Market survey of prospective customer for infomedia18 by Sanjay Gupta

A Summer Internship Project report on

“Market survey of prospective customer for infomedia18” With special referernce Infomedia18 Ltd. Submitted in partial fulfillment of the requirements for the degree of

MASTER IN MARKETING MANAGEMENT

ACKNOWLEDGEMENT

I would like to express my gratitude towards my institute â&#x20AC;&#x153;XYZ Institute of managementâ&#x20AC;? for providing me with this opportunity to develop such a project which enhanced my knowledge. The development of this project involves the contribution and assistance of a number of people. At the very start, I would like to thank our respected teachers which constitute the very inspirational and intellectual guides It was a nice experience for me as an integral part of the team of marketing in INFOMEDIA 18 PVT. LTD. This experience at the beginning of my career will be a very important step towards being a successful Manager. I would like to thank following people for their continuous support and their help in preparing my project report. I would like to express my sincere gratitude to Prof. smitha pappachan for their invaluable guidance. o XYZ institute of management, MBA program o INFOMEDIA 18 PVT LTD for giving me the opportunity to learn in their esteem organization. o Mr. XYZ B.D.M., INFOMEDIA 18 PVT LTD for their support and guidance. o

Mr. XYZ , Asst. Manager of Infomedia 18 PVT LTD for their support and guidance.

Mr. XYZ Manager INFOMEDIA 18 PVT LTD, for sharing their knowledge regarding the activities going on in Wakdewadi, Infomedia 18 PVT LTD. I have done sincere efforts in making this project as a useful and an intelligent task.

XYZ

EXECUTIVE SUMMARY

Title of project “Market survey of prospective customers for infomedia18”

Objective of study  To identify prospective customers for yellow pages.

 To find out the existing competitors of Infomedia18 yellow pages.  To study the important factor that promotes satisfaction among customers will respect to

yellow pages.

 To find out the level of satisfaction among customer about their existing print

&publishing service provider.

Scope of the study To know the prospective customers. New customer generatation for yellow pages. There are some factors which can increase customer satisfaction and create brand loyalty. Information which are needed by the company to make new policies and strategies can be collected that is very benificial for the company.

Research methodology Research design : Descriptive research Sample universe : all companies in pune using advertisement Sample frame: Sample size: Sampling technique : convenience sampling

Conclusion The infomedia 18 offers a wide range of features and services to meet the requirements of varied customer as giving more valu in small amount of money to customer is their prime concern They aim at making yellow pages convenient for their customers by offering service like colour advertisement, various size of advertisement , on line presence on ask me , own serch engines ,free distribution of business directories and so on.. Costomer are quite satisfied by the service of infomedia18.. Each service /product, offered by the infomedia18 is designed for a different market5 segments. moreover getting along with infomedia 18 is a status symbol for people and really feels proud to be with infomedia.

Limitation Lack of time â&#x20AC;&#x201C; 60 days are not sufficient to reach all the respondents. Some of the respondents were biased. Sample collected is from selected area which do not represent the whole universe. Some respondents were not cooperative.

INDEX

Chapter

1. 2. 3. 4. 5. 6. 7.

Description Introduction Industry profile Company Profile Literature survey Objectives and scope Research Methodology Data Analysis & Findings

Observations and Findings

Conclusions

10.

Suggestions Annexure Bibliography

Page No.

LIST OF TABLES Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12

Table Type of business Advertise Medium of advertisement Heard about infomedia 18 Preference Number of information Colourful and attractive ads. Visibility Cheapest service provider Awareness about other guides Satisfaction Suggestion

Page No.

Graphs Sr.No.

Graphs

1 2 3 4 5 6 7 8 9 10 11 12

Type of business Advertise Medium of advertisement Heard about infomedia 18 Preference Number of information Colourful and attractive ads. Visibility Cheapest service provider Awareness about other guides Satisfaction Suggestion

Page No.

CHAPER-1

INTRODUCTION This project contain main and today’s interesting subject that is “MARKET SURVEY OF PROSPECTIVE CUSTOMER FOR INFOMEDIA 18 LTD” As service is our main subject of working in project. Importance of print &publish service are describe as follows:1) Global, 24*7 online visibilities. 2) It presents you in front of buyer without leaving the office. 3) Business enquiries from your target market. 4) Present clients products/ services where you can never be reaching. 5) So the aim of this report is to understand concept of online service, website promotion.

The report has been presented in Five parts as follows:1)Historical Background 2)Terms of Reference 3)Methodology adopted for data collection 4)Finding of the report 5)Recommendation/ Suggestions.

Market study is an essential process to develop the company collection of data, analyzing, reporting of the data to specific situation to any marketing activities that the Company is facing with the increase in the competition & the development of various marketing activities. Marketing includes all the activities like promotion, distribution, advertising etc. To fulfill the all segment of consumers. Marketing is also to convert social needs into profitable opportunities. So this topic provides all the essentials to theoretical knowledge with practical

knowledge and to inculcate the efficiency. It is also requirement for the company to improve their service and product quality for achieving their ultimate goal. Modern marketing calls for more than developing a good product, pricing it attractively & making it accessible to target customers. Organization also need to communicate their present & potential customers to communicate their present organization, develops an effective strategy with the aim of creating awareness, developing knowledge, liking preference convictions among the organization target audience with a view to convert them into prospective buyer.

IMPORTANCE OF THE RESARCH The training in the organization is very important for a student who is undergoing with such course. This course is not the answers for all the problems, which arises in the practical field. There are not the answers for all the any problems, but the aim of this study is to develop the ability of decision-making. Right decisions at time itself the organization to run smoothly. The training in an organization gives an idea how decisions are taken when any problem comes to an executive. So the way of problem solving, right decisions making and knowledge of different type marketing activities give much importance to the study.

CHAPTER-2

INDUSTRY PROFILE

Media penetration in India has seen enormous progress in the recent years with advancements in technology and coverage, catering to a wide range of media audience in terms of language, region, religion and content. A robust economic growth, growing literate population and consumer spending power have contributed to an expanding consumer base of various forms of mass media – newspapers, radio and television. The new media such as the internet and mobile phones have also made significant inroads since the early 2000’s The Indian media and entertainment industry The Indian media and entertainment industry includes print media, television, radio, cinema and the internet. According to the FICCI-KPMG Media and Entertainment Industry Report, 2009 , revenues of the Indian media and entertainment industry in 2008 were Rs. 58,40,000 lakhs, compared to Rs. 52,00,000 lakhs in 2007 recording a growth of 12.4%. Over the next five years, the industry is projected to grow at a Compounded Annual Growth Rate (“CAGR”) of 12.5% to reach the size of Rs.1,05,20,000 lakhs by 2013. The growth in the entertainment industry has been aided by India’s rapid economic growth. India’s gross domestic product grew by 7.50%, 9.40%, 9.60% and 8.7% in Fiscal 2005, Fiscal 2006, Fiscal 2007 and Fiscal 2008 respectively (Source: Economic Survey of India 2008-09, Ministry of Finance, . Due to the growth in the Indian economy, the growing Indian middle class is able to allocate a higher percentage of its monthly expenditure on media and entertainment. In the last four years 2005-2008, the industry recorded a cumulative growth of 15% on an overall basis. The Indian print media industry Indian print media a readership base of over 2,500 lakhs, India is the second largest print market in the world. Revenues from the Indian print media industry have grown at a CAGR of 13.8% over last three years (2006-08). The newspaper segment has witnessed growth at a CAGR of 13.7% for the period 2006-08 and the magazine segment has witnessed growth at a CAGR of 15.4% for the same period. Further, growth in the newspapers and magazines segment for the period 2009-13 is estimated to be at a CAGR of 9.1% and 8.1%, respectively. (Source: FICCIKPMG Report 2009) Revenues in the print media industry are primarily generated from subscription and advertising. Subscription revenues have grown at a CAGR of 10.5% for the period 2006-08 and advertisement revenues have grown at a CAGR of 16% over the same period. Growth in advertisement and subscription revenues for the period 2009-13 is estimated to be at a CAGR of 11% and 7.3% respectively (Source: FICCI-KPMG Report 2009). Advertising revenue is in general related to economic growth in the country, and subscription revenues is expected to grow Owing to structural growth drivers like rising penetration, higher literacy levels and improving affordability of the media.

