Pure Present.
Coffee for all the souls of the World
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“
ishing we live in an enormous cup, with lots of spoons full of sugar and kisses. A home, where there is for everybody. “
Manifesto
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ife´s changing.
There´s a freeway, a clean street, crowded and illuminated that scream and declare the fast life speech, thinking about it as an extra value. And there´s also a rare pathway, almost like an alley, maybe scary, tiny, long sometimes, but full of instants that would stay to live inside us. Which one would you choose? Obviously, like us. It´s about roots, and origin. It´s about Laughing first, about having reasons to change by. Living simply is unvaluable. It´s only about letting be, flow and knowing how and where to look for. That´s the difference between the guy who have a simple cup of coffee and the one who enjoys it. A grey urban view, crowded city, hard work to doS we are out of focus, unavailable so as to see the forest of important things. Hunger, fat, a lot of, nothing of, there, hereS human never understood how to manage mid termsSso far away from our escence: nerves, senses,
beats, blood. Pure Nature. endless info access changed in a so spectacular way the manner of manage relations that we are together but alone, less expressive, almost blind towards other´s eyes. Something extra is being need. What about starting some new wind of change? New paradigmsStime of people, roots, towns, soilSnice, ugh? Awesome, just thinking. Some wind of change in a new World. New priorities. Replacing reasons, by passions, by heart, by compassion. Numbers, Banks, straight ties, there are no warrant any moreS everyday routine was about to be sostained there, and now is healing, with self commitment and polution free, we believe. Wars, crisis, Tsunamis, Volcanoes, Smog, Complaints. Bad temper, overpopulation, Unger, and we, anyway keep going. We go to bed at moontime and wake up with shiny sun that remember us we are all the same thing: a link of everyday opportunities. Why? Because life´s a present. It´s an enormous shiny box with the cutest ribbon smelling flower esence. Some people think this is priceless, some others don´t. Life box has nice things on it, rings, blue oceans, baby diapers and all the smiles of the guys we love the most. That´s life. Pure Present. The Kiss that made her the one, the check in instant, the last minute goal, some birthdays, a pleasant nap, wet grass, those Amazing eyes. Ladies and gentlemen , we are all present. And it´s so Amazing this living adventure that each moment is a new chance to change and learn about nature, because the future Concepts
someone sold us and we bought years ago, it´s ye oldie. This is not a simple campaign. It´s about a change of paradigm, a new way of feeling life, from the heart, from the same soil that gives as the coffee grain. 365 days. 365 suns. For everybody. For change, for live not so Commonly, and start having things to tell. It´s about wanting, and having energy. And that´s why everybody have each cup of Nescafe. The most magical step of all this is that on each coffee lives a “wake up moment”, so you can start and restart more than once a day. Thanks Nescafe for that. Thanks Nescafe for opportunities. For fulling with mornings, our Routine. Life´s a present, that instantly make itself present. It´s Amazing having all coffee cups we want, it´s extraordinary having more and more opportunities to make a better World and for once, having a better life.
Many Thanks.
T
hree pairs of eyes see what does not exist, and then suddenly exist. “Grey is science, Green is Tree Life”. Goethe. The 3am coffee cup is a hug jog give us.
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“
cup of coffee cool down ourselves, and gives us peace, makes kids grow warm, make investments increase and keep the bad far away. Coffee gives us rains and herbs.� Milenary african pray.
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e all have a cup of coffe as a chance to make things better.
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wo guys watching the same flower ¿What´s the thing the flower get as difference between them? ¿clothes, hair, face wrinkles? ¿does the flower smells different for them? ¿Is sunshine different for them? ¿It´s a Money affair?
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wo cups and a flower Two cups and a same sun Two cups and a same life 6000 million lives, and one life in equal parts: pure present.
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ulia is reading in the sun
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e are about to take decissions focused on future, thinking about the past‌ Meanwhile we loose the most important verb time: pure present.
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omorrow will be tomorrow, today is now.
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here´s is time, but not endlessly.
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ere i am. Rubber ball. Fried egg. Smooth‌ Eyes down the pool, screaming funny thing to the fan while functioning. Make a parrot talk. Walk backwards.Chat. Enjoy making my child laugh.Run. A glass of wine. Get my teeth clean with hot water. And you, that make me be more Me.
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oon is pure present. The sun, the Earth. Kid´s dancing, love. That unique kiss, hands full of work, happy tummies are pure present. Whole faith is pure present. Coffee is 100% pure present.
