SM Creative - Digital Solutions
Website PROPOSAL Project Proposal Submitted by: Sandra Manuel Proposal Submitted to: Nuno Picarra February 2018
SM Creative Dublin Road. Galway, Ireland (+353) 892526656 info@smcreative.com
Proposal prepared by SM Creative - Digital Solutions for Nuno Picarra
Submitted on 07/02/2018 by Sandra Manuel Email: info@smcreative.com Offer is Valid until: 07/04/201818
Dear Nuno Picarra,
Thank you for your interest in working with SM Creative - Digital Solutions. Our team has reviewed your business requirements and has prepared the following detailed proposal. Given our experience and specific expertise in design, usability, programming, SEO, and marketing, we are confident that we can work with you to achieve your aims and goals. Please let me know if you have any questions. We look forward to working with you!
Sandra Manuel
Art Director
SM CREATIVE - DIGITAL SOLUTIONS 2018
TABLE OF CONTENT
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Overview About us Why us Key area expertise Our Service SM CREATIVE - DIGITAL SOLUTIONS 2018
Our Clients
SEO Marketing and Promotions Our Team Case Study Portfolio Solutions,Scope of work and deliverables Terms & Conditions Team work Client Responsibilities Timeline Hours included in your solution Hosting & maintenance Our fees Our offer Acceptance of quote Agree and sign
SM CREATIVE - DIGITAL SOLUTIONS 2018
OVERVIEW The purpose of the project is to execute a complete design & development of a professional website for Nuno Picarra’s business. The cutting edge website will feature all the elements, functions and specifications as mentioned in the attached document “sushialentejano-websitespecifications.pdf”
General Despite the evident complexity and depth of the website, the user experience must remain particularly smooth and simple. The design must be high-end, pleasant and clean, creating an atmosphere of confidence and professionalism. The major web technologies used on the website will be Adobe Photoshop, Adobe Illustrator, PHP, JavaQuery, HTML5, CSS3 and Dreamweaver. The main goal of this proposal is to determinate an accurate time and budget estimate, as well as determine the main technological route, web technologies, phases of work and other important details to best achieve Nuno Picarra’s business and creative goals. At first deposit of 50% of the total fees according will be required upon signature of a contract of service between SM Creative - Digital Solutions and Nuno Picarra. The remaining balance will be paid in phases throughout the development of the project.
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Please view the attached proposed project specifications (“sishialentejanowebsite-specifications.pdf”) for the first launch of sushialentejano.pt, which includes all the specifications you sent us, with the modifications and changes we discussed over the phone.
SM CREATIVE - DIGITAL SOLUTIONS 2018
ABOUT US ABOUT US “Imagination is the beginning of creation.”
SM Creative - Digital Solutions is Ireland based, graphic design, digital consulting firm, engaged in online business strategy consulting, creative design, website and applications development and internet marketing agency.
George B. Shaw We provide on-target visual communication solutions for any firms, from big corporations, small business to non-profits organizations. We were known for our creative and out of the box approach to suited client’s need.
CREATE WORK INSPIRE
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SM CREATIVE - DIGITAL SOLUTIONS 2018
WHY US? We think our experience, vision and personal interests lens themselves to accomplishing your creative business goals. Since 2016, SM Creative Solutions have been the source for some of the most outstanding creative publications available today on the World Wide Web. We build solutions that lead their industry and remain at the top for long time.
Cutting edge Technology and open source Technology
We focus on the general graphic and design projects including logo design, brand identity, creative illustration, print solutions, high quality banners, web design and web development.
KEY OF SUCCESS
We have developed numerous, large scale websites - we do the best in the industry and our work speak for itself. Our unique approach, philosophy and ethic of work have proven their efficiency throughout hundreds of projects, resulting in tremendous, long lasting success.
OUR MISSION Our mission is delivering creative solution through visual communication.
