AArkstore enterprise 20th December 2014
Pakistans Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Str ategies, Products and Competitive Landscape Browse Full Report @ http://www.aarkstore.com/financial-services/83502/pakistans-cards-and-paymentsindustry-emerging-opportunities-trends-size-drivers-strategies-products-and-competitivelandscape Published: Dec 2014 | No. Of Pages: 74 Pages PDF: $ 3995 | Site Licence : $ 7990 |Enterprise Wide Licence :$ 11985
Synopsis The economic reforms introduced by the Pakistani government during the review period (20092013) had a positive impact on the countrys GDP growth rate. This rate increased from 2.8% in 2009 to 6.1% in 2013; a trend that is expected to continue over the forecast period (20142018). The improved economic conditions are expected to positively impact the countrys cards and payments industry. Pakistani payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 25.93%, and increasing from 9.2 million cards in circulation in 2009 to 23.1 million by the end of 2013. In terms of transaction value, payment cards valued PKR1.9 trillion (US$18.8 billion) in 2013, after registering a review-period CAGR of 24.37%. With the development of alternative delivery channels, the launch of biometric ATMs and the availability of fund transfer facilities online and at ATM terminals, banks are able to reach a large volume of the population. Furthermore, the improvement in banking infrastructure, the development of the new products, government initiatives and stable economic conditions are all factors which led to the growth of payment cards. While cash remains the most popular payment format among Pakistani consumers, they are gradually making use of payment cards for payments for purchases and utility bill payments. Rising consumer awareness of the benefits of payment cards, government initiatives and the introduction of innovative products and marketing campaigns by card issuers are expected to drive consumers towards card-based payments. Banks are implementing various marketing strategies to offer benefits to cardholders, in the form of discounts and rewards points on card use. The governments initiative to issue Watan Cards for the disbursement of funds to flood victims also contributed to the growth of
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AArkstore enterprise payment cards. Growth in retail outlets and e-commerce activities, supported by rising POS terminals and online payment gateways, also aided the growth. Banks are also introducing branchless banking concepts so that customers can carry out their banking transactions via a mobile phone. Debit cards are considered to be the most favorable mode of payment card instrument in Pakistan. The debit card market was very strong in 2013, accounting for 94.4% of the entire cards and payment market, followed by credit cards, with a 5.6% share in terms of transaction value. The same trend is anticipated to follow over the forecast period. Debit cards are generally used by customers to pay utility bills, transfer funds online, to make payments at retail outlets and to withdraw cash. In order to offer debit cards, banks are targeting niche segments of society. The Pakistani prepaid card market is recording positive and steady growth. In terms of the number of cards in circulation, the market grew at a CAGR of 18.11%, increasing from 1.4 million in 2009 to 2.7 million in 2013. This is anticipated to record a CAGR of 5.62% over the forecast period, with 3.5 million cards in 2018. With a large unbanked population and outbound tourism growth, these cards have significant growth potential over the forecast period. UBL issued Wiz cards targeting females, the young and frequent travelers. Furthermore, the Pakistani government has also used prepaid cards to disperse funds among citizens as part of its social benefits scheme. The government also issued Watan cards in association with HBL, in order to distribute relief funds to flood affected victims.
Summary The report provides top-level market analysis, information and insights on Pakistan's cards and payments industry, including: Current and forecast values for each category of Pakistan's cards and payments industry, including debit cards, credit cards and prepaid cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Pakistan's cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market Comprehensive analysis of consumer attitudes and buying preferences for cards The competitive landscape of Pakistan's cards and payments industry
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AArkstore enterprise Scope This report provides a comprehensive analysis of Pakistan's cards and payments industry. It provides current values for Pakistan's cards and payments industry for 2013, and forecast figures for 2018. It details the different economic, infrastructural and business drivers affecting Pakistan's cards and payments industry. It outlines the current regulatory framework in the industry. It details the marketing strategies used by various banks and other institutions. It profiles the major banks in Pakistan's cards and payments industry.
Reasons To Buy Make strategic business decisions using top-level historic and forecast market data related to Pakistan's cards and payments industry and each market within it. Understand the key market trends and growth opportunities within Pakistan's cards and payments industry. Assess the competitive dynamics in Pakistan's cards and payments industry. Gain insights in to the marketing strategies used for selling various card types in Pakistan. Gain insights into key regulations governing Pakistan's cards and payments industry.
