CHOOSE THE RIGHT BANKING PARTNER

 BY NORA HESTON TARTE

Small business owners have one main objective—success. Whether its monetary or measured by some other factor, every business owner wants to be successful. And one of the best ways to guarantee that success is by partnering with a bank you can trust and that understands your business.

At BAC Community Bank, the goal is helping small business owners by providing the best products and services for their business. Using their knowledge and abilities, your banker will be able to recommend the right products and services to meet daily banking needs. Most banks, including BAC, have a large portfolio of digital business products available that can assist any business owner.

“Bank products and services continue to evolve to the digital platform,” says Paul A. Haley, executive vice president and chief lending officer of BAC. Business owners could essentially go to large national or regional banks that specialize in small business services and get the products they need. However, that leaves out one important aspect of a positive partnership: human interaction.

“Instead of calling an 800 number and being put in a queue, you can talk to a banking representative [that] can get you an answer fairly quickly,” Paul says of BAC. While you may not talk to an executive every time, customers have access to BAC decision makers, which enhances their banking experience and allows questions to be answered in real time. The goal is to provide concierge-level service for every business owner that chooses BAC.

Paul says business owners should think of their banker as a resource and trusted advisor, who can bring more to the table than just banking services. “When our customers are successful, so is the bank as well as our community and that’s what it is about at the end of the day”.