SM CREATIVE - DIGITAL SOLUTIONS 2018
We do the best websites and web design out there, and our fees are very reasonable We have been leading the web development industry with innovative concepts, cutting edge design, and state of the art web technologies. We specialize in creating advanced web combining robust functionality with object oriented programming practice. Our software engineers use cutting edge technology to create optimized internet based interfaces that are accessible, interactive, functional, and interoperable. The result is a fast and efficient, userfriendly website. We provide worldstandard web development services covering a vast technical area based around web technologies and trends.
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KEY AREA EXPERTISE _____
All of our work is 100% creative. We are fully available during regular office hours Via email, by phone and in person You can meet us anytime
SM CREATIVE Digital Solutions
We are waiting for you
GRAPHIC DESIGN
PRINT SOLUTIONS
We are a team of talented individual designers who are passionate about graphic design.
We have the best print solutions to your business (business cards, letterheads, compliment slips, logos, posters, booklets and flyers, cd covers and book covers).
WEB DESIGN We have fabulous ideas and web solutions for your social media, personal images, banners logos, videos and slides.
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DEVELOPMENT Responsive website, Design and development Content Management system
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OUR SERVICE We are proud to say that we have grown a great team of dedicated staff members
BRAND IDENTITY Your business Your image
GRAPHIC DESIGN Creative and original printing solutions
LOGO DESIGN Creative design
WEB DESIGN Marketing
PRINT SOLUTIONS High quality prints layouts
WEB DEVELOPMENT Advance Programing Solutions
POSTERS & BANNERS All formats Text and images
SM CREATIVE - DIGITAL SOLUTIONS 2018
FLYERS & BOOKLETS All you can imagine We can do it
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OUR CLIENTS _____ T
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SM CREATIVE - DIGITAL SOLUTIONS 2018
SEO Marketing and Promotions
BENEFITS
Internet Marketing Engine is our frameworks to deliver integrate internet marketing strategy. We combine all of our resources, knowledge and experience to help your brand and business achieving marketing goals.
1. Generate more visitors to your website 2. Generate more leads. 3. Closing the customers. 4. Delight customers to promote your brand or products. 5. Educate leads and customers. 6. More engagement with leads, customers and promoters.
SM CREATIVE - DIGITAL SOLUTIONS 2018
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OUR TEAM
CREATE WORK INSPIRE We have a clear understanding of web site development requirements and we have the knowledge skills and experience to successfully complete the web site project
SANDRA MANUEL Creative Art Director
Well known for her strategic imagination in aligning business goals with creative strategy and expression, has successfully led brand design and marketing engagements for a variety of clients. Her experience across a variety of industries, including technology, business, retail, consumer products and professional services.
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Committed to elegant solutions and powerfully simple communications, her areas of expertise are sustainable design solutions. Logo design and integrated brand identity systems, brand design and strategy, print design, web design, digital media strategy, site architecture and site marketing SM CREATIVE - DIGITAL SOLUTIONS 2018
JONATHAN SMITH
PATRICIA DOYLE
Web Designer & Developer
Graphic | Web Designer
After several positions in marketing and Jonathan is a highly regarded designer whose business management, Patricia found that process driven approach to developing rich web design was the niche for her. With customer experiences helps our clients get into years of experience working with both market faster and more effectively. For 15 years, corporate level and local business clients, he has applied his training in the areas of Patricia is now an enthusiastic, creative and corporate identity, branding, and design for such SM CREATIVE - DIGITAL SOLUTIONS 2018 passionate designer. notable clients in a variety of verticals. Jonathan is committed to simplicity and passionate about crafting clear, engaging, effective communications. His dedication to design excellence, reducing complex, meaningful ideas to their visual essence is accompanied by expert knowledge of colour theory and the simplicity of Artisan graphic design and typography influences
SM CREATIVE - DIGITAL SOLUTIONS 2018
Philosophy: The internet has brought a huge amount of potential for companies of all sizes. However, there are also a lot of companies just trying to push packages. You need a professional who will provide what you need, but will also make sure that you don't spend needlessly on things that you don't need.