Key Highlights Pakistani payment cards (including debit and credit cards) registered a positive growth during the review period, recording a compound annual growth rate (CAGR) of 25.93%, and increasing from 9.2 million cards in circulation in 2009 to 23.1 million by the end of 2013. In terms of transaction value, payment cards valued PKR1.9 trillion (US$18.8 billion) in 2013, after registering a review-period CAGR of 24.37%. The average transaction value (ATV) in Pakistan was US$93.0, which is the ninth-largest among the other Asia-Pacific countries. China recorded the highest ATV, with US$302.4, followed by Taiwan (US$251.1), Kazakhstan (US$199.7), Hong Kong (US$184.6), Singapore (US$148.5), Thailand (US$148.2), Malaysia (US$140.1) and Australia (US$98.9).
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AArkstore enterprise Pakistan ranked fifteenth in terms of the card penetration rate compared to the other Asia-Pacific countries, with 0.12 cards per inhabitant. Pakistan ranked sixteenth among the other Asia-Pacific countries in the frequency of use of payment cards, with 8.7 transactions per card. New Zealand recorded the highest frequency, with 146.1 transactions, followed by Australia (96.6), South Korea (44.7), Singapore (36.0), Indonesia (28.8), Hong Kong (26.3), Thailand (25.0), Malaysia (18.1), India (17.5), Kazakhstan (14.2), Taiwan (12.4), Cambodia (11.8), Japan (11.5), Vietnam (10.4) and the Philippines (9.9). While cash remains the most popular payment format among Pakistani consumers, they are gradually making use of payment cards for payments for purchases and utility bill payments. Rising consumer awareness of the benefits of payment cards, government initiatives and the introduction of innovative products and marketing campaigns by card issuers are expected to drive consumers towards card-based payments.
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Tables Of Contents 1 Key Facts and Top Events 2 Executive Summary 3 Payment Instruments 3.1 Current Payments Environment 3.2 Alternative Payment Instruments 3.2.1 Click2Pay
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AArkstore enterprise 3.2.2 Skrill 3.2.3 ClickandBuy 3.2.4 PayPal 3.2.5 Payza 3.2.6 WebMoney 4 Market Attractiveness and Future Prospects of Cards and Payments 5 Analysis of Cards and Payments Industry Drivers 5.1 Demographic Drivers 5.2 Economic Drivers 5.3 Infrastructure Drivers 5.4 Business Drivers 6 Emerging Consumer Attitudes and Trends 6.1 Market Segmentation and Targeting 6.1.1 Consumer cards 6.1.2 Corporate cards 6.1.3 New product launches 6.2 Travel Spending 6.2.1 Outbound trips spending 6.2.2 Inbound trips spending 7 Payment Cards 7.1 Payment Cards Market Analysis 7.1.1 Number of cards in circulation by card type 7.1.2 Transaction volume by card type
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AArkstore enterprise 7.1.3 Transaction value by card type 7.1.4 Personal vs commercial cards 8 Debit Cards 8.1 Debit Cards Market Analysis 8.1.1 Number of debit cards in circulation 8.1.2 Debit card transaction volume by channel 8.1.3 Debit card transaction value by channel 8.1.4 Number of debit cards in circulation by scheme 8.1.5 Debit cards transaction value by scheme 8.1.6 Debit cards issuers market shares 8.1.7 Debit card comparison 9 Credit Cards 9.1 Credit Cards Market Analysis 9.1.1 Number of credit cards in circulation 9.1.2 Credit cards transaction volume by channel 9.1.3 Credit cards transaction value by channel 9.1.4 Number of credit cards in circulation by scheme 9.1.5 Credit cards transaction value by scheme 9.1.6 Credit cards issuers market share 9.1.7 Credit card comparison 10 Commercial Cards 10.1 Commercial Cards Market Analysis 10.1.1 Number of commercial cards in circulation
