AArkstore enterprise 30th December 2014
Colombias Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape Browse Full Report @ http://www.aarkstore.com/financial-services/89179/colombias-cards-and-paymentsindustry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitivelandscape Published: Dec 2014 | No. Of Pages: 85 Pages PDF: $ 3995 | Site Licence : $ 7990 |Enterprise Wide Licence :$ 11985
Synopsis In 2013, Colombia surpassed Argentina to become the third-largest economy in Latin America and was the fourthhighest recipient of foreign direct investment (FDI), with US$17.0 billion in the same year. Of the total population of 47.2 million, however, the unbanked population accounted for nearly 35% of the adult population in 2013, according to the Colombian Banking Association. The low banking penetration levels present banks and card issuers operating with growth potential. Banks have stepped in to take advantage of this large untapped market, having introduced a number of cards targeting the unbanked population. While leading card issuers pushed for growth by offering improved products, services and marketing campaigns, while the government encouraged electronic payments through its financial inclusion plan. Consequently, Colombian payment cards registered healthy growth during the review period (20092013), and are anticipated to continue the same trend over the forecast period (20142018). In terms of the number of cards in circulation, Colombian payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 8.05% and increasing from 22.6 million in 2009 to 30.8 million in 2013. Growth in the industry is expected to be driven by growth in the retail sector, an increasing demand for debit and credit cards, a better regulatory framework, an increasing market for online and mobile commerce and a positive economic outlook. In 2013, the average transaction value (ATV) in Colombia was US$121, which was the second-highest in the LatinAmerican region. Peru recorded the highest ATV with US$144.3, followed by Chile (US$82.4), Venezuela (US$71.4), Brazil (US$69.6) and Argentina (US$50).
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AArkstore enterprise Similarly, in terms of card penetration, Colombia recorded 0.7 cards per inhabitant in 2013, while Brazil, Argentina, Chile, Venezuela and Peru recorded 2.6, 1.4, 1.3, 1.1 and 0.6 respectively. In terms of the frequency of use, Colombia recorded 28.7 transactions per card in the same year, while Venezuela, Argentina, Chile, Peru and Brazil recorded respective numbers of 61.2, 42.3, 37.6, 30.2 and 23.7. Colombian payment cards grew both in terms of transaction value and volume during the review period. In terms of transaction value, payment cards posted a CAGR of 10.10%, increasing from COP136.9 trillion (US$63.4 billion) in 2009 to COP201.1 trillion (US$105.9 billion) in 2013. It is anticipated that this value will increase at a CAGR of 3.91% over the forecast period, to reach COP246.3 trillion (US$137 billion) in 2018. In terms of transaction volume, payment cards increased from 636.2 million in 2009 to 885.2 million in 2013, at a review-period CAGR of 8.61%. It is expected to reach 1.1 billion transactions in 2018, growing at a CAGR of 4.10% over the forecast period. Prepaid cards are gaining popularity among Colombian consumers. Banks offer a range of prepaid card variants, such as gift cards, transport cards, food cards, fuel cards and shopping cards, and do not insist on having an account with them to issue these cards. Likewise, the majority of the Colombian companies offer prepaid cards to their employees as part of their salary packages. These cards are offered to meet food and fuel expenses. BBVA Colombia and Banco Davivienda offer Visa-branded prepaid cards called Visa Vale to their employees. The growth of the prepaid card market has attracted new entrants. The US-based Latin American prepaid service provider NovoPayment launched its Colombian operations in 2009. The company offers three reloadable MasterCard-branded prepaid corporate cards: the Plata Combustible (money-fuel); the Plata Compras (money-purchases) cash management card; and the Plata Clsica payroll card for the unbanked population.
Summary The report provides top-level market analysis, information and insights into Colombia's cards and payments industry, including: Current and forecast values for each category of Colombia's cards and payments industry, including debit cards, credit cards and prepaid cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Colombia's cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Colombia's cards and payments industry
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AArkstore enterprise Scope This report provides a comprehensive analysis of Colombia's cards and payments industry. It provides current values for Colombia's cards and payments industry for 2013, and forecast figures for 2018. It details the different economic, infrastructural and business drivers affecting Colombia's cards and payments industry. It outlines the current regulatory framework in the industry. It details the marketing strategies used by various banks and other institutions. It profiles the major banks in Colombia's cards and payments industry.
