Medicine Meets Art

A Fashionable Way To Get Your Injectables

BY NORA HESTON TARTE D SHANNON ROCK

Step into wonderland. Brittany Luiz, 39, realized her dreams of running a business and creating a legacy for her family with the grand opening of Goldie & Company Skin Medicine, an injectables medi-spa that offers aesthetic boosting beauty services to patients in Lodi.

Run by a trio of nurses— and family members—the spa sets itself apart from similar businesses by creating a comfortable and vibrant lounge for guests to receive services. The entire space is modeled after the family’s feisty matriarch, Goldie, Brittany’s greatgrandmother who passed away seven years ago.

“I knew I didn’t want it to feel sterile and cold,” Brittany says of the pink, purple, green, and yellow hues that permeate the space. “I wanted it to be very personal.” With the help of Shannon Rock, Brittany achieved just that. They dreamed up this over the top space and brand and brought in Shannon's team, Jhalainna Castaneda, Primitivo Betancourt and Alex Sanchez,. They all worked together to design an eye-catching place for beauty aficionados, coming in for services such as neuromodulators, dermal fillers, microneedling, medical-grade skincare coaching, bio stimulators, and more. “It’s truly where art meets medicine,” she says.

Every area from the lobby to the treatment rooms to the bathroom are completely decked out, nodding to Goldie’s love of birds with details that evoke the essence of various types, including the hummingbird adorning the company’s delicate logo.

Behind Brittany’s sweet demeanor, this space is also her fight song in many ways. Faced with criticism over the business of aesthetics, the certified injectable specialist and nurse practitioner says, “I never felt as fulfilled as I do, doing this.” Her mission to create balance and harmony with natural looking results prevails.

While most of the work happens in the treatment rooms, Brittany’s favorite space is the bathroom. The “Cold Hands” wallpaper is “kind of dark,” she says, “a little Alice in Wonderland vibes,” but it’s also a nod to the surgical procedures that happen inside with gloved hands that mimic those of a surgeon. Every room encourages recipients to snap a photo, showing off their new skin in a glamorous setting because every space looks like it belongs on your Instagram grid. It’s a unique approach, considering many choose to hide their cosmetic procedures instead of showcasing them to the world. “What we do really is a form of art,” Brittany says.