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AArkstore enterprise 10.1.2 Commercial cards transaction value 11 Regulations in the Cards and Payments Industry 11.1 Regulatory Framework 11.2 Anti-Money Laundering (AML) 11.3 Foreign Direct Investment (FDI) Regulations 12 Card Fraud Statistics 12.1 Card Fraud Analysis 13 Card Issuers 13.1 Habib Bank Ltd 13.2 National Bank of Pakistan 13.3 Bank Alfalah 13.4 United Bank Ltd 13.5 MCB Bank 14 Card Schemes 14.1 Visa 14.2 MasterCard 15 Prepaid Cards 15.1 Prepaid Cards Market Analysis 15.1.1 Number of prepaid cards in circulation 15.1.2 Prepaid cards transaction value 15.1.3 Open-loop prepaid cards 15.1.4 Closed-loop prepaid cards 15.1.5 Prepaid card comparison
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AArkstore enterprise 16 Appendix 16.1 Tables 16.2 Methodology 16.3 Contact Timetric 16.4 About Timetric 16.5 Timetrics Services 16.6 Definitions 16.7 Disclaimer
List Of Tables Table 1: Pakistan Key Facts, 2013 Table 2: Regional Benchmarking of Pakistan Payment Cards Instrument, 2013 Table 3: Specialized Cards for High Income Customers, 2014 Table 4: Specialized Cards for the Young Population, 2014 Table 5: Specialized Cards for the Female Population, 2014 Table 6: Specialized Cards for Business Managers and Entrepreneurs, 2014 Table 7: Pakistan New Product Launches, 2014 Table 8: Regional Benchmarking of Pakistan Debit Cards, 2013 Table 9: Pakistan Debit Card Comparison, 2014 Table 10: Regional Benchmarking of Pakistan Credit Cards, 2013 Table 11: Pakistan Gold Cards Comparison Table 12: Pakistan Premium Cards Comparison Table 13: Pakistan Market Entry Strategies of Foreign Banks
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AArkstore enterprise Table 14: Regional Benchmarking of Pakistan Prepaid Cards, 2013 Table 15: Pakistan Prepaid Cards Comparison, 2014 Table 16: Pakistan Payment Instruments Transaction Value (PKR Billion), 20092013 Table 17: Pakistan Payment Instruments Transaction Value (US$ Million), 20092013 Table 18: Pakistan Payment Instruments Transaction Volume (Thousand), 20092013 Table 19: Pakistan Number of Cards in Circulation by Card Types (Million), 20092018 Table 20: Pakistan Transaction Volume by Card Type (Million), 20092018 Table 21: Pakistan Transaction Value by Card Type (PKR Billion), 20092018 Table 22: Pakistan Transaction Value by Card Type (US$ Billion), 20092018 Table 23: Pakistan Personal and Commercial Cards Transaction Value (PKR Billion), 20092018 Table 24: Pakistan Personal and Commercial Cards Transaction Value (US$ Million), 20092018 Table 25: Pakistan Number of Debit Cards in Circulation (Million), 20092018 Table 26: Pakistan Debit Cards Transaction Volume and Frequency by Channel, 20092018 Table 27: Pakistan Debit Cards Total and Average Transaction Value by Channel, 20092018 Table 28: Pakistan Debit Cards Total and Average Transaction Value by Channel, 20092018 Table 29: Pakistan Number of Debit Cards in Circulation By Scheme (Million), 20092013 Table 30: Pakistan Debit Cards Transaction Value By Scheme (PKR Billion), 20092013 Table 31: Pakistan Debit Cards Transaction Value By Scheme (US$ Billion), 20092013 Table 32: Pakistan Debit Cards Transaction Value By Issuer (PKR Billion), 20092013 Table 33: Pakistan Debit Cards Transaction Value By Issuer (US$ Million), 20092013 Table 34: Pakistan Number of Credit Cards in Circulation (Million), 20092018 Table 35: Pakistan Credit Cards Transaction Volume and Frequency by Channel, 20092018 Table 36: Pakistan Credit Cards Total and Average Transaction Value by Channel, 20092018
