DAIKIN TÜRKİYE YAYINIDIR / PUBLISHED BY DAIKIN TURKEY
SANTİGRAT OCAK/JANUARY O ŞUBAT/FEBRUARY O MART/MARCH 2014 SAYI/ISSUE 23
GIDADAN GİYİME, ORGANİK YAŞAM KLAVUZU ORGANIC LIFE GUIDE, FROM FOOD TO FABRIC
SEKTÖRDE 10 YILI AŞAN TECRÜBE: DETAYSAL MÜHENDİSLİK A DECADE OF EXPERIENCE: DETAYSAL ENGINEERING
ZENGİN KİME DENİR? WHO IS RICH?
YENİ YILINIZ KUTLU OLSUN... HAPPY NEW YEAR...
DAIKIN VRV IV ISI POMPASI İLE PLUS X 2013 ÖDÜLÜNÜ KAZANDI DAIKIN VRV IV WINS PLUS X 2013 AWARD WITH HEAT PUMP
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Leaving a hard yet successful year behind‌ 2013 has been a year in which we met all our goals and exceeded our performance expectations. In addition to urban transformation and the increase in quality residence projects, the legislation of the Law of Reciprocity had a positive impact on the growth of construction and therefore the air conditioning sectors. Furthermore, the Turkish contractors reinforced their strength abroad despite global negativities. This has been noted as a significant step in terms of exporters such as Daikin. The air conditioning sector closed the year 2013 with 10 per cent growth. It was hardly sufficient, but founded a fine fround to start 2014 in good hopes. As a highly competitive sector, the air conditioning industry will sustain a technological and innovative development in the coming years. The seasonal efficiency criteria, which will be initiated with our leadership, also support this argument. On behalf of Daikin Turkey, we started 2013 with a growth target of 25 per cent. We are ending the year with 30 per cent growth and 670 million TRY turnover. Despite the stagnant summer that affected the sector, we achieved around 40 per cent increase in air conditioner sales. In addition, our success rate in central heating kept growing as well. Consequently, we reached a success rate quite over the sectoral average in 2013 as in previous years. It is Daikin Turkey’s proud to become the fastest growing company under the umbrella of Daikin Global, which is active in 162 countries. In 2014, we are going to become even more prominent in the sector and under the roof of Daikin by reinforcing our activities targeting the Daikin Turkey affiliate CIS countries and the North Iraq markets. Hereby we will reach our target turnover of 820 million TRY and pace towards our 2015 goals. And as always, we will proudly move along in the company of our dear business partners and colleagues.
)FQ CJSMJLUF OJDF HĂ•[FM TFOFMFSFd
Wishing everyone a beautiful year‌
HASAN Ă–NDER DAIKIN TĂœRKÄ°YE CEO
HASAN Ă–NDER DAIKIN TURKEY CEO
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İÇİNDEKİLER/CONTENTS
EVORA İSTANBUL PROJESİYLE TUZLA’DA YEPYENİ BİR ŞEHİR İNŞA EDEN TEKNİK YAPI’NIN TERCİHİ DE DAIKIN’İN ISITMA MARKASI AIRFEL’DEN YANA OLDU.
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TEKNİK CONSTRUCTION CHOSE DAIKIN’S HEATING BRAND AIRFEL FOR EVORA ISTANBUL PROJECT, WHICH RISES AS A BRAND NEW TOWN IN TUZLA.
48 DAIKIN VRV IV ISI POMPASI, YENİLİKÇİ TEKNOLOJİSİ, PAZARA LİDERLİK EDEN ETKİNLİĞİ, İŞLEVSELLİĞİ VE ÇEVREYE VERDİĞİ ÖNEMLE, PLUS X 2013 ÖDÜLÜNÜ ALMAYA HAK KAZANDI. DAIKIN VRV IV HEAT PUMP IS AWARDED PLUS X 2013 PRIZE WITH ITS INNOVATIVE TECHNOLOGY, MARKET LEADING EFFECTIVENESS, EFFICIENCY AND ENVIRONMENTAL SENSITIVITY.
32 GALATASARAY BAYAN VOLEYBOL TAKIMI’NA İSMİNİ VEREN DAIKIN TÜRKİYE, “BUZDAN ASLANLAR” KONSEPTİYLE HAZIRLANAN REKLAM FİLMLERİNİ BİR LANSMAN İLE BASINA TANITTI… GIVING ITS NAME TO GALATASARAY WOMEN’S VOLLEYBALL TEAM, DAIKIN TURKEY INTRODUCED THE “ICE LIONESSES” COMMERCIALS THROUGH A LAUNCHING EVENT TO THE PRESS… EKONOMİNİN EN ÖNEMLİ KAVRAMLARINDAN BİRİ OLAN AR-GE, ŞİRKETLERİN GELECEĞİNİ BELİRLİYOR. SEKTÖRÜN LİDER MARKASI DAIKIN, GÜÇLÜ AR-GE’SİYLE FARK YARATIYOR… R&D, ONE OF THE PROMINENT CONCEPTS OF ECONOMY, DETERMINES THE FUTURE OF COMPANIES. THE SECTOR LEADER DAIKIN CREATES DIFFERENCE THROUGH ITS STRONG R&D… 4
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X İLK DEFA 4 BİN YIL ÖNCE ANTİK BABİL’DE KUTLANAN YILBAŞI İNSANLIK İÇİN YENİ UMUTLAR DEMEK… HER KÜLTÜR BİR BAŞKA KARŞILIYOR YENİ YILI… THE NEW YEAR, WHICH IS CELEBRATED FOR THE FIRST TIME FOUR THOUSAND YEARS AGO IN BABYLON, MEANS NEW HOPES FOR THE MANKIND… EACH CULTURE HAS ITS OWN WAY OF WELCOMING IT… 14 X BİRLEŞMİŞ MİLLETLER TARAFINDAN İLAN EDİLEN ‘ENERJİ TASARRUFU GÜNÜ’ OCAK AYININ 2’NCİ HAFTASINDA ÇEŞİTLİ ETKİNLİKLERLE GÜNDEME GELİYOR. AMAÇ, DAHA VERİMLİ ENERJİ KULLANIMI… ‘THE ENERGY SAVING DAY’, WHICH WAS DECLARED BY THE UNITED NATIONS, IS CELEBRATED ON THE SECOND WEEK OF JANUARY THROUGH A NUMBER OF EVENTS. THE AIM IS A MORE EFFICIENT ENERGY USE… 20 X YAKLAŞIK 150 YIL BOYUNCA DOKUMA FABRİKASI OLARAK HİZMET VEREN FESHANE BİNASININ OSMANLI’NIN EN BÜYÜK SANAYİ TESİSLERİNDEN BİRİ OLDUĞUNU BİLİYOR MUYDUNUZ? AFTER SERVING 150 DECADES AS A WEAVING FACTORY, FESHANE IS ONE OF THE EARLIEST INDUSTRIAL FACILITIES OF THE OTTOMANS. 26 X MEKSA YATIRIM MENKUL DEĞERLER GENEL MÜDÜR YARDIMCISI FİGEN ÖZAVCI, TÜRKİYE VE DÜNYANIN ÖNÜMÜZDEKİ GÜNLERDE NASIL BİR EKONOMİK SEYİR İZLEYECEĞİNİ SİZ OKUYUCULARIMIZ İÇİN KALEME ALDI… MEKSA INVESTMENT SECURITIES VICE GENERAL MANAGER FİGEN ÖZAVCI EXPLAINED THE ECONOMIC PROGRESS OF TURKEY AND THE WORLD IN NEAR FUTURE FOR OUR READERS… 36 X SEKTÖRDE 10 YILI AŞAN TECRÜBESİYLE ÖNE ÇIKAN DETAYSAL MÜHENDİSLİK’İN KURUCUSU VE SAHİBİ ENGİN ERSOY, ŞİRKETİ HAKKINDAKİ SORULARIMIZI YANITLADI… SHINING OUR WITH A DECADE OF EXPERTISE IN THE SECTOR, DETAYSAL ENGINEERING’S FOUNDER AND OWNER ENGİN ERSOY ANSWERED OUR QUESTIONS ABOUT THE COMPANY… 44 X KİMİNE GÖRE ZENGİNLİK, PARAYLA ÖLÇÜLEMEZ, MÜHİM OLAN GÖNÜL ZENGİNLİĞİDİR... GÜNÜMÜZDE ZENGİNLİĞİN ÖLÇÜSÜ NEDİR; ZENGİN KİME DENİR SORULARINA YANIT ARADIK… SOME SAY WEALTH CANNOT BE MEASURED WITH MONEY, WHAT’S IMPORTANT IS THE WEALTH OF HEART… WHAT IS THE MEASUREMENT OF WEALTH TODAY; WHO IS RICH? LET US FIND OUT … 56 X GIDADAN GİYİME, KOZMETİKTEN DETERJANA KADAR HER ŞEYİN ORGANİĞİNE RASTLAMAK ARTIK MÜMKÜN. PEKİ, BU ÜRÜNLERİ KİM, NASIL KONTROL EDİYOR; NASIL SERTİFİKALANDIRILIYOR? FROM FOOD TO FABRIC, COSMETIC TO DETERGENT, EVERYTHING IS NOW AVAILABLE IN ORGANIC. BUT HOW AND BY WHOM ARE THESE PRODUCTS CONTROLLED AND CERTIFIED? 72
SANTİGRAT OCAK/JANUARY O ŞUBAT/FEBRUARY O MART/MARCH 2014 SAYI/ISSUE 23
Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş. Adına İmtiyaz Sahibi On Behalf of Daikin Air Conditioning Ind. Trade Inc. Hasan Önder Yönetim Yeri Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş. Hürriyet Mahallesi E-5 Yanyol Üzeri No: 57 Kartal/İstanbul Tel/Phone +90 216 453 27 00 www.santigrat.com.tr santigrat@daikin.com.tr Yazıişleri Müdürü (Sorumlu) Editor in Chief (Mananging) Şule Şentarlı Kreatif Direktör/Cretive Director Belma Kuyucu Editör (Kurumsal) Editor (Corporate) Hülya Dinçer Editör (İçerik) Editor (Content) Salih Akkaya Fotoğraf/Photography Deniz Açıksöz Katkıda Bulunanlar/Contributors Ümmü Taylan, Nuran Savaş, Cihan Demirşevk, Ebru Damran D. Baskı/Printing Aktif Matbaa ve Reklam Hizmetleri San. Tic. Ltd. Şti. Sefaköy Halkalı Cad. No: 245 Küçükçekmece İstanbul Tel: +90 212 698 93 54 Bu yayının her hakkı saklıdır. Bu dergide legal olarak yayımlanan yazı, makale, fotoğraf, çizgiroman ve illustrasyonların sorumlulukları sahiplerine ait olup, copyright hakları Daikin Isıtma ve Soğutma Sistemleri San. Tic. A.Ş.’den yazılı izin almaksızın herhangi bir ortamda çoğaltılması, basılması, referans gösterilmesi ve yayımlanması yasaktır. All rights reserved. The legal responsibility for all the articles, images and illustrations published in this magazine belong to their owners, whereas their copyrights to Daikin Air Conditioning Systems Ind. Trade Inc. Reproduction in whole or part without the written permission of Daikin Air Conditioning Systems Ind. Trade Inc. is strictly prohibited.
Geri dönüşümlü kağıda basılmıştır. / Printed on recycled paper.
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EKNOLOJฤฐ TECHNOLOGY TEKNOLOJฤฐ TECHNOLOGY TEKNOLOJฤฐ TEKNOLOJฤฐ TEKNOLOJฤฐ TECHNOLOGY TEKNOLOJฤฐ TECHNOLOGY
HNOLOGY
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The sales amount of the game console PlayStation4, offered for sale in 13 countries, mainly in the UNITED STATES, has made Sony happy. Sony PS4 managed to reach a sales quantity of over 2 million in total. Yet not offered to the whole world exactly, PS4 is believed reach 5 million when it is spread globally. Microsoftโ s Xbox One game console was not behind the PS4 by selling 1 million in the first 24 hours. PS4, selling 250 thousand pieces in the first 48 hours in the United Kingdom achieved the title of the fastest-selling console.
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Replacement of the glasses of eyewear almost every year, which is mostly complained by people with vision ailments such as astigmatism, myopia and hyperopia comes to an end. The researchers managed to invent a new type of eyeglasses featured by electronically optical adjustment, which can change the focus according to the degree of deterioration of the eye and optical requirement. The eyeglasses, called โ emPower โ , has the auto-focus adjustment capabilities to set the fracture of the light arriving the eye thanks to its glasses having a crystal liquid inside.
Ä° TEKNOLOJÄ° TECHNOLOGY TEKNOLOJÄ° TECHNOLOGY TEKNOLOJÄ° TEKNOLOJ
TECHNOLOGYTEKNOLOJÄ° TECHNOLOGY
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The game Pac-Man which was remembered within The Gadget Show broadcasted in the United Kingdom, has been played by reflecting on the the Victoria Dock, which is one of the outstanding buildings in London. During the demonstration, where the authorities of the Guinnes were present, too, PacMan game, reflected on Victoria Dock, was recorded as the largest playable game in the Guinness Book of Records.
Having emerged exactly 15 years ago and being one of the most downloaded programs in an era, Winamp is now facing the problem of the oblivion. AOL, the Publisher of Winamp declared that the program would not be updated because of lack of sufficient GLRCPCQRÂ? FC ĂľLRCPLCR AMKKSLGRW GQ BMGLE RFCGP @CQR DMP RFCGP DGPQR eye pain not to be closed. The users, starting a signature campaign for Winamp are demanding now to have the program open source, and to be allowed to develop it. In the meantime, also Microsoft, wishing to develop the music service of Xbox steps in for Winamp.
