usorted Brand Identity Guidelines
usorted Brand Identity Guidelines
contents 1.00 / Overview 1.01 / Our Corporate Identity 1.02 / Our Visiond and Values 1.03 / Logo Rationale
5 7 9 11
2.00 / The Logo 2.01 / Logo Usage Variatons 2.01.01 / Vertical Usage 2.01.02 / Horizontal Usage
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2.02 / Logo Size Usage 2.03 / Measurements of Logo 2.04 / Exclusion Zones 2.05 / Rules Of Use 2.06 / Corporate Colors 3.00 / Guidelines 3.01 / Primary Typefaces 3.02 / Email Signature 3.02 / Business cards 3.02 / Stationery
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usorted Brand Identity Guidelines
1.00 / Overview 1.01 / Our Corporate Identity 1.02 / Our Visiond and Values 1.03 / Logo Rationale
usorted Brand Identity Guidelines
1.01 / Overview / Our Corporate Identity
our corporate identity
Loyalty is changing, and we’re changing with it, uSorted is a new generation loyalty marketing company that specialising in the development and management of successful Customer Loyalty Programs established in 2013. Our ethos is “its all about you” weather you are a customer, team member, service provider or our distribution partners. We believe the world can be a more loyal place − a world more rewarding for customers, richer and more resilient for brands, and extremely profitable for the underlying businesses those brands represent. Our expertise lies in the design and implementation of loyalty programs, loyalty marketing services, marketing consultancy and customised loyalty program solutions. We believe that over-promising and under delivering is the norm in the loyalty business, that’s why we’ve gone all out to turn this old way of doing business on its head. Driven by a dream of how things should be, a dream where everyone wins, we’re committed to doing the right thing, regardless.
its all about you! THE ULTIMATE REWARDS PROGRAMS, MADE EVEN MORE REWARDING Designed to make your lifestyle even more enjoyable, uSorted Loyalty Rewards not only enables you to earn exciting rewards from family vacations to everyday discounts, but also brings you a range of real exciting benefits throughout the year that is innovated and more rewarding. It’s because of this that our customers know they can trust us to keep their best interests at heart and always put them first with a range of products that are simple, transparent and value for money. It’s by offering products like these, products that are straightforward and uncomplicated, that we believe we’ll create customers for life. After all, we’re here for the long run.
Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
1.02 / Overview / Our vision and values
our vision and values
our vision
our values
Provide tangible loyalty rewards programs to consumers to enhance their lifestyle while driving more business to our partners.
START WITH THE CUSTOMER
our mission Grow and develop uSorted into a trusted direct marketing company that would develop consumer relevant loyalty programs in an innovative way.
The consumer is looking for great lifestyle experiences and our partners are seeking solutions to attract more customers. Our mission is to connect the two in a seamless way that bring real value to both of them.
GREAT PEOPLE MAKE GREAT COMPANIES
We re nothing without the people that make up our company, so we created a workplace that’s not only inclusive and fun, but also rewards achievement.
INTOLERANT OF MEDIOCRITY
We are relentless in the pursuit of excellence to develop consumer relevant loyalty programs.
BUILD FOR THE LONG TERM
We will never do something for short-term gains that we know will hurt us in the long run.
MAKE LIFE LESS BORING
In our quest to liven things up, we infuse excitement, newness and unpredictability into everything we do—from our loyalty programs and exciting rewards to our office space and workday.
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usorted Brand Identity Guidelines
1.03 / Overview / Logo Rationale
logo rationale The uSorted identity has been designed to reflect the company’s strategic intent to competitively position and lead in the delivery of a full range of loyalty and rewards services with a focus on the individual. The company’s visual signature (the name and logo) is strengthened in the use of a high impact font for ease of recognition and distinctiveness. In evolving its dedication to the development of the individual’s lifestyle, its corporate tagline “it’s all about you!” is retained. The icons in the form of a prominent gears communicates the various components to a fulfilling lifestyle and has been chosen to reflect the new energy, commitment and aspirations of uSorted where the shared vision between the company and its customer is represented through the various icons within the logo. The gears icon symbol resembles a perspective in that all aspects within a lifestyle is interconnected by using key words such as connect, live, enjoy, learn and protect. The colour blue in the logo is one of trust, honesty and loyalty. It is sincere, reserved and quiet. It hates confrontation, and likes to do things in its own way. From a colour psychology perspective, blue is reliable and responsible. This colour exhibits an inner security and confidence. This is a colour that seeks peace and tranquillity above everything else, promoting both physical and mental relaxation. Dark Grey colour in the words ‘u”Sorted is chosen for clarity of application. The font used is Frutiger. This font is very suitable for printing and signage because the letters are clear and tidy.