The newspaper segment has historically dominated the print segment in India. However, the sector has witnessed significant development in 2008, especially in the first half with the increase in the number of special interest publications (including B2B and B2C magazines), launch of niche newspaper supplements as well as aggressive portfolio and geographic expansion by different companies both in the national and regional space. These developments have benefitted consumers due to increased availability of choices and better product quality as well as the advertisers, providing them with the media to reach a broader target audience. In addition to the special interest publications, the print media industry in India also includes publishing of directories (including yellow pages, exporters’ guides and home/office/city guides), custom publishing and providing printing solutions. Printing solutions offered, range from designing, sourcing and procurement of raw materials, processing and printing, binding, warehousing and dispatch to customer designated locations. This service covers printing of newspapers, magazines, annual reports, books, product brochures and other publicity material. While, the growth of this segment is significantly related to the growth of the publishing segment in India, turnaround time, quantity and quality standards are critical to success in this industry. More recently, publishing outsourcing by foreign publishers has seen significant growth in India as a segment of the print media industry. India, being a low cost destination, is attractively placed to gain contract publishing projects both from domestic and foreign clients. Scientific, technological, medical, educational and legal publishing outsourcing projects to India from foreign clients amounted to US$ 4,400 lakhs in 2006. At an estimated growth rate of 35% per annum till 2010, the industry is estimated to reach US$ 14,600 lakhs by 2010.

Key Industry Players:  Infomedia Hurix  Infomedia Infomedia  GETIT Infomediary World Wide Media Lason India  Indiacom Living Media Group MacMillan India  Conde Nast India Integra  Media Transasia Newgen Publishing  Jasubhai Group Tech Books  Cyber Media Excel Soft

 Next Gen Publishing Scientific Publishing Services  Nets

This table shows that the changes in share market of all key players, in which yellow pages have maximum growth in 2008– 2009.

Major player in Pune  India com yellow pages  Sulekha yellow pages  Justdail yellow pages  Infomedia 18 yellow pages  India.info yellow pages

CHAPTER-3

COMPANY PROFILE

Infomedia18 is a diversified printing and publishing company with a leading market presence in business and consumer directories. The Indian Readership Survey, 2008 has rated the Infomedia Yellow Pages, with an average issue readership of approximately 94 lakhs, as having the highest readership among all the English publications in India. it believe we have a strong presence in the special interest publication segment in which we publish 17 special interest publications. it also provide printing solutions and have recently forayed into the publishing outsourcing business. As one of India’s few listed publishing companies, we have a pan-India market presence covering 25 cities across India. It began publication of our Yellow Pages (subsequently renamed as Infomedia Yellow Pages) in 1989 in Ahmadabad and Rajkot. The Infomedia Yellow Pages provides information on a range of products and services ranging from manufacturing industries to retailer showrooms, on an annual basis. The Infomedia Yellow Pages are also available in the form of compact discs and can be accessed online through our website www.yellowpages.co.in. The Infomedia Yellow Pages has been conferred the ‘Super brand’ status in 2006 and is now distributed in 21 cities across India. In addition to the ‘Infomedia Yellow Pages’, it also publish certain specific directories in the B2B and certain guides in the B2C. Infomedia is the largest publisher of business and consumer directories in India (Source- Indian Readership Survey, 2008), with an exhaustive database of over 5,00,000 businesses across 1,500 categories. In the B2B segment, our directories also include, among others, the ‘Indian Exporters’ Guide’ and state industrial directories published across the seven states. In the B2C segment, we publish several consumer guides which include among others ‘Know Your City’ and ‘Infomedia Home Guide’. In June 2008 they acquired the ‘Ask Me’ brand name with the intention to build a voice based and online directory service by leveraging our existing Infomedia Yellow Pages database. Additionally, in July 2008 we entered into a co-operation agreement with Alibaba.com, an international B2B company to create an online community of Indian businesses and provide them with a single channel to promote their products and source from quality suppliers from India and around the world. Under the agreement we have been appointed as the sales promoter of Alibaba.com to promote its services. Further, in March 2009, we entered into a business transfer agreement with burrp!, pursuant to which we have acquired burrp!, which operates an online local information website (www.burrp.com), to develop our presence in the online directory and information services business. In 1997, we entered the special interest publication business with the launch of ‘Better Photography’, a special interest publication focused on providing information on photography.

Currently, we publish 17 special interest publications of which nine publications are classified in the B2B segment and eight are classified in the B2C segment, including three B2C special interest publications, ‘Intelligent Computing-Chip’, Disney Adventures India’ and ‘T3 (Tomorrow’s Technology Today)’, which they publish in association with Vogel Burda, Walt Disney Company Private Limited and Future Publishing Limited, respectively. Further, in November 2008, they received necessary regulatory approvals for the launch, in collaboration with an international publisher, for the Indian editions of a new special interest publication namely ‘CIO Insight’. company expect to launch this special interest publication after finalization of relevant license agreements with the international partner. In 2005, we entered into a joint venture with Reed Elsevier to incorporate Reed Infomedia. Pursuant to the shareholders agreement, Reed Infomedia has been granted the license to publish the Indian editions of certain international magazines of Reed Business Information (a division of Reed Elsevier) for a period of five years. The Company holds 49% of the shareholding of Reed Infomedia. Reed Infomedia currently publishes two special interest publications, ‘JCK’ and ‘Logistics Management’. However, the shareholders agreement with Reed Elsevier was terminated pursuant to a termination agreement dated July 20, 2009. Under the termination agreement, our Company and Reed Elsevier have agreed to wind up and liquidate Reed Infomedia prior to December 31, 2009. With over 50 years of experience in the printing business, we are commercial printers of magazines, annual reports, books, product brochures and publicity material. Our printing business provides a one-stop shop for content printing with the ability to handle all the requirements of processing, printing, binding and dispatch. Leveraging our market position in India’s publishing industry, company ventured into the publishing outsourcing business in December 2005, through our acquisition of Cepha Imaging in Bangalore. The company further, consolidated our presence in the publishing outsourcing business by acquiring the Glyph UK in the U.K and the International Typesetting and Composition, a publishing outsourcing business, operating through its two legal entities, Glyph US in the US and Glyph International in Noida, India. Infomedia have in-house capabilities to meet the extensive requirements of all our printing and publishing businesses. The printing press at Nerul, Navi Mumbai is ISO 9002 certified and has an extensive range of machines that gives us the flexibility to serve all our business requirements along with the requirement of our customers. The Network18 group is one of India's leading media conglomerates with interests in television, internet, event management, films entertainment, mobile content and allied businesses.