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ou are loved by all my senses.
“
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¡
ope it will rain coffee in the field!.” Juan Luís Guerra, american singer.
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pontaneous Coffee is more tasty than instant coffee.
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hose sealed cars, From where we look through the mirror how´s the World pass by, carelessly.
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“
know there´s a place where a Pink rose exist, diferent from all others.” Antoine de Saint-Exupery, writer.
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am politeist. I believe in sun , moon and night. I believe in day. I believe everything´s becoming and becoming again. I relax and stir twice my cup of coffee.
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ealth is overvalue. Somebody put market price, and offer it expensive, so expensive so as only a few can get there.
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beleve in coffee. I do believe in that nice and noble grain as the perfect link between people and stories. I believe in cups that know how to look into the heart. I believe in coffee revolution.
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here´s a great opportunity to make hearts glow. So? We need a brand deep enough to talk peacefully
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iny grain that makes it huge. Grows and become tree. Keep growing, flowers, give fruits, life, hope. ThThat´s coffee, A cup. Lots of cups, sun, stories. Culture. Ours. Others culture. A ceremony. So, there´s no so much diferences between a manhattan office 2.0 and a tribal lounge far away Cups are always sacred. everywhere. So, Coffee is sacred too.
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ure is that spontaneous drawing. Pure is the soil alter raining. Pure is jumping on the bef. Pure is a child´s heart.
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resent is today. Present is tomorrow´s today. Present is the gift of living Present is always present and there is life´s secret. Present is a new melody Present is coffee smell early in the morning. Present is the heart beato of the one who wake up beside you. Present is to hear internal voice , the real you, th eones you make you better. Present is feeling another skin towards tours. Pure present is feeling.
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onnect with one and the life.
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une in.
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ยก osh!
(Hindu word that defines a fullness state and the communion of soul, body and spirit. Without translation in the West).
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aking up people´s hearts would probably become a hard work. But we deserve a path of peace, love, joy. Brands have the responsability and the power to make something. They are heard by people and that´s great. That´s why we have to look at people´s heart. That´s why. They choose us, often with flat wallets, and decides to make us parto f the family. And when Brands tells the truth, seriously, they convertí themselves in culture. In faith. We cannot lie. We cannot make others believe in what we are not. And to wake up hearts, we have to start indoors.
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escafĂŠ is a soul brand, with the whole Brands of the World on it.
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morning with no sun yet, there´s a lady making coffee for her husband. Few acts, daily so relevant like that. There ´s where our brand lives. We cannot let this simple acts pass by. We cannot close our eyes in front of the magic act of sharing a cup of coffee. Don´t let it pass through.
“
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¡
believe in love!” José Velez, Musician.
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augh is s sensible soul reflect. That suffers, enjoys‌ Is a perfect metaphore saying that those who Lough of ordinary moments, will be always trying to get a solution. That´s why smiles are pure present.
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ife´s has smell. And it seems to be like coffee.
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mix of cultures, a mix of colors, a mix of countries, a mix of skins, a mix of coffee and water, milk and sugar, earth and sun. Pure present.
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uadalupe Virgin. Poor ambassador. Free haired. Black skin. Coloured cloth above her stomach, and a Belt that has a flower in the end. 46 golden stars. And beautiful eyes. Pure present.
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rands run. Compete. But noone walks by. Devotion is inside people. And when there is faith, there´s belief, commitment, energy and coffee. There we go. No consumers. Devotes.
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ither respect or love. If they respect us, we are respect, If they love us, we are loved. If we are respect they will carry us in store bags. But if we are loved they will keep us forever in their hearts.
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ood coffee is something good.
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here are beautiful times. Winds of change. Mutation. PosibilitÊis, opportunities. Skin changing, Old standars are gone. New ones are emerging. Old paradigms are gone too. New ones are passing by. Straight structures are oxided. Beautifull times are coming. It´s about life law. Pure present.
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ne, two and three cups of coffee and we will be friends forever.
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ive frontierlessly is great!.
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he best place in the World t olive in is here, and now.
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ny human being whom he has instead of teeth, windows, is forced to smile so that we see them. Present pure.
(...) a World that do exist, andi s real: with uncertain geography, but full of love and ready parents to get a ride to school with kids.
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t´s a planet where colour day is never day, even in cloudy days.
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his book was made by Tag, with lot of love,for all the cups of the World.
Copyright: Tag Buenos Aires. Chavo.demilio@tagbue.com.ar