Reasons To Buy Make strategic business decisions using top-level historic and forecast market data related to Colombia's cards and payments industry and each market within it. Understand the key market trends and growth opportunities in Colombia's cards and payments industry. Assess the competitive dynamics in Colombia's cards and payments industry. Gain insights in to the marketing strategies used for selling various card types in Colombia. Gain insights into key regulations governing Colombia's cards and payments industry.
Key Highlights In terms of the number of cards in circulation, Colombian payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 8.05% and increasing from 22.6 million in 2009 to 30.8 million in 2013. Growth in the industry is expected to be driven by growth in the retail sector, an increasing demand for debit and credit cards, a better regulatory framework, an increasing market for online and mobile commerce and a positive economic outlook.
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AArkstore enterprise In 2013, the average transaction value (ATV) in Colombia was US$121, which was the second-highest in the LatinAmerican region. Peru recorded the highest ATV with US$144.3, followed by Chile (US$82.4), Venezuela (US$71.4), Brazil (US$69.6) and Argentina (US$50). Similarly, in terms of card penetration, Colombia recorded 0.7 cards per inhabitant in 2013, while Brazil, Argentina, Chile, Venezuela and Peru recorded 2.6, 1.4, 1.3, 1.1 and 0.6 respectively. In terms of the frequency of use, Colombia recorded 28.7 transactions per card in the same year, while Venezuela, Argentina, Chile, Peru and Brazil recorded respective numbers of 61.2, 42.3, 37.6, 30.2 and 23.7. Colombian payment cards grew both in terms of transaction value and volume during the review period. In terms of transaction value, payment cards posted a CAGR of 10.10%, increasing from COP136.9 trillion (US$63.4 billion) in 2009 to COP201.1 trillion (US$105.9 billion) in 2013. It is anticipated that this value will increase at a CAGR of 3.91% over the forecast period, to reach COP246.3 trillion (US$137 billion) in 2018. In terms of transaction volume, payment cards increased from 636.2 million in 2009 to 885.2 million in 2013, at a review-period CAGR of 8.61%. It is expected to reach 1.1 billion transactions in 2018, growing at a CAGR of 4.10% over the forecast period.
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Tables Of Contents 1 Key Facts and Top Events 2 Executive Summary 3 Payment Instruments
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AArkstore enterprise 3.1 Current Payments Environment 3.2 Alternative Payment Instruments 3.2.1 Mobile payments 3.2.2 PayPal 3.2.3 Click2Pay 3.2.4 ClickandBuy 3.2.5 Ukash 3.2.6 Neteller 3.2.7 Skrill 4 Market Attractiveness and Future Prospects of Cards and Payments 5 Analysis of Cards and Payments Industry Drivers 5.1 Demographic Drivers 5.2 Economic Drivers 5.3 Infrastructure Drivers 5.4 Business Drivers 6 Emerging Consumer Attitudes and Trends 6.1 Market Segmentation and Targeting 6.1.1 Consumer cards 6.1.2 Corporate cards 6.2 New Product Launches 6.3 Travel Spending 6.3.1 Outbound trips volume and spending 6.3.2 Inbound trips volume and spending
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AArkstore enterprise 7 Payment Cards 7.1 Payment Cards Instrument Analysis 7.1.1 Number of cards in circulation by card type 7.1.2 Transaction volume by card type 7.1.3 Transaction value by card type 7.1.4 Personal vs commercial cards 8 Debit Cards 8.1 Debit Cards Market Analysis 8.1.1 Number of debit cards in circulation 8.1.2 Debit cards transaction volume by channel 8.1.3 Debit cards transaction value by channel 8.1.4 Number of debit cards in circulation by scheme 8.1.5 Debit cards transaction value by scheme 8.1.6 Debit cards issuers market shares 8.1.7 Debit cards comparison 9 Credit Cards 9.1 Credit Cards Market Analysis 9.1.1 Number of credit cards in circulation 9.1.2 Credit cards transaction volume by channel 9.1.3 Credit cards transaction value by channel 9.1.4 Number of credit cards in circulation by scheme 9.1.5 Credit cards transaction value by scheme 9.1.6 Credit cards issuers market share