Company Equity Shares were listed on the BSE in 1985. Subsequently, the Equity Shares of our Company were listed on the NSE.

Company restated consolidated income for the Fiscals 2008, 2009 and three months ended June 30, 2009 were Rs.18,956.91 lakhs, Rs. 16,847.75 lakhs and Rs. 2,952.69 lakhs, respectively. it also incurred consolidated losses as restated of Rs. 464.54 lakhs, Rs. 10,015.77 lakhs and Rs. 784.34 lakhs in the Fiscals 2008, 2009 and the three month period ended June 30, 2009, respectively.

About Network18 Group: One of the leading media conglomerates with businesses panning across business news, general news, general entertainment, home shopping, print, etc, Network18 group has had an extremely complicated group structure given the intergroup ownership. Existing structure of Network18 Group has 4 separately listed entities – Network18 Media and Investments (the holding company), TV18 (business news and web business), IBN18 (general news and entertainment business) and Infomedia18 (Yellow Pages and Print businesses). The network 18 group is one of the advertising company in india.its deal with tvchannel,internet,website,print &publishing media. Its under these company. 1. CNBC TV18 2. CNBC AAWAJ 3. IBN 4. HOME SHOP18 5. WEB18 6. E 18 7. VIACOM 18 8. STUDIO 18

Proposed restructuring of the group structure: 1. The business news broadcasting operations of TV18 (CNBC TV18 and CNBC Awaaz) would be transferred to IBN18 2. All the other businesses and investments of TV18 – Infomedia18, Web18, 21% stake in IBN18, Media Capital Venture (including stake in DEN Networks), would get transferred to Network18 3. IBN18 would be renamed as “New TV18” and will house all the broadcast properties of the group including business news (CNBC TV18, CNBC Awaaz), general news (CNN IBN, IBN7

and 50% in IBN Lokmat) and general entertainment through 50% stake in Viacom18 (Colors, MTV, Vh1) 4. The Yellow Pages and Print Magazine business of Infomedia18 would get transferred to Network18, while printing press operations would remain in the listed Infomedia18. The business under listed entity would be up for sale 5. Viacom18 would likely buyout the 80% stake in The Indian Film Company, currently held by Network18 6. Any future ventures in broadcast space would form a part of IBN18, whereas other businesses like print would come under Network18 Strengths Infomedia believe that the following are our principal competitive strengths, which differentiate us from other Indian companies with similar business operations.  Established and significant presence in the publishing sector;  Strong Brand Recognition;  Niche editorial content; and  Ability to successfully establish new businesses and ventures.

Established and significant presence in the publishing sector With an exhaustive database of over 5,00,000 businesses across 1,500 categories. We began publication ofour Yellow Pages in 1989 in Ahmadabad and Rajkot. The Infomedia Yellow Pages are now We are the largest publisher of business and consumer directories in India, (Source: Indian Readership Survey, 2008distributed in 21 cities across India. In addition to the Infomedia Yellow Pages, we also publish certain B2B directories and certain guides in the B2C segment. We currently publish 17 special interest publications, of which nine are classified in the B2B segment and eight are classified in the B2C segment. Strong Brand Recognition It believe that we have been able to build a strong brand identity for our ‘Infomedia Yellow Pages’ (subsequently renamed as Infomedia Yellow Pages) and several of our B2B and B2C special interest publications, such as ‘Search’, ‘Overdrive’ and ‘Better Interiors’. Out of our 17 special interest publications some are in association with our international partners. These include ‘Intelligent Computing-Chip’, ‘Disney Adventures India’ and ‘T3 (Tomorrow’s Technology Today)’. they believe that our special interest publications have established a brand name associated with quality in a competitive market and in the recent years we have seen a substantial growth in their revenues and we believe that we will be able to retain and expand our brand identity in the special interest publishing business.

Niche editorial content Company special interest publications are led by distinguished editorial teams and are recognized for their superior editorial content. they strive to maintain strong journalistic integrity and high editorial standards through our editorial staff, which consisted of approximately 85 persons as on October 31, 2009. it believe that our editorial team has helped us expand our market share by providing relevant and informative content to our readers. With separate editorial teams that focus on publishing each special interest publication, company believe that 51 our special interest publications have been able to compete effectively by providing niche, pertinent and differentiated content. Ability to successfully establish new businesses and ventures The Company has in the past successfully conceptualized and established new businesses in niche spaces. Entered the special interest publication segment in 1997 with the launch of ‘Better Photography’. We now publish 17 special interest publications. Further, in 2005 we forayed into the publishing outsourcing business and we believe that we are in a position to successfully leverage our position in the publishing industry to consolidate and expand in the publishing outsourcing business. We believe that our ability to successfully establish new businesses, coupled with our position to leverage existing skills and synergies from the Network18 group, strengthens our ability to attract and retain leading industry talent and to successfully grow our business. Company Strategies  To create synergies with the Network 18 group.  To expand in the voice and online directory and information services segment by

leveraging on our market position in the publishing business.  To expand our existing strategic partnerships with our international partners and to

enter into new strategic partnerships.  To expand our printing facilities.

To create synergies with the Network18 group

Infomedia18 is a part of the Network18 group and we intend to leverage the existing relationship of the Network18group and its international partners to expand and grow our business. For instance, in January 2009, in association with us, TV18 launched ‘Overdrive’, a car and bike television show produced with the assistance and input of the ‘Overdrive’ magazine editorial team. We also intend to leverage the agreements that TV18 has entered to with international partners to consolidate and develop our publishing business. We have recently entered into an agreement with Digital18 Media Limited, pursuant to which our Company has undertaken to carry out all the printing requirements of the business magazine ‘Forbes India’. To expand in the voice and online directory and information services segment by leveraging on our market position in the publishing business Infomedia18 believe that our brand name is well recognized and associated with quality reliability and growth strategy involves expanding our product and service offerings, both organically and through acquisitions and strategic initiatives. it intend to consolidate our leadership position and build on our brand equity in the printing and publishing sector by establishing our presence on emerging distribution platforms in the print and publishing sectors such as the internet and voice telephony. Towards this end, we intend to acquire and invest in brands, assets or companies offering B2B or B2C voice based and online directory and information services whose operations, resources, capabilities and strategies are complementary to our operations. In this respect, we have entered into an agreement with Alibaba.com to create an online community of Indian businesses and provide them with a single channel to promote their products and source from quality suppliers from India and around the world.. it have also acquired the ‘Ask Me’ brand name, with the intention to build a voice platform by leveraging our existing Infomedia Yellow Pages data base. To expand our existing strategic partnerships with our international partners and to enter into new strategic Partnerships Company intends to expand our publishing business in India by growing our existing strategic partnerships with various international publishing businesses. Our strategy involves building partnerships with key international publishers and taking advantage of operational efficiencies and resultant economies of scale. Further, we believe that our experience in the publishing business has uniquely positioned us to partner international publishers and offer them the cost advantage associated with India. Implementing this strategy, they have entered into license agreements (exclusive and non-exclusive license) with certain foreign special interest magazines to publish their Indian editions..

To expand our printing facilities While a significant portion of our current printing capacity is utilized in-house for the publication of our various titles, we intend to upgrade our existing printing facilities by acquiring modern equipment and spare parts. As part of our strategy to expand our printing

business, our Company proposes to invest Rs. 385 lakhs from the Net Proceeds of this Issue towards replacement of essential parts of the printing machines. We believe that this initiative would improve the productivity and increase the speed of operation of our printing press facility.

