Axiacore Brandbook by Santiago Feijoo

BRAND

Origin and

Guidelines

2021

BRAND BOOK AXIACORE

CONTENTS

Hello!!

Welcome.

Index

Chapter 1

Chapter 4

Origin

Typography

Chapter 2

Chapter 5

Logo

Usage

Chapter 3

Chapter 6

Color

Social media

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BRAND BOOK AXIACORE

Origin Chapter 1

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BRAND BOOK AXIACORE

ORIGIN

Definition Axia: Greek word that means something important or someone important or of great value. Degree of utility or ability to satisfy needs or provide comfort or delight.

Core: The part of something that is central to its existence

or character.

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BRAND BOOK AXIACORE

ORIGIN

Axiacore Multidisciplinary team that generates great value, satisfying

the needs of their clients, in order to become a central piece

of their business.

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BRAND BOOK AXIACORE

ORIGIN

...according with the last

We help companies to take de right direction with a specific purpose, so they can sell more.

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BRAND BOOK AXIACORE

ORIGIN

We build a treasure map. The objective is to have a route with a specific objective, so we can have a direction, once reached and fulfilled the objective we continue with the next one.

Is an infinite iterative process, that allow us to build a relationship with our clients and becoming a central part of their business.

In the next chapter we are going to see what elements we used in the build of the logo.

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BRAND BOOK AXIACORE

Logo Chapter 2

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BRAND BOOK AXIACORE

LOGO

Elements

used to build

the brand

Right arrow

Cross

Direction, Foward and Future

Objective, Purpouse and treasure

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BRAND BOOK AXIACORE

LOGO

Emblem This emblem represents the right direction that we help out clients to take, with the arrow we can see in it.

Also it’s shows the objective we are trying to accomplish, with the cross (X) in the negative space that forms the arrow with the two triangles.

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BRAND BOOK AXIACORE

LOGO

Logo The font use in the name “axiacore” in the logo is modern with a formal styles.

The objective is to express seriousness with notes of youth.

When write axiacore, always keep all leters in lowercase

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Color Chapter 3

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COLOR

Primary colors #0000A3

C: 89% M: 98% Y: 39% K: 45% R: 0 G: 0 B: 163

Blue. Feeling of calmness or serenity. It is often viewed as a non-threatening. Often seen as a sign of stability and reliability. The tone we use is a bright one to create a contrast with youth.

#FFCECE

C: 0% M: 19% Y: 19% K: 0% R: 255 G: 206 B: 206

Pink. Associated with love, kindness, femininity, joyfull, and refreshing. The choise of this color is a bold stament, contrats with the stability and coldness of the blue, the message is that we are also creative brand and are a brave company.

#FFF

C: 0% M: 0% Y: 0% K: 0% R: 255 G: 255 B: 255

White. Purity or innocence. Symbolizing a new beginning or

a fresh start.

#0F0F0F

C: 0% M: 0% Y: 0% K: 94% R: 15 G: 15 B: 15

Dark gray. Conventional and constrained. It is serious and strict. It relates to self-discipline. Is a color to close to black, so it’s elegant and bold.

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BRAND BOOK AXIACORE

COLOR

Primary colors shades

#000044

#0F0F0F

#000062

#222222

#00007A

#474747

#010183

#616161

PRIMARY

Each primary color is accomanied by 8 shades that allow for versatilityin application. These are to be used when added contrat is needed.

#0000A3

PRIMARY

#0000A3

PRIMARY

#6F6F6F

#616FF2

#999999

#93A3F9

#BFBFBF

#C1D3FF

#DDDDDD

#EDF1FF

#F0F0F0

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BRAND BOOK AXIACORE

COLOR

Secondary colors #045C76

#222222

#000044

shades that allow for versatilityin application.

#0484A9

#474747

#000062

These are mainly used in the web plataform

#0AA4D1

#616161

#00007A

#1DBCEA

#6F6F6F

#010183

#41D5FF

#0F0F0F

#6CDBFB

#999999

#616FF2

#9BE9FF

#BFBFBF

#93A3F9

#BDF0FF

#DDDDDD

#C1D3FF

#F0F0F0

#EDF1FF

Each secondary color is accomanied by 8

for success, warning and error messages.

Don’t used for official comunication or social media as primary colors, only to highlight

PRIMARY

#0000A3

PRIMARY

#0000A3

PRIMARY

small elements.

#DBF7FF

PRIMARY

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COLOR

Color

system These are the combinations of colors that can be used in the designs.

The combinations with the red dot ( ) can

only be used in backgrounds, contrast is not recommended for reading.

