ANALYSIS OF BRAND AWARENESS AND MARKET PENETRATION OF CMS INFOSYSTEM IN IT INDUSTRY by Sanjay Gupta

SUMMER TRAINING PROJECT REPORT ON “ANALYSIS OF BRAND AWARENESS AND

MARKET PENETRATION OF CMS INFOSYSTEM IN IT INDUSTRY”

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ACKNOWLEDGEMENT First of all I would like to express my gratitude to my faculty XYZ. Who guided me with her knowledge and skill and helped me in successful completion of the work. I would like to thank to Mr. XYZ for his noble inspiration, keen interest, constant supervision and ever willing help throughout the course of this study. I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without whose support this project would not been possible. I gratefully acknowledge the invaluable support and guidance that was provided to me by various individuals that led to the successful completion of this project. Their vision of the problem gave me enough direction to bring out a meaningful result. I am grateful to their great support and help all throughout the project. I am thankful to them for taking out time and pointing out the multitudinous aspects of customer service and helping me increase my learning out of the project. I extend my sincere gratitude towards my parents, who have always encouraged me and gave suggestions. They always stand by me. Their support has always motivated me. XYZ

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DECLARATION I, XYZ a student of MBA at the XYZ College, here by declare that I have undergone the Summer Training at CMS Computer Institute, , under the supervision of Mr.XYZ ,Centre Manager, CMS Computer Institute from 3rd May to 4th July 2011. I also declare that the present project is based on the above summer training and is my original work. The content of this project report has not been submitted to any other university or institute either in part or full for the award of any degree, diploma or fellowship. Further, I assign the right to the Institute, subject to the permission from the organization concerned, use the information and contents of this project to develop cases, ceaseless, case leads, and papers for publication and/or for use in teaching. XYZ () MBA

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Table of content Acknowledgement…………………………………………………… Declaration……………………………………………………………… Objective and Scope of Study…………………………………………… Career Opportunities in IT ……………………………………………… Company Profile………………………………………………………. Introduction of CMS COMPUTER INSTITUTES……………………… Highlights of CMS…………………………………………………… Business Strategy………………………………………………………………… Project Cycle……………………………………………………… Generic Strategy matrix…………………………………………… Training Program Offered By CMS Institute…………………… CMS Certified Network Engineer (One Year)…………………… JAVA……………………………………………………………… Dot Net…………………………………………………………… Facilities of CMS Institute……………………………………… CMS competitors……………………………………………… NIIT……………………………………………………………… HCL……………………………………………………………… Jetking…………………………………………………………… DUCAT…………………………………………………………… Promotional Activities of CMS Institute…………………………………. Data Collection, Seminar, Television, Radio, Websites, News Papers Browsers, Industrial Alliance. Steps in Marketing Process………………………………… Research Design……………………………………………… Data Collection Procedure……………………………………. Data Collection Method……………………………………… Targeted Areas…………………………………………………… Sample of Data…………………………………………………… Statistics and Graphs of Data Analysis………………………………… Data Analysis…………………………………………………… Case Processing Summary……………………………………… Constraints Faced……………………………………………… Overall Experience Results and Conclusions……………………………………………… 4

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Powerful Brand Image…………………………………………… Experience team………………………………………………… Focus on Key Business Areas………………………………… Global Strategy…………………………………………………… SWOT Analysis…………………………………………………… Recommendations ………………………………………………… Bibliography………………………………………………

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List of figures

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List of tables

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OBJECTIVE AND SCOPE OF THE STUDY 1. To find out the ways to counter competitors and increase the market share. 2. To find the brand equity of the company amongst existing universe. 3. To do the competitive analysis. 4. To find out the current market share. 5. To understand ground reality of a industry. 6. To understand marketing strategy in Competitive Market.

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Company Profile

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CMS Info Systems is a leading IT & outsourced business services provider with extensive reach across India. We offer a wide bouquet of services across the value chain, focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments. We serve over 700 large customers in India. With several customers who are market leaders in their own space, the relationship has spanned across decades and multiple business lines. These customers are supported by 21,000+ team members, spread across over 100 offices across India . Our offerings span application services, systems integration, IT infrastructure management, IT training businesses with market leadership in outsourced cash logistics, transaction printing, card personalization and self service solutions businesses CMS is currently in the process of leveraging its enormous scale and wide reach to expand its offerings of high value and innovative endto-end solutions in the IT and outsourced business segments. Our vision is to become the number one end-to-end solutions provider and demonstrate excellence in providing the best-in-class infrastructure management services to our clients in diverse horizontal and vertical segment. The CMS Group is today considered to be an outfit that has the knowledge and skills in almost every part of the world of information technology. Present in every sphere of the IT world, CMS’s human resources have helped it advance so far ahead in this field—in India as well as abroad—that today it has grown in size and stature to become India’s IT company, with market leadership in different areas of operations. An immense knowledge base and technology leadership are the keys to CMS’s ability to provide total IT solutions. This meant, CMS was able to expand channels at a much faster rate and increased penetration.