Business segments Publishing business Business Directories It is the largest publisher of business and consumer directories in India, with an exhaustive database of over 5,00,000 businesses across 1,500 categories. Our B2B directories are circulated among various small and medium enterprises, while our B2C directories are circulated among various households. It began publication of our Yellow Pages in 1989 in Ahmedabad and Rajkot. Infomedia Yellow Pages is a directory of businesses, published annually. The Infomedia Yellow Pages are also available in the form of compact discs and can also be accessed online through our website www.yellowpages.co.in. We have entered into an agreement with Nokia Corporation in 2007 to provide our business directories services from its mobile phones for local searches for a period of two years. Further, we have also entered into an alliance agreement dated August 27, 2007 with Hawk Media LLC, which is engaged in the business of directories and other publications in the United Arab Emirates to facilitate cross selling of advertisements. All our B2B and B2C directories and guides are distributed free of cost and are published annually, except for the â&#x20AC;&#x2DC;Know Your Cityâ&#x20AC;&#x2122; which is published monthly. All our directories are printed at our printing press situated at Nerul, Navi Mumbai B2B Directories Infomedia Exporterâ&#x20AC;&#x2122;s Guide was launched in 1994. It provides information on international businesses to Indian manufacturers and service providers. It is available in print and in the form of compact discs. The directories and the compact discs are distributed to various Embassies and High Commissions, the International Chamber of Commerce and at various domestic and international trade fairs in India. It can also be accessed on the internet through the website www.indianexporters.com.

B2C Directories Know Your City was launched as Infomedia City Guide in 2008. It focuses on providing information on the hotels, cafes and tourist sights. Know your City is distributed to all the major hotels, tourism offices in Mumbai, Delhi and Jaipur. .

B2B Special Interest Publication: The following are the brief details of some of the B2B special interest publications:  Search was launched in January 1998. Search is a monthly magazine and is an industrial

source book providing information on a large number of specialist industrial products. It also provides information on different and highly advanced manufacturing processes as well as on the industrial exhibitions held in the country.

 Modern Medicare was launched in December 2003. Modern Medicare is a monthly

magazine and publishes information on the medical and healthcare industry with a focus on the latest developments in the healthcare equipment and technology. The magazine targets medical and healthcare industry professionals, nursing homes and hospitals  Modern Machine Tools was launched in September 2003. Modern Machine Tools is a

monthly magazine providing information on the latest trend and technologies and seeks to provide an insight into the machine tools and ancillary industries in India. The magazine is published in association with the Indian Machine Tools Manufacturers Association. The magazine targets exporters, industry professionals, research and development personnel and educational consultants.  Auto Monitor was launched in January 2001. Auto Monitor is a fortnightly magazine

and publishes information on commercial vehicles, auto components, roads and infrastructure as well as the government policies in India. The magazine targets senior professionals of the automotive industry, engineers, scientists and the research and development specialists

 In addition, we also publish other B2B special interest publications such as Modern

Packaging and Design, Modern Food Processing and Modern Plastics and Polymers, Modern Pharmaceuticals and Chemical World. B2C Special Interest Publications: The following are the brief details of our B2C special interest publications:  Overdrive was launched in September 1998. Overdrive is a monthly magazine and

provides in-depth reviews of the latest vehicles along with posters and contests. The magazine targets auto enthusiasts and potential car buyers.  Intelligent Computing Chip was launched in December 2003. It is published monthly

and contains information of a diverse range of information ranging from hardware and software reviews, technology insights, workshops to featured articles and entertainment. The magazine targets users in the age group of 18 to 35 years.  Better Interiors was launched in May 2005. It is a monthly magazine and publishes

information on industry news and updates, product information and profiling, international perspectives in interior designs and profiles of architects. The magazine targets individuals as well as professional architects.  T3 (Tomorrow’s Technology Today) was launched in December 2006. It is a monthly

magazine providing information on a range of products ranging from MP3 players and sound systems to watches, sports equipment and cars. The magazine targets primarily young male readers.  AV Max was launched in December 1999. It is published monthly and provides

information on music, videos music gadgets and home theatres.  Disney Adventures India was launched in December 2006. Disney Adventures India is a

monthly entertainment and educational magazine that targets readers in the age group of seven to 14 years.  Better Photography was launched in June 1997. It is a monthly magazine and publishes

information on the various photography products, digital kiosks and reviews and critiques of the latest products. The magazine targets professional and amateur photographers.

 Intelligent Entrepreneur was launched in September 2009. It is published monthly and

contains information on entrepreneurship, business management and potential business opportunities. The magazine targets existing and future entrepreneurs. Editorial Team: We have a specialized editorial team dedicated to the B2B special interest publications and a separate editorial team for each of the B2C special interest publications. For each of the B2C special interest publications, we recruit specialised journalists, who have a media and industry background. Our editorial team for each of the B2C special interest publications consists of highly skilled professionals with significant domain and technological expertise. Showrooms and professional services: It is published from 18 major cities of India, reaching to 21,00,000 potential buyers. India’s largest business directory, the Infomedia Yellow Pages covers 18 prime cities • Ahmedabad • Bangalore • Bhubaneshwar • Chennai • Coimbatore • Delhi • Hyderabad • Indore • Jaipur • Kochi • Kolkata • Ludhiana • Mumbai • Nagpur • Nasik • Pune • Surat • Vadodara • Vizag They also have B2B and B2C books in following cities: Ahmedabad, Hyderabad, Mumbai and Pune. It is one of the best sources of information at the point of purchase throughout the year. Infomedia Yellow Pages is distributed free of cost in every mentioned city to business and corporate offices, industrial belts, residences, hotels, consulates, embassies etc.

For more and in-depth details on advertising, visit to our site www.yellowpages.co.in or contact any one of the nearest branches. The addresses are listed here.

They have also tied up with Google, Nokia and STAR India with a view to transcending media platforms and strengthening their position as a comprehensive directories and publishing solutions provider. 1955 The press was spun off separately and got incorporated as Tata Press Ltd. • 1984 The Tata Press Limited got listed on the Bombay Stock Exchange. Over the years, the company leveraged its strengths in printing to expand into value-added segments such as directory services, special interest publishing and direct marketing and ended up becoming the dominant player in each of these categories. • 1992 The stand-alone Yellow Pages, the Tata Press Yellow Pages were launched in Mumbai. Since then, numerous directories have been added to their portfolio. • 1995 Tata Press Database Services was conceived as a Direct Marketing Division, which was eventually named as Direct Edge. • 1997 Better Photography, Special Interest Magazine was launched. The subsequent years have witnessed a gamut of special interest magazines and business publications being launched. • 2000 The company was renamed Tata Infomedia. • 2003 The Tata Group exited Tata Infomedia, in order to focus better on its core businesses, and their share was bought by ICICI Venture, India's leading private equity player. Following this, the company was renamed Infomedia India Limited. • 2005 The Company entered into joint venture agreement with Reed Elsevier Overseas B. V., Netherlands, for the incorporation of Reed Infomedia India Private Limited. The Company forayed into the publishing outsourcing segment acquiring a majority stake in Cepha Imaging Private Limited. • 2006 The Company acquired Keyword Group. The Company acquired Software Services LC and American Devices India. The Company entered into a scheme of arrangement with its equity shareholders for the purchase of the equity shares of the Company from its existing shareholders. 2008 Television Eighteen India acquired control over the board of directors the Company. • 2009 Scheme of Arrangement for inter-alia merger of I-Ven Interactive with the Company, filed with the High Court of Judicature at Bombay. Business highlights: • Turnover: Rs 2.0 billion for 2006-07 • Market leader in the Yellow Pages segment 20 established special interest titles Awards and achievements: • Infomedia 18 Limited is a 1SO 9001:2000 certified for 'Provision of Printing Services'. • The National Awards for Excellence in Printing proves that Infomedia 18 Limited is among the leading printers in India.