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TECHNOL
TEKNOLOJİ TECHNOLOGY TEKNOLOJİ TECHNOLOGY TEKNOLOJİ TEKNOLOJ TEKNOLOJİ TECHNOLOGY TEKNOLOJİ TECHNOLOGY HNOLOGY
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J?SLAFGLE RFC DGPQR QK?PR NFMLC UGRF CVG@JC QAPCCL ? QFMPR RGKC ago, estimates that 40 percent of smartphones will be of foldable screens by 2018. Dr. Ramchan Woo, who is the head of mobile product planning of South Korea’s electronic giant stated that they are QGAI MD ?R QAPCCLQ @SR RFCPC QFMSJB @C QMKC more progress on the way to foldable devices”. Woo asserted that 40 percent of the smart phone sector in 2018 will consist of devices with flexible display.
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The U.S. Food and Drug Administration (FDA) has embarked to end the use of trans fats in the food industry in order to prevent the embolism and heart attack cases, which are very common in the country. The use of trans fats in the food industry was already limited largely. However, trans fats can be found in some of the foods consumed widely. The FDA had asked the companies to prove the opposite, asserting that the hydrogenated oils, which form the essence of trans fats, are not safe for health. However, as a result of the studies ist has been understood that the use of trans fats could not be safe in any way. This fact paved the way of FDA for the removal of trans fats unequivocally.
Jฤฐ TEKNOLOJฤฐ TECHNOLOGY TEKNOLOJฤฐ TECHNOLOGY TEKNOLOJฤฐ TEKNOLO
TECHNOLOGYTEKNOLOJฤฐ TECHNOLOGY
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!"$ร (OTFILEiINร FIร INIร ยฌEKTI 4HEร 5.)4%$ร 34!4%3ร PULLEDร OFFร THEร PLUGร OFร (OTFILE CE?SNJM?Bย eL ?PBeLB?L ย BC @S ICX BC MRDGJCย eL DGรณG `CIGJBGย CJGD F?IJ?PeLe `GรถLCBGรถG ECPCI`CQGWJC K?FICKCWG I?W@CBCL MRDGJC FCK I?N?ReJK?We FCK BC KCPGI?L DGJK CLBxQRPGQGLCยฌ ยญ ร ร KGJWML BMJ?P R?XKGL?R oBCKCWG I?@SJ CRRGย รตJJCE?J G`CPGIJCPGL @SJSLBSPK?Qe LCBCLGWJC RCJGD F?IIe QMPSLJ?PeWJ? @GP QxPCBGP @MรถSรณ?L MRDGJCย CE?SNJM?Bย eL I?BCPGLG N?WJ?รณRe TC R?K?KCL CPGรณGKC I?N?ReJBeย After Megaupload, the United States pulls off Hotfile โ s plug as well. Loosing the case on the grounds that it violated the copyrights, Hotfile accepted both being shutdown and the paying a compensation of $ 80 million to American Movie Industry (MPAA). Struggling against the issues of copyright issues for keeping illegal content, Hotfile shared the fate of Megaupload and closed totally to access.
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U.S. President Barack Obama announced that he does not use iPhone for it is not reliable. It is known that in some of the State institutions, including mainly the Pentagon in the United States use BlackBerry phones with encrypted security on the grounds of security. But revealing that Obama does not use iPhone because it is not reliable, was a surprise. According to a report in the British newspaper The Guardian Obama said that he uses BlackBerry because of the recommendations of his advisers.
The ball with the camera, called Panono and developed by the designer Rianne Houba, will allow to see the world in 360 degrees from the air. With a weight of 300 grams, Panono is featured with 360 degree panoramic image. The device 36 cameras on with a resolution of 72 MP. When Panono is thrown in the air, the accelerometer inside it is activated and detects the heighst point that the ball reaches. At this point, all the 36 cameras shoot concurrently. In order to eliminate the risk of not being able to catch the ball, Panono can also be used with the help of a rod.
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TECHNO
ÖDÜL/AWARDS
DAIKIN VRV IV ISI POMPASI İLE PLUS X 2013 ÖDÜLÜNÜ KAZANDI DAIKIN WON THE PLUS X 2013 AWARD WITH VRV IV HEAT PUMP $!)+).Ö626Ö)6Ö)3)Ö0/-0!3) Ö9%.Î,Î+ ÎÖ4%+./,/*Î3Î Ö 0!:!2!Ö,Î$%2,Î+Ö%$%.Ö%4+Î.,ÎÌÎ ÖÎÐ,%63%,,ÎÌÎÖ6%Ö %62%9%Ö6%2$ÎÌÎÖ .%-,% Ö0,53Ö8Ö Ö $£,£.£Ö !,-!9!Ö(!+Ö+!:!.$) Ö&!2+,)Ö3%+4 2,%2$%.Ö 5:-!. Ö'!:%4%#ÎÖ6%Ö9 .%4Î#Î,%2Î.Ö"Î2Ö!2!9!Ö '%,%2%+Ö/,5Ð452$5Ì5Ö3% Î#ÎÖ+525,Ö$Î++!4,%Ö Î.#%,%9%2%+Ö $£,%Ö,!9)+Ö£2£.£Ö3% Î9/2 Ö "5Ö $£,ÖÎ,%Ö$!)+). Ö!2 '%Ö!,!.).$!+ÎÖÎ$$Î!3).)Ö $!Ö+!.)4,!-)ÐÖ/,$5 Ö
DAIKIN VRV IV HEAT PUMP, HAS BEEN GRANTED THE PLUS X AWARD FOR 2013 DUE TO ITS INNOVATIVE TECHNOLOGY, EFFECTIVENESS LEADING THE MARKET, FUNCTIONALITY ND IMPORTANCE GIVEN ON ENVIRONMENT. EXPERTS, JOURNALISTS AND MANAGERS FROM DIFFERENT SECTORS COME TOGETHER AND FORM THE SELECTING BOARD THAT CHOOSES CAREFULLY THE PRODUCT TO BE AWARDED. THANKS TO THIS AWARD, DAIKIN HAS PROVEN ITS ASSERTATION IN THE R & D FIELD AS WELL.
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THE START OF A NEW YEAR, WHICH WAS FIRST CELEBRATED FOUR THOUSAND YEARS AGO IN BABYLON, HAS ALWAYS BEEN THE SYMBOL OF NEW HOPES FOR THE MANKIND. IT IS, AFTER ALL, A BLANK PAGE. NO WORRIES, NO SUFFERINGS, NO POVERTY… NONE OF THEM HAS A PLACE IN THE NEW YEAR… WHEREVER YOU MIGHT BE…
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JAPANESE WELCOME THE YEAR IN LAUGHTERS
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%+/,/*Î %#/,/'9 YAZI/ ARTICLE : NURAN SAVAŞ
VERİMLİ ENERJİ, TÜKETİCİ VE ÇEVRE DOSTU ENERGY EFFICIENCY SUPPORTS CONSUMPTION AND ENVIRONMENT .£-£:$%+ÎÖ£ Ö!9ÖÎ Î.$%Ö"Î2 /+Ö :%,Ö'£.Ö6!2 Ö-%3%,!Ö/#!+Ö!9).).Ö i.#ÎÖ(!&4!3).$!Öh%.%2*ÎÖ4!3!225&5Ö '£.£i Ö-!244!Öh4£+%4Î#Î9ÎÖ+/25-!Ö(!&4!3)iÖÎ,%Öh"Î,Î-Ö6%Ö4%+./,/*ÎÖ(!&4!3)iÖ%4+Î.,Î+,%2ÎÖ9!0),)9/2 Ö$!(!ÖÎ9ÎÖ "Î2Ö$£.9! Ö$!(!Ö6%2Î-,ÎÖ"Î2Ö%.%2*ÎÖ+5,,!.)-)Ö6%Ö4£+%4Î#ÎÖ(!+,!2).).Ö+/25.-!3)Ö!9.)Ö./+4!$!Ö"Î2,%ÐÎ9/2 Ö $!(!ÖÎ9ÎÖ4%+./,/*Î,%2,%Ö£2%4Î,-ÎÐ Ö$!(!Ö!:Ö6%Ö9%.Î,%.%"Î,Î2Ö%.%2*ÎÖ+5,,!.!.Ö#Î(!:,!2!Ö3!(Î0Ö/,-!+ Ö"£4£.Ö 4£+%4Î#Î,%2Î.Ö4%-%,Ö(!++)$)2 Ö4!"ÎÎÖ+ÎÖ$!(!ÖÎ9ÎÖ+/25.-5ÐÖ"Î2Ö %62%$%Ö9!Ð!-!+Ö$! Ö
THE FOLLOWING THREE MONTHS WILL BE HOSTING MANY SPECIAL DAYS, SUCH AS “THE ENERGY EFFICIENCY DAY” IN THE SECOND WEEK OF JANUARY, “CONSUMER PROTECTION WEEK” AND “SCIENCE AND TECHNOLOGY WEEK” IN MARCH; BRINGING A BETTER WORLD, MORE EFFICIENT USE OF ENERGY AND THE PROTECTION OF CONSUMER RIGHTS TOGETHER. DEVICES EQUIPPED WITH ADVANCED TECHNOLOGIES WHICH USE LESS AND RENEWABLE ENERGY ARE THE RIGHTS OF ALL CONSUMERS. SUCH AS LIVING IN A BETTER PRESERVED ENVIRONMENT…
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Feshane OUR FIRST STEEL CONSTRUCTION EDIFICE: 9!+,!Ð)+Ö Ö9),Ö"/95.#!Ö$/+5-!Ö&!"2Î+!3)Ö /,!2!+Ö(Î:-%4Ö6%2%.Ö&%3(!.% Ö/3-!.,)i.).Ö %.Ö"£9£+Ö3!.!9ÎÖ4%3Î3,%2Î.$%.Ö"Î2Î Ö(!,Î Ö +)9),!2).$!Ö/,$5+ !Ö'%.ÎÐÖ"Î2Ö!,!.!Ö9!9),!.Ö 9!0) Ö4!2Î(Î-Î:Î.ÖÎ,+Ö %,Î+Ö+/.342£+3Î9/.Ö "Î.!3)Ö/,-!Ö :%,,ÎÌÎÖ4!Ð)9/2 Ö3£-%2"!.+i).ÖÎ,+Ö .£6%,%2ÎÖ$%Ö"52!$!Ö/,5Ð59/2b
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FESHANE, WHICH SERVED AS A WEAVING MILL FOR ALMOST 15 DECADES, WAS AMONG THE BIGGEST INDUSTRIAL FACILITIES OF THE OTTOMAN PERIOD. EXTENDING ON A VAST SURFACE ALONG THE COAST OF THE GOLDEN HORN, THE BUILDING IS ALSO THE EARLIEST STEEL CONSTRUCTION EDIFICE OF OUR HISTORY. AND THE SEEDS OF SUMERBANK WERE PLANTED HERE TOO…
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CJOB IFN LVMMBOŴMBO NBLJOFMFS WF FOFSKJ LBZOBLMBSŴ TÕSFLMJ ZFOJMFOJS #V ZFOJMFONFMFS JMF 'FTIBOF EFWBTB CJS ZBQŴZB EÏOÕŲÕS ¯[FMMJLMF nEF UFTJTJO BOB CJOBTŴ EVSVNVOEBLJ CÕZÕL EPLVNB TBMPOVOEB ZBQŴMBO ZFOJMFNF CJOBZB BZSŴ CJS ÏOFN WF NJNBSJ Ï[FMMJL LBUBS 4Ï[ LPOVTV CJOB ZFOJMFNF ÀBMŴŲNBMBSŴ LBQTBNŴOEB DJEEJ CJS CBLŴNEBO HFÀJSJMJS :BQŴOŴO HÕÀMFOEJSJMNFTJ JÀJO #FMÀJLBnEBO Ï[FM PMBSBL ÀFMJL LPMBOMBS HFUJSJMJS CJO NFUSFLBSF CÕZÕLMÕŶÕOEFLJ CV TBMPOB ÀFMJL LPMPOMBS Ï[FOMF NPOUF FEJMJS 'FTIBOF CV POBSŴNEBO TPOSB EÕOZBEBLJ JML ÀFMJL LPOTUSÕLTJZPO ZBQŴ ÏSOFLMFSEFO CJSJ IBMJOF HFMJS .&,5&1-ŵ %0,6." 645"-"3* 'FTIBOF 0TNBOMŴ %FWMFUJnOJO TPO EÏOFNMFSJOEF CJMF ZŴMEŴ[Ŵ QBSMBZBO CJS TBOBZJ LVSVMVŲ PMBSBL WBSMŴŶŴOŴ TÕSEÕSÕS #VSBEB EPLVOBO LVNBŲMBS nMÕ ZŴMMBSEB 1BSJT $IJDBHP HJCJ CJSÀPL EÕOZB LFOUJOEF EÕ[FOMFOFO VMVTMBSBSBTŴ GVBSEB BMUŴO NBEBMZB LB[BOŴS "ZOŴ [BNBOEB CJS FŶJUJN LVSVNV Ï[FMMJŶJ EF UBŲŴS 'FTIBOF 'BCSJLB CÕOZFTJOEF ZŴMŴOEB BÀŴMBO m4BOBZJ 4ŴCZBO .FLUFCJnOEF ÀPL TBZŴEB EPLVNB VTUBTŴ ZFUJŲJS ųBQLB %FWSJNJnOEFO TPOSB GFT ÕSFUJNJOF TPO WFSJMFO 'FTIBOF CV UBSJIUFO TPOSB ZŴM TÕSFZMF TBEFDF LVNBŲ ÕSFUJS
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R & D: AN INTEGRAL PART OF DAIKIN
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R&D BEING ONE OF THE MOST IMPORTANT CONCEPTS IN ECONOMY, DETERMINES THE FUTURE OF COMPANIES. THE COMPANIES OF TODAY, ALLOCATE A PART OF THEIR TURNOVER IN INVESTING R & D UNITS IN ORDER TO GET ONE STEP AHEAD FROM THEIR COMPETITORS. FOR CREATING DISTINGUISHABLE PRODUCTS AND TO BECOME THE LEADER, INTENSIVE STUDIES ARE CARRIED OUT. THE LEADING BRAND NAME DAIKIN IN ITS INDUSTRY IS KNOWN WITH OTS STRONG R & D.