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CASE STUDY
RESPONSIVE WEBSITE Paris Van, Java responsive Website Design
COMPANY: Paris Van Paris Van
DESCRIPTION Paris Van carried out in four stages: 1. Discuss with management to determinate the needs and goals. 2. Planning the design. Create a wireframe layout and element-element interfaces. 3. Testing 4. SEO optimization
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Paris Van created with the goal to facilitate the visitors to know the existing tenants and promotion events. The main features are a tenant category, maps and subscribers.
SM CREATIVE - DIGITAL SOLUTIONS 2018
BRAND IDENTITY Branding for event plan Will of Fortune
COMPANY: GCC Acting, Film and Music Department of Galway Community College
DESCRIPTION Visual Identity Logo design creation Poster Design Web content for social media (Facebook, Twitter, Instagram) Web design for wordpress
SM CREATIVE - DIGITAL SOLUTIONS 2018
We created a brand identity that embodies the very essence of the play. Taking inspiration from the cast and their stories
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PORTFOLIO
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CORPORATE BROCHURE 2016
SM CREATIVE - DIGITAL SOLUTIONS 2018
Our services include graphic design, brand Identity, logo design, print solutions, web design, social media content and advance web development.
SM CREATIVE - DIGITAL SOLUTIONS 2018
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SOLUTIONS, SCOPE OF WORK AND DELIVERABLES ____________________ The primary purpose of this project is to create a website using the latest technologies and trends designed to portray Nuno Picarra aims and objectives. The process includes building a visual representation and integration with the technologies. For this project, Nuno Picarra’s work process will be a six-step methodology for delivering the web solution. The six step process includes the following deliverables for the development of a high end, and cutting edge web application featuring all the specifications we discussed
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PRELIMINARY RESEARCH AND DISCOVERY PHASE _____________________
STRATEGIC PLANNING _________________________
a. Gathering all the final specifications of the project b. In-depth research of the field, market pool, and target population c. Establishing the strategy to best accomplish Nuno Picarra goals within budget and timeframe d. Fine tuning the technological route for the design and development of the website e. Determining the full and final in-depth scope of the project
a. Conception of the main goals of the website and of the users’ pathways, including what we call “the preferred customer pathways” b. Conception of the website’s flow c. Preparation of detailed charts and wireframes showing the different areas of the website, their features, the technologies that will be implemented, etc… d. Optimization of the navigation according to the
- Strategic Planning & Project Management ……………………….……….….... 8hrs
- Strategic Planning & Project Management ……………………………………… 4hrs
- Web Consulting ……………..……
- Web Consulting ………………..… 1hrs
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2hrs
SM CREATIVE - DIGITAL SOLUTIONS 2018
03 WEB DESIGN | GRAPHIC DESIGN WORK ___________________________
a. Conception and creation of the graphic theme of the website and of the web application, including colour scheme, atmosphere, general look and feel, etc… b. Actual design of the websit and of the web application baed on the layout structures c. Concept and creation of all the graphic elements of the website - Graphic design …………. 8hrs
05 QUALITY ASSURANCE AND LAUNCH ___________________________
a. Extensive testing to ensure the applications is 100% bug free and is fully compatible b. Fine tuning the final details of the application design and features c. Configuration and setup of the server that will host the website d. Migration of the website to live server and launch
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Strategic Planning & Project Management 1hs Graphic Design …………………… 5hrs Front En Programming …………... 10hrs Back End Programming …………. 10hrs
04 FRONT END PROGRAMMING BACK END PROGRAMMING
____________________________ a. Top quality hand coding (HTML5 | CSS3 | PHP | JavaQuery) of all webpages b. Advanced programming and integration of latest front-end web technologies for enchanted user experience and usability - Front End Programming …… 10hrs - Advanced Programming …… 10hrs
06 SEO | PROMOTIONS | STATISTICS | REPORTING ___________________________
a. Extensive on page SEO techniques throughout the website. b. Extensive off page SEO techniques to promote the site and ensure that it appears in the top results for a variety of relevant keywords. c. Promotion of the website throughout the appropriate niches online: Creation of a buzz on the net about the site Generation of quality traffic to the site, setup and integration of an extensive solution to fully track the traffic on the site and generate detailed reports and statistics - Search Engine Optimization and Web Promotions …………………………… 4hrs - Advanced Programming …….…..… 8hrs
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TERMS & CONDITIONS The web development project (sushialentejano.pt) will be completed in the following way