• 7 leading B2C titles: - Overdrive - Chip - Better Photography - Better Interiors - AV Max- T3Disney Adventures • 12 landmark titles for B2B verticals: - Search- Photo imaging- Modern Textiles- Modern Plastics and Polymers - Modern Pharmaceuticals - Modern Packaging - Modern Medicare Modern Machine Tools - Modern Food Processing - Electrical and Electronics - Chemical World - Automonitor Clients: Leading Indian companies rely on Infomedia 18 Limited to produce and dispatch their annual reports. Here is a list of their prestigious clients: • Multi-National Corporations:- Philips, Glaxo, Siemens, P & G and Ingersol Rand • Banking:- State Bank of India, EXIM Bank • Groups:- A V Birla Group, Tata Group, M&M Group • Others:- ACC, Onward Technology, HCC, Raymonds, Avaya Global, Akruti City, HDFC, ICICI Lombard, Mercator Lines, etc. Customers: • McGraw-Hill, • Thomson Learning, • Wolters Kluwer, • Pearson Education, • Taylor and Francis, and • The World Bank Management information Chairperson : Sanjeev Manchanda Managing Director :Haresh Chawla Directors : Haresh Chawla, Jayaraman Shashidhar, Manoj Mohanka, Prakash Iyer, Raghav Bahi, Raghav Bahl, Saikuamr Ganapathy Balasubramanian, Saikumar Ganapathy Balasubramanian, Sanjeev Manchanda, Senthil Chengalvarayan, Yug Samrat Infomedia 18 Ltd Key Data: Ticker:

509069

Country:

INDIA

Exchanges:

BOM

Major Industry:

Printing & Publishing

Sub Industry:

Printers

2009 Sales

1,607,906,092 (Year Ending Jan 2010).

Employees:

1,100

Currency:

Indian Rupees

Market Cap:

694,674,422

Fiscal Yr Ends:

March

Shares Outstanding:

23,913,061

Share Type:

Ordinary

Closely Held Shares:

20,095,647

Infomedia 18 Limited - Related Companies:  Infomedia 18 Limited (Parent).  Yellow Pages Income Fund.  Yellow Pages (Singapore) Ltd.  The Southern Pages.  The Boisenet.  Yell Group plc.  APN News and Media Limited.  CBD Media LLC.  PagesJaunes Groupe SA.  L. M. Berry and Company.

Infomedia has also been awarded as superbrands

Product profile Infomedia is one of India's leading media companies with businesses ranging from Business Directories to Magazine Publishing, Printing Services and Publishing Outsourcing. Infomedia also organizes large-scale business and special interest consumer events that leverage the strength of its magazine publishing business. Publishing outsourcing is another business division of Infomedia.

Products offered by Infomedia 18

I.E.G. Indian Exportersâ&#x20AC;&#x2122; Guide is specially developed to provide the international business community, access to the vast Indian market. It carries comprehensive information on Indian Manufacturers ready to service international or Indian Exportersâ&#x20AC;&#x2122; Guide reaches the desks of its users as & when they require it

C.I.D. Construction and Interior Design (CID) Directory is an exhaustive compilation of professionals and suppliers of the construction and interior design industry. It is a directory of members of the Indian Institute of Architects, Indian Institute of Interior Designers, Practicing Engineers, Architects & Town Planners Association, Builders Association of India, Indian Society of Structural Engineers. Every member gets a free copy of the issue. It also contains information on suppliers to the construction and interior design industry. Professionals in the industry use it a single reliable source of information for all their product and service needs.

I.S.D. Infomedia18 Limited, India's largest publisher of Yellow Pages, publishes Industries State Directory (ISD)Maharashtra, Gujarat, Tamilnadu, Punjab and Andhra Pradesh. Similar directories for Karnataka, Madhya Pradesh and Eastern India will be available very soon. Infomedia Industries Directory - a robust tool that meticulously sums up the need for any Manufacturer and Trader across categories. Definitely beyond numbers, the directory lays out for you, glimpses of the economy for the state, critical features on policies, incentives, schemes, etc.

I.Y.P

Ever come across anyone who hasnâ&#x20AC;&#x2122;t heard of the Yellow Pages? Unlikely. Infomedia Yellow Pages is the complete, user-friendly directory of all products and services, from manufacturers, industries to suppliers, dealers, retailers, showrooms and professional services. It is published from 18 major cities of India, reaching to 21,00,000 potential buyers. Infomedia Yellow pages is the largest read English publication with a 1,43,02,000 refer ship, nationally. (Source: IRS 2005 R2). Apart from print, Infomedia Yellow Pages having presence in CD, the Internet and through a call centre.

I.O.G In this day and age, the office has evolved into a space that's bustling with activity, where important decisions are taken, tension, cheer, promotions and celebration â&#x20AC;˘ all seem to be intrinsic to this environment between 9.00 am to 5.00pm. Workstations, computers, stationery and relevant items are a necessity in our daily office routine. Office Guide was introduced to meet these requirements. It lists information related to office products and services, is categorized and alphabetically arranged. It is a 4-colour guide that sports a vibrant layout that is packed with updated and accurate relevant information.

I.H.G Home Guide is an area specific guide that provides comprehensive information on products and services for home and everyday purposes. It is a powerful medium to promote your product/service and helps businesses to tap into the home consumer needs. It is a colorful and compact with easy to use alphabetical index. It lists emergency and useful information for quick access. It is published for 36 locations in Mumbai, Pune, Bangalore, Chennai and Kolkata.

SERVICE OFFERED BY INFOMEDIA18

Infomedia18 has launched AskMe.in. From what I understand, AskMe.in is an online business directory that is powered by two other products: YellowPages.co.in and Burrp.com (all owned by the same company). Another local search portal has joined the wagon –Askme.in (beta version). This portal has been launched by Infomedia 18. Listings are distributed under 18 categories and 74 cities. Infomedia is calming to have more than 3 million business listings.

Quick Look to:

Features: • •

• • • • • • • •

Click to Call Narrow Search Take business card on phone via SMS Share on FB, Twitter only Preview of ad on yellow pages, j Map based view Business Photo & Video upload Rate search results Listing Preference – Info media listing first, rest comes afterwards.. Essential Numbers like Taxi, Ambulance, LPG etc…(powered by burrp)

Design: • • • •

Neat and clear designed No ads on search result page (Surprised) Business listing page could be better Good use of Blue and yellow color

Askme.in is powered by Infomedia Yellow pages. Wonder if instead of developing a new portal they could have just redesigned their existing portal â&#x20AC;&#x201C; yellowpages.co.in and integrated Burrp.com with that.

Infomedia18 have some more important directories which shows here: Directories:-

Infomedia Yellow Pages Infomedia Yellow Pages is the complete and comprehensive directory of all products and services, from Manufacturers, Industries to Suppliers, dealers, retailers, showrooms and professional services.