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2 THOUSAND PEOPLE WORK ENGAGED IN R & D
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Q The hardest question that is asked to any economist is usually “How is economics going?â€? Upon such a question, we are left face to face with a long list of questions such as “According to whom? To what? Under which circumstances? Good under current conditions? Or good when the circumstances alter?â€? There are a whole lot of variables and facts that we are subject to numerous scenarios. Which is why there is no shortcut answer to such questions‌ So let us evaluate various conditions and reach an answer by investigating the past and the future in a world of possibilities‌ The first half of the dynamic 2013 has been quite easy due to the credit increase inside and the continued acquisition of bonds by FED abroad. But the tension was rater elevated during the second half because of the raising social impacts inside and the international tension experienced, such as between the USA and Syria. The second half has been rough in terms of real sector and the monetary markets. Despite the occasional relaxation during the last months, overall it has been a hard year in all aspects. We are about to end the year with an inflation rate of 7,5-8 per cent and about 4 per cent of growth rate.
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ZBQŴMNBTŴ BOMBNŴOEB BUŴMNBTŴ HFSFLFO BEŴNMBSŴO WF �OMFNMFSJO HFDJLUJSJMNFNFTJ JÀJO VZBSŴ OJUFMJŜJOEFZEJ CV T�ZMFN (FMJŲNFLUF PMBO CJS ÀPL ÕMLF NFSLF[ CBOLBTŴ GBJ[ PSBOMBSŴOŴ ZÕLTFMUUJ žÀFSJEF CJ[JN .FSLF[ #BOLBNŴ[ LVMMBOEŴŜŴ SFGFSBOT GBJ[JOJ WF TŴLŴMBŲUŴSNB ZBQUŴŜŴ HÕO TBZŴTŴOŴ ZÕLTFMUUJ 1FLJ CV ZFUFSMJ NJ '&% UBIWJM BMŴNŴOŴ B[BMUNBZB CBŲMBEŴŜŴ BOEB UBTBSSVG PSBOŴ ZÕLTFL DBSJ BÀŴŜŴ B[ WFZB PMNBZBOMBS E�WJ[ SF[FSWJ LVWWFUMJ PMBOMBS �[FM TFLU�S CPSÀMVMVŜV V[VO WBEFMJ PMBOMBS FO B[ FULJMFOFDFLMFS
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WHAT IF FED GOES IN TAPERING‌ This year can be regarded as a test to find out whether the developing nations are ready for a possible tapering of bond acquisition by FED. After all we have witnessed the anxiety of all developing countries with FED’s exit declaration. We have seen the panic of the economic managements, central banks and companies with foreign exchange debit in these countries. In this respect, this announcement has been a warning in terms of the steps that need to be taken
and the precautions that should not be delayed as a preparation for 2014. The central banks of many developing countries increased the interest rates. 4HEÖ4URKISHÖ#ENTRALÖ"ANKÖRAISEDÖTHEÖREFERENCEÖ interest and the number of days of shrinkage. And would that be enough? With the FED’s decrease of bond acquisition, those with high savings, little or no budget deficit, with a strong exchange reserve or with long term private sector debts have become the ones who would be the least affected. On the other
hand, countries like us with budget deficit, little savings, short term private sector debt and high credit volume have become the ones that would be highly impacted. The steps taken by the economic management to encourage savings (such as the state’s contribution to BES), the limiting of credit growth (decrease of the number of installment) and THEÖ#ENTRALÖ"ANKiSÖEFFORTSÖTOÖLIMITÖTHEÖDOLLAR EUROÖ basket within a certain band are all preparations for 2014.
37
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NEW ARGUMENTS WANTED The recent data flow hints that FED is now on the verge of bond tapering. However, they are searching for an argument what we call “carrot� in the market language to prevent a drastic wave in the monetary markets and the real sector. Let us explain with an example: A warranty that the interest rates would be kept low until the unemployment rate would go as low as 5 per cent in the US economy would minimalize the wave resulted by the bond tapering. A tapering of 20 billion
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dollars or more instead of a 10 billion dollar tapering as anticipated by the market would afflict the real sector and the monetary markets. Almost simultaneously, the regional elections of March 2014 will take place, to be followed by the July 2014 election of the Head of Republic. And general elections are due on June 2014‌ It is highly probable that the regional elections and the date of FED’s exit will coincide. For us, the first quarter can be rather tense in respect to budget
statistics due to the elections and the FED abroad. In brief, the points such as underground economy, credit growth, political risks, the budget deficit, sensitivity to capital currents, which are regarded risky and emphasized by the credit rating organizations recently for Turkey in 2014 are critically important. In case the precautions that were taken in this year can be carried on in 2014, this may not be a year as hard as it seems. Indeed, FED is expected to carry on this decision in tiny steps‌
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"MUŴO ZŴMŴ CPZVODB '&%nJO UBIWJM B[BMUŴNŴOŴ GJZBUMBZBSBL HFSJ ÀFLJMEJ '&% ÀŴLŴŲB CBŲMBEŴŜŴ BOEB EÕOZBEB POT BMUŴO JÀJO EÕŲÕŲÕO CJUUJŜJ ZFS PMBDBŜŴOŴ UBINJO FEJZPSVN žÀFSJEF HSBN BMUŴOEB EPMBSŴO P BO CVMVOEVŜV LPOVN ÀPL �OFNMJ 0OT WF EPMBS ZÕLTFMJZPS JTF P [BNBO HSBN BMUŴOŴO ZÕLTFMJŲJ EF LBÀŴOŴMNB[ PMBDBLUŴS (�SEÕŜÕOÕ[ HJCJ FLPOPNJEF IJÀCJS ŲFZ TJZBI ZB EB
CFZB[ EFŜJM )FS [BNBO HSJd &LPOPNJMFS LSJ[MFSF IB[ŴSMŴLMŴ JTFMFS CFZB[B ZBLŴO BNB BTMB CFZB[ EFŜJMd )B[ŴSMŴLTŴ[ FLPOPNJMFS TJZBIB EBIB ZBLŴO BMBOB HFÀFSd #J[ ŲV BO HSJ C�MHFEFZJ[d #FZB[B ZBLŴO BMBOB HFÀNFNJ[ JÀJO TŴLŴ CJS ŲFLJMEF BMEŴŜŴNŴ[ UFECJSMFSJ VZHVMBNBNŴ[ HFSFLJZPS ZŴMŴOŴO IFQJNJ[ JÀJO ZŴMŴOEBO EBIB �OH�SÕMFCJMJS CJS ZŴM PMNBTŴOŴ EJMFSJN %0--"3 "/% (0-% Keep in mind that in all this chaos, the increase of dollar is backed by a slight FED breeze, which is fronted by the #ENTRALÖ"ANKÖBECAUSEÖOFÖTHEÖINFLATIONÖ and our international trade volume. The stabiliztion of the dollar currency within a certain band is crucial in terms of the exporter and the management of inflation expectations. Gold has withdrawn during 2013 by pricing the FED’s bond tapering. As FED started exit, I expect the end of the global decrease for gold ounce. Domestically, the position of dollar for the gold gram is important. When the ounce and dollar raise, then the raise of gold in grams would be inevitable. As you can see, there is no black or white in economics. It is always grey‌ When the economies are ready for crises, it is whitish, but never quite white‌ The unprepared economies are closer to black‌ We are for now in the grey zone‌ We need to carefully apply the precautions taken to enter the whitish zone. I wish that 2014 would be more predictable for all than 2013.
39
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DÜNYANIN GÜNDEMİNDEKİ İLİŞKİ:
SU VE ENERJİ
HOT PAIR OF THE GLOBAL AGENDA: WATER AND ENERGY HER YIL 22 MART ‘DÜNYA SU GÜNÜ’ OLARAK KUTLANIYOR "Î2,%Ð-ÎÐÖ-Î,,%4,%2Ö+!2!2)9,! Ö£9%Ö£,+%,%2Ö"5Ö '£.£ Ö$£.9!$!+ÎÖ35Ö+!9.!+,!2)ÖÎ,%ÖÎ,'Î,ÎÖ3/-54Ö !,)Ð-!,!2)Ö4%Ð6Î+Ö%4-%9%Ö!9)2-)Ð,!2 ÖÖ i$%.Ö"5Ö 9!.!Ö3/-54Ö"Î2Ö4%-!Ö"%,Î2,%.Î9/2Ö6%Ö4£-Ö$£.9!Ö "Î2,Î+4%Ö$£Ð£.£9/2Ö£:%2Î.$% ÖÖ Ö-!24Ö i£.Ö 4%-!3)ÖÎ3%Öh35Ö6%Ö%.%2*ÎiÖ Ö
40
EVERY YEAR, 22 MARCH IS CELEBRATED AS ‘WORLD WATER DAY’ AS DECREED BY THE UNITED NATIONS. THE MEMBER COUNTRIES DEDICATE THIS DATE TO ENCOURAGE CONCRETE PROJECTS ABOUT THE GLOBAL WATER RESOURCES. EVER SINCE 1995, A PARTICULAR THEME IS SELECTED FOR THE ENTIRE WORLD TO THINK UPON. THE THEME OF 22 MARCH 2014 IS ‘WATER AND ENERGY’…
Q %ÕOZBEB EJO TBWBŲMBSŴ QFUSPM TBWBŲMBSŴ V[BZ TBWBŲMBSŴ ZBŲBOŴS NŴ CJMJONF[ BNB TV TBWBŲMBSŴ ZBŲBONB PMBTŴMŴŜŴ BTMB H�[ BSEŴ FEJMFNF[ ,ÕSFTFM ŴTŴONB JLMJN EFŜJŲJLMFSJ HJCJ OFEFOMFSMF TÕSFLMJ ZBQŴMBO BSBŲUŴSNBMBSŴO TPOVÀMBSŴ PMEVLÀB ÕSLÕUÕDÕ "ÀŴLMBOBO IFS SBQPS EÕOZBOŴO CÕZÕL C�MÕNÕOÕO IŴ[MB À�MMFŲFDFŜJOEFO CJSÀPL ÕMLFOJO
TV GBLJSJ IBMJOF HFMFDFŜJOEFO WF UFNJ[ TVZB VMBŲBNBZBO JOTBO TBZŴTŴOŴO IŴ[MB BSUBDBŜŴOEBO T�[ FEJZPS %PMBZŴTŴZMB LJNJMFSJOF H�SF mBSUŴSŴMBNBZBO LŴU CJS LBZOBLn PMBSBL EFŜFSMFOEJSJMFO UBUMŴ TV LBZOBLMBSŴOŴ EPŜSV LVMMBONBL LPSVNBL WF TÕSEÕSÕMFCJMJS LVMMBOŴNŴO ZBOŴ TŴSB EPŜSV Z�OFUNFL WF QBZMBŲNBL �OFNMJ CJS LŴTUBT
Q It is not known whether the world will witness reliogious, oil or space wars, but the possibility of water WARSĂ–ISĂ–INEVITABLE Ă–4HEĂ–RESULTSĂ–OFĂ–THEĂ–CONTINUOUSĂ–STUDIESĂ–ONĂ– GLOBALĂ–WARMING Ă–CLIMATEĂ–CHANGESĂ–ETCĂ–AREĂ–QUITEĂ–SCARY Ă–%ACHĂ– declared report talks about rapid global desertification, water poverty and a tremendous increase of the number OFĂ–PEOPLEĂ–WITHĂ–NOĂ–WATERĂ–ACCESS Ă–!SĂ–AĂ–RESULT Ă–AĂ–SMART Ă– sustainable use and the protection of the fresh water resources, which is regarded as a ‘unenhanceable rare resource’, and its rightful management and sharing is of CRITICALĂ–IMPORTANCE
SU YOKSA HAYAT DA YOK
5FNJ[ TV LBZOBLMBSŴOB VMBŲŴN ÀBŜŴNŴ[ŴO FO CÕZÕL TPSVOMBSŴOŴO CBŲŴOEB HFMJZPS ¥FŲJUMJ VMVTMBSBSBTŴ T�[MFŲNFMFSEF TVZVO CJS IBL PMBSBL ZFS BMNBTŴ JÀJO V[VO ZŴMMBSEŴS UBSUŴŲNBZB EFWBN FEJMJZPS )FQ CJSMJLUF NFWDVU TV LBZOBLMBSŴOŴO OBTŴM Z�OFUJMFDFŜJ UFNJ[ TV LBZOBLMBSŴOŴO OBTŴM LPSVOBDBŜŴ OBTŴM QBZMBŲŴMBDBŜŴ LPOVTVOB LBGB ZPSVMVZPS 4VZVO NÕMLJZFUJ JTF UBSUŴŲNBMBSŴO PEBL OPLUBTŴOŴ PMVŲUVSVZPS #VSBEB UBSUŴŲŴMBO NÕMLJZFU HFSÀFL LJŲJMFS EFWMFUMFS ZB EB CÕZÕL ŲJSLFUMFSJO IFQTJOJ CJSMJLUF LBQTŴZPS %ÕOZBEB JOTBOMBS WF EJŜFS DBOMŴMBSŴO UFNFM JIUJZBÀMBSŴ JÀJO LVMMBOBCJMFDFLMFSJ UBUMŴ TV LBZOBLMBSŴOB GJ[JLTFM FLPOPNJL TJZBTJ OFEFOMFSMF IBMJIB[ŴSEB VMBŲBNBZBO NJMZBSEBO GB[MB JOTBO WF ZJOF UFNJ[MJL BNBÀMŴ TV LVMMBOBNBZBO NJMZBS JOTBO CVMVOVZPS :BŲBN LBZOBŜŴ TV IFS HFÀFO HÕO EBIB GB[MB LJSMFOJZPS WF UÕLFOJZPS %ÕOZB HFOFMJOEF CJS TV LSJ[J LFOEJOJ IJTTFUUJSJZPS ,FOUMFŲNF OÕGVT BSUŴŲŴ ÀFWSF LJSMJŜJ HJCJ GBLU�SMFS [BUFO TŴOŴSMŴ PMBO UBUMŴ TV LBZOBLMBSŴOB VMBŲŴNŴ IFS HÕO EBIB EB [PSMBŲUŴSŴZPS ,JŲJ CBŲŴOB EÕŲFO UBUMŴ TV NJLUBSŴZTB HJEFSFL B[BMŴZPS
./Ă–7!4%2Ă–./Ă–,)&% Access to clean water resources is among THEĂ–MAJORĂ–PROBLEMSĂ–OFĂ–OURĂ–AGE Ă–$ISCUSSIONSĂ– have been ongoing since long years for the inclusion of water as a human right in INTERNATIONALĂ–CONTRACTS Ă–"RAINSTORMINGĂ–ISĂ– conducted on how to manage the available water resources, how to protect and share CLEANĂ–WATERĂ–RESOURCES Ă–4HEĂ–OWNERSHIPĂ–OFĂ–
WATERĂ–ISĂ–ATĂ–THEĂ–COREĂ–OFĂ–ALLĂ–ARGUMENTS Ă–4HEĂ– sense of ownership includes not just real people, but nations and multinational COMPANIESĂ–ASĂ–WELL Ă–!ROUNDĂ–THEĂ–WORLD Ă–MOREĂ– THANĂ– Ă–BILLIONĂ–PEOPLEĂ–HAVEĂ–NOĂ–ACCESSĂ–TOĂ–FRESHĂ– water resources, which is essential for basic organic needs, due to physical, economical or political reasons; and around 2,6 billion with
NOĂ–ACCESSĂ–TOĂ–WATERĂ–FORĂ–CLEANINGĂ–PURPOSES Ă– The source of life gets polluted and rare with EVERYĂ–DAY Ă–4HEĂ–WORLDĂ–ISĂ–UNDERGOINGĂ–AĂ–WATERĂ– CRISIS Ă–&ACTORSĂ–SUCHĂ–ASĂ–URBANISM Ă–INCREASINGĂ– population and pollution make it even harder to access the already scarce fresh water RESOURCES Ă–4HEĂ–AMOUNTĂ–OFĂ–FRESHĂ–WATERĂ–PERĂ– CAPITAĂ–ISĂ–ALSOĂ–DECREASING
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KĂœRESEL DĂœNYANIN KĂœRESEL SORUNLARI
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GLOBAL PROBLEMS OF A GLOBAL WORLD
The world’s water problem is since long too big to be solved alone. The global world has to develop shared policies to overcome this problem. This is why the date 22 March was declared as ‘World Water Day’ at the United Nations General Assembly in 1993. The offer was first pronounced at the United Nations Conference on Environment and Development (UNCED) in 1992 in Rio de Janeiro, Brasil. At first,
various UN organizations that were conducting water projects coordinated the international events to take place on ‘World Water Day’. Since 2003, this is the duty of UN-Water. Certain non-governmental organizations which support the drinking water resources and water life regard the ‘World Water Day’ as a fine opportunity to highlight the current water problems.