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AArkstore enterprise 9.1.7 Credit cards comparison 10 Commercial Cards 10.1 Commercial Cards Market Analysis 10.1.1 Number of commercial cards in circulation 10.1.2 Commercial cards transaction value 10.1.3 Commercial cards comparison 11 Regulations in the Cards and Payments Industry 11.1 Regulatory Framework 11.2 Anti-Money Laundering (AML) 11.3 Foreign Direct Investment (FDI) Regulations 12 Card Fraud Statistics 12.1 Card Fraud Analysis 13 Card Issuers 13.1 Bancolombia 13.2 Banco Davivienda 13.3 BBVA Colombia 13.4 Banco de Bogot 13.5 Banco Caja Social 14 Card Schemes 14.1 Visa 14.2 MasterCard 14.3 American Express 14.4 Diners Club
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AArkstore enterprise 15 Prepaid Cards 15.1 Prepaid Cards Market Analysis 15.1.1 Number of prepaid cards in circulation 15.1.2 Prepaid cards transaction value 15.1.3 Open-loop prepaid cards 15.1.4 Closed-loop prepaid cards 15.1.5 Prepaid cards comparison 16 Appendix 16.1 Tables 16.2 Methodology 16.3 Contact Timetric 16.4 About Timetric 16.5 Timetrics Services 16.6 Definitions 16.7 Disclaimer
List Of Tables Table 1: Colombia Key Facts, 2013 Table 2: Regional Benchmarking of Colombian Payment Cards Instrument, 2013 Table 3: Cards for High-Income Customers Table 4: Cards for Students and Young Population, 2014 Table 5: Cards for Online Shoppers, 2014 Table 6: Cards for Frequent Travelers, 2014
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AArkstore enterprise Table 7: Cards for Female Population, 2014 Table 8: Co-branded Cards, 2014 Table 9: Colombia Commercial Cards Comparison and Key Features, 2014 Table 10: Colombia New Product Launches Table 11: Regional Benchmarking of Colombian Debit Cards, 2013 Table 12: Colombia Debit Cards Comparison and Key Features Table 13: Regional Benchmarking of Colombian Credit Cards, 2013 Table 14: Colombia Gold Credit Cards Comparison and Key Features Table 15: Colombia Premium Credit Cards Comparison and Key Features Table 16: Colombia Commercial Cards Comparison and Key Features Table 17: Colombia Market Entry Strategies of Foreign Banks Table 18: Regional Benchmarking of Colombian Prepaid Cards, 2013 Table 19: Colombia Prepaid Cards Comparison and Key Features Table 20: Colombia Payment Instruments Transaction Value (COP Trillion), 20092013 Table 21: Colombia Payment Instruments Transaction Value (US$ Billion), 20092013 Table 22: Colombia Payment Instruments Transaction Volume (Million), 20092013 Table 23: Colombia Number of Cards in Circulation by Card Type (Million), 20092018 Table 24: Colombia Transaction Volume by Card Type (Million), 20092018 Table 25: Colombia Transaction Value by Card Type (COP Trillion), 20092018 Table 26: Colombia Transaction Value by Card Type (US$ Billion), 20092018 Table 27: Colombia Personal and Commercial Cards Transaction Value (COP Billion), 20092018 Table 28: Colombia Personal and Commercial Cards Transaction Value (US$ Billion), 20092018 Table 29: Colombia Number of Debit Cards in Circulation (Million), 20092018
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AArkstore enterprise Table 30: Colombia Debit Cards Transaction Volume and Frequency by Channel, 20092018 Table 31: Colombia Debit Cards Total and Average Transaction Value by Channel, 20092018 Table 32: Colombia Debit Cards Total and Average Transaction Value by Channel, 20092018 Table 33: Colombia Number of Debit Cards in Circulation By Scheme (Thousand), 20092013 Table 34: Colombia Debit Cards Transaction Value By Scheme (COP Trillion), 20092013 Table 35: Colombia Debit Cards Transaction Value By Scheme (US$ Billion), 20092013 Table 36: Colombia Debit Cards Transaction Value by Issuer (COP Million), 20092013 Table 37: Colombia Debit Cards Transaction Value by Issuer (US$ Billion), 20092013 Table 38: Colombia Number of Credit Cards in Circulation (Million), 20092018 Table 39: Colombia Credit Cards Transaction Volume and Frequency by Channel, 20092018 Table 40: Colombia Credit Cards Total and Average Transaction Value by Channel, 20092018 Table 41: Colombia Credit Cards Total and Average Transaction Value by Channel, 20092018 Table 42: