PROJECT SEM 1 Faculty: Giang Vy Hung Class: A1. 2202. A1 Nguyen Ngoc Son Student1367758 Le Tuan Cuong Student1363570 Pham Thi Kim Thoa Student1368499 Giang Thi Tu Anh Student1360073 Nguyen Hoang Chuong Student1318435
Table of Contents Brand . . . . . . . . . . . . 3 PosM a + b . . . . . . . . . 24 Posm c . . . . . . . . . . . 29 Posm d . . . . . . . . . . . 38 Catalogue . . . . . . . . . 44
Brand Thi Kim
Thoa 3
Pham
Pham Thi Kim Thoa LOGO Idea: The logo take the idea from the J character in Le Jardin brand name, which have mean is “garden” in French. The conflation of J and Monstera leaf make brand have a negative space to form a clever visual representation of LeColorJardin.1:C=75, M=30, Y=75, K= 15 Color 2: C=30, M=5, Y=55, K=0 4
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Logo Fonts
Le
Jardin (self-designed) 6 Pham Thi Kim Thoa
the fonts iCielBC Cubano: Bahnschrift: 0123456789mnopqrstuvWxyzabcdefghijkl 0123456789SsTtUuVvWwXxYyZzJjKkLlMmNnOoPpQqRrAaBbCcDdEeFfGgHhIi 7 Pham Thi Kim Thoa
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Pham Thi Kim Thoa
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Monochromatic
color Positive space Negative space 11 Pham Thi Kim Thoa
Logo’s color solution Identical color 1 Identical color 2 Dark mode 12 Pham Thi Kim Thoa
Pham Thi Kim Thoa Logo
grid13
Pham Thi Kim Thoa MEMBER CARD Ideas: By taking the idea from color and shape of brand name, we put together flower and Monstera leaf. Font: iCielBC Cubano, Bahnschrift, Credit Card Font Size: 90x55 mm, horizontal 2 face mm55 90 mm 14
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Pham Thi Kim Thoa Voucher 1 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face mm70 150 mm 16
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Pham Thi Kim Thoa Voucher 2 Ideas: The voucher have the idea from 3D paper cutting art and leafs behind the sunshine in the forest. Font: iCielBC Cubano, Bahnschrift Size: 150x70 mm, horizontal 2 face mm70 150 mm 18
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Pham Thi Kim Thoa paper bag Ideas: lastingkeepingdesignfriendlyenviromentally-Thepaperbagforplantcarefully,andsaving. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 420x297 mm, horizontal 1 face mm297 420 mm 20
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sticker Ideas: Sticker was used like a sealing paste on the paper boxes or paper bags, the second sample was affixed on customers. Font: Bahnschrift, Le Jardin Size: 30x30 mm mm30 30 mm 22 Pham Thi Kim Thoa
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Giang Thi Tu Anh 24
PosM a b
Giang Thi Tu Anh Poster Ideas: The comfortable place and cozy home that indoor plants bring to people. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 297x420 mm, vertical 1 face mm420 297 mm 25
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Giang Thi Tu Anh Standee Ideas: Keep on launching new products of store. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 134x356 mm (6:16), vertical 1 face mm356 134 mm 27
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Posm c
Le Tuan Cuong 29
Ideas: Advertising and promotion program for some product of store. Font: iCielBC Cubano, Le Jardin Size: 200x190 mm wobber 1 mm190 200 mm 30 Le Tuan Cuong
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Ideas: Launching fertilizer being the best salling in store Font: iCielBC Cubano, Le Jardin Size: 200x200 mm wobber 2 mm190 200 mm 32 Le Tuan Cuong
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290 mm mm400 Ideas: Super combo with complementary gift Font: Cubano,iCielBCLeJardin Size: 290x400 mm danglers341Le Tuan Cuong
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Ideas: Introducing new items and plant carry the mutation. Font: Cubano,iCielBCLeJardin Size: 290x290 mm danglers 2 290 mm mm290 36 Le Tuan Cuong
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Posm d Nguyen Hoang Chuong
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Nguyen Hoang Chuong Tester Ideas: Introducing new items and plant carry the mutation. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 50x80 mm 50 mm mm80 39
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Nguyen Hoang Chuong Leaflet Ideas: Advertising the appear of indoor plants that coming soon Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 90x200 mm 90 mm mm200 front 41
Nguyen Hoang Chuong Leaflet 90 mm mm200 back 42
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Nguyen Ngoc Son
Catalogue
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catalogue Ideas: Introducing kind of plants, how to keep plants alive, price, note, organic fertilizer, garden centre. Font: iCielBC Cubano, Bahnschrift, Le Jardin Size: 210x200 mm 45 Nguyen Ngoc Son
catalogue mm200 210 mm 46 Nguyen Ngoc Son
catalogue47Nguyen Ngoc Son
catalogue48Nguyen Ngoc Son
catalogue49Nguyen Ngoc Son
catalogue50Nguyen Ngoc Son
catalogue51Nguyen Ngoc Son
catalogue52Nguyen Ngoc Son
catalogue53Nguyen Ngoc Son
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Address: 25 Le Loi St, 3 Ward, Dist 3, HCMC Phone: 028.900.10088 Web: www.lejardin.com
