AArkstore enterprise 14th Novenber 2014
Devices for the Wrist Ecosystems Crucial to Growth of Connected Watches and Bands Browse Full Report @ http://www.aarkstore.com/telecommunications/62421/devices-for-the-wrist-ecosystemscrucial-to-growth-of-connected-watches-and-bands Published: Nov 2014 | No. Of Pages: 77 Pages PDF: $ 3495 | Site Licence : $ 3495 | Enterprise Wide Licence : $ 3495
Summary Devices for the Wrist: Ecosystems Crucial to Growth of Connected Watches and Bands, a Research Report by Pyramid Research, examines the high growth opportunity which wrist-worn wearable technologies provide, how the ecosystem is developing, positioning strategies of the key industry players, and the launched and announced products to date. The report provides 5-year projections for shipments and revenue by device segment and global installed base. The analysis is built around Pyramid's wrist-worn product database of over 70 models, mobile industry forecasts as well as end-user research conducted across several Western European countries and a global survey of over 200 industry players.
Key Findings - Following several decades of false starts, wrist-worn technology is becoming an enormous new opportunity: shipments for wrist-worn devices are expected to grow by nearly sevenfold in 2014 and threefold in the following year. Technology developments, high smartphone penetration rates, new applications and the availability of well-designed, easy-to-use devices are some of the key drivers behind this growth. - The variety of products available has ballooned, with different designs, capabilities and brands, but the entry of Apple into the market in 2015 will be the key catalyst for growth.
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AArkstore enterprise - Manufacturers face multiple challenges in developing a smart watch that is attractively designed and balances functionality with the right combination of user interfaces. Furthermore, there is an inherent trade-off between functionality and battery life: typically, technology vendors such as Apple and Samsung favor functionality and have had to develop innovative ways in which the user can interact with the device. Traditional watch manufacturers such as Casio and Citizen prioritize battery life and limit functionality. In between are a broad range of different possibilities to meet different needs and tastes. - There remains significant potential for product development and improvement, particularly as the chipset and technology suppliers improve their products, with a particular focus on improving battery life. - Highly functional smart watches will be dominated by the existing smartphone platforms, but there are also opportunities for devices with lower functionality, particularly for the traditional watch manufacturers, for whom typically design comes above functionality. - Fitness and health applications will be a key driver for wearables. Many large technology companies are looking at cloud based health services as an important new revenue opportunity. - Bluetooth is the connectivity technology of choice today; Wi-Fi drains batteries quickly but enables independent connectivity and could introduce new opportunities, particularly for mobile operators. We expect that NFC will make the biggest impact, opening the door to new applications, particularly in the areas of access control, loyalty, payments and travel. - By 2019, we are projecting shipments to grow by 13-fold from its 2014 level, with more than 10% of the global population wearing a connected wrist-worn device. While the market is expected to be triggered by the Apple Watch, at the same time lower cost devices will also drive the market as chipset and component prices fall; furthermore, the price of connected bands will fall dramatically as new business models become established.
Synopsis The Devices for the Wrist: Ecosystems Crucial to Growth of Connected Watches and Bands report analyses the wristworn wearable device market opportunity, highlighting the key drivers as to why we believe this product category is now ready to develop. It provides a global forecast, based on an analysis of the ecosystem, the products on the market, an industry survey, an end-user panel on top of Pyramid Research's deep understanding of the mobile communications industry. Our forecasts include only wrist-worn, wireless-connected devices, segmented into watches and bands, plus a segment for cellular connected devices.
The report is structured as follows:
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AArkstore enterprise - Introduction: Report scope, description of end-user and industry surveys, definitions and market segmentation. - Background and overview: Market overview, end-user awareness and background. - Ecosystem analysis: Ecosystem overview, key elements and participants. - Product analysis: An examination of 70 connected wrist-worn devices including key challenges, segment overviews, user interface, design elements, functionality, battery life, pricing and product positioning. - Forecasts: Global shipments and revenues, with breakdowns by segment; global installed base and penetration.
ReasonsToBuy - The Devices for the Wrist: Ecosystems Crucial to Growth of Connected Watches and Bands report provides a comprehensive examination the nascent wrist-worn wearable technology opportunity to help executives make informed investment decisions, develop effective partnerships and optimize return on investment. - This report provides a five-year forecast of wrist worn wearable volumes and revenues broken down into three segments, namely bands, smartwatches and cellular watches as well as a population penetration and installed base analysis to enable executives assess growth opportunities and position their companies for emerging trends in demand - The report incorporates a detailed product analysis, highlighting the features, functions, pricing and capabilities of over 70 product models on the market, which provides an in-depth overview of key trends in the wrist-worn device market for any stakeholder and should support vendors in developing competitive strategies as well as differentiation. - Survey data is included into the analysis, including both end-user awareness information as well as the results on an online industry survey to assess the industry's position and expectations of the market opportunity.
Tables Of Contents Introduction I.Report scope, definitions and segmentation II.Survey and panel overview Section 1: Market overview and background I. Overview of wearables and connected watch opportunity
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AArkstore enterprise II. End-user awareness III. Industry expectations IV.Watch market overview V.Smart watch history Section 2: Analysis of the smart watch ecosystem I. Smart watch ecosystem overview, brand positioning and key takeaways II.Application developers: Positioning strategies i.Runtastic V. Traditional watch manufacturers: Positioning strategies i.Swatch ii.Casio VIII.Smart watch platforms/vendors: Positioning strategies i.Google ii.Samsung iii.Apple XII.Mobile network operators: Positioning strategies i.ATandT ii.NTT Docomo iii.Swisscom XVI. Chipset and component manufacturers: Positioning strategies i.MediaTek Section 3: Assessment of wrist-worn products I. Key takeaways
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AArkstore enterprise II.Product and manufacturer overview III.Product segmentation and pricing i.Smart watches ii.Bands iii.Cellular-connected smart watches IV.Product challenges V.Product analysis i.User interface ii.Interactivity and functionality iii.Android Wear user interface iv.Design v.Battery life vi.Functions and applications vii.Android Wear applications VI.Product positioning: Price versus functionality VII.Product connectivity i.Wi-Fi ii.NFC Section 4: 5-Year forecast of wrist-worn device shipments, revenue and installed base 64 I. Key forecast assumptions II.Industry survey results: Population penetration expectation for 2019 III.End user awareness III. Product availability
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AArkstore enterprise IV. Wrist-worn device shipments by segment V. Bands: Shipment and revenue forecast VI. Cellular smart watch: Shipment and revenue forecast VII. Smart watches: Shipment and revenue forecast VIII.Global installed base and penetration forecast Appendices 75 Companies mentioned Sources and related research About Pyramid Research
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