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Typography Chapter 4

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TYPOGRAPHY

Poppins Primary typograpy

Geometric sans serif typefaces have been a popular design tool. Poppins is one of the new comers to this long tradition. It has a classinc style with pinch of modernism.

It have great readability for long and small text. Used for text paragraphs and titles.

Regular

Medium

abcdefghijklmnñopqrstuvwxyz

abcdefghijklmnñopqrstuvwxyz abcdefghijklmnñopqrstuvwxyz

1234567890 ~!@#$%^&*()_+

Semibold

Bold

abcdefghijklmnñopqrstuvwxyz

34567890 ~!@#$%^&*()_+

DOWNLOAD POPPINS

abcdefghijklmnñopqrstuvwxyz

1234567890 ~!@#$%^&*()_+

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BRAND BOOK AXIACORE

TYPOGRAPHY

Secondary typograpy

Playfair Display

Playfair is a transitional design. In the European Enlightenment in the late 18th century. This type expresses intellectual, academic, tradicional, trustworthy and credible.

Used only for main titles for

Regular

Medium

abcdefghijklmnñopqrstuvwxyz

1234567890 ~!@#$%^&*()_+

Semibold

Bold

abcdefghijklmnñopqrstuvwxyz

1234567890 ~!@#$%^&*()_+

the communication. DOWNLOAD PLAYFAIR DISPLAY

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BRAND BOOK AXIACORE

Usage Chapter 5

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BRAND BOOK AXIACORE

USAGE

Clear space To make sure the logo always remains prominent, we define an area “z” of clear space,

that is equivalent to the height of the logo.

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USAGE

Versions Different versions in which you can use the logo. Take into account the color combination and that the name axiacore can’t be alone, it must always be with the emblem.

The emblem can be

used alone.

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USAGE

Incorect use

Use a color different from the brand book

Use logo with out the emblem

Add shadow

Add line

Change the ratio

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Social media Chapter 6

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SOCIAL MEDIA

1080 PX

Grid This es the grid that you should use to design for social media. In the following slides it

1080 PX

explains the detail

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BRAND BOOK AXIACORE

SOCIAL MEDIA

1080 PX

Margin Separates content from the edge of the page.

the page, this means that the white space is my working area.

1080 PX

The margin is always 80px from the edge of

80 PX

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BRAND BOOK AXIACORE

SOCIAL MEDIA

1080 PX

Columns In the working area must be a 8 columns grid

This grid helps to locate elements vertically.

1080 PX

with a gutter of 24px.

80 PX 24 PX

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SOCIAL MEDIA

1080 PX

Rows In the working area must be a 8px rows with a

This grid helps to locate elements horizontally.

1080 PX

gutter of 8px.

8 PX

80 PX

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SOCIAL MEDIA

Aspect ratio

1080 PX

1920 PX

If the aspect ratio of the image change the margin, columns and rows have the

Columns: 8 with gutter of 24px

1080 PX

Margin: 80px

1304 PX

same metrics.

Rows: 8px height with gutter of 8px

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SOCIAL MEDIA

Font styles These are the recommended sizes and weights of the typeface to use for a good reading

Heading 1 Heading 2 Heading 3

Text

Font size: 82px

Line height: 96px

Font weight: Bold

Font size: 69px

Line height: 80px

Font weight: Bold

Font size: 33px

Line height: 56px

Font weight: Semi Bold

Font size: 33px

Line height: 56px

Font weight: Medium

Font size: 23px

Small Text

Line height: 40px

Font weight: Medium

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SOCIAL MEDIA

Examples of application

Cover option with text overlapping a portion

Cover option with text

of the photo. And the

overlapping a portion

photo occupies half of

of a small photo.

the space.

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BRAND BOOK AXIACORE

SOCIAL MEDIA

Examples of application

Cover option with solid color

background with a

Cover option with

photo of a object with

background photo

transparent

and text on top the

background.

photo.

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BRAND BOOK AXIACORE

SOCIAL MEDIA

Examples of application

Option of a content page, it’s allow to use icons too and play with the differents options of the primary colors shades.

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ONE PAGE BRANDING

Primary colors

Logo formats

Tipography

Color system

PRIMARY

SECONDARY

Poppins

Playfair display

Improved over the past 14 years with hundreds of projects.

We build technology you can trust. Have your software projects

Fear and anxiety are out of the game. This is how we win:

failed you? We were tired of losing time and money too. So, we

Plan, Build and Improve.

came up with a new way of building digital products.

Clear space

To make sure the logo always remains prominent, we define an area “z” of clear space,

that is equivalent to the height of the logo.

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THANK

YOU

Brand Book axiacore First edition 2021 Published by axiacore LLC.