Infomedia Office Guide It lists information related to office products and services, is categorised and alphabetically arranged. It is a 4-colour guide that sports a vibrant layout that is packed with updated and accurate relevant information - all about the area near your office.

Infomedia Home Guide It is an area-specific information guide aimed at providing comprehensive and useful information on products and services required for home and practical day-todaypurposes.

Infomedia Industries Directory It is a robust tool that meticulously sums up the need for any Manufacturer and Trader across categories. Definitely beyond numbers, the directory lays out for you, glimpses of the economy for both states, critical features on policies, incentives, schemes, etc.

Indian Exporters Guide The ultimate guide and sourcebook for international buyers for Indian manufacturers and service providers is undoubtedly, the Indian Exporters' Guide. It helps them execute their orders in a most professional manner by listing competent

organisations that provide â&#x20AC;&#x2DC;Support Servicesâ&#x20AC;&#x2122; to this large and buoyant industry.

City Guide It serves as the perfect introduction to the city. It contains comprehensive, easy-touse information at your fingertips about hotels, places to eat, cafes, bars, entertainment centres and places of interest, as well as a whole bouquet of useful information specifically selected for leisure and business travellers to a city. CID Construction and Interior Design (CID) Directory is an exhaustive compilation of professionals and suppliers of the construction and interior design industry. It is a directory of members of the Indian Institute of Architects, Indian Institute of Interior Designers, Practicing Engineers, Architects & Town Planners Association, Builders Association of India, Indian Society of Structural Engineers.

Engineering Expo Engineering Expo is India's premier Industrial Trade Fair. Today it is among India's highest visitor turn-outevents. The exhibition has been well supported by associations like AIAI (All India Associations of Industries, Indian Merchants Chambers, CICU (Chamber of Industrial and commercial Undertaking), REA (Rajkot Engineering Association) and held in association with 'The Economic Times' and 'Outlook Business' as the media partners and Approved by ITPO.

Printing Solutions Infomedia 18 Limited is a 1SO 9001:2000 certified for "Provision of Printing Services". We are engaged in processing and printing to binding and dispatch. Infomedia 18 Limited, specializes in Designing and Printing of Annual Reports, Magazines, Books, Product brochures, Publicity material, Diaries and Calendars.

Publishing: Business Publications

The driving force and aim at Infomedia is to bring together buyers and sellers in key industry verticals through its 12 B2B titles. Each title is focused at a single vertical and it seeks to educate its stakeholders in these verticals through a well-structured mix of news and views, insightful and well-researched articles and relevant studies.

Special Interest Publications What we have here are six magazines that reach out to the reader in a multi-dimensional fashion. Thatâ&#x20AC;&#x2122;s exactly what the consumer magazine division of Infomedia has managed to engineer and has thereby created diverse communities around fast-growing special interest areas. Infomedia constantly seeks to meet the information and community needs of enthusiasts, hobbyists and specialists alike.

Chip Chip is an IT magazine that deals with all aspects of technology that touch the lives of end users. It is composed of a diverse range of compelling technology content including hardware and software reviews, technology insights, workshops, feature articles and entertainment.

BetterPhotography Better Photography is India's first magazine completely devoted to the art and science of photography. It is loaded with the latest views, interviews, critiques, contests.

AVMAX,TheAudio-VideoMagazine

AV MAX is a leading magazine providing audio-video content focussed on the industry members, music enthusiasts and audiophiles alike. Established as the first magazine in India that provided the latest audio-video fodder to all, AV MAX has in its 10 years, grown into one of the most reliable and successful resources Better Interiors Better Interiors features home and work space dĂŠcor solutions that reflect the taste, moods, lifestyle and aspirations of people, architects' facts and profiles, industry news and updates, product information and profiling, international perspectives in interior designs. T3 - Tomorrow's Technology Today T3 is the magazine that covers the hottest, best and the latest in the world of gadgets: from MP3 players and sound systems to watches, sports equipment and cars.

Entrepreneur Entrepreneur, India's first magazine for entrepreneurs and small businesses, just launched.

Publishing Outsourcing Infomedia 18 Ltd has acquired 100% stake in UK based Keyword Group Limited, a leading publishing BPO company and majority stake in Cepha Imaging Systems, a Bangalore based firm. Keyword has a relatively strong customer connect and Cepha enable Infomedia to consolidate its position in the booming outsourcing market in India. Infomedia now has a potent combination of a customer-facing front-end in Europe, and a world class facility in India. In April 2006, Infomedia acquired International Typesetting and Composition (ITC), operating through its two legal entities, a front-end called Software Services, LC, a limited liability company based in Florida, USA and back-end operations at American Devices India Private Limited, based out of Noida, India. American Devices India Private Limited is one of the

leading providers of pre-press and publishing services catering primarily to the North American market. It is a fast-growing and innovative Noida-based company focused on providing top-ofthe-line services to blue chip companies. Key customers include McGraw-Hill, Cengage Learning, Kaplan Publishing, Taylor and Francis, Jones and Bartlett Publishing. The publishing BPO business is clocking an annual growth of 30 per cent in India with profit margins which vary between 30-40 per cent. Indian publishing BPO industry is currently focusing on the US and UK markets. India with several advantages like trained professionals, proficiency in English and favourable time zone is expected to emerge as one of the main outsourcing centers for the developed world. Our experience in the Yellow Pages business and our familiarity with printing and publishing has uniquely positioned us to partner international publishers and offer them the India cost advantage. Our carefully drawn up strategy involves building partnerships with key international publishers and taking advantage of operational efficiencies and resultant economies of scale. This will enable us to provide a clear cost advantage for our customers. Globally, the publishing industry has undergone a spate of mergers resulting in heavy consolidation and emergence of publishing giants like Reed Elsevier and others. These conglomerates are keen to outsource both low-end as well high-end publishing work to India. This vertical is expected to grow at a rapid pace in the coming years as there is a long list of satisfied clients from the US and UK.

CHAPTER-4

Literature survey CONSUMER BEHAVIOUR Consumer behaviour is the study of when, why, how, and where people do or do not buy product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. Customer behaviour study is based on consumer buying behaviour, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behaviour analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one-to-one marketing. Social functions can be categorized into social choice and welfare functions.

CONSUMER EXPECTATION Economics is never straight forward. The impact of a policy can be very different in different circumstances. We always need to take into account other variables such as consumer expectations. Consumer expectations test is used to determine whether the product is negligently manufactured or whether a warning on the product is defective. Under this test, the product is considered defective if a reasonable consumer would find it defective The test is mostly applied to non-complex products about which consumers might have expectation. CUSTOMER LOYALTY Customer loyalty is used to describe the behavior of repeat customers, as well as those that offer good ratings, reviews, or testimonials. Some customers do a particular company a great service by offering favorable word of mouth publicity regarding a product, telling friends and family, thus adding them to the number of loyal customers. However, customer loyalty includes much more. It is a process, a program, or a group of programs geared toward keeping a client happy so he or she will provide more CUSTOMER SATISFACTION Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four of a Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. BRAND LOYALTY Brand loyalty, in marketing, consists of a consumer's commitment to repurchase or otherwise continue using the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. Brand loyalty is more than simple repurchasing, however. Customers may repurchase a brand due to situational constraints (such as vendor lock-in), a lack of viable alternatives, or out of convenient.