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Due to inherent knowledge about India, CMS was able to penetrate deep into the government sector and tap most of the IT spending coming from various government departments. CMS was flexible enough in pricing, its sales model and terms and conditions, which added to the comfort of its clients. Sales teams at CMS have always been highly objective-driven and focused on numbers. Every month/quarter they measure the performance of our managers by the number of times they have met the customers face-to-face. Whether it’s software, hardware, training, networking, telecom, peripherals or system integration, CMS has an answer for all your IT needs—thanks to its pool of competencies. The company also has skills in the areas of hardware, and services extend from product designing to prototyping, manufacturing and support. Specialization in designing custom-made solutions for companies includes application development for client/server environments, legacy system maintenance and re-engineering, migration, systems redevelopment, onsite and offshore software services, and facilities management. Computer-based education using advanced learning methodology has training on offer for novices as well as professionals, in IT and non-IT areas. A dedicated independent vendor channel for the entire Indian mass market helps bring technology usage closer to the individual. The group specializes in consumer-oriented, globally applicable solutions for end-users in manufacturing. Banking and financial services and the telecom segment; besides being a total solution Provider for technology-based communication services through satellite communication, radio communication, local area networks as well as broad band communication. CMS has played a major role in creating IT awareness in the country and in creating a very competitive environment for growth of the IT industry. The high contribution of CMS in developing the Indian IT market is in terms of introducing newer technologies and creating a market for them through education and creation of awareness.

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All of CMS’s expertise is centered on anticipating and fulfilling the needs of the individual in all spheres of his life. The group achieves this by providing a complete array of IT solutions that make life simpler and better. The company has been leveraging its core competencies to develop new technologies and solutions that preempt changing consumer needs. And finally, forming the core strength of CMS is the talent and innovativeness of its people, which enables it to provide the right solutions at the right time. CMS has always been proactive in understanding the market well. Thus, it always anticipates the market demand well in advance and offers products/services accordingly

OVERVIEW OF THE CMS INDUSTRY

Managed IT Services Organizations are actively considering a shift to managed IT services. CMS offers a comprehensive portfolio of services to meet specific requirements and manage service-level agreements (SLAs). Our managed services portfolio includes:

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CMS's Managed IT Services reduce portfolio reduces the complexity of managing a multivendor end-user environment. Key elements of CMS’s Managed IT Services portfolio include: • • • • • • •

Remote Infrastructure Management Services Datacenter Management Services Desktop Management Services Managed Security Services Helpdesk/Contact Center Services Managed Application Services Multivendor hardware maintenance/ AMC services for all types of IT hardware.

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CMS delivers reliable, secure and a better customer experience for customers on a pan India basis through a network of 6000+ trained engineers and presence across 200+ locations.

PRINT SERVICE With a history of more than 11 years in the Variable Data Printing services, offering an End-to-end Printing and fulfillment services to segments like BFSI, Insurance, Telecom, Utility, Government and the Service Industry, CMS today can boast of having a majority print volume in the industry - close to 70 million A4 size documents every month! In the initial years of its operation, CMS set up State-of-the-Art Print Facilities in the three metro cities of New Delhi, Mumbai and Chennai, equipped with high speed continuous form Océ Printing Systems and high speed Böwe Automatic Inserting Systems. These centers also serve as back-up / contingency set-ups for the on-site installations in major Banks and Telecom Service providers in these cities. As the industry moved towards outsourcing in the early 21st century, CMS grabbed the opportunity and currently has more than 20 printing facilities across India to service the Variable Data Printing needs of the customers. Today, CMS is the only player with nationwide network of production printers. Focused on its objective of delivering End-to-end, Zero Defect, Reliable Printing and Automated enveloping solutions for its customers and creating a competitive advantage by improving customer satisfaction with increased efficiency in process management - CMS offers the following: • World-class Pre-Printing, Printing and Post-printing automated solutions - delivered On-site as well as Off-site • State-of-the-Art Document Management Solutions • Automated enveloping and distribution solutions • Efficient Vendor management services 14

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• Highly secured environment with time & access control systems • 24 x 7 Print Facilities with production printers • Dedicated Operations, Software and Engineering teams

Card Services CMS Info Systems is India's leading solution providers of card personalization and fulfillment services to a variety of industries including financial services, health care, telecommunications and retail.

What makes CMS different? Fast service Satisfy your customers by delivering cards quickly and accurately.

Start-to-finish solutions Save time-we will manage your project from card supply and personalization, to mailer fulfillment & MIS. Secure card storage. We warehouse inventory in Visa and MasterCard certified secure vaults.

Mailing

CMS brings a wealth of knowledge to the mailing process including automatic and in-line card insertion.. CMS Card Products: • • • • •

ATM, debit and credit cards Healthcare ID cards Phone cards White label cards Photo cards

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• Gift cards • Payroll cards • Ultra Form carriers

CMS Capabilities: • Supply of white and pre-printed plastic cards CR - 80 sizes as per customized layout • Personalization of Plastic Cards • Magistrate & Smartcard including EMV • Embossing/ Indenting and Topping • Color Photo and Ultra Graphics thermal printing • Electronic matching and merging • Picture card printing (Edge to Edge) • Supply of mailer stationary, envelope, booklet, card pouch and pin mailer printing

The value you seek in a strategic partner is the value you find in CMS • CMS helps you build strong customer relationships through the personalized communications your • Visa® and MasterCard® Cards • Statements • Retail/Membership Cards • Healthcare Identification Cards • Marketing Letters