46 7& &/&3+Ĺľ
%ÕOZB 4V (ÕOÕ nÕO BOB UFNBTŴ m4V WF &OFSKJn PMBSBL CFMJSMFOEJ #V ZŴMLJ ÀBMŴŲNB #. 4ŴOBJ ,BMLŴONB ¯SHÕUÕ 6/*%0 WF #. 6/ 8BUFS UBSBGŴOEBO LPPSEJOF FEJMJZPS )BUUB ÀBMŴŲNBZB IB[ŴSMŴL PMBSBL &ZMÕM nEF 4UPDLIPMN 4V 4FNJOFSJ HFSÀFLMFŲUJSJMEJ #ÕUÕO FOFSKJ UÕSMFSJOJO ÕSFUJN WF JMFUJN UFNFM HJSEJTJOJ PMVŲUVSVZPS TV %PMBZŴTŴZMB OBTŴM WF OF LBEBS UÕLFUJMEJŜJ BZSŴ CJS �OFN LB[BOŴZPS 4BEFDF UÕLFUJN EFŜJM ÕSFUJN BŲBNBTŴOEB EB TVZVO OBTŴM WF OF LBEBS LVMMBOŴMEŴŜŴOŴ J[MJZPS CJSÀPL ÕMLF &ŜFS HFMFDFŜJNJ[J JTUJZPSTBL EÕOZBEBLJ CÕZÕL ŲJSLFUMFSJO ZFOJ ÀFWSFDJ WF HFSÀFLÀJ ÕSFUJN NPEFMMFSJOF Z�OFMNFMFSJ TBŜMBONBL [PSVOEB
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WATER AND ENERGY
The theme of the World Water Day 2014 has been decided as ‘Water and Energy’. This year’s Project is coordinated by the United Nations Industrial Development Organization (UNIDO) and UN-Water. As a preliminary session, a Water Seminar was organized in Stockholm on 4 September 2013. Water is the primary input for the production
and transmission of all energy sources. Therefore, it is important how and how much it is used. Many nations track the use of water not only during consumption, but also during production. If we desire a future, the global companies have to be directed towards new, ecologic, and realistic production models.
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FOOTSTEPS OF WATER
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The concept of ‘footsteps of water’ COULDĂ–NOTĂ–YETĂ–ENTERĂ–OURĂ–DAILYĂ–LIVES Ă– It is a term used to indicate the total amount of water used for all PRODUCTIONĂ–ANDĂ–CONSUMPTIONĂ–STAGES Ă– We use water not only to wash vegetables, clean our houses or water our plants, but to produce everything WEĂ–CONSUME Ă– The Ministry OFĂ–&ORESTĂ–ANDĂ– Water Affairs Water Management Directorate started the
first educative project on the ‘footsteps of water’ which indicates the total amount of water used in all stages of production and consumption in *ANUARYĂ– Ă–3TUDIESĂ–SHOWĂ–THATĂ–THEĂ– FOOTSTEPSĂ–OFĂ–WATERĂ–ISĂ–MEASUREDĂ– Ă–FORĂ– AĂ–CUPĂ–OFĂ–REGULARĂ–COFFEEĂ–ISĂ– Ă–LITERSĂ–FORĂ– AĂ–BAGĂ–OFĂ–CHIPS Ă– Ă–LITERSĂ–FORĂ–AĂ–PORTIONĂ– OFĂ–CHEESE Ă– Ă–LITERSĂ–FORĂ–AĂ–HAMBURGER Ă– Ă–LITERSĂ–FORĂ–AĂ–COTTONĂ–SHIRT Ă–ANDĂ– Ă–LITERSĂ–FORĂ–AĂ–PAIRĂ–OFĂ–LEATHERĂ–GLOVES Ă– The footsteps of water calculated FORĂ–4URKEYĂ–ISĂ– Ă–CUBICĂ–METERSĂ–PERĂ– CAPITAĂ–ANNUALLY Ă–WHICHĂ–ISĂ– Ă–PERĂ–CENTĂ– OVERĂ–THEĂ–WORLDĂ–AVERAGE Ă–)FĂ–WEĂ–AREĂ– hoping for a better future for the next generations, it is time to reconsider our consumptions‌
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A SINIFI SATIŞ VE A SINIFI SERVİS İLE HİZMETTEYİZ A CLASS SALES AND A CLASS SERVICE 3%+4 2$%Ö Ö9),)Ö!Ð!.Ö4%#2£"%3Î9,%Ö .%Ö )+!.Ö $%4!93!,Ö-£(%.$Î3,Î+ Ö Ö9),).$!.Ö"%2ÎÖ$!)+).Ö 4£2+Î9%Ö"!9ÎÎÖ/,!2!+Ö(Î:-%4Ö6%2Î9/2 Ö+!,Î4%Ö 6%Ö'£6%.Ö£:%2Î.%Ö+525,5Ö(Î:-%4Ö!.,!9)Ð)ÖÎ,%Ö (%2Ö3%.%Ö )4!9)Ö9£+3%,4%.ÖÐÎ2+%4 Ö Ö9),).$!Ö -!2-!2!Ö" ,'%3Îi.$%Ö i£.#£Ö/,-!Ö"!Ð!2)3)Ö ' 34%2$Î RENOWNED IN THE SECTOR WITH OVER A DECADE OF EXPERTISE, DETAYSAL ENGINEERING HAS BEEN SERVING AS DAIKIN TURKEY DEALER SINCE 2011. RAISING THE STANDARDS EVERY YEAR WITH ITS SERVICE NOTION BASED ON QUALITY AND CONFIDENCE, THE COMPANY SUCCESSFULLY RANKED FOURTH IN THE MARMARA REGION IN 2012. Q ZŴMŴOEB ŲBIŴT ŲJSLFUJ PMBSBL LVSVMBO &STB ,MJNB ZŴMŴOEB %FUBZTBM .ÕIFOEJTMJL ŵLMJN ŵOŲ 4BO 5JD 4BO -UE ųUJ PMBSBL IJ[NFUMFSJOF EFWBN FUUJ ųJSLFU TFLUÏSEFLJ ZŴMMŴL CJS UFDSÕCFTJZMF ÏOFNMJ CJS LPOVNB TBIJQ %BJLJOnJO "JSGFMnJ TBUŴO BMBSBL 5ÕSLJZFnZF HJSNFTJZMF CJSMJLUF %BJLJO 5ÕSLJZF CBZJTJ PMBSBL IJ[NFU WFSNFZF CBŲMBZBO %FUBZTBM .ÕIFOEJTMJL LPOVTVOEB V[NBO FLJCJZMF EÕ[FOMJ CJS CÕZÕNF HÏTUFSJZPS %BJLJO JMF ÀBMŴŲNBZŴ FO CBŲŴOEBO CFSJ IBZBM
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FOUNDERÖANDÖOWNERÖOFÖ$ETAYSALÖ %NGINEERING ÖSAYSÖHEÖHASÖBEENÖ DREAMINGÖOFÖCOLLABORATINGÖWITHÖ $AIKIN Ö%RSOYÖANSWEREDÖTHEÖ QUESTIONSÖOFÖ3ANTIGRADÖMAGAZINE Could you introduce Detaysal Engineering to us? $ETAYSALÖ%NGINEERINGÖWASÖ
ESTABLISHEDÖINÖ Ö0REVIOUSLY Ö WEÖWEREÖGIVINGÖPRIVATEÖSERVICEÖ TOÖCORPORATIONSÖASÖ%RSAÖ!IRÖ #ONDITIONING Ö)NÖFACT ÖWEÖHAVEÖ OVERÖAÖDECADEÖOFÖSECTORALÖ EXPERTISE Ö)NÖBEHALFÖOFÖ%RSAÖ!IRÖ #ONDITIONING ÖWEÖDEEPENEDÖ OURÖEXPERTISEÖBYÖPROVIDINGÖ
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MAINTENANCEÖANDÖREPAIRÖSERVICESÖ TOÖCORPORATIONSÖANDÖCORPORATEÖ ORGANIZATIONSÖSUCHÖASÖSERVINGÖ PUBLICÖOFFICES ÖHOLDINGS ÖANDÖ HOSPITALS Ö4HEÖCOMPANIESÖWEÖHAVEÖ BUILTÖMUTUALÖTRUSTÖHAVEÖBECOMEÖOURÖ CURRENTÖCLIENTELE Ö7HENÖ$ETAYSALÖ %NGINEERINGÖWASÖFOUNDED ÖWEÖ CONTINUEDÖWITHÖOURÖEXISTINGÖCLIENTÖ PORTFOLIO Ö)NÖ ÖWEÖEXPANDEDÖ OURÖBUSINESSÖBYÖ ÖPERÖCENTÖWITHÖ THEÖACQUISITIONÖOFÖTHEÖDEALERSHIPÖ ANDÖSERVICESÖOFÖ-ITSUBISHI ÖWHICHÖ WASÖACTINGÖUNDERÖTHEÖROOFÖOFÖ 3ANKOÖ(OLDING Ö!SÖYOUÖKNOW Ö THEÖWORLDÖGIANTÖ$AIKINÖACQUIREDÖ !IRFELÖFROMÖ3ANKOÖ(OLDINGÖINÖ Ö ANDÖWEÖWANTEDÖTOÖWORKDÖWITHÖTHEÖ WORLDÖBRANDÖ$AIKIN Ö.ATURALLY Ö WEÖKNEWÖ$AIKINÖFROMÖTHEÖSECTOR Ö /URÖBUSINESSÖPARTNERSÖALSOÖKNEWÖ $AIKINÖWELL Ö4HEREFORE ÖWEÖDIDÖ NOTÖLIVEÖANYÖDIFFICULTIESÖINÖBRANDÖ PROMOTIONÖORÖSALES ÖITÖGOTÖEASIERÖFORÖ USÖINÖFACT How was the process after being a dealer of Daikin Turkey? 3OONÖAFTERÖTHEÖACQUISITION Ö FOLLOWINGÖTHEÖREPLACEMENTÖOFÖ -ITSUBISHIÖSIGNBOARDÖWITHÖ$AIKINiSÖ INÖ*ULYÖ ÖOURÖCOMPANYÖPASSEDÖ AÖSERIESÖOFÖTRAININGSÖANDÖTESTS ÖTOÖ
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GAINÖTHEÖRIGHTÖOFÖSERVINGÖASÖAÖ#ÖCLASSÖ PROFESSIONALÖDEALERÖSERVICE Ö7EÖSELLÖ #HILLERS Ö!IRÖ#ONDITIONINGÖ#ENTRALÖ 3YSTEMS Ö&ANCOILS Ö!LTERMAS Ö 626Ö3YSTEMS Ö-ULTIÖ3YSTEMS Ö ANDÖ3PLITÖ3YSTEMS Ö7EÖENJOYÖTHEÖ ADVANTAGESÖOFÖWORKINGÖWITHÖAÖ BRANDÖOFÖVASTÖBRANDÖKNOWLEDGE Ö TECHNOLOGICALÖADVANCESÖANDÖAÖ WIDEÖPRODUCTÖRANGE Ö!SÖAÖRESULT Ö WEÖRANKEDÖFOURTHÖINÖPRIVATEÖSALESÖ INÖTHEÖ-ARMARAÖ2EGIONÖINÖ ÖASÖ $ETAYSALÖ%NGINEERING Ö/URÖOVERALLÖ ÖTURNOVERÖWASÖ ÖMILLIONÖ Ö THOUSANDÖ429 Ö7EÖPROVIDEÖSERVICESÖ WITHÖOURÖINHOUSEÖTEAM Ö/URÖ Ö PROFESSIONALÖEXPERTSÖWORKÖINÖTHEÖ SERVICEÖDEPARTMENT Ö)NÖADDITION Ö WEÖREALIZEÖFRUITFULÖBUSINESSESÖWITHÖ OURÖTHREEÖSALESÖREPRESENTATIVESÖANDÖ ANÖENGINEER How can you evaluate the sector through the eyes of the consumer? 4OÖBEÖHONEST ÖTHEÖCONSUMERÖ DOESÖNOTÖKNOWÖMUCHÖABOUTÖTHEÖ SPECIFICATIONSÖOFÖAIRÖCONDITIONERSÖ INÖGENERAL ÖBUTÖONLYÖEXPECTÖCOOLING Ö !SÖ$ETAYSALÖ%NGINEERING ÖWEÖHAVEÖ AÖHIGHLYÖSENSITIVEÖAPPROACHÖTOÖ THAT ÖANDÖWEÖTRYÖTOÖINFORMÖASÖMUCHÖ ASÖPOSSIBLE Ö7EÖTRYÖTOÖSHOWÖHOWÖ LITTLEÖENERGYÖISÖCONSUMEDÖBYÖOURÖ
PRODUCTSÖCOMPAREDÖWITHÖTHEIRÖ COUNTERPARTS Ö7EÖALSOÖTELLÖINÖDETAILÖ THEÖQUALITIESÖANDÖDIFFERENCESÖOFÖOURÖ PRODUCTSÖINÖCOMPARISONÖWITHÖOTHERÖ BRANDS Ö!LLÖTHESEÖEFFORTSÖÖANDÖOURÖ SENSITIVITYÖTOÖINFORMÖRETURNÖASÖAÖ VALUABLEÖREFERENCE How do you answer customer expectations as a Daikin dealer? &IRSTÖOFÖALL Ö)ÖBELIEVEÖWEÖANALYZEÖTHEÖ EXPECTATIONSÖOFÖOURÖCUSTOMERSÖVERYÖ WELL Ö!FTERÖALL ÖWEÖAREÖCONSUMERSÖ TOO ÖANDÖWEÖKNOWÖOURÖOWNÖ EXPECTATIONSÖFROMÖAÖGOODÖPRODUCT Ö !SÖTHEÖEXPECTATIONSÖAREÖSHARED Ö WEÖCANÖPERCEIVEÖOURÖCUSTOMERSiÖ EXPECTATIONSÖANDÖDEMANDS Ö)NÖTHISÖ RESPECT ÖWEÖAREÖWORKINGÖTOÖPROVIDEÖ !ÖCLASSÖSALESÖANDÖ!ÖCLASSÖSERVICE Ö 7EÖHAVEÖVERYÖGOODÖRELATIONSHIPSÖ INÖOURÖTEAM Ö7EÖMAKEÖWEEKLYÖ MEETINGSÖWITHÖOURÖSERVICEÖ PERSONNELÖREGULARLY ÖEMPHASIZEÖ THEÖGREATNESSÖOFÖTHEÖBRANDÖWEÖ REPRESENT ÖANDÖTHEÖEXPECTATIONSÖ OFÖOURÖCUSTOMERS ÖWHICHÖRETURNÖASÖ ANÖAVERAGEÖOFÖ Ö429ÖTIPÖTOÖOURÖ HIGHLYÖMOTIVATEDÖANDÖRESPONSIBLEÖ TEAM Ö3O ÖOURÖSTAFFÖGETSÖTHEÖRETURNÖ OFÖTHEIRÖEFFORTS What are the advantages of being the dealer of Daikin Turkey?