FEEDBACK Feedback is a mechanism, process or signal that is looped back to control a system within itself. Such a loop is called a feedback loop. In systems containing an input and output, feeding back part of the output so as to increase the input is positive feedback; feeding back part of the output in such a way as to partially oppose the input is negative feedback.

Feedback is very important for any organization for increase the business.

CHAPTER-5

OBJECTIVES  To identify prospective customers for yellow pages.

 To find out the existing competitors of Infomedia18 yellow pages.

 To study the important factor that promotes satisfaction among customers will respect to

yellow pages. .  To find out the level of satisfaction among customer about their existing print &publishing

service provider.

SCOPE OF THE STUDY The market survey was conducted on A study of retails outlets and their “promotion Activities” for Pepsi in SMV Beverages Pvt. Ltd in Jamshedpur region. This study was done in SMV Beverages Pvt. Ltd. Jamshedpur. The geographical scope of my survey was limited to Jamshedpur region only. Study aims at relationship between Company Executives and retailer and why any retailer sold particular brand only. The survey covers a wide range of activities and factors, which influence the retailer to sell the Pepsi Product.

The sample of 100 respondents were taken to represent total Retailers of Jamshedpur Zone. The validity of the findings of this survey is limited to the period during which the field survey was conducted.

CHAPTER-6

RESEARCH METHODOLOGY Marketing research is the systematic design collection , analysis and reporting of data and findings relevant to a specific marketing solution facing the company. A company can

obtain marketing research in a number of ways. Small companies can engage students or professors at a local college to design and carry out the project or they can hire a marketing research firm most large companies have their Own marketing departments. Marketing research requires the application of the systems approach to the task of collecting; organizing, and interpretation desired marketing information. Thus means that each step in the research process must be carefully planned efficiently coordinated with all other related steps. So that all the steps are properly integrated and executed as specified at the proper time and in desired sequence. Each imported division or segment of the process of investigation and analysis plays vital role in the efforts of the research team to achieve the stated goals. Marketing research is directly concerned with tall three operations input process and output. Input is usually data i.e. facts and figures and values of ten qualified. Researchers process the collected data.

RESEARCH PROCESS

EFFECTIVE MARKETING RESEARCH INVOLVES FIVE STEPS : 1- Defining the problem and research objectives: The first step calls for defining the problem carefully and agree on the research objectives. As old age saysâ&#x20AC;? a problem will define is half solved not all research process can be made specific in their objectives. There are two main types of research exploratory research and descriptive research.

2-Developing the research plan

The second stage of marketing research call for developing the most efficient plan for gathering the needed information, designing a research plan require decisions on data sources, research approaches research instruments, sampling plan and contract methods. 3-Collecting the information This phase is generally the most expensive and the most liable to errors some respondents will not be available and must be re contacted or replaced. Other respondents still other ways still others will give biased or dishonest answers.

4-Analyzing the information The next step in the marketing research process is to extract pertinent findings for the data. The researcher tabulates the data and develops one way and two-way frequency distributions. Average and measure of dispersion are computed for the major variables. The researcher will also apply some advanced statistical techniques and decision models in the hope of discovering additional findings. 5-Presenting the findings The researcher should not try to over whelm the management with lots of numbers and fancy statistical techniques major findings that are relevant to the major marketing problems facing management need only be presented. The study is useful when it reduces managementâ&#x20AC;&#x2122;s uncertainty concerning the right move to make.

RESEARCH DESIGN

A research design is the specification of the methods and acquiring the information needed. A research design is the arrangement of condition for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Research design is the plan and structure of investigation so conceived as to obtain answers to research questions the plan is overall schemes or program of the research. It includes an outline of what the investigator will do from writing hypotheses and their operational implication to the final analysis of data. A structure is the framework, organization, or configuration of the relation among variables of a study. A research design expresses both the structure of the research problem and the plan of investigation used to obtain empirical evidence on relations of problem. TYPE OF RESEARCH DESIGN Descriptive Research Descriptive research includes surveys and fact â&#x20AC;&#x201C; finding enquires of different kinds. The major purpose of descriptive research is description of the state of affairs, as it exists at present. This method is undertaken when the researcher is interested in knowledge about the characteristics of certain groups such as people.

SAMPLING: Sample Plan: A sample is a fraction of a subset of population through a valid statistical procedure so it can be regarded as representative of the entire population. The valid statistical procedure of drawing sample from the population is called sampling. Sample Size: The larger the sample, the more accurate the result would be but practically it is not feasible to target the population. In this project, being aware of the time constraints, sample size is 80. SAMPLIMG METHOD:

For my research, I have used “Non Random Sampling”. The logic behind this sampling is that certain relevant characteristics describe the dimensions of the population. If a sample has the same distribution on these characteristics, then it is likely to be representative of the population regarding other variables on which we have no control.

Field survey : A method of instrument the respondents from the universe by the help of instrument is questionnaire. Survey is great benefit because of its wide scope.

TOOLS OF DATA COLLECTION

“QUESTIONNAIRE” was the tool used for data collection. The questionnaire was designed keeping in mind the objectives of the study. It contained a set of questions that gave users as required by the researcher.

Interview method used The basic ways in which the interviews were taken was: Personal interview - Market research technique for gatherting information through face-

to-face contact with individuals.

 Telephonic interview – A telephone conversation between a representative of the

research organization , the interviewer and a respondent or interviewee.

DATA COLLECTION There may be different types of information and data. Some of the information may be published, while some is unpublished, some is incomplete and some is reliable data and some is biased. It is necessary for the researcher to know of information which is usually employed in marketing research work, and the types of sources from which it is generally collected. The research problem decides the nature of the source of data. There may be secondary data and primary data. METHOD OF DATA COLLECTION 1. Primary data Information obtained from original sources by researcher is known as primary data. Primary data can be collected through observation, focus groups, surveys and experiments survey research stance midway between observational and focus group research on one hand and experimental research on the other hand. Observations and focus groups are best suited for exploratory research. Surveys are best suited for descriptive research and experiment are best suited for casual research Questionnaire is by far the most common instrument in collecting primary data. A questionnaire consists of a set of questions presented to a respondent for their answers, questionnaire need to be carefully developed tested and debugged before they are administered on a large scale. Marketing research distinguished between when closed-end and open ended questions Close-end questions pre-specify all the possible answers and respondents make a choice for among them. Open-end questions allow respondent to answer in their own words. They often reveal more because respondents are not constrained in their answers. Closed end questions are easier to interpret and tabulate. The researcher must design a sampling plan keeping in mind surveyed the number of people to be surveyed and how they should be chosen. Personnel interview is the most versatile among the existing contract methods

The interviewer can ask more questions and can record additional observation about the respondent such as dress and body language personal interview is the most expensive method and requires more administritative planning and supervision. The other contract methods are main questionnaire and telephonic interviewing. 2. Secondary data Secondary data consist of information that already exists some where having been connected for another purposes, researchers usually start their investigation by examining secondary data to see whether their problems. Can be partly or wholly solved without collecting costly primary data. It provides a starting a point for research and offers the advantages of low cost and ready availability. Limitations of secondary data  It must sufficiently current.  It must be relevant and valid.  It must be accurate and reliable.  It must be impartial.

Merits of secondary data  It is much cheaper to use.  It is quicker to obtain.  It is conceivable subjects , particularly where primary data may be impossible.