Rajiv Kaul Executive Vice Chairman and CEO CMS INFOSYSTEMS Pvt LTd. 16

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Rajiv Kaul, 39 is the Executive Vice Chairman and CEO of CMS Info Systems Pvt LTd.. a leading IT Services and Outsourced Business Services company in India. A successful professional career in the global technology and private equity sphere, in 2008 Rajiv decided to act on his personal entrepreneurial instinct, and partnered with The Blackstone Group, to identify and spearhead the change in control of CMS Info Systems Pvt. Ltd. In his current role, Rajiv is driving the company's aggressive growth and transformation strategy, to attain a leadership position in its category. Prior to this Rajiv was a Partner with Actis Capital LLP (2006-2007). Based out of London, Rajiv was responsible for providing leadership for the technology sector, helping with deal origination in India and increasing the cooperation between the offices in India, China and South East Asia. Rajiv joined Actis from Microsoft Corporation, following a 10 year stint in a variety of senior management roles including Managing Director and Country Manager for India (2001-2005), and Senior Director (2005-2006) at its HQ in Seattle leading a strategic initiative to expand Microsoft's presence in emerging markets including BRIC. Rajiv joined Microsoft India in 1996 and over the next decade served in various sales, marketing, business development and services roles. In 2001 he rose to become one of the youngest Country Managers and Managing Directors at Microsoft and in corporate India.

During his leadership, he built a strong team with one of the lowest attrition Rates in the industry, which led Microsoft India to nearly triple revenues in four years despite the dot com bust and IT downturn following 9/11. In addition to delivering aggressive top line growth, Rajiv was a bottom line focused leader delivering contribution margins well over 80%. Rajiv's strategic vision led to Bill Gates announcing an unprecedented $400M investment into India in 2002, as well as a focus on global partnerships with leading Indian IT 17

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services companies like Infosys, TCS, Wipro, and Satyam. While charting this aggressive business growth, Rajiv also remained committed to building Microsoft India as a socially responsible corporate citizen. He aligned the company's business priorities with its responsibility in enabling broader access to technology through efforts like Project Shisha ($20 million project towards strengthening education in India, which later evolved into a global $250 million Partners in Learning program) and Project Bhasha (through which Microsoft localized its products in 14 Indian languages, thereby making technology more accessible to a larger section of Indian society). As Senior Director for Emerging Markets, Rajiv's organization was responsible for creating new business models and building new technologies which laid the foundation for a business which expects to contribute over $1 billion in incremental revenues over five years. During his time at Microsoft, Rajiv won several global recognitions and awards, including Best Subsidiary award for 2001 and 2005; Best Manager (Asia Pacific and Japan) and Best practice awards in 1997, 2000, 2002 & 2003.

World wide Offices By being locally incorporated in each country, CMS is able to serve customers as a local business, with all attendant benefits. It is also a tax-paying citizen, conforming to all local laws–and with a significant global workforce. We believe that every part of the world has different ways of doing business and, therefore, unless we make the investment of becoming a local player, the move from being a mere vendor to a value-creating partner would be a difficult transition.

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INTRODUCTION CMS Institute is a division of CMS Info Systems Pvt. Ltd., a US$ 150 million IT company with real time experience of serving more than a 1,000 large and medium global enterprises in the IT infrastructure management space, since 1976. CMS employs more than 10,000 IT Infrastructure Management personnel in India.

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CMS Institute’s most popular career programs are CMS Certified Network Specialist (CCNS) & CMS Certified Systems Specialist (CCSS). CMS also offers globally accepted certifications from Microsoft, Red Hat, and Cisco etc. We offer industry internships in the form of On-Job-Training with stipend.

CMS Institute curriculum is designed in cohesion with world leaders & our Education Partners like Microsoft & Red Hat. CMS students get a price and convenience advantage while attempting global certification exams, as we are one of largest testing partners of Prometric & Red Hat in India. At CMS, students learn the skills in demand in the IT Infrastructure Management space first in the labs and then master them through the unique On Job Training model. CMS students get practical knowledge of real time networking, exposure to global technology and internationally recognized certifications.

Student: CMS Institute’s core competency lies in identifying your talent, understanding your aptitude, studying your needs and then nurturing you to reach the summit of technical excellence. CMS training opens exciting careers in technical support, facility management, projects, marketing, management & back-office operations relevant to hardware, systems integration & networking.

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CMS trained students have rocketed from junior executives to team leaders, project heads and management professionals.

Profile: CMS Institute, the training arm of CMS Info Systems, is amongst India's leading hardware, networking, security & storage training institutes.

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CMS Institute, the training arm of CMS Info Systems, is amongst India's leading hardware, networking, security & storage training institutes. It has presence in nine states with over 60 centers and is planning to expand its network to over 100 centers in the next one year.

Contemporary Courses: CMS Institute offers two unique programs: CCNS (CMS Certified Network Specialist) designed especially for HSC/non-technical graduates & CCSS (CMS Certified Systems Specialist) for graduates. These courses have been developed in conjunction with CMS Info Systems and are tailor-made for the industry to hire successfully passing out students. CMS Institute also offers global certifications from Red Hat (Linux Administration), Microsoft (Windows 2003, Windows Server 2008 & Windows 7 technology) and IBM (Tivoli Storage Manager).

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Focus on Placements: CMS Institute has placed over 2 lac students with 350+ companies in exciting careers in technical support, facility management, projects, marketing, management & back-office operations relating to hardware, systems integration & networking. CMS training centers follow a focused curriculum to make students 'industry ready' both in terms of technical and soft skills. CMS trained students have rocketed from junior executives to team leaders, project heads and management professionals.