/NÖBEHALFÖOFÖ$ETAYSALÖ%NGINEERING Ö WEÖENJOYÖTHEÖPRIVILIGEÖOFÖ COLLABORATINGÖWITHÖ$AIKINÖBRAND Ö 4HEÖVASTNESSÖANDÖTHEÖQUALITYÖOFÖTHEÖ PRODUCTÖLINEÖBUILDSÖUPÖOURÖ SELF CONFIDENCE ÖWHICHÖISÖREFLECTEDÖ ONÖOURÖWORK Ö$AIKINÖALSOÖSETSÖ ANÖEXAMPLEÖTOÖTHEÖSECTORÖINÖTERMSÖ OFÖTRAINING Ö4HEÖE POINTÖTRAININGSÖ MAKEÖAÖHUGEÖCONTRIBUTIONÖINÖUSÖ ANDÖOURÖSTAFF Why did you prefer Daikin Turkey? 7HENÖTHEÖKIDSÖSTARTÖPLAYINGÖSOCCER Ö "ARCELONAÖISÖTHEIRÖDREAMÖTEAM Ö 4HEYÖALWAYSÖDREAMÖOFÖPLAYINGÖ THEREÖANDÖBEÖAÖSTAR Ö7HENÖ)ÖFIRSTÖ STARTEDÖTHISÖJOB Ö$AIKINÖBRANDÖWASÖ MYÖBIGÖDREAM Ö.OWÖ)ÖAMÖGRATEFULÖ TOÖBEÖREPRESENTINGÖAÖWORLDÖSTARÖ BRAND Ö)ÖWOULDÖLIKEÖTOÖTHANKÖ 4ANERÖ ZDOÍANÖWHOÖBELIEVEDÖ INÖUSÖTOÖREALIZEÖOURÖDREAM What are your sectoral provisions for 2014? 7EÖHAVEÖHIGHÖEXPECTATIONSÖFORÖ THEÖYEARÖ Ö/URÖPROVISIONÖISÖ THATÖAFTERÖTHEÖSTAGNANCYÖOFÖ ÖTHEÖDELAYEDÖPROJECTSÖWILLÖ BEÖACTIVATEDÖINÖ Ö7EÖAREÖ RECONSIDERINGÖOURÖPROJECTSÖANDÖ INFRASTRUCTUREÖINÖTHATÖREGARDÖANDÖ AREÖGETTINGÖPREPARED Ö
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CJS Ï[HÕWFO EVZHVTVOVO PMVŲNBTŴOŴ TBŶMŴZPS #V EB ZBQUŴŶŴNŴ[ JŲF ZBOTŴZPS UBCJJd %BJLJO FŶJUJN LPOVTVOEB EB TFLUÏSÕO ÏSOFL BMEŴŶŴ CJS ZBQŴZB TBIJQ F OPLUB FŶJUJNMFSJ CJ[F WF QFSTPOFMJNJ[F ÏOFNMJ LBULŴMBS TBŶMŴZPS Neden Daikin Türkiye’yi tercih ettiniz? ¡PDVLMBS UPQ PZOBNBZB CBŲMBEŴŶŴOEB #BSTFMPOB POMBS JÀJO IFS [BNBO mSÕZB UBLŴNŴnEŴS 0 UBLŴNEB PZOBNBL WF UBLŴNŴO ZŴMEŴ[MBSŴOEBO CJSJ PMNBL POMBSŴO IBZBMMFSJOJ TÕTMFS #FO EF CV JŲF JML CBŲMBEŴŶŴNEB %BJLJO NBSLBTŴ EB CFOJN JÀJO CJS SÕZBZEŴ ųJNEJ "MMBInB ŲÕLÕSMFS PMTVO LJ CÏZMF EÕOZB ZŴMEŴ[Ŵ PMNVŲ CJS NBSLBOŴO UFNTJMDJMJŶJOJ ZBQŴZPSVN #FOJN IBZBMMFSJNJ HFSÀFLMFŲUJSNFN BŲBNBTŴOEB CJ[F JOBOBSBL CÕZÕL LBULŴMBS TBŶMBZBO 5BOFS ¯[EPŶBOnB UFŲFLLÕS FUNFL JTUJZPSVN ZŴMŴ TFLUÏS ÏOHÏSÕMFSJOJ[ neler? ZŴMŴ JÀJO CFLMFOUJMFSJNJ[ ZÕLTFL ZŴMŴOŴO EVSHVO HFÀNFTJ ZBQŴMNBZBO WF CFLMFUJMFO QSPKFMFSJO ZŴMŴOEB IBZBUB HFÀFDFŶJ ZÏOÕOEF CJS ÏOHÏSÕNÕ[ WBS #J[ EF ÀBMŴŲNBMBSŴNŴ[Ŵ WF BMU ZBQŴNŴ[Ŵ CV EPŶSVMUVEB HÏ[EFO HFÀJZPS WF CVOB HÏSF IB[ŴSMBOŴZPSV[
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EVORA İSTANBUL, DOĞA DOSTU AIRFEL PANEL RADYATÖRLER İLE ISINACAK EVORA ISTANBUL WILL WARM UP BY ECO-FRIENDLY AIRFEL PANEL RADIATORS 3/Ì54-!$!+ÎÖÎ$$Î!3).)Ö!)2&%,Ö-!2+!3)ÖÎ,%Ö)3)4-!9!Ö $!Ö4!Ð)9!.Ö$!)+). ÖÎ.Ð!!4Ö3%+4 2£.£.Ö .$%Ö'%,%.Ö ÐÎ2+%4,%2Î.Î.Ö :£-Ö/24!Ì)Ö/,-!9!Ö$%6!-Ö%$Î9/2 Ö %6/2!ÖÎ34!."5,Ö02/*%3Î9,%Ö45:,!i$!Ö9%09%.ÎÖ"Î2Ö Ð%(Î2ÖÎ.Ð!Ö%$%.Ö4%+.Î+Ö9!0)i.).Ö4%2#Î(ÎÖ$%Ö$!)+).iÎ.Ö )3)4-!Ö-!2+!3)Ö!)2&%,i$%.Ö9!.!Ö/,$5 Ö%6/2!Ö Î34!."5,Ö3!+Î.,%2Î Ö$/Ì!Ö$/345Ö!)2&%,Ö+/-0!+4Ö 6%.4Î,,ÎÖ0!.%,Ö2!$9!4 2ÖÎ,%Ö)3).-!Ö+/.&/25.5Ö 9!Ð!9!#!+ Ö
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CARRYING ITS EXPERTISE IN COOLING IN THE FIELD OF HEATING WITH ITS AIRFEL BRAND, DAIKIN CONTINUES TO BE THE SOLUTION PARTNER OF PROMINENT $0/4536$5*0/ $0.1"/*&4 5&,/ŵ, :"1* 8)*$) HAS BUILT A BRAND NEW TOWN IN TUZLA WITH EVORA ISTANBUL PROJECT, ALSO PREFERED DAIKIN’S HEATING BRAND AIRFEL. EVORA ISTANBUL RESIDENTS WILL ENJOY THE COMFORT AND WARMTH OF ECO-FRIENDLY AIRFEL COMPACT VENTILE PANNEL RADIATORS.