usorted Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
2.00 / The Logo 2.01 / Logo Usage Variatons 2.01.01 / Vertical Usage 2.01.02 / Horizontal Usage
2.02 / Logo Size Usage 2.03 / The Icons 2.04 / Exclusion Zones 2.05 / Rules Of Use 2.06 / Corporate Colors
usorted Brand Identity Guidelines
2.01 / The Logo / Logo Usage Variations
logo usage variations
vertical usage (standard logo)
usorted Brand Identity Guidelines for uSorted
vertical usage (secondary logo)
usorted it’s all about you!
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usorted Brand Identity Guidelines
2.01.01 / The Logo / Logo Usage Variations / Vertical Usage
vertical usage vertical usage (standard logo)
a Full Colour usage
b. grayscale usage
c. black / white usage
usorted
Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
2.01.02 / The Logo / Logo Usage Variations / Horizontal Usage
horizontal usage horizontal usage (secondary logo)
a.Full Colour usage
b. grayscale usage
c. black / white usage
usorted
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it’s all about you!
it’s all about you!
Brand Identity Guidelines for uSorted
it’s all about you!
it’s all about you!
it’s all about you!
it’s all about you!
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usorted Brand Identity Guidelines
2.02 / The Logo / Logo Size Usage
logo size usage
vertical usage (standard logo)
horizontal usage (secondary logo)
usorted
usorted
Minimum height usage 14,5 mm
Minimum height usage 10 mm
The vertical logo should not appear smaller than 14,5 mm in height. If your design requires the vertical logo to go below this height then you must replace it in the design with the Horizontal logo.
Brand Identity Guidelines for uSorted
14,5 mm
usorted
If your design requires the vertical logo to go below this height then you must replace it in the design with the Horizontal logo.
10 mm
usorted
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usorted Brand Identity Guidelines
2.03 / The Logo / the icons
the icons
uSorted Icons represents the service or the benefits using the corporate colours, where possible include our service provider logo. The usorted service is written in times roman bold.
Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
2.04 / The Logo / Exclusion Zones
exclusion zones
vertical usage (standard logo)
A
To ensure the logos are free to breathe, a clear area must be maintained around it at all times. No typography, imagery or other visual information should appear within this zone
A
usorted A A
A
horizontal usage (secondary logo)
A
A
usorted A
Brand Identity Guidelines for uSorted
A
A
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usorted Brand Identity Guidelines
2.05 / The Logo / Rules Of Use
rules of use
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Improper Design Usage
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1 / Never switch colours 2/ Never rearrange elements of the design 3 / Never use one colour for logo with colour icons. 4 / Never use outlines for logo. 5 / Never use gradient shading for logo 6. / Never change size of tag line. 7. / Never stretch or distort the logo
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8. Never any other colour than specified by the brand book for the logo.