Partners of CMS Infosystems Pvt Ltd. Strategic Alliances: CMS Institute is the authorized delivery partner for Microsoft, Red Hat, and IBM & Prometric. It is the largest training partner for Red Hat in India. CMS is amongst the select IBM CEIS partners delivering Storage Management training. CMS is also amongst the largest Prometric testing partners in India. These alliances enable CMS Institute to provide quality courseware in addition to authorized curriculum.

Franchisee Support: Franchisees form an integral part of CMS Institute's current centre network and it plans to expand this network by more than 100 centers in the next 2 years.

Start up Support: CMS Institute provides initial start up support to its franchisees by providing them with promotional material & lecture conduct material including CDs, lecture plan, lecture guide, eBook etc. free of cost. Training Support: CMS Institute conducts regular training workshops for its partners, front office personnel & trainers to upgrade their product knowledge, competitor's SWOT analysis, technology upgrades and process changes, at almost no cost to the partner. 23

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Marketing Support: CMS Institute provides strong ATL marketing support on a cost sharing basis to its franchisees across the board. CMS also provides artworks and layouts for local promotions at no extra cost to the partner Placement Support: CMS provides a regional-territorial placement support for students from all training centers, thus allowing the franchisees to focus on sales and training delivery. CMS regional team conducts soft skill and industry readiness workshops for students thus improving the placement chances of the students across the country.

Vision Statement • • • • • •

"To create industry ready professionals” Proactive – To customer Expectations Speedy – Prompt attention, Response and Delivery to Customers Creative – Innovative Solutions Flexible – Service Delivery Transparent – In all transactions to customer Reliable – Accurate Information and Services

Mission Statement

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“We are dedicated to innovation and Quality, in providing costeffective solutions to our customers in the area of Information Technology." “We are a Customer - Oriented Company.”

Key business Associates

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Review Welcome to Careers at CMS Info systems Ltd With a strong customer base and a geographic reach across 500 locations; our company provides the ideal platform to capitalize on its leadership position to deliver its true potential in order to enhance value for stakeholders, customers & partners. This in turn creates a compelling opportunity for motivated individuals who want to join the company and be part of this exciting journey. The existing talent pool comes from a wide range of cultural, educational and geographic backgrounds and is able to work in a dynamic and professional environment that values each person's perspective. The different points of view they bring lead to superior business solutions for us and our customers. The company is rebuilding its internal systems, processes, and organization in order to create the backbone for its future growth.

We are considered the workplace of choice because: • People are paramount to the success of our company. • Everyone is empowered to impact the business. • We provide the opportunity for people to learn new skills, manage their career direction and grow. • We enable and reward success.

Our culture is superior because: • We like the people we work with. 27

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• We are proud of our contributions. • We thrive on change and innovation. • We're not afraid to try new ideas

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Highlight of CMS Ramesh Grover was the foundation stone of CMS Group, CMS Info Systems, CMS Computers and group which is trusted as well as very dignified It Company, Computer Giant of India. .

Ramesh Grover made CMS Info Systems a leading IT & outsourced business services provider with extensive reach across India. The dream come true company by late Mr Ramesh Grover CMS offer a wide bouquet of services across the value chain, focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments and serve over 700 large customers in India. In IT People India Late 29

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Mr Grover said "People turned to me in the last resort to fix computers". Mr. Grover started his career with IBM after graduating as a Mechanical Engineer from BITS, Pilani. After 10 years with IBM, he started his own IT Services firm along with two other IBM Executives, to support the machines that IBM left behind after their exit from India. In 1976, he founded this small set-up, 'Computer Maintenance Services', commonly known as "CMS". Ever since, CMS Computers Ltd. has rapidly grown from a maintenance and outsourcing firm to a diversified conglomerate serving the IT and ITES needs of the largest Indian and global enterprises in India, best known for its road traffic signals automation & transport management systems, electronic and security systems, card printing and card personalization. CMS is also actively engaged in software development & export worldwide through its fully owned subsidiary SYSTIME, with three development centers in Mumbai, Pune & Chennai staffed by over 1100 professionals. For the last 61 years, Kaycee Industries, an integral part of CMS Computers Ltd., has been one of India's leading providers of electrical and electronic components, such as Rotary Switches, Rotary Cam Switches, Micro and Toggle Switches, Weather Tight Switches, Breaker Control Switches, Water Meters, Counters and Fuse Fittings. In 2008, Mr. Grover partnered with the Blackstone Group, one of the world's largest Private Equity firms and financial advisory services provider, to create CMS Infosystems, a leading IT & outsourced business services provider focusing on Retail Banks, Insurance, Telecom, Retail, PSU and Government segments. Mr. Grover is survived by his wife, Mrs. Raju Ramesh Grover, son Vishal Grover, and daughter Aarti Grover. In e-Governance, CMS is 30

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among the few partners for large ICT-based service delivery projects, which are operationalized in more than seven states including Andhra Pradesh, Karnataka, Punjab, Rajasthan, Uttar Pradesh, Maharashtra and West Bengal. These run more than 4000 Citizen Service Centers across the country offering various Services to the Indian citizen.

1976

Founded Computer Maintenance Services primarily involved in third party maintenance

1981

Birth of CMS Computers Ltd.

1982

We started the manufacture of Micros.