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+£,4£2 #5,452% YAZI VE FOTOĞRAFLAR / ARTICLE AND PHOTOS: ALAADDİN SAVAŞ
EGE’NİN ÖZGÜN KIŞ FESTİVALİ THE ORIGINAL AEGEAN WINTER FESTIVAL $%6%Ö'£2%Ð,%2Î Ö%'%Ö6%Ö!+$%.Î:iÎ.Ö%.Ö' :$%Ö+)ÐÖ%Ì,%.#%3ÎbÖÎ:-Î2iÎ. Ö!9$).i). Ö-5Ì,!i.).Ö .%2%$%93%Ö"£4£.ÖÎ, %Ö6%Ö+ 9,%2Î.$%Ö$%6%Ö'£2%ÐÎÖ$£:%.,%.Î9/2 Ö!24)+Ö'%,%.%+3%,Ö(!,%Ö'%,%.Ö "5Ö%4+Î.,Î+Ö9%2,ÎÖ6%Ö9!"!.#)Ö452Î34,%2Î.Ö$%Ö"£9£+ÖÎ,'Î3Î.ÎÖ %+Î9/2 Ö'£2%Ð,%2Ö+)ÐÖ!9,!2).$!Ö 9!0),)9/2Ö!-!Ö(!:)2,)+,!2Ö"£4£.Ö"Î2Ö9),!Ö9!9),)9/2 Ö
CAMEL WRESTLING, ONE OF THE MOST POPULAR WINTER PASTIME OF THE AEGEAN AND THE MEDITERRANEAN REGION… CAMEL WRESTLINGS ARE ARRANGED IN ALMOST ALL TOWNS AND VILLAGES OF IZMIR, AYDIN AND MUGLA. BEING A TRADITION NOW, THIS EVENT ATTRACTS HUGE LOCAL AND FOREIGN TOURISTS. WRESTLING IS DONE IN WINTER TIMES, BUT PREPARATIONS TAKES A WHOLE YEAR. 50
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AH BİR ZENGİN OLSAM!... IF I WERE A RICH MAN!... +Î-Î.%Ö' 2%Ö:%.'Î.,Î+ Ö0!2!9,!Ö , £,%-%: Ö -£(Î-Ö/,!.Ö' .£,Ö:%.'Î.,ÎÌÎ$Î2 Ö 3#(/0%.(!5%2i!Ö' 2%Ö-54,5Ö/,-!+ÖÎ Î.Ö0!2!9!Ö ,£:5-Ö9/+452Ö-%3%,! Ö(!44!Ö£.,£Ö&Î,/:/& Ö $£.9!.).Ö%.Ö9/+35,ÖÎ.3!.).) Ö0!2!$!.Ö"!Ð+!Ö "Î2ÖÐ%9ÎÖ/,-!9!.ÖÎ.3!.Ö/,!2!+Ö4!2Î&Ö%$%2 Ö Î.,Î,%2ÖÎ3%Ö0!2!9)Ö$%.Î:Ö3595.!Ö"%.:%4Î2 Ö Î 4Î+ %Ö$!(!Ö /+Ö353!4)2Ö$%2,%2b
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SOME SAY WEALTH CANNOT BE MEASURED BY MONEY; AN OPEN HEART IS WHAT MATTERS. ACCORDING TO SCHOPENHAUER FOR INSTANCE, MONEY IS NOT ESSENTIAL FOR HAPPINESS. IN FACT, THE FAMOUS PHILOSOPHER CLAIMS THAT A MAN WITH NOTHING BUT MONEY IS THE WORLD’S POOREST MAN. WHEREAS THE CHINESE RESEMBLE MONEY TO SEA WATER, SAYING THE MORE YOU DRINK, THE THIRSTIER YOU WILL BE…
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HENDEK FABRİKA ÇALIŞANINDAN MASA TENİSİ BAŞARISI Success of the Hendek factory employees in table tennis 3AKARYAÖÎLÖ'EN¬LIKÖ3PORÖ-ÀDÀRLÀÍÀÖTARAFÏN DANÖ+ASÏMÖAYÏNDAÖBAÑLATÏLANÖ-ASAÖ4ENISIÖ 4URNUVASÏiNAÖ(ENDEKÖFABRIKADANÖKATÏLANÖ !YKUTÖÎÑLERÖVEÖEKIPÖARKADAÑLARÏÖBAÑARÏYAÖKOÑU YOR Ö(ERÖBIRIÖ!DAPAZARÏÖILIÖVEÖ(ENDEKÖIL¬ESINDEÖ DERECELEREÖGIRMIÑÖ ÖKIÑIDENÖOLUÑANÖEKIP ÖYAP TÏKLARÏÖIKIÖTAKÏMÖKARÑÏLAÑMASÏNÏÖDAÖKAZANMAYÏÖ BAÑARDÏ Ö4URNUVAÖIKIÖAYÖDAHAÖDEVAMÖEDECEKbÖ
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VOLEYBOL TURNUVASINDA HENDEK FABRİKA DAMGASI Hendek factory’s mark in the volleyball tournament
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MALEZYA’DAKİ DAIKIN O.Y.L. FABRİKASINDA SUNUM Presentation in the Daikin O.Y.L. factory in Malaysia $AIKINÖ"AYILERIÖ3ATÏÑÖ"ºLÀMÀ Ö Ö+ASÏMÖTARIHLERIÖARASÏNDAÖ$AIKINÖ/9,Ö FABRIKASÏNDAYDÏ Ö-ALEZYAiDAÖGER¬EKLEÑTIRILENÖ"RANDÖ5NIFICATIONÖ-EETINGiEÖ $AIKINÖ4ÀRKIYEiYIÖTEMSILENÖ4ANERÖ ZDOÍANÖVEÖ!RIFÖ%RCANÖ$URSUNÖKATÏLDÏ Ö 4OPLANTÏDA Ö$AIKINÖ4ÀRKIYEÖOLARAKÖ/9,iDENÖSATÏNÖALÏNANÖÀRÀNLERÖHAKKÏNDAÖ BIRÖSUNUMÖYAPANÖEKIP ÖBAYILERÖVEÖPAZARÏNÖBEKLENTILERIÖHAKKÏNDAÖBILGIÖ VERDI Ö
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THE ACTIVITY OF “CHATS WITH CEOs IN THE BREAKS”, PREPARED IN COOPERATION OF MECHANICAL ENGINEERING FACULTY OF YILDIZ TECHNICAL UNIVERSITY AND YILDIZ HABER TOOK PLACE IN THE AUDITORIUM EXHIBITION HALL OF YILDIZ TECHNICAL UNIVERSITY. WITH AN INTENSE PARTICIPATION IN THE EVENT, HASAN ÖNDER, THE CEO OF DAIKIN TURKEY SHARED SOME OF HIS EXPERIENCES WITH THE STUDENTS OF THE DEPARTMENT. Q :ŴMEŴ[ )BCFS WF :ŴMEŴ[ 5FLOJL µOJWFSTJUFTJnOJO JŲCJSMJŶJ JMF IB[ŴSMBOBO o%FST "SBTŴ $FPnMBSMB 4PICFUp FULJOMJŶJOEF EFOFZJN WF HÏSÕŲMFSJOJ ÏŶSFODJMFSMF QBZMBŲBO %BJLJO 5ÕSLJZF $&0nTV )BTBO ¯OEFS TBEFDF WF nÕODÕ TŴOŴGMBSŴO EFŶJM WF nODJ TŴOŴGMBSŴO EB JMHJ PEBŶŴ PMEV ,FOEJ ÏŶSFODJMJŶJOEFO NF[VOJZFU TPOSBTŴ JŲ UFDSÕCFMFSJOEFO JŲ IBZBUŴOEBLJ JOJŲ ÀŴLŴŲMBSEBO EFUBZMŴ CJS ŲFLJMEF TÏ[ FEFO )BTBO ¯OEFS ÏŶSFODJMFSF JŲ CBŲWVSVTV TŴSBTŴOEB LBSŲŴEBLJ LJŲJZJ FULJMFNFOJO QÕG OPLUBMBSŴOŴ EB BOMBUUŴ :ŴMEŴ[ 5FLOJL µOJWFSTJUFTJnOJO NÕIFOEJTMJL JNLBOMBSŴ BÀŴTŴOEBO ÀPL ŲBOTMŴ PMEVŶVOV WVSHVMBZBO )BTBO ¯OEFS ZBCBODŴ EJMJO OF EFOMJ ÏOFNMJ PMEVŶVOV EB CFMJSUUJ ,POVŲNBOŴO BSEŴOEBO ÏŶSFODJMFSJO TPSVMBSŴOŴ ZBOŴUMBZBO )BTBO ¯OEFS LBUŴMŴNDŴMBSB WF PSHBOJ[BTZPOV ZBQBOMBSB UFŲFLLÕS FEFSFL TBMPOB WFEB FUUJ
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/4/-/"Î, !54/-/"),% YAZI/ ARTICLE : CİHAN DEMİRŞEVK
JAPON DEVLERİNDEN GÜÇ GÖSTERİSİ A TOUR DE FORCE OF JAPANESE GIANTS
43’ÜNCÜ TOKYO MOTOR FUARINDA ÜNLÜ -!2+!,!2Ö' 6$%Ö' 34%2Î3ÎÖ9!04) ÖÖ Ö+!3)-Ö mÖ Ö!2!,)+Ö4!2Î(,%2ÎÖ!2!3).$!Ö$£:%.,%.%.Ö 4/+9/Ö-/4/2Ö3(/7Ö i%Ö$!-'!Ö652!.Ö ÐÎ2+%4,%2ÖÎ3%Ö*!0/.Ö$%6,%2ÎÖ/,$5 Q +BQPO NBSLBMBSŴO HÏWEF HÏTUFSJTJOF EÏOÕŲFO 5PLZP 0UPNPCJM 'VBSŴnOB "WSVQBMŴ ÕSFUJDJMFS EF HFOJŲ CJS LBUŴMŴN HÏTUFSEJ 5PLZPnEB JML LF[ TFSJ ÕSFUJN WFSTJZPOV TFSHJMFOFO )POEBnOŴO LÕÀÕL ŲFIJS 467nV 7F[FM GVBSŴO EJLLBU ÀFLFO NPEFMMFSJOEFO PMEV +B[[ JMF BZOŴ QMBUGPSNV QBZMBŲBO 7F[FM TQPSUJG IBUMBSŴ WF CÕZÕL LBSEFŲJ $3 7nZJ BOŴNTBUBO UBTBSŴNŴZMB CV TFHNFOUUF )POEBnOŴO JEEJBMŴ PMEVŶVOV HÏTUFSEJ 'VBSEB IJCSJU WFSTJZPOV TFSHJMFOFO 7F[FMnJO +BQPOZBnEBLJ TBUŴŲŴOB ÏOÕNÕ[EFLJ BZ "WSVQBnEB JTF nUF CBŲMBOBDBL m7F[FMnEF )POEBnOŴO ZFOJ HFMJŲUJSEJŶJ WF MU IBDJNMJ UVSCP CFTMFNFMJ CFO[JOMJ NPUPS TFÀF-
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THE FAMOUS BRANDS SHOWED THEIR POWER IN AT THE 43RD TOKYO MOTOR FAIR. JAPANESE GIANTS PUT ON THEIR MARKS IN THE TOKYO MOTOR SHOW HELD BETWEEN 20 NOVEMBER – 1 DECEMBER, 2013.
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Q Tokyo Motor Show, which became a show AREAÖOFÖTHEÖPOWERÖOFÖ*APANESEÖBRANDS ÖTHEÖ %UROPEANÖMANUFACTURERSÖATTENDEDÖALSOÖINÖAÖ WIDEÖRANGE Ö(ONDAiSÖSMALLÖCITYÖ356Ö6EZEL ÖOFÖ WHICHÖTHEÖVERSIONÖOFÖSERIALÖPRODUCTIONÖWASÖ EXHIBITEDÖTHEÖFIRSTÖTIMEÖINÖ4OKYO ÖWASÖONEÖOFÖ THEÖMODELSÖATTRACTINGÖTHEÖATTENTIONÖINÖTHEÖ EXHIBITION Ö6EZEL ÖSHARINGÖTHEÖSAMEÖPLATFORMÖ WITHÖ*AZZ ÖANDÖREMINDINGÖITSÖBIGÖBROTHERÖ#2 6Ö WITHÖTHEÖSPORTYÖLINESÖINÖITSÖDESIGN ÖSHOWEDÖTHATÖ (ONDAÖISÖAMBITIOUSÖINÖTHISÖSEGMENT Ö4HEÖSALEÖ OFÖTHEÖHYBRIDÖVERSIONÖOFÖTHEÖFAIRÖEXHIBITEDÖ6EZELÖ INÖ%UROPEÖNEXTÖMONTHÖONÖTHEÖ*APANÖINÖ Ö
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3UPERÖSPORTSMANÖ ÖHORSESÖTHATÖUSESÖEXCESSÖ REFLECTSÖ(ONDAiSÖANSWERÖTOÖTHEÖ%UROPEANS Ö&OURÖ WHEEL DRIVEÖ.38iSÖPRODUCTIONÖWILLÖSTARTÖINÖ /NEÖOFÖ(ONDAiSÖWASÖVERYÖTALKÖINÖ4OKYOÖEXCEPTÖFORÖ -ITSUBISHI Ö!TÖTHEÖ-ITSUBISHIÖ#ONCEPTÖ'# 0(%6 Ö #ONCEPTÖ82 0(%6ÖANDÖ#ONCEPTÖWASÖTHEÖFOCUSÖOFÖ INTERESTÖOFÖVISITORSÖOFÖ!2 Ö-ITSUBISHIÖ-OTORSiSÖNEWÖ GENERATIONÖOFÖBIGÖ356ÖVEHICLEÖ#ONCEPTÖ'# 0(%6 Ö PLUG INÖHYBRIDÖTECHNOLOGY Ö#ONSEPTÖ82 0(%6 Ö THEÖDOWNSIZEDÖ0(%6ÖTECHNOLOGYÖEQUIPPEDÖ WITHÖAÖCOMPACTÖ356 Ö3PORTSÖCOUPEÖAPPEARANCEÖ REMINISCENTÖOFÖTHEÖAMBITIOUSÖDESIGNÖANDÖDRIVINGÖ PERFORMANCEÖWITHÖ#ONCEPTÖ82 0(%6ÖISÖNOTED
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VOLVO, VOLKSWAGEN AND OTHERS. 7HENÖITÖCOMESÖTOÖ%UROPEANÖCARÖMANUFAC TURERSÖINÖ*APANÖLESSÖTHANÖFAIR ÖCAR Ö Ö-INI Ö 6OLVO Ö6OLKSWAGEN ÖANDÖ-ERCEDESÖWASÖTHEÖ PROMINENTÖNAMESÖOFÖAMBITIOUSÖMODELS Ö4HEÖ NEWÖCONCEPTÖVEHICLEÖTHATÖWILLÖBEÖPRODUCEDÖ FORÖ-ERCEDESÖ3,3Ö!-'ÖTHEÖ Ö'4 ÖTHEÖ SWAGGERINGÖ%UROPEAN Ö4HEÖOTHERÖTOOKÖPLACEÖ
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%+/,/*Î %#/,/'9 YAZI/ ARTICLE : NEHİR TEKİN
ORGANİK YAŞAM KLAVUZU A GUIDE TO ORGANIC LIFE 0/0£,%2,ÎÌÎÖ'£.Ö'% 4Î+ %Ö!24!.Öj/2'!.Î+kÖ +!62!-)9,!Ö(!9!4).Ö(%2Ö!,!.).$!Ö +!2)Ð),!Ð)9/25: Ö')$!$!.Ö'Î9Î-% Ö+/:-%4Î+4%.Ö $%4%2*!.!Ö+!$!2Ö(%2ÖÐ%9Î.Ö/2'!.ÎÌÎ.%Ö 2!34,!-!+Ö!24)+Ö-£-+£. Ö+!62!-Ö"5Ö $%.,ÎÖ'%.ÎÐ,%9Î.#%Ö"5Ö£2£.,%2ÎÖ+Î- Ö.!3),Ö +/.42/,Ö%$Î9/2 Ö.!3),Ö3%24Î&Î+!,!.$)2),)9/2Ö 6%Ö$%.%4Î-Ö-%+!.Î:-!3)Ö.%Ö+!$!2Ö3!Ì,)+,)Ö ÎÐ,Î9/2Ö'Î"ÎÖ3/25,!2Ö .%Ö )+)9/2 ÖÎÐ4%Ö-%2!+Ö %$Î,%.Ö9!.)4,!2
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WE BUMP INTO THE EVER SO POPULAR “ORGANIC” CONCEPT IN EVERY AREA OF LIFE. ORGANIC IS EVERYWHERE FROM FOOD TO FASHION, COSMETIC AND DETERGENT… INEVITABLY SOME QUESTIONS COME TO MIND SUCH AS WHO IS CONTROLLING SUCH A VAST RANGE OF CONCEPT, AND HOWCAN IT BE CONTROLLED AND CERTIFIED? AND HERE ARE THE ANSWERS…
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IS “ORGANIC” ALWAYS TRUSTWORTHY?