RESEARCH INSTRUMENT

I have used the structured questionnaire in my research process, which was carefully designed keeping the entire objective in my mind. Most of the questions in my questionnaire were closed ended in nature. I also used interviews for collecting data.

CHAPTER-7

DATA ANALYSIS & PRESENTATIONS

Q-1 which type of business you have? Type of business

Nos.

Small

Medium Large

45 15

Interpretation ď&#x192;&#x2DC; According to data, 56% of the advertisement in yellow pages comes from medium size business units.

ď&#x192;&#x2DC; Small and large business unit depend upon other source of advertisement.

Q-2 Which sector are you in? Sector IT

Nos. 13

Telecom Manufacturing Hotel others

17 25 15 10

Interpretation Most of the companies are of manufacturing followed by telecom and hotels.

Q-3 Which one of the following is your preferred choice of advertisement?

Preferred choice of advertisement

Nos.

Yellow pages

News paper

Internet

TVs other

02 12

Interpretations According to data, News paper is the top of advertising mode. And next most preferred choice of advertising are yellow pages and interent.

Q 4 In which yellow pages do you give your companyâ&#x20AC;&#x2122; s advertising? Name of the yellow pages

Nos. of client 32

Infomedia 18 Sulekha yellow pages Just dial yellow pages

08 16 24

India com

Interpretation According to data, large percentage customer gives advertisement of infomedia yellow pages and just dial have only 28% of customers. This shows the growth ratio of these all companies in this competitive market.

Q-5 How long since your company is advertisement in the particular yellow pages? years

Nos.

1 year

1-3 year

3- 5 year

< 5 year

Interpretation Most of the client are giving advertising in yellow pages between 1 to 3 year. This chart also shows the relationship between the customers and yellow pages, simultaneously it always reflects in growth and revenue of each and every company.

Q-6What are the reasons for giving advertisement in this yellow pages? Reasons Low advertisement rate Customaries product Greater customer base

Nos. 28 22 21

High refer ship

Interpretation

According to data, mostly customers are fixed with yellow pages because of low advertisement rate and this also shows the marketing strategy of yellow pages to capture the entire market.

Q-7 How do you find service provided by your yellow pages provider? Name/rating

Infomedia18

Excellent Very good good average poor

14 12 03 1

Sulekha yellow pages 05 1 1

Just dial yellow pages 12 4 3

India com 10 5 3 1 2

Interpretation It shows that each and every customers of this organization are well satisfied with the products & services of the yellow pages. I also got their that one who made customer of yellow pages, he will stick their very long time and always have good words for the yellow pages.

Q.8) What value addition would you like to have in yellow pages? Values//Nam e

Infomedia 18

Sulekha Y.P.

Pune Y.P.

Just dial Y.P.

Indiacom Y.P.

Better customer care

Credit facility

Transparency in billing

3 D pages

Interpretation

According to this data, yellow pages have good reputation in providing credit facilities to small and large firm which is also a strategy to make and build up good relations with the customers.

Q 9 Will

you recommend your preference to other for infomedia18?

Recommend

NOS.

Yes

Interpretation According to this data, more than 70% of the existing customers of yellow pages always give preference to others. In my opinion, this shows the efficiency and effectiveness of the yellow pages towards their customers.

10 ) Do you think yellow page really help you to get business? Business

Nos

Yes

Interpretation According to my market research, I found that most of the customers of yellow pages have this belief that this company really works in their business and help to get more and more business.

Chapter -8

FINDINGS

 56% of medium size business uses yellow pages as a source of advertisement.  33% of the advertisement in yellow pages comes from other sectors which include

health, real estate and banks.  38% of industries prefer yellow pages for advertisement over other sources like internet,

tv, radio and newspaper.  46% of client are advertisement in the particular yellow pages since 1- 3 year.  33% client using yellow pages because it contain large numbers of contacts and almost

33% of clients are using because of high refer ship which will help them to increase their business.  33% of customer give in the particular yellow pages because of high refer ship by 32%

of giving advertisement because of low advertisement rate.  80% of infomedia yellow pages customer found its service excellent followed by Ask

Me.  Most of the customer want credit facility as value addition from their service provider.  Most of customers wants yellow pages in English languages.

Chapter- 9

CONCLUSION â&#x20AC;˘

The infomedia 18 has a good presence in metro as well as semi urban areas in india .this can be

•

Attributed to the fact that the products and service being offered by the infomedia18 have been developed.

•

The infomedia 18 offers a wide range of features and services to meet the requirements of varied customer as giving more value in small amount of money to customer is their prime concern

•

.They aim at making yellow pages convenient for their customers by offering service like color advertisement, various size of advertisement , on line presence on ask me , own search engines ,free distribution of business directories and so on..

•

Customer satisfaction its main moto and so on.

•

Each service /product, offered by the infomedia18 is designed for a different market5 segments. More over getting along with infomedia 18 is a status symbol for people and really feels proud to be with infomedia.

•

The infomedia18 should also focus on the bottom of the customer care and supply chain from it can really trap more customers. This infomedia should be focus on strengthening its relation with its customers.

•

B2B Marketing is an innovative strategy of marketing; Due to B2B marketing we concentrated Small and Medium scale Enterprises

•

Online business promotion also a new way to do promotion for convincing this new way to client we could take lots of affronts.

Chapter – 10

RECOMMENDATION

 Company should invest more money in Server because many times in front of client

website unable to open.

 Company should give free trial packages of Executive Service for 7 days; it may create

reliability of customer.

 After sales service is most important element in Service Marketing, so company have to

make sure that client must satisfied.  Marketing Department must do some promotional activity and try to do aggressive

marketing.  I also recommend to do aggressive marketing as well as to give trial packages to

customer.

 Because Askme.in is new launched website so they have to invest some more money in

server and marketing activity .It is just like sowing a seeds result will come in future.

BIBLIOGRAPHY

BOOKS  Marketing Management

-----

Philip Kotler

 Research Methodology

-----

C.R.Kothari

 Consumer Behavior

-----

Surja Nayar

WEBSITES

 www.infomedia18.co  www.google.com  www.hindu.com  www.indianexpoter.com  www.yellowpages.co.in

Questionnaire Company name – …………………………………………………………………… Owner name

– …………………………………………………………….

Address

–

……………………………………………………………………….

Contact No.

–

………………………………………..

Email Id

–

………………………………..

1)-Which type of business is you in? Small

medium

large

2 ) which sector you are in ? Retail

Manufacturing

Telecom

Others

3) Which one from the followings is your preferred choice for advertisement ? Newspaper

radio

yellow pages

others

4 ) Which yellowpages do you give your organization’s advertisement ? Indiacom

Sulekha Y.P.

Pune Y.P.

JustdialY.P.

5 ) How long have your company is being advertising in the particular yellow pages ? Since 1 year

1 to 3 year

3 to 5 years

More than 5 years

6) What are the reasons for advertising in the yellow pages ? Low advertisement rate refership

customeries

Greater customerbase

High

7 – How do you find the service provided by your yellow pages provider? Excellent

Very good

Good

Average

Poor

8-What value addition would you like to have in yellow pages ? Better customer care

Credit facility

9 – Have you lead about Infomedia18 ? Yes

Transparacny in billing

3D pages

10 â&#x20AC;&#x201C; Would you like to give your advertising in Infomedia 18 yellow pages ? Yes

11-will you recommend your preference to others for Infomedia 18? Yes

12-Do you think yellow page really you to get business ? Yes