1984

We bought System Computer Systems (I) Ltd. into our fold from a UK based Software and System integration company

1985

Setting up of R & D Division

1988

We diversified into Traffic Engineering

1991

We started CMS Institute which focuses on Hardware and System Engineering training and corporate training nationally

1992

Diversified in to System Integration.

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1995

Achieved a turnover of Rs. 185 Crore.

1996

Company Wide JDE ERP Implemented.

1998

Launched Peripheral Solution Division.

1999

ISO 9002 & DOE Accreditation of R &D Formation of CMS Securitas Ltd. CMS Celebrates 25 successful years of service to IT Fraternity in India. ISO 9002:1994 for Field engineering Division.

2000

2003

Acquired Kaycee Industries (ISO certified company in the field of electro mechanical components) & Datamatics Information Technology ltd

2004

Rated by Dataquest (Customer Satisfaction Audit – Jan 31, 2004) as the fastest growing company ahead of many leading names and is today amongst the top 10 solutions provider in India

2005

CMS took first successful step on its journey to Globalize in IT Operations by using ITIL best practices to provide enhanced IT Services to our customers. Blackstone Group LP announced its majority stake in the IT infrastructure management and outsourced business services. The newly formed company CMS Info Systems consists of card, transaction printing and ATM cash management services. Rajiv Kaul serves as executive vice chairman and CEO of the new company.

2008

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BUSINESS STRATEGY The identification of a strategy based on competitive advantage has attracted growing attention on strategy and strategic management Is or Ans off business strategy specify:1) Firms product-market position. 2) Directions in which the firms seeks to grow and change 3) Competitive tools it employment. 4) Means by which it enter new market. 5) Manner in which it configure it resources. 6) Strengths it will seek to overcome. 7) Weaknesses it will seek to overcome. Strategy is the concept of a firm’s business which provides a unifying theme for its activities, and enables its manager to define an approach to their choose market.

DEFINING THE INDUSTRY Defining an industry depend upon intensity of competition at that time.

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Firstly, it might build up its land acquisition and sales department so as to compete in private speculative. Secondly, it might recruit more marketing managers to work efficiently.

DECIDING THE ADVANTAGEOUS FACTOR IN INDUSTRY Once we understand the mechanism of the market we wish to compete, next step is to decide how to make the best use of our potential advantages. The enterprise must decide how to “position” itself so as to achieve sustainable competitive advantage

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GENERIC STRATEGIES MATRIX

This matrix permits to choose a marketing stance within one of the four boxes which are made available within the two dimensions of the competitive advantage and competitive scope.

COMPETITIVE ADVANTAGE A lower cost strategy is based on the pursuit of cost leadership n a given industry through exploitation of lower input costs, greater efficiency and that comes from undertaking a succession of projects in a variety of operating environments. The traditional emphasis on price competition through differentiation does not necessarily mean that clients are obtaining the best possible deals as a result comprehensive marketing strategy has been increased as a result of growing demand for informational technology

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Competitive scope According to Porter extends the positioning concept in to the second dimension by adding further variable which he describes as competitive scope. An example of the choice of competitive scope in information technology is the decision whether to take full responsibility for projects as marketer in either case there will be further choice between pursuing competitive advantage through lower cost or differentiation

PRODUCT LINE OF CMS COMPUTER INSTITUTE COURSE DETAIL

DURATION-1 Year

Module -1 Computer Hardware & Networking 1. Introduction to Basic Electronics 2. Number Systems 3. Computer Architecture 4. PC Assembling & Disassembling 5. PC Maintenance and Troubleshooting 6. Peripheral Devices and Troubleshooting 7. PC Communication 8. PC Operating System 9. Basic of Networking

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Module-2 Advance Networking 1. Basic of Networking 2. Networking Architecture and Technology 3. Networking Operating Systems 4. Network Support and Implementation 5. Wireless Technology

Module-3 Server 1. Server Technology 2. Server Operating System 3. Server Administration 4. Server Troubleshooting 5. Disaster Recovery

Module-4 Security 1. Introduction to Security 2. Security Technique 3. Security Infrastructure 4. Protocols/ Topologies

Module-5 CCNA 1. 640-821—Introduction to CISCO Networking Technologies 2. 640-811—Interconnecting CISCO Networking Devices

Module -6 MCSE 1. Networking Systems – core Exams 37

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2. 070-290—Managing and Maintaining a Microsoft Windows Server 2003 Environment 3. 070-291—Implementing, Managing and Maintenance a Microsoft Server 2003 Network Infrastructure 4. 070-293—Planning and maintaining a Microsoft Windows server 2003 Network infrastructure 5. 070-294—Planning Implementing and Implementing and Implementing a Microsoft Windows Server 2003 Active Directory Infrastructure 6. Client Operating System 7. 070-270—Installing, Configuring and Administrating Microsoft Windows XP-Professional 8. Design 9. 070-298--Designing the Microsoft Windows Server 2003 Active Directory .and Network Infrastructure. 10.Elective Exam 11.070-298—Designing Security for a Microsoft Windows Server 2003 Network

Module- 7 RHCE 1. RH-303-Red Hat Linux Essential s 2. RH-133-Red Hat Linux System Administration 3. RH-253 –Red Hat Linux Network and Securit

ADVANCED TRAINING & CAREER DEVELOPMENT PROGRAM CMS Certified Software Professional- JAVA