SIGNING
TEAM IDEAS
PLACE
The Provider will assign a web project and serve as single point of for communication
The provider project team will also consist of additional web developers and other support staff members who will contribute as project requirements dictate
Project work will generally take place at the Provider facilities, however the provider project manager will coordinate regular on-site visits on Clients premises
ON GOING
BEST PRACTICE
DOC AND PLANNING
The Project Manager will organize regular meetings, evaluations observations, reviews and other project purposes as needed
All project will be in accordance with accept best practice for web development
Key requirements for the web development project will be established and documented in Planning stage and will be added as an Addendum to the. statement of Work
CONDITIONS This proposal only covers web site development. The Provider will be happy to provide an on-going maintenance and support proposal
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SM CREATIVE - DIGITAL SOLUTIONS 2018
TEAM WORK There are usually 3 experts working on projects of this scope, covering the project’s management, the graphic design phase, development phase, etc. But really the entire team is dedicated to the success of your project and we regularly have brainstorming sessions and staff meetings where everybody here at SM Creative - Digital Solutions participates. The team who prepared this proposal has been actively thinking about the solution since we received your quote request, and will be the core leadership team on the project. SM Creative Digital Solutions is prepared to allocate a core team immediately after executing an agreement with you. The ideal team structure accounts not only for SM Creative - Digital Solutions team, but also for the Nuno Picarra’s team. We will provide one main point of contract through which all feedback and communication will flow to minimize confusion throughout the project.
NUNO PICARRA RESPONSIBILITIES ________ For the solution we have prepared for your project we have assumed that: - Nuno Picarra will provide one main point of contact through which all feedback and communication will flow. - The Nuno Picarra team will be responsive and cooperative throughout the project. - Nuno Picarra will provide the company’s branding material, including the logo (digital source files).
Through the above 6 steps process we will deliver all the services designed to exceed Nuno Picarra expectations and needs. Once a client of SM Creations - Digital Solutions, you will regularly communicate with your project manager, and be constantly involved with the work as well as updated on the team’s progress. Each step of the process is supported by the appropriate documentation and will go through its own QA process. The Nuno Picarra team will fully approve each phase
SM CREATIVE - DIGITAL SOLUTIONS 2018
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TIMELINE FRONT END DEVELOPMENT
PRELIMINARY RESEARCH Strategic Planning & Project Manager Web Consulting Discovery Phase
HTML, CSS JAVAQUERY DREAMWEAVER
WEB DESIGN GRAPHIC DESIGN Strategic Planning. Proj Management Web Consulting
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Photos edition Banner Colours Multimedia elements
SM CREATIVE - DIGITAL SOLUTIONS 2018
Back End Programming PHP MySQL API
SEO Search Engine Optimization Web Promotions
Testing Testing all platforms and performance
We estimate that the project can be completed within 2 weeks. If you are working with tight deadline, we can discuss arrangements to complete the project sooner
SM CREATIVE - DIGITAL SOLUTIONS 2018
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HOURS INCLUDED IN YOUR SOLUTION
Service type
Included / hrs
Preliminary Research Strategic Planning & Project Management Graphic Design | Web Design | Multimedia Elements Front End Development Back End Programming(PHP, MYSQL, API, XML): Testing SEO
10 5 8 20 20 5 12
TOTAL
80
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SM CREATIVE - DIGITAL SOLUTIONS 2018
HOSTING & MAINTENANCE HOSTING You may decide to host your website with us or with the hosting company of your choice, given that your hosting plan supports the appropriate PHP | MySQL | apache | lamp technologies. If you decide to host your website with a 3rd party, we will provide Nuno Picarra with guidance and recommendations. Standard hosting fees vary from a few euros per month to many thousands of euros per month, depending on the hosting company, the details of your hosting plan, and mainly on the site’s required bandwidth usage. For the initial launch of the site, you should consider a basic hosting plan at ₏15/mth. If you decide to host your website with us, we partner with the best data centres in the country and offer advanced hosting solutions that work within your budget parameters
SM CREATIVE - DIGITAL SOLUTIONS 2018
MAINTENANCE Based on the details of the system specifications, we recommend a maintenance plan based on a monthly retainer that will include all necessary maintenance/update needs of the website. We can scope out the maintenance budget upon completion of the project or prior to getting started with the development.
