Olympic-Sized Consumption The 2012 Viewer is Really Connected There has been explosive growth in mobile and social since The Beijing 2008 Olympic Games. This year, more than 4.9 billion people around the world are expected to watch The London 2012 Olympic Games, including over 211 million Americans. Viewers world-wide: 2008
2012
billion
billion
Hours of coverage
4.7 4.9
Viewer connectivity
2008
2012
hours
hours
2,500 5,530
That’s almost 70% of the World’s population!
1 in 3
viewers own and personally use 3 connected devices
All events to live stream for the first time ever this year
325
That’s more than 325 hours per day. To watch every minute recorded, it would take a person 230 days of non-stop viewing to get through all the footage
Explosive growth in mobile and social in the past four years:
18.9
Smartphones 456%
90
Facebook accounts 901%
million
<1
Twitter accounts 29,900%
million
million
1.1
Tweets per day 12,627%
million
Didn’t exist!
456%
million
13
Monthly video viewership 330%
billion
million
million
million
billion
www.iprospect.com
2012
Tablets
106.7 million
901
300 140
54.8 43
Sources: Nielsen, eMarketer, Forrester
Photo: London 2012
2008