Module 1 Core JAVA

50 hours (1.5 Month)

Certified Core JAVA 1. Getting Started 2. Object Oriented Program 3. Identifiers, Keywords, and Types 38

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4. Expression and Flow Charts 5. Arrays 6. Class Design 7. Advance Class Features 8. Expectation 9. Text Based Application 10. Building Java GUIs 11. GUI Event Handling 12. Threads 13. Advanced Input Output System

Module 2 Advance JAVA

50 hours (1.5 Months)

Certified Advanced JAVA J2EE 1. Building Java 2 Platform Enterprise Edition Application 2. Distributed Object Communication 3. Servlets Java Beans EJB-Stateless EJB State full EJB – Entity 4. Listeners and Attributes 5. Sessions 6. JSP 7. JDBC 8. Struts 9. Model View Controller

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ADVANCE TRAINING & CAREER DEVELOPMENT PROGRAM CMS Certified Dot Net (Microsoft) Software Professional

Module-1 Learn the basic of dot net Framework 1. Learn Object Oriented Programming Concept Using VB.NET and VC# 2. Designing and Implementing and Administrating Data Bases 3. Implement Database Connectivity through ADO.NET 4. GUI Application Developing Using Dot net Framework 5. Developing Database Application Using ADO Dot Net 6. Windows Application Development using VC# Dot Net 7. Design Application Components using assemblies

Module-2 Explain Client/ Server and HTTP concepts 1. 2. 3. 4. 5. 6.

Creates and Implement ASP Pages Access Database using ASP Move from ASP to ASP Dot NET Use ADO .NET for data base handling using ASP .NET Create and Implement ASP .NET Control Developing Database Application Using ADO .NET and XML 40

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CMS CERTIFIED NETWORK ENGINEER (CCNE) FOR- 10 +2 / Undergraduate, Are you tried of the routine IT Training? CMS, IT Company offers you first of its powerful & flexible training modules. Successful completion of each module assures you a rewarding career you always dream of.

Module 1 1. Computer Hardware & networking 2. Introduction to Basic electronics 3. Number System s 4. Computer Architecture 5. PC Assembling and disassembling 6. PC Maintenance & Troubleshooting 7. Architecture and technology 8. Peripheral devices and troubleshooting 9. PC communication 10.PC Operating System 11.Basic of Networking

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Module 2- 80 hours 1. 2. 3. 4. 5.

Advance Networking Basics of Networking Networking operating systems Networking Support and Implementation Wireless Technology

MCSA 1. NETWORKING SYSTEM CORE EXAMS 2. 070-290—Managing and Maintaining a Microsoft Windows Server 2003 Environment 3. 070-291—Implementing, managing and maintaining a Microsoft Windows Server 2003 Network Infrastructure 4. CLIENT OPERATING SYSTEM 5. 070-270—Installing, Configuring, and Administration Microsoft Windows XP Professional 6. ELECTIVE EXAM 7. 070-284—Implementing and managing Microsoft Exchange Server 2003

CCNA

80 hours

1. 640-821—Introduction to CISCO Networking Technologies 2. 640-811—Interconnecting CISCO Networking Devices

RHCE

70 hours

1. RH-303-Red Hat Linux Essential s 2. RH-133-Red Hat Linux System Administration 3. RH-253 –Red Hat Linux Network and Security

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FACILITIES Facilities We offer the most modern computing facilities loaded with the latest operating systems and software packages. The classrooms are equipped with complete audio-visual tools & accessories. We have highly qualified, professional experienced faculty giving personal attention to students. The courses are highly customized and industry specific.

Infrastructures We offer a bustling, vibrant and convenient environment to the student community of the institute. The infrastructure we provide is truly world class. So come join the CMS Computer Institute and be a part of the most happening industry.

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CMS COMPETETORS 1. HCL 2. NIIT 3. DUCAT 4. APTECH 5. DOEACC 6. IIHT 7. JETKING

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Promotional Activities of CMS Data collection:This is the first step of promotional activities and this is very effective way of promotions per my experience no way is so much effective rather than direct interaction, because any one can ask any query or doubts. Seminars or workshop at CMS Centre’s:- Through the tele-calling we invite the candidates for attending the seminar So that, we can able to expose our quality education, Products, Services, facilities.

Television Advertising: There are various local television channels through which we can expose our products and services. So that everyone can aware about CMS products and services. Through this medium we can expose to their parents. • Radio • News Paper • Inserts in News Paper • Executives • Websites • Browsers • College Visits • Seminar in Colleges

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Institutional Alliances

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STEPS OF MARKETING PROCESS

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Planning of data collection

Decide target areas

Collect data through questionnaire, seminar

Computerized collected data

Calling on data to invite for seminar, counseling, and for promotion

Deliver seminar and counseling

Interested candidates take admission

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CMS provide them practical learning as per requirement

At time of completion CMS take a domain test and aptitude test.

Selected students send for interview in various IT companies for placement

Rejected students are trained for qualifying this test

Now they are also sending for interviews and placements

RESEARCH DESIGN The research was design in such a way that all the probable customers and the potential buyers can be covered during the 49

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research so as to get the accurate information and feedback from the respondents. The research was divided in the following phrases:1) The respondents were segmented. 2) The target customer was identified and approached. 3) Questionnaires were filled by the respondents. 4) Information analyzed and decoded. 5) Conclusion Drawn For the research I used the exploratory research. Exploratory research is an initial research conducted to clarify and define the nature of the problem. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Exploratory research is a type of Research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research is a useful preliminary step that helps ensure that a more rigorous, more conclusive.