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OUR FEES Our rates are extremely reasonable and we work with a very precise reporting system. Throughout the project, you will have full control in regards to how much you want to hold back or push the creativity, functionality, technology, etc… Below is the list of our special fees for Nuno Picarra project:
SERVICES
PRICE (€)
Graphic Design
500
Front End Programming HTML5, CSS3, JavaQuery, Dreamweaver
500
SEO on page + off page, web promotions & Marketing
100
Back End Programming (PHP, MYSQL, API)
250
Multimedia elements
150
Web Consulting
200
Menu (Booklet)
500
TOTAL
2.200
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SM CREATIVE - DIGITAL SOLUTIONS 2018
OUR OFFER
BASIC
PREMIUM
ADVANCE
GRAPHIC DESIGN
WEB DESIGN & MULTIMEDIA ELEMENTS
WEB DEVELOPMENT
Design for print Photo edition Design Creation Info graphics
Social media content Video Edition Web Marketing
Front End Programming Back End Programming SEO optimization
500 €
800 €
1.000 €
TURNAROUND TIME We estimate that the project can be completed within 2 weeks. If you are working with a tight deadline, we can discuss arrangements to complete the project sooner
TOTAL COST OF YOUR SOLUTION: The estimate total comes to 2.200 €
cost of your solution
PAYMENT PLAN: A first deposit of 1.100 € will be required upon signature of a contract of service between SM Creative - Digital Solutions and Nuno Picarra. The remaining balance will be paid in phases throughout the development of the project. CORPORATE BROCHURE 2016 SM CREATIVE - DIGITAL SOLUTIONS 2018
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fact that a reader will be distracted by the readable content of a page when looking at its
ACCEPTANCE OF QUOTE
CONTACT DETAILS
PAYMENT INFORMATION
SANDRA MANUEL SM Creative - Digital Solutions Dublin Road, Co. Galway (+353) 892526656 info@smcreative.com www.smcreative.com
Name Bank Name Account No. BIC
SM Creative - Digital Solutions Bank of Ireland EI80 12563587098 IEWGGT Tick if you need invoice
Proposal date: 07.FEB.2018
WEBSITE Sushi Alentejano Graphic Design, Multimedia Elements, Advance web Development, Marketing and SEO Optimization Host and domain
2.200 €
Total (Vat 5% included)
2.380 €
180 €
AGREEMENTS This contract and the Appendices attached thereto constitute the sole agreement between SM Creative - Digital Solutions and Nuno Picarra, regarding this project. It becomes effective only when signed by both parties. It is the spirit of this agreement that this will be a mutually beneficial arrangement for Nuno Picarra and SM Creative Digital Solutions. Both parties warrant that they have read and understand the terms set forth in this agreement. This agreement shall be governed and construed in accordance with laws of the Republic of Ireland.
__________________________ ____________________ Print Name Date
___________________ Signature
AGREE AND SIGN
CONTACT DETAILS
DATE
SANDRA MANUEL SM Creative - Digital Solutions Dublin Road, Co. Galway (+353) 892526656 info@smcreative.com www.smcreative.com
Issued: 07.FEB.2018
By signing below, I, Nuno Picarra agree to the above pricing and deliverable schedule.
Receiver
Nuno Picarra ____________________________________
Date: ____________________
Provider Sandra Manuel SM Creative - Digital Solutions ____________________________________
Date: _____________________
THANK YOU ________ We think our experience, vision, and personal interests lend themselves to accomplish your creative and business goals
If you have any questions, please feel free to call me anytime at +353 89 2526656, or visit our website at www.smcreative.com