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AArkstore enterprise Table 37: Pakistan Credit Cards Total and Average Transaction Value by Channel, 20092018 Table 38: Pakistan Number of Credit Cards in Circulation By Scheme (Thousand), 20092013 Table 39: Pakistan Credit Cards Transaction Value By Scheme (PKR Billion), 20092013 Table 40: Pakistan Credit Cards Transaction Value By Scheme (US$ Million), 20092013 Table 41: Pakistan Credit Cards Transaction Value By Issuer (PKR Billion), 20092013 Table 42: Pakistan Credit Cards Transaction Value By Issuer (US$ Million), 20092013 Table 43: Pakistan Number of Commercial Cards in Circulation (Thousand), 20092018 Table 44: Pakistan Commercial Cards Transaction Value (PKR Billion), 20092018 Table 45: Pakistan Commercial Cards Transaction Value (US$ Million), 20092018 Table 46: Pakistan Card Fraud (PKR Million), 20092013 Table 47: Pakistan Card Fraud (US$ Thousand), 20092013 Table 48: Pakistan Number of Prepaid Cards in Circulation (Thousand), 20092018 Table 49: Pakistan Prepaid Cards Transaction Value (PKR Billion), 20092018 Table 50: Pakistan Prepaid Cards Transaction Value (US$ Million), 20092018 Table 51: Pakistan Open-Loop Prepaid Cards, 20092018 Table 52: Pakistan Closed-Loop Prepaid Cards, 20092018 Table 53: Key Definitions
List Of Figures Figure 1: Pakistan Payment Instruments Shares by Transaction Value (%), 2009 and 2013 Figure 2: Pakistan Payment Instruments Shares by Transaction Volume (%), 2009 and 2013 Figure 3: Pakistan Payment Cards Transaction Value and Growth, 20092018 Figure 4: Pakistan Total Population (Million) and Proportion Over 65 (%) for 20092018
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AArkstore enterprise Figure 5: Pakistan Nominal GDP Per Capita (US$) and Real GDP (%) for 20092018 Figure 6: Pakistan Volume of ATMs and Penetration, 20092018 Figure 7: Pakistan Volume of POS and Penetration, 20092018 Figure 8: Pakistan E-Commerce Value (PKR Million), 20092018 Figure 9: Pakistan Cards and Payments Industry Segmentation by Card Type Figure 10: Pakistan Outbound Trips Spending (PKR Billion), 20092013 Figure 11: Pakistan Inbound Trips Spending (PKR Billion), 20092013 Figure 12: Pakistan Card Shares In Terms of Numbers in Circulation (%), 20092018 Figure 13: Pakistan Card Shares in Terms of Transaction Volume (%), 20092018 Figure 14: Pakistan Card Shares in Terms of Transaction Value (%), 20092018 Figure 15: Pakistan Personal and Commercial Cards, Transaction Value (PKR Billion) 20092018 Figure 16: Pakistan Number of Debit Cards in Circulation (Million), 20092018 Figure 17: Pakistan Debit Card Transaction Volume by Channel (Million), 20092018 Figure 18: Pakistan Debit Card Transaction Value by Channel (PKR Billion), 20092018 Figure 19: Pakistan Debit Card Scheme Shares in Terms of Number of Cards in Circulation (%), 2013 Figure 20: Pakistan Debit Card Scheme Market Share in Terms of Transaction Value (%), 2013 Figure 21: Pakistan Debit Card Issuers Market Shares in Terms of Transaction Value (%), 2013 Figure 22: Pakistan Number of Credit Cards in Circulation (Million), 20092018 Figure 23: Pakistan Credit Cards Transaction Volume by Channel (Million), 20092018 Figure 24: Pakistan Credit Cards Transaction Value by Channel (PKR Billion), 20092018 Figure 25: Pakistan Credit Cards Scheme Market Share in Terms of Number of Cards in Circulation (%), 2013 Figure 26: Pakistan Credit Cards Scheme Market Share in Terms of Transaction Value (%), 2013 Figure 27: Pakistan Credit Cards Issuers Market Share in Terms of Transaction Value (%), 2013
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AArkstore enterprise Figure 28: Pakistan Number of Commercial Cards in Circulation (Thousand), 20092018 Figure 29: Pakistan Commercial Cards Transaction Value (PKR Billion), 20092018 Figure 30: Pakistan Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2009 and 2013 Figure 31: Pakistan Number of Prepaid Cards in Circulation (Million), 20092018 Figure 32: Pakistan Prepaid Cards Transaction Value (PKR Billion), 20092018
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