Sampling Design For collection of samples out of whole universe, I have selected judgmental sampling and simple random sampling. Now I would like to define what is judgment or purposive sampling. 50

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Judgment/purposive sampling It is a no probability sampling technique in which an experienced individual selects the sample based upon some appropriate characteristic of the sample members; during the canopy setup I used this type of sampling. I have mentioned this type of sampling because, I have to collect information from the person having same characteristics like:A person should below 25 years. Student of BTECH, BCA, MCA only

Simple random sampling It is a type of sampling in which each element of population has equal chance of getting selected. During company visit and data collection I used this type of sampling.

Sources of data The data inputs mainly taken from one-to-one interaction, visit another Institute like HCL, Calling and through secondary sources like internet etc.

Primary source of data The primary data that I collected was the first hand information which I received through:Questionnaire Canopy data calling Shine.com data calling Data collection Walking enquires This primary collection of data takes place by the help of simple random sampling and through judgment sampling.

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Secondary collection of data Secondary data involved in my research is the information that is collect through various sites on internet, from marketing executives, through centre head, reference books, insert, prospectus, leaflets and through my pals.

Data collection methods and tools Data for my research collected through various methods & tools like:Primary data

• • • •

Questionnaire through personal interaction Calling Personal approach Seminars

Secondary data • • • •

Through internet and CMS official websites Books and Literature Brochures, pamphlets, inserts etc. Through database proving agencies

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Data Collection Procedure The data collection procedure used was semi-structured questionnaire method. A thorough research was also undertaken to gather information. The analysis of the data collected was done on a piece-by-piece basis with help from the guides.

Data Analysis Method and Interpretation Data was processed under SPSS Software. About 113 samples were collected and analyzed through it. Frequencies, Cross tabulation and inter comparison was done to interpret the data.

Targeted Area These are the following areas from where I collected data.

JSS Engg college, Sector 62,Noida NOIDA

Jaypee college of Information and Technology,Sec 62,Noida MIS college, Noida Fortis Hospital, Sector 62,Noida P. G. Govt. College , Sector 39, Noida University, Sector 44, Noida Amity University, Sector 125,Noida

Barham Puttra Market, Sector 29, Noida Noida Institute of Engineering & Technology (NIET), Gr. Noida

.. . Greater Noida Institute of Technology, (GNIT), Gr Noida Galgotia College of Engineering & Technology (GCET), Gr. Noida. GREATER NOIDA

UNITED College of Engineering and Technology, Gr Noida. I.E.C. College, Greater Noida. I.T.S College Greater Noida Khusboo Apartment , Sector Pie, Greater Noida. GCET Boys Hostel GNIT Boys Hostel

Vasundhra Market ,Mayor Vihar,Phase1,Delhi EAST DELHI

Maharaja Agrasen College ,Mayor Vihar, Phase-1,Delhi Laxmi Nagar,Mangal Bazar ,East Delhi Shakurpur, Laxmi Nagar, East Delhi

PGDAV College, South Delhi SOUTH DELHI

Delhi University, South Campus, South Delhi South Extension, Delhi FIIB College MMH College

.. . GAZIABAD

Station Road, IPS Quarter,Gaziabad, KIET, Jaipuria college

Sample of Data Name

Mobile no.

Qualification

1 2 3 4 5 6 7 8 9 10

Pankaj kumar Anurag ratna Vikram singh Nitu singh Gaurav Sharma Jaikrit singh rawat Abhinav dahnd Ira singh Urvashi jaiswal Krisna maurya

9718403996 9911273223 9450287408 9899143396 9873711603 9811586224 9312114025 9990958515 9891366118 9718212237

B A 2nd year B.Tech 3rd year MCA 1ST year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 1rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year

11 12 13 14 15 16 17 18 19 20 21 22 23 24

Dhawal Anoop banswar Prateek kumar jaiswal Anikit gupta Alok kumar singh Rohit garg Amit puri Pankaj kumar singh Deepak gupta Naveen negi Ashish verma Ankit pradhan Kshitij Srivastav Gagan barawal

9999413380 9911303207 9718017008 9718017008 9911640577 9871496289 9350957302 9971965750 9990768051 9891259725 9899372937 9990423101 9911549236 9810531832

B.Tech 2rd year B.Tech 2rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 2rd year B.Tech 2rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B.Tech 3rd year B Tech 2nd yr IT MCA 2nd yr

ANALYSIS OF DATA

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For the analysis of data I choose 100 Sample from whom asked few questions. For data analysis and interpretation graphs and pie charts are mentioned below:-

Q.1 Do you know, what is the hiring rate of I.T. sector in India? a) 2 people/min b) 5 people/min c) 10 people/min d) Can’t say. 2 PEOPLE/MIN. 5 PEOPLE/MIN 10 PEOPLE/MIN CAN’T SAY Total

25 20 10 45 100

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Sales

2 prsn/min 5 prsn/min 10 prsn/min cant say

Q.2 Do you know that HCL is having academic partnership with MICROSOFT, REDHAT, IBM, BSNL, PROMETRIC? a) Yes b) no Yes No Total

20 80 100

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Q.3 Have you ever heard about CMS COMPUTER INSTITUTE? a) Yes b) no Yes No Total

40 60 100

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Q.4 Do you know CMS COMUTER INSTITUTE provides training with stipend & then placement in renowned I.T. sector companies? a) Yes b) no Yes No Total

30 70 100

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Q.5 Do you know that CMS has highest placement rate as compare to its competitor? a) Yes b) no Yes No Total

38 62 100

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Q.6 would you like to join world class training in CMS COMPUTER INSTITUTE along with a stipend? a) Yes b) no Yes No Total

85 15 100

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This questionnaire showing that there is very less awareness is there about the CMS COMPUTRE ISTITUTE on which we are working.

