the brand guidelines
the mission statement It is our mission to make our community feel at home. We value relationships, transparency, respect, acceptance, and creativity.
the logo
The amazon sync logo consists of the same two colours, the white logo must only be used on the pale turquoise background.
Never distort the logo or change the colours.
typography Helvetica Rounded - abcde Helvetica Rounded Black - abcde Helvetica Neue LT Srd Medium - abcde Helvetica 35 Thin - abcde
colour palette
branded items
iconography
the iconography is coloured on white background and white on the Sync blue.
photography
Do not unnaturally edit or change the photography. The brand logo should always be present on the photography, unless used on the website or app.
tone-of-voice
Always speak to the customer in a friendly respectful manner. Sync has a zero tolerance towards racism, sexism, homophobia and any other forms of discrimination. We are accepting and believe in transparency.
Feel free to use emojis when interactive with the customer.
Write your name at the end of a message to add personality – customers don’t like to feel as if they are speaking to a faceless person.
EXAMPLE: Happy to help!
John
campaign slogans
get
ed
making the relationship with rent better
sync.co.uk