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9. / Never rearrange elements of the design
it’s all about you! 9
uit’ssorted all about you! Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
2.06 / The Logo / Corporate Colors
corporate colors
usorted blue
PANTONE : 7459c CMYK
: 80/25/20/0
RGB
: 44/149/181
HTML
: 2c95b5
uSorted Primary colour is Pantone 7459C and Pantone 424, The uSorted logo may be applied in full colour, black and white, and reversed colours only. Patterned backgrounds should not appear behind the uSorted logo. Instead, plain colour backgrounds are preferred. The uSorted logo can be placed on a photographic background; however, it is imperative that there is sufficient contrast between the two elements. PANTONE : 549C
PANTONE : 198c
CMYK
65/27/25/1
CMYK
7/85/46/0
RGB
: 95/155/175
RGB
: 225/76/104
HTML
: 5f9baf
HTML
: e14c68
PANTONE : 137C
PANTONE : 688C
CMYK
0/43/100/0
CMYK
32/68/20/1
RGB
: 255/162/0
RGB
: 178/107/146
HTML
: ffa200
HTML
: b26b92
PANTONE : 424C
dark grey
Brand Identity Guidelines for uSorted
CMYK
: 0/0/0/70 PANTONE : 7479C
RGB
: 111/111/111
HTML
: 6f6f6e
CMYK
0/43/100/0
RGB
: 33/208/129
HTML
: 21d081
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usorted Brand Identity Guidelines
3.00 / Guidelines 3.01 / Primary Typefaces 3.02 / Email Signature 3.03 / Business Cards 3.04 / Letterheads
usorted Brand Identity Guidelines
3.01 / Typography / Primary Typefaces
Frutiger Light CE45 Regular abcdefghijklmnopqurstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQURSTUVWXYZ 1234567890 Frutiger Light Bold abcdefghijklmnopqurstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQURSTUVWXYZ 1234567890 Frutiger LT 87 EXTRA BLACK CONDENSED abcdefghijklmnopqurstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQURSTUVWXYZ 1234567890
primary typefaces
Frutiger, a sans serif font, has been selected as the uSorted primary typeface because of its legibility and distinct typographic style. All covers of printed literature, stationery, forms, brochures, publications, etc., should use Frutiger *The Frutiger font is not a Windows standard font. uSorted has purchased it from a font library and can be requested from the uSorted marketing department for the use of this font. Times New Roman has been selected as a secondary typeface to complement Frutiger. CORPORATE USE OF TYPEFACE All correspondence including contracts, agreements, letters and email needs to make use of Calibri body Typeface in 11 points.
Times New Roman Bold Italic abcdefghijklmnopqurstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQURSTUVWXYZ 1234567890 Calibri Light abcdefghijklmnopqurstuvwxyz!@#$%^&*()_+ ABCDEFGHIJKLMNOPQURSTUVWXYZ 1234567890 Brand Identity Guidelines for uSorted
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usorted Brand Identity Guidelines
3.02 / Guidelines /Electronic Guide
email signature
usorted
The examples below illustrate the information fields to appear in the email signature of uSorted staff. The Body of all emails needs to be in Calibri body, 11 points.
PAUL SMITH Sales Manager |
Cell: +27 (0)74 722 2921 Tel: +27 (0)11 466 9200 Fax: +27 (0)86 6157 978 Email: pauls@usorted.co.za 4th floor, West Tower Nelson Mandela Square Sandton City Johannesburg South Africa P.O Box 975 Crown Mines 2025 www.usorted.co.za Disclaimer: This email and any files transmitted with it are solely intended for the use of the addressee(s). It may contain confidential, proprietary or legally privileged information. No confidentiality or privilege is waived or lost by any mistransmission. If you receive this message in error, please immediately delete it and all copies of it from your system, destroy any hard copies of it and notify the sender. You must not, directly or indirectly, use, disclose, distribute, print, or copy any part of this message if you are not the intended recipient. uSorted, reserves the right to monitor all e-mail communications through its networks. uSorted Pty Ltd, does not accept liability for the views expressed in the email .
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usorted Brand Identity Guidelines
3.03 / Guidelines /Business Cards
business cards
usorted
Brand Identity Guidelines for uSorted
The examples below illustrate the information fields to appear on the business cards. Size 90mm x45mm Printed on boths sides using CMYK, rounded corners on 350 gsm matt stock, matt laminated.
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usorted Brand Identity Guidelines
3.04 / Guidelines /Corporate Stationery
corporate stationery The examples below illustrate various elements for uSorted Stationery including but not limited to : Letterheads Comp Slips Envelopes CD Stickers Business Cards Company Profile Note Pads
Brand Identity Guidelines for uSorted
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Brand Identity Guidelines
get in touch 195 Jan Smuts Ave Rosebank Johannesburg +27 11 446 9850 brand@usorted.co.za wwwusorted.co.za
brand@usorted.co.za