comfort of love in.
With colour as one of Inji’s defining tools along with rounded shapes, the illustrator’s scenes featuring her crew of girls chilling, surfing, and eating. “I like to capture special or funny scenes from my daily life,” she says. “Sometimes it’s weird and funny, but I like the way they are. Small things are lovely, like, my boyfriend is always standing by my right side, because I’m an left hander and he’s a right hander. And the ugliest ice-cream at McDonald’s, a doll’s well-braided hair, people in the subway, the worn red nails of a guitarist girl…” As for tools, Inji’s work are created via digital painting. “I mainly use Adobe”.
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2018
Sandra Amiranasjvili
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