brand guide 2020
visual references
logo
primary logo The Groove Booths is a modern, trendy, and groovy photobooth experience. This logo option appeals to the free-spirited due to its fun and stylish letterforms which combine simple, yet abstract shapes to make a “wild�, yet charming look.
logo
alternate logos There are 3 alternate one-color logos that ensure versatility. These logos can be used in the event of having to be more print-effective, or to be used on different applications. This is to guarantee that the brand logo will be recognizable at all times.
the groove booths
typography
american lemon sans American Lemon Sans is an all uppercase typeface that is to be used only for headers, or in bold social media graphics. This typeface should not be used for instances where the font will be too small to read, such as body copy.
0123456789 ABCDEFGHIJKLMN oPQRSTUVWXYZ ~`!@#$%^&*() -_=+[{]}\|;:â&#x20AC;&#x2122;â&#x20AC;?,<.>/?
typography
0123456789
Poppins Poppins is a geometric sans-serif with 18 different font weights. Poppins Regular is to be used in contrast from the bold weights used in the primary logo. This typeface should be used for all body copy on The Groove Booths Website, business cards, and other collateral.
abcdefghijklmn opqrstuvwxyz
ABCDEFGHIJKLMN OPQRSTUVWXYZ ~`!@#$%^&*()
-_=+[{]}\|;:â&#x20AC;&#x2122;â&#x20AC;?,<.>/?
colors
Honey Brown CMYK 26 51 79 7 RGB 181 127 75
primary colors The Groove Booths has a total of 3 primary colors.
#b57f4b
Pearl white CMYK 0 3 3 0
RGB 255 246 241 #fff6f1
These colors are not to be changed at any time. Honey Brown and Mustard Yellow can be used interchangeably for the background of the logo.
Mustard yellow CMYK 10 31 85 0 RGB 229 176 69 #e5b045
colors
dark roast CMYK 29 40 61 87 RGB 48 36 18
secondary colors These secondary colors are not to be used for
#302412
Dusty rust CMYK 23 62 73 7 RGB 185 112 79 #b9704f
the main logo, but only for the alternate logos. Alternatively, these colors may also be used for the supporting brand elements and for any social media graphics.
oatmeal CMYK 9 12 18 0
RGB 230 217 203 #e6d9cb
elements
supporting elements Hand-drawn illustrations* are included to be used as supporting elements such as icons for Instagram highlight covers, stickers, and etc.
*Subject to change or to be added on to.
brand application