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THE NEW “ICE LIONESSES” COMMERCIAL OF DAIKIN TURKEY, WHICH GAVE ITS NAME TO GALATASARAY WOMEN’S VOLLEYBALL TEAM, MADE ITS PRESS LAUNCH ON 14 NOVEMBER. THE PRESS MEETING TOOK PLACE AT VOLLEY HOTEL WITH THE PRESENCE OF GALATASARAY "5)-&5*$ $-6# $&0 -µ5'ŵ "3*#0ŷ"/ %"*,*/ TURKEY VICE PRESIDENT TAKAYUKI KAMEKAWA, VICE GENERAL. MANAGER TUNA GÜLENÇ AND GALATASARAY DAIKIN WOMEN’S VOLLEYBALL TEAM.
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PROJE/PROJECT
DAIKIN, YURTDIĹžI PROJELERLE DE ADINDAN SĂ–Z ETTÄ°RÄ°YOR. DAIKIN IS ACCLAIMED FOR INTERNATIONAL PROJECTS AS WELL. ĂŽ.Ă?!!4Ă–3%+4ž2ÂŁ.ÂŁ.Ă–9/ĂŒ5.Ă–/,$5ĂŒ5Ă–"ž,'%,%2$%Ă– -54,!+!Ă–$!)+).Ă–ĂŽ:,%2).%Ă–2!34,!.)9/2 Ă– !:%2"!9#!. Ă–+5:%9Ă–)2!+Ă–6%Ă–+!:!+ĂŽ34!.i$!+ĂŽĂ– 3/.Ă–$%2%#%֞.%-,ĂŽĂ– Ă–02/*%Ă–$%Ă–"5.,!2Ă–!2!3).$! Ă– -ÂŁ(%.$ĂŽ3,ĂŽ+Ă–3ĂŽ34%-,%2ĂŽĂ–Ă–6%Ă–9524$)Ă?)Ă–02/*%,%2Ă– "ž,ÂŁ-ÂŁĂ–+//2$ĂŽ.!39/.5Ă–ĂŽ,%Ă–3/.5‘,!.$)2),!.Ă– "5Ă–02/*%,%2Ă–$!)+).Ă–4%+./,/*ĂŽ3ĂŽ.ĂŽĂ–4%-3ĂŽ,Ă– %$ĂŽ9/2
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BAKU, PREPARING THE EUROPEAN GAMES WITH DAIKIN Baku, the capital of Azerbaijan, will host the Europe Games to be held in 2015. In the heating and cooling of the Olympic Village, where the will be accommodated, mainly Daikin VRV is be used. In the project, where A total of 3 thousand 200 indoor unit installations and 336 outdoor units are used, project team 150 people are engaged. Daikin VRV, used in 8 of the 12 blocks, are provided by NEP Engineering, one of the distributors.
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./24(%2.Ă–)2!1Ă–)3Ă–'2/7).'Ă–2!0)$,9 Park Gulan, which considered to be one of the LARGESTĂ–RESIDENTIALĂ– Ă–3(/00).'Ă–-!,,Ă–PROJECTSĂ–INĂ– northern Iraq with a covered area of 182 thousand 490 sqm, preferred Daikin for the comfort. In the PROJECT Ă–PERFORMEDĂ–BYĂ–2ÂşNESANSĂ–ĂŽNĂ‘AAT Ă–BESIDESĂ–THEĂ– residential and office towers, each one consisting of
21-storeys, the largest shopping center in the region will be opened as well. The 242 High Ambient VRV outdoor units, 740 indoor units are provided by the Distributor Konfor Engineering. Due to the increasing oil exports, the Northern Iraq Region is developing very quickly. According to the IMF reports, Iraq is
one of the 2 countries, of which the economy will grow during the next 5 years. According to such data, Daikin strengthens its position in the market through the distributors in Turkey and through the prestigious projects, it reinforces the brand perception every day.
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$!)+).i3Ă–&//402).43Ă–).Ă–#%.42!,Ă–!3)! Kazakhstan, due to both its national income and its new investments is considered as one of the largest markets in Central Asia. Especially Expo 2017 and the investments in the new capital Astana attract attentions. Since the temperature is low INĂ–THEĂ–COUNTRY Ă–THEĂ–MALLSĂ–AREĂ–OFĂ–HIGHĂ–REQUIREMENTĂ–INĂ–THEĂ–COUNTRY Ă–-EGAĂ–0ARK Ă–WHICHĂ–ISĂ–THEĂ–LARGESTĂ–3(/00).'Ă–-!,,Ă–CHAINĂ–INĂ– Almaty (Alma Ata), is also designed for this requirement. Daikin products were preferred in the Project. Mega Park Mall, using a total of 7.5 MW cooling power, with 5 high-efficiency chillers, 1000 fancoils and 54 air conditioning plants is an important reference.
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9!Ð!- ,)&% YAZI/ ARTICLE : EBRU DAMRAN DEMİRŞEVK
UNUTMAK YA DA UNUTMAMAK: HAFIZA TO FORGET OR NOT TO FORGET: THE MEMORY :Î(.Î-Î:Î.Ö.!3),ÖÎÐ,%$ÎÌÎ.%Ö$!Î2Ö-£4(ÎÐÖ"Î2Ö9/,#5,5Ì!Ö6!2Ö-)3).): Ö"%9.Î-Î:Î.Ö!2ÐÎ6Î.$%Ö 3/.35:!Ö+!$!2Ö+!,!.Ö!.),!2)-):Ö9!Ö$!Ö£ Ö3!.Î9%ÖÎ Î.$%Ö5.5445Ì5-5:Ö"Î,'Î,%2 Ö(!.'Î,%2Î.ÎÖ 3!+,!-!+Ö(!.'Î,%2Î.ÎÖ5.54-!+ÖÎ34Î9/235.5: Ö(%2ÖÐ%9ÎÖ5.54-!+Ö-£-+£.+%. Ö"Î3Î+,%4%Ö "Î.-%9ÎÖ.%$%.Ö5.54-!9): ÖÎÐ4%Ö(!&):!.).Ö"Î,Î.%. Ö"Î,Î.-%9%.Ö%.4%2%3!.Ö9 .,%2Îb
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h,EYLAiN�NÖ%VIiÖTURNEDEÖÖ h,EYLAiSÖ(OUSEiÖONÖTOUR xJDx GT?LCJGšLGL ?WLe ?BJe PMK?LeLB?L SW?PJ?L?P?I CBGK ?@?L R?P?DeLB?L Q?FLCWC IML?L ™ CWJ?šLeL TGš GQGKJG MWSL‘ GW?RPM ?PC R?P?DeLB?L QCPEGJCLKCWC BCT?K CBGWMP� WSL‘ A?I ?WeLB? þQR?L@SJ‘ LI?P?‘ ?XG ?ESQ?‘ ?WQCPG TC IQ?P?WšB? RGW?RPM QCTCPJCPJC @SJ?ó?A?I� WSL‘ Ë WeJBeP QCPEGJCLKC @?ó?PeQe EoQRCPGWMP�
ĂˆĂŠÂšxLAx ĂľD ĂľQR?L@SJ JSQJ?P?P?Qe ?ĂśeKQeX GJKJCP CQRGT?JG‘ ĂˆĂŠÂŠĂ‰ĂŠ Ă´S@?R Ă‰Ă‡ĂˆĂ‹ÂšBC W?NeJ?A?IÂ? CQRGT?J‘ ÉÎ Ă´S@?R É ?PR Ă‰Ă‡ĂˆĂ‹ÂšBC LI?P? TC ĂľXKGPšBC RCIP?PJ?L?A?IÂ? GLCK?QCTCPJCPGL FCWCA?LJ? @CIJCBGĂśG DCQRGT?J‘ DGJKJCPG D?PIJe TC ExLACJ RCK?J?P ?JReLB? RMNJSWMPÂ? xPIGWCšBCL eQ?J?P oJxKxšLBC GQC WxXJCPAC ECL` WoLCRKCLG @GP ?P?W? RMNJ?K?W? BCT?K CBGWMPÂ? CQRGT?J I?NQ?KeLB? ?RoJWCJCP TC `CĂłGRJG CRIGLJGIJCP ECP`CIJCĂłGWMPÂ? The 13th If Istanbul International Indie Film Festival will take place on 13-23 February 2014. The festival will be repeated on 27 February and 2 March in Ankara and Izmir respectively. Waited by the movie fans in anticipation, the festival brings movies together under various actual themes. In the Turkey Short Films section, hundreds of young directors will come together. Workshops and various activities will also take place within the festival,.
Adaptation of the ZĂźlfĂź Livaneli’s novel of the same title and staged by Nedim Saban, ‘Leyla’s House’ is presented by Tiyatro Kare. The play will be on stage in Istanbul, Ankara, Gazi Magusa, Kayseri and Aksaray during January on its fourth year.
0EPEEiNINĂ–DĂ€NYASĂ?NAĂ–HOĂ‘Ă–GELDINIZ Ă– Ă–7ELCOMEĂ–TOĂ–0EPEEiSĂ–WORLD CPCBCWQC KGJJG `GXEG I?FP?K?LeX BGWC@GJCACĂśGKGX CNCC‘ ĂľQR?L@SJ MR?LAe oQRCPG CPICXGšLBC KGLGI BMQRJ?PeWJ? @SJSĂł?A?IÂ? xĂłWCPG #GXEG GJK RxBWMQSšLSL W?P?RReĂśe GJI xPI `GXEG I?FP?K?Le CNCC‘ RxK CNCCšAG KGLGI BMQRJ?PeWJ? BMW?QeW? CĂśJCLKCWC F?XePÂ? CNCCšLGL BxLW?QeLe XGW?PCR CBGN‘ CNCCšWJC MWSLJ?P MWL?K?I TC Ăł?PIeJ?P QoWJCKCI GQRCP KGQGLGX— X?K?L Ă? Ă´S@?R Ă‰Ă‡ĂˆĂ‹ ??R ĂˆĂŒÂ?ÇǚBC QGX BC MQR?LAe oQRCPG CPICXGšLBC MJSLÂ? Pepee, who has almost become our national cartoon hero, is meeting FGQ JGRRJC ?BKGPCPQ ?R QR?L@SJ MQR?LAe FMU CLRCPÂ? PC?RCB @W RFC xĂłWCPG LGK?RCB GJKQ RSBGM‘ RFC DGPQR SPIGQF A?PRMML AF?P?ARCP Pepee is ready to ball with its young friends. If you would like to visit CNCCšQ UMPJB‘ NJ?W ?LB QGLE RMECRFCP‘ @C ?R MQR?LAe FMU CLRCP ML 9 February 2014 at 3 pm.
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F U A R MUSIC MUSIC cinema b ook MUSIC kitap sinema ajanda F U A R sinema $IKKAT Ă–-UTFAKTAĂ–ÂŹOCUKĂ–VARbĂ–Ă– Ă–"EWARE Ă–+IDĂ–INĂ–THEĂ–KITCHENb SRD?ĂśeL KGLGI KCP?IJeJ?PeLe GJEGL` TC ICWGDJG @GP BCLCWGK @CIJGWMPÂ? xPIGWCšLGL CL I?NQ?KJe WGWCACI G`CACI CĂśGRGK KCPICXJCPGLBCL MJ?L SRD?I ?L?RJ?Pe I?BCKGQG ÂŹ  ECJCACĂśGL W?P?ReAe ĂłCDJCPG G`GL @GP UMPIQFMN F?XePJ?KeĂłÂ? ĂˆĂ? A?I Ă‰Ă‡ĂˆĂ‹ Q??R ĂˆĂ?’ÇǚB? šLeL ?QJ?IšR?IG KCPICXGLBC W?NeJ?A?I CĂśJCLACJG `?JeĂłK?W? ĂŒÂŠĂ? W?Ăł ?P?Qe ĂˆĂ‹ `MASI I?ReJ?A?IÂ? WPeLReJe @GJEG G`GL ?BPCQÂ’ UUUÂ?KQ?Â?AMKÂ?RPÂŁ SRD?IŠ ?L?RJ?Pe The little kitchen fans are invited to an interesting and fun experience. Kitchen Arts Academy (MSA), the profound center of education on cuisine, prepared a workshop for the creative chefs of the future. The entertaining event that will take place on 18 January 2014 at 4 pm at Maslak center is designed for 14 children from ages 5-9. For detailed information: UUUÂ?KQ?Â?AMKÂ?RPÂŁ SRD?IŠ ?L?RJ?Pe
3ARKIS Ă–SUĂ–IÂŹINDEĂ–SULUBOYAĂ–ATÂşLYESIĂ– Ă–3ARKIS Ă–WATERCOLOURĂ–WORKSHOPĂ–INĂ–WATER I@?LI ?L?R #?ĂśB?Ăł ?L?R RoJWCQGšLBC `MASIJ?Pe FCK CĂśJCLBGPCACI FCK CĂśGRCACI @GP ?RoJWC `?JeĂłK?Qe T?PÂ? #?JeĂłK?W? Ă?ÂŠĂˆĂ‰ W?Ăł ?P?Qe `MASIJ?P‘ CĂśGRKCLJCP EoXCRGKGLBC I?ReJeWMPÂ? A?I TC Ă´S@?R Ă‰Ă‡ĂˆĂ‹ÂšBC FCP ASK?PRCQG RCIP?PJ?L?A?I `?JeĂłK?B? `MI GJEGL` @GP RCILGI SWESJ?L?A?IÂ? CILGI‘ P?LQ?šB? W?Ăł?W?L ĂľQR?L@SJ BMĂśSKJS Q?L?R`e ?PIGQ ?@SLW?L R?P?DeLBCL ECJGĂłRGPGJKGĂłÂ? Akbank MLRCKNMP?PW PR Atelier presents an entertaining and educating workshop for the children. The workshop is designed for children of 6-12 age group under the surveillance of teachers. At the workshop, which will take place during January and February 2014, a rather interesting technique developed by the Istanbul born French artist Sarkis Zabunyan will be used.