Colombia Number of Credit Cards in Circulation By Scheme (Thousand), 20092013 Table 43: Colombia Credit Cards Transaction Value By Scheme (COP Trillion), 20092013 Table 44: Colombia Credit Cards Transaction Value By Scheme (US$ Billion), 20092013 Table 45: Colombia Credit Cards Transaction Value By Issuer (COP Trillion), 20092013 Table 46: Colombia Credit Cards Transaction Value By Issuer (US$ Billion), 20092013 Table 47: Colombia Credit Cards Balance Outstanding By Issuer (COP Trillion), 20092013 Table 48: Colombia Credit Cards Balance Outstanding By Issuer (US$ Billion), 20092013 Table 49: Colombia Number of Commercial Cards in Circulation (Thousand), 20092018 Table 50: Colombia Commercial Cards Transaction Value (COP Billion), 20092018 Table 51: Colombia Commercial Cards Transaction Value (US$ Million), 20092018 Table 52: Colombia Card Fraud (COP Million), 20092013
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AArkstore enterprise Table 53: Colombia Card Fraud (US$ Million), 20092013 Table 54: Colombia Number of Prepaid Cards in Circulation (Million), 20092018 Table 55: Colombia Prepaid Cards Transaction Value (COP Trillion), 20092018 Table 56: Colombia Prepaid Cards Transaction Value (US$ Billion), 20092018 Table 57: Colombia Open-Loop Prepaid Cards, 20092018 Table 58: Colombia Closed-Loop Prepaid Cards, 20092018
List Of Figures Figure 1: Colombia Payment Instruments Shares by Transaction Value (%), 2009 and 2013 Figure 2: Colombia Payment Instruments Shares by Transaction Volume (%), 2009 and 2013 Figure 3: Colombia Payment Cards Transaction Value and Growth, 20092018 Figure 4: Colombia Total Population (Million) and Proportion Between 1564 Years, 20092018 Figure 5: Colombia Nominal GDP Per Capita (US$) and Real GDP Growth Rate (%), 20092018 Figure 6: Colombia Volume of ATMs and Penetration, 20092018 Figure 7: Colombia Volume of POS Terminals and Penetration, 20092018 Figure 8: Colombia Retail Sales Value (COP Trillion), 20092018 Figure 9: Colombia Cards and Payments Industry Segmentation by Card Type Figure 10: Colombia Outbound Trips Volume and Spending, 20092018 Figure 11: Colombia Inbound Trips Volume and Spending, 20092018 Figure 12: Colombia Card Shares In Terms of Numbers in Circulation (%), 20092018 Figure 13: Colombia Card Shares in Terms of Transaction Volume (%), 20092018 Figure 14: Colombia Card Shares in Terms of Transaction Value (%), 20092018 Figure 15: Colombia Personal and Commercial Cards, Transaction Value (COP Billion), 20092018
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AArkstore enterprise Figure 16: Colombia Number of Debit Cards in Circulation (Million), 20092018 Figure 17: Colombia Debit Cards Transaction Volume by Channel (Million), 20092018 Figure 18: Colombia Debit Cards Transaction Value by Channel (COP Trillion), 20092018 Figure 19: Colombia Debit Cards Scheme Shares in Terms of Number of Cards in Circulation (%), 2013 Figure 20: Colombia Debit Cards Scheme Market Share in Terms of Transaction Value (%), 2013 Figure 21: Colombia Debit Cards Issuers Market Shares in Terms of Transaction Value (%), 2013 Figure 22: Colombia Number of Credit Cards in Circulation (Million), 20092018 Figure 23: Colombia Credit Cards Transaction Volume by Channel (Million), 20092018 Figure 24: Colombia Credit Cards Transaction Value by Channel (COP Billion), 20092018 Figure 25: Colombia Credit Cards Scheme Market Share in Terms of Number of Cards in Circulation (%), 2013 Figure 26: Colombia Credit Cards Scheme Market Share in Terms of Transaction Value (%), 2013 Figure 27: Colombia Credit Cards Issuers Market Share in Terms of Transaction Value (%), 2013 Figure 28: Colombia Credit Cards Issuers Market Share in Terms of Outstanding Balance (%), 2013 Figure 29: Colombia Number of Commercial Cards in Circulation (Thousand), 20092018 Figure 30: Colombia Commercial Cards Transaction Value (COP Billion), 20092018 Figure 31: Colombia Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2009 and 2013 Figure 32: Colombia Number of Prepaid Cards in Circulation (Million), 20092018 Figure 33: Colombia Prepaid Cards Transaction Value (COP Trillion), 20092018
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