Constraints Faced During the period of the training I have gone through with many constraints such as: Municipal bodies are not allowing in setting up our canopy as per the required location. To convince the students of under-graduation and 12 th pass out which was quite impossible to attract because 12 th student was waiting for result and undergraduates are not willing to join two courses at a time. We hardly able to found single person in between 1 to 5 p.m.. 62

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People are not giving their correct information, because they have fear that after giving their information the CMS calling person make frequent calls on their phone number. Sometimes respondents do not give a response or give partial response. It is called non response error. The reason may be lack of knowledge or unwillingness to answer.

Overall Experience I have been under the marketing executive of CMS COMPUTER INSTITUTE, and performing the same tasks which has to perform by all the fresher recruited person has to perform in CMS COMPUTER INSTITUTE. I was under the marketing department of CMS COMPUTER INSTITUTE, here my job was to create awareness and increase walkins for the centre by the help of various tools of marketing, major work which I have to perform was:• Collection of data through different website like shine.com • Calling to the data collected. • seminars I have learned various aspects of organization and marketing like:Likewise food, clothing, shelter is the basic need of a man, as same as regular growth and brand awareness is the basic need of an organization to achieve growth in market over a long period of time.

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Customer’s perception and thinking are different from each other, so we have to sell and convince them according to the individual need. • Team work plays a crucial role in an organization. • Companies just want result otherwise you are fired. • How to handle the pressure. • Action without planning and strategy always goes against you. • Promotional activities play a vital role in organization.

• We can’t recognize our customer easily; they can be in any face or appearance. • In marketing we always have to be innovative and active. The overall learning and experience will surely help me in my future as I will be aware of certain things of organizational behavior, marketing management, customer relationship etc. By the help of this training I will not be new for any organization, as I can easily cope up with internal as well as external environment of the company. This training gives me the taste of corporate sector that how we can survive in this competitive environment which is necessary to understand.

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Result and conclusion Powerful Brand Image CMS has a strong brand image in India and abroad. It has invested in building a brand recall in the minds of its customers through advertising a products. CMS brand image coupled with its strong customer relationship and cutting-edge solutions have helped the company in creating value for its clients. It has collaborated with many companies whose products and solutions are in line with its business segments, such as Nokia in telecom, AMD in hi-tech solutions to provide better customer services. Brand image was leveraged by CMS.

Experienced Team One key differentiator that helps CMS to stand apart from its peers has been its superior human resource quality. The team carried with it a rich and diversified experience. This ensured a thorough understanding of client requirements. The company also lays special emphasis on developing the skills of its employees. It 65

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provides regular training to its employees for developing their skills. The experience and sound domain knowledge equips employees with an in-depth understanding of problems and helps in providing quality inputs that lead to better quality solutions for its customers.

Blended Solutions HCL has been able to offer its different services under one umbrella. There is a synergy between the different operations of the company. It is among the few companies that provide support services to its clients through its office located in Ireland .The Company leverages its support operations in Ireland and in India to provide valuable support solutions to its clients. It provides support solutions for its European clients through its Ireland centre due to local skill presence. The centre transfers its low-end functions to its sister operations in India, thus freeing its resources to concentrate on high-end functions.

Focus on Key Business Areas The company has focused on five major vertical markets - Banking and Financial Services, Life quality Sciences, Retail, Telecom, and Hitechnology. These verticals form the core operational strength of the company. It has concentrated in these verticals ,which have in return facilitated the company to be a strong niche player in these verticals. The company provides solutions to its various clients in banking and financial services, which include the insurance sector (AA Insurance Service), the retail sector (DSG International Plc) and the telecom sector (British Telecom). 66

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Global Strategy The company has established subsidiaries across the globe to sustain growth. It has set up subsidiaries in the USA, Japan, the UK and Australia etc. which aided in penetrating the global market. The company believes in the philosophy of ‘think global and act local’. Its global delivery system is based on the strength of its local employees, who understand the geography of its subsidiary and provide services in collaboration with its technological competence.

SWOT ANALYSIS of CMS

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KEY STRENGTHS • • • • •

Strong market understanding Pro-active understanding of the market demands Flexibility in fulfilling customer needs First-mover advantage due to its pro-activity Reach in terms of geography

Recommendation The art and craft of career development should be clearly understood. The art (strategy) should be clearly drawn on the canvas and the craft (implementation) precisely delivered. Developing a PROPAGATE (Product, Risk, Opportunities, People, Appetite, Geography (Place), Attributes, Training & Education). Following are important ingredients of the matrix: • Product • Risk • Opportunities • People • Appetite • Geography • Attributes • Training: • Education: Developing and implementing a robust PROPAGATE matrix will definitely give a new direction to CMS Education

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BIBLIOGRAPHY