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!NDREAĂ–"OCELLI Ă–ĂŽSTANBULiAĂ–GELIYOR !NDREAĂ–"OCELLIĂ–COMESĂ–TOĂ–)STANBUL
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JGKNGW?R WSLJ?Pe TC xLW? SN?Qe ?`eJeĂłeLB? B? Q?FLC ?J?L‘ BxLW?LeL CL xLJx RCLMPJ?PeLB?L LBPC? MACJJG ?IDešLeL ÉǚLAG ISPSJSĂł WeJe G`GL ĂľQR?L@SJš? ECJGWMPÂ? ?CQRPM MACJJG‘ ĂľQR?L@SJ IMLQCPGLBC CL xLJx ĂľR?JW?L TC SJSQJ?P?P?Qe MNCP?J?PB?L IJ?QGI ?PW?J?PeL W?Le QeP? QML ?J@xKx › MTC GL MPRMDGLMÂœB?L B? Ăł?PIeJ?P QCQJCLBGPCACIÂ? MQR PMBSARGML R?P?DeLB?L MPE?LGXC CBGJCL LBPC? MACJJG IMLQCPG“ ÉÉ Ă´S@?R Ă‰Ă‡ĂˆĂ‹ SK?PRCQG ExLx‘ Q??R ÉÇÂ?ÊǚB? 9JICP NMPRQ PCL?šB? ECP`CIJCĂłCACIÂ?
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JGK?‘ ?T?J?LBePK?‘ ?JeReK TC S PeRK? S?Pe MQRP? MLTCELM VNMAMKDMPR QCIRoPxL oLCKJG K?PI?J?PeLe @SJSĂłRSP?A?IÂ? GJ?LMšB? ĂˆĂ?ÂŠĂ‰Ăˆ ?PR Ă‰Ă‡ĂˆĂ‹ R?PGFJCPG ?P?QeLB? KGQ?DGPJCPGLG ?ĂśePJ?W?A?I MJ?L DS?PB?‘ QCIRoPxL CL QML WCLGJGIJCPG TC xPxLJCPG EoPxAxWC `eI?A?IÂ?
The world famous tenor Andrea Bocelli, who also took stage ?R RFC MNCLGLE MD JWKNGA ?KCQ ?LB RFC MPJB SN‘ AMKCQ to Istanbul fort he 20th anniversary of TEMA Foundation. In his Istanbul concert, Maestro Bocelli will perform songs from his latest albĂźm “Love in Portofinoâ€? as well as classical arias of famous Italian and international operas. Organized by the Most Production, the Andrea Bocelli concert will take place on 22 February 2014 Saturday at 8.30 pm at Ulker Sports Arena.
FC Ê�RF LRCPL?RGML?J C?RGLE‘ MPR MMJGLE‘ GP MLBGRGMLGLE‘ QMJ?RGML ?LB ?RCP CDGLGLE ?GP MQRP? MLTCELM VNMAMK UGJJ @PGLE RFC K?HMP brands of the sector together. The fair will open its doors on 18-21 March 2014 in Milan to promote the latest innovations and products of the sector.
j&ETTAHĂ–#ANĂ–!KUSTIKkĂ–YOLLARDAĂ–Ă– Ă–j&ETTAHĂ–#ANĂ–!COUSTICkĂ–ONĂ–THEĂ–ROAD 9`xLAx QMJM ?J@xKx › ?J?LJ?P SKFSPGWCRGÂœLG W?WeKJ?W?L CRR?F ?L‘ ISQRGI NPMHCQG GJC xPIGWC RSPLCQGLBC” ?L?R`eLeL P?JeI Ă‰Ă‡ĂˆĂŠÂšBC @?ĂłJ?BeĂśe RSPLC‘ ?PR Ă‰Ă‡ĂˆĂ‹ÂšBC R?K?KJ?L?A?IÂ? Ă‰ĂŒ GJG I?NQ?W?L RSPLC G`GL Q?L?R`e oXCJ @GP PCNCPRS?P TC Q?FLC R?Q?PeKe F?XePJ?BeÂ?
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Following his third solo albĂźm “Yalanlar SKFSPGWCRGÂœ ÂŹ FC Republic of Lies), Fettah ?L GQ ML SPICW RMSP UGRF his Acoustic Project. The tour started on December 2013 and will continue until March 2014. Fort he tour that will cover 25 cities, a special repertoire and stage are designed for the musician.
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?BGP ?Q 9LGTCPQGRCQG CX?L ?Q xXCQGย LBC EoPxJC@GJGPย GP QxPCBGP BCT?K CBCL QCPEGย ?PJ?@?รณeย Le ?LJ?ReWMPย ?PJ?@?รณeย LB? @GL?B?L `MI F?W?Reย GLQ?Leย GLQ?L F?JJCPGLG ?LJ?RK?I G`GL WMJ `eIKeรณ DMRMรถP?D`eย eIeKB?L oLACIG ร WeJJeI `?JeรณK?ย QGW?F @CW?X MJ?P?I WCP ?JeWMP QCPEGBCย MLP? B? WeIeK QxPCAGLBC W?รณ?L?LJ?Pe `MI D?PIJe @GP RCILGIJC W?P?RKeรณ WCLGBCLย
รตQR?L@SJ MBCPLย ?P@?P? TC ?DCP ?P?Lย eL ร ร ร ร ย B?L ExLxKxXC QML BoLCK MPR?I xPCRGKJCPGLBCL @GP PCRPMQNCIRGD QSLSWMPย ?รณ?KeL CL Ix`xI N?P`?J?PeLB?L EoIWxXxLxL BCPGLJGIJCPGLC SX?L?L ECLGรณ @GP QNCIRPSKB? `?Jeรณ?L ?P?LJ?Pย ?LJ?ReWe BCLCWQCJ @GP W?IJ?รณeKJ? XCLEGLJCรณRGPGPICL BMรถ?ย @GJGK TC CQRCRGรถGL QeLePJ?PeLe QGJGIJCรณRGPCL @GP @xRxLJxI DGIPGLG EoPQCJJCรณRGPGWMPย ร ร ร ร ย BC ?`eJ?L QCPEG ร ร GQ?L ร ร ร ร ย C I?B?P รตQR?L@SJ MBCPLย BC EoPxJC@GJGPย
Istanbul Modern presents a retrospective of the recent (from 1999 onwards) co-productions of Barbara and Zafer Baran. Working on a wide spectrum from the tiniest life parts to the depths of the sky, the Barans enrich their tale by an experimental approach, and visualize an idea of wholeness which deletes the lines of nature, science and esthetics. The exhibition which opened in 2013 can be visited at Istanbul Modern until 27 April 2014.
-ILYONร DOLARLร Kร TEKNELERร ร ร ร -ILLIONร DOLLARร BOATSร The exhibition โ Iโ m done, I wonโ t playโ @W RFC NFMRM ?PRGQR ?X oIRCLRxPI GQ open for visit until 28 February 2014 at Kadir has Rezan Has Museum. In the exhibition which has been on display for a while now, the artist tells tales of lives, people and positions of ?PJ?@?รณeย P?RFCP RF?L GRQ @SGJBGLEQย The six years of work before the destruction is presented in black and White. The happenings during the destruction has been revived through a unique technique.
TP?QW? M?R FMU ร ร ร ร CLGX P?`J?Peย IGNK?LJ?Pe TC IQCQS?PJ?Pe S?Peย LeL F?XePJeIJ?Pe BCT?K CBGWMPย CIRoP รณGPICRJCPGLGL W?Le QeP? BCLGX RSRISLJ?PeLeL B? GJEGQG `CICL DS?Pย ร ร ยฉร ร รดS@?R ร ร ร ร ย BC รตQR?L@SJ CรณGJIoWย BC VNM CLRCP ?BPCQGLBC ECP`CIJCรณCACIย CP WeJ MJBSรถS EG@G @S WeJ B? DS?P? XGW?PCR`G ?IeLeLeL MJK?Qe @CIJCLGWMPย GJWML BMJ?PJeI RCILCJCPGL QCPEGJCLCACรถG DS?PeL QCIRoP G`GL BMNGLE CRIGQG W?P?RK?Qe @CIJCLGWMPย Eurasia Boat Show 2014 Marine Equipments and Accessories Fair is counting down. The fair which attracts sectoral companies as well as marine fans will take place on 14-23 Februart 2014 at
QR?L@SJ CรณGJIoW VNM CLRCPย Q SQS?Jย ? FSEC N?PRGAGN?RGML GQ anticipated again this year. The fair where million dollar boats will be displayed will fire up the sector.
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MĂœZÄ°K sinema fair agenda MĂœZÄ°K agenda kitap sinema ajanda k i t a p kitap sinema ajanda ajanda k i t a p inema b ook F U A R MUSIC cinema b ook F U A R mĂźzik cinema b o o k
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9Ă?LĂ?NĂ–ILKĂ–KITAPĂ–BULUĂ‘MASĂ?Ă–/RHANĂ–+EMALĂ–ANĂ?SĂ?NAĂ– 4HEĂ–FIRSTĂ–BOOKĂ–UNIONĂ–OFĂ–THEĂ–YEARĂ–ISĂ–FORĂ–THEĂ–MEMORYĂ–OFĂ–/RHANĂ–+EMAL S QCLC ĂˆĂ‹ÂŠĂˆĂ? A?I Ă‰Ă‡ĂˆĂ‹ R?PGFJCPG ?P?QeLB? 9 B?L? JSQJ?P?P?Qe S?P TC MLEPC CPICXGšLBC BxXCLJCLCACI #SISPMT? ΚLAG GR?N S?Pe CBC@GW?ReKeXeL `MI BCĂśCPJG GQKG PF?L
CK?JšG `CĂłGRJG CRIGLJGIJCPJC ?LK?W? F?XePJ?LeWMPÂ? ?X?PeL BMĂśSKSLSL ĂˆĂ‡Ă‡ÂšxLAx WeJe BMJ?WeQeWJ? @GP BGXG QoWJCĂłG‘ N?LCJ TC QCPEG GJC @GP › PF?L CK?J ĂˆĂ‡Ă‡ÂšxLAx ?ĂłeLB? CKNMXWSKSÂœ I?NQ?KeLB? KCKJCICRG B?L?šB? ?LeJ?A?IÂ? Çukurova 7th Book Fair, which will take place on 14-19 January 2014 at TĂœYAP Adana International Fair and MLEPCQQ CLRCP‘ UGJJ AMKKCKMP?RC PF?L CK?J‘ RFC PCQNCARCB LMTCJGQR‘ RFPMSEF ? LSK@CP MD CTCLRQÂ? L FGQ 100th anniversary, the writer will be commemorated through interviews, panels and exhibitions within the context of “Orhan Kemal turns 100 Symposiumâ€? in his hometown Adana.
!$!.!Ă–)(3Ă– Ă–GĂ€NĂ–SAYĂ?YORĂ– #OUNTDOWNĂ–FORĂ–!$!.!Ă–)(3Ă–
QeRK?‘ QMĂśSRK?‘ F?T?J?LBePK? TC BMĂś?JE?X RCILMJMHGJCPGLBCIG WCLGJGI TC ECJGĂłKCJCPG @GP ?P?B? EoPKC DePQ?ReLe QSL?L @oJECLGL TC QCIRoPxL CL BGII?R `CICL DS?PJ?Pe ?P?QeLB? WCP ?J?L B?L? Ă‰Ă‡ĂˆĂ‹ÂšxL @S WeJIG oXCJ @oJxKx ™ xLCĂł LCPHGQGšLC ?WPeJBeÂ? CLGJCLC@GJGP CLCPHG I?WL?IJ?PeL? BGII?R `CICACI MJ?L B?L? Ă?šGLAG QeRK?‘ MĂśSRK?‘ ?T?J?LBePK?‘ MĂś?JE?X CILMJMHGQG‘ CQGQ?R TC ?JeReK S?Pe ĂˆĂŠÂŠĂˆĂ? Ă´S@?R Ă‰Ă‡ĂˆĂ‹ÂšBC ?`eJ?A?IÂ? 9 B?L? JSQJ?P?P?Qe S?P TC MLEPC KCPICXGLBCIG DS?P? I?ReJeKeL WMĂśSL MJK?Qe @CIJCLGWMPÂ? The advances and innovations in heating, cooling, air conditioning and natural gas technologies are presented together at Adana IHS 2014, the prominent fair of the region and the sector, which dedicates its special theme to Solar Energy this year. Drawing attention to renewable energy PCQMSPACQ‘ RFC Ă?RF B?L? C?RGLE‘ MMJGLE‘ GP MLBGRGMLGLE‘ Natural Gas Technology, Installment and Isolation Fair will be open through 13-16 February 2014. A huge participation is anticipated to the fair at TĂœYAP Adana International Fair ?LB MLEPCQQ CLRCPÂ?
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-OSKOVAiDAĂ–ENERJIĂ–FUARĂ? -OSCOWĂ–ENERGYĂ–FAIR SQW?šLeL ?ĂłICLRG MQIMT? CLCPHG‘ eQe TC F?T?J?LBePK? QCIRoPx G`GL oLCKJG SJSQJ?P?P?Qe DS?P? CT Q?FGNJGĂśG W?N?A?IÂ? Ă‹ ŠÎ Ă´S@?R Ă‰Ă‡ĂˆĂ‹ÂšBC W?NeJ?A?I OS?Š FCPK MQAMUš? eQeRK?‘ QS‘ QeFFG RCILMJMHGJCPG‘ IJGK?‘ F?T?J?LBePK? TC F?TSXJ?Pe‘ Q?SL?J?P TC QN? CIGNK?LJ?Pe xPCRCL DGPK?J?P I?ReJeWMPÂ? WPeLRe G`GL www.aquatherm-moscow.ru/en ?BPCQGLG XGW?PCR CBC@GJGPQGLGXÂ?
The Russian capital Moscow is hosting a major energy, heating and air conditioning fair on 4-7 February 2014. The Aqua-Therm Moscow is participated by heating, water, health Technologies, air conditioning, pool, sauna and spa equipment companies. For more information visit www.aquatherm-moscow.ru/en.