HERITAGE THE GUESS STORY Nearly 30 years ago the Marciano brothers were new to these shores. GUESS began as a family business and their American dream was coming to life. Today, remaining true to its heritage, GUESS continues to be guided by two of the Marciano brothers.
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marciano’s redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn.
MAURICE MARCIANO
Bloomingdale’s was the first department store to welcome the Brand by ordering two dozen pairs pf jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.
PAUL MARCIANO
GUESS became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with it’s iconic and timeless advertising campaigns and turned unknown faces into famous models. Today GUESS is a global lifestyle Brand with a full range of apparel and accessories in over 80 countries.
Mission Statement At GUESS, we are committed to being a worldwide leader in the fashion industry. We will deliver products and services of uncompromising quality and integrity consistent with our brand and our image. We are committed to listening and responding to the needs of our customers, associates and business partners and honor their individual value.
We continue to give back to the community, support humanity and protect the environment as part of our responsibility. We remain committed to an entrepreneurial spirit that fuels the growth of our Company and achieves increased shareholder value.
vISion Statement Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life. All of us are expected to protect and enhance the assets and reputation of GUESS. Ethical conduct has and continues to be the foundation of the Company. Honesty and integrity are cornerstones of ethical behavior - and trustworthiness and dependability are essential to lasting relationships. In our rapidly evolving business, each of us is challenged by a complex environment that often requires fast responses under pressure.
It is inspired by the high energy and style of the people working at GUESS,
The people who will maintain the company at the forefront of innovation, setting trends, and wrapping the world in his unique style.
PROTECTING WORKERS We share a connection with the people around the world who farmed the cotton, worked in the mills and cut and sewed our garments with skill and dedication. GUESS is committed to ensuring that the workers in our supply chain are treated with dignity, paid fairly and provided with safe and healthy workplaces.
Industry Collaboration
In 2015, Guess?, Inc. joined the Sustainable Apparel Coalition to leverage industry collaboration in support of sustainable production. The SAC is a trade organization working to reduce the environmental and social impacts of apparel and footwear products around the world.
Social Compliance Program
We are committed to sourcing GUESS apparel in a responsible manner, respecting the countries in which we conduct business, our business partners and the workers who produce our clothing. Although local laws and customs vary in different regions of the world, we believe that issues of business ethics, human rights, health, safety and environmental stewardship transcend geographical boundaries. As a condition of doing business, GUESS requires that suppliers comply with all laws applicable to the country in which the merchandise is manufactured, including but not limited to laws against child or forced labor and unsafe working conditions.
To further ensure the protection of workers, GUESS has adopted and issued a clear statement of standards in a detailed Supplier Code of Conduct and Global Sourcing Vendor Manual. The GUESS Supplier Code of Conduct is the foundation of our Social Compliance Program, which involves supplier factory approval, monitoring, remediation and continuous improvement.
CARING FOR CUSTOMERS AND COMMUNITIES As part of the global fashion community, we want to connect with our customers about responsible fashion, raise awareness of issues and join together to promote social change.
GUESS Scholars
The GUESS Foundation also supports the GUESS Scholars Program in partnership with the Fashion Institute of Design & Merchandising (FIDM). Every year, the program grants two outstanding FIDM students a scholarship covering full tuition for the academic year. “I believe there is nothing more valuable than a fresh and creative mind flourishing in education… the GUESS Scholars Program is just another way we can stand behind and support the next generation of fashion.” – Paul Marciano, President of the GUESS Foundation
Good360
Choosing from their network of over 40,000 organizations, Good360 facilitates partnership and product donations between local stores and community-based nonprofits.