Selected Works READ RE AD
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CURRICULUM VITAE
WHO Am I? Hi! My name is Santi Tania, currently living in CGK, Jakarta. I’m a student at Bina Nusantara University, Faculty of Visual Communication Design and majoring in Creative Advertising, I enjoy everything about art and I look forward to have a lot of amazing work with you, get to know me more by my works on this portfolio.
EDUCATION
INTEREST
2018 - Present Bina Nusantara University Visual Communication Design (Creative Advertising) 2015 - 2018 Cinta Kasih Tzu Chi Senior High School
LANGUAGE Bahasa Indonesia Native English Pre- Advanced
SOFTWARE Adobe Illustrator Adobe Photoshop Adobe After Effect Procreate
ACcOmplisHment
Experience
2016 - 2018 High School Student Council Creative Division (2015-2016) Vice Leader (2017-2018)
2019 - 2020 Mentoring Program Mentor Bina Nusantara University 2019 - 2020 First Year Program Freshmen Leader & Partner Bina Nusantara University
2019 International Workshop “Finding connection between ..&..” Participant Bina Nusantara University
2021 SevenAds Indonesia Internship Program Jakarta, Indonesia
2020 AR Animation Exhibition Creator & Participant Bina Nusantara University
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2020 Poster Design Covid-19 Kementrian Pendidikan & Kebudayaan Participant 2021 UK Penguin Design Awards Children Book Illustration Participant
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COntact me!
Let’s cOnnecT!
: santii.taniia@gmail.com
Phone
: +62 85155035004
Instagram : @santitaniaa / @sunnyyteaa Issue : Santi Tania : Santi Tania Linkedin
SOC
Table Of
CoN TeNT space to take a deep breath
ADve Typ
LAyO
BRAN
IllUs
IAL meDIA DESIGN
eRTIsING
CAMPAIGN
OGRApHy DESIGN
OUt & DIGITAl
IMAGING
NDING
sTRATION
& ANIMATION
sAMBAL sASSI Phase
: Published
Client
: Sambal Sassi
Type
: Social Media Design
Tools
: Adobe Illustrator & Photoshop
Sassi is a brand owned by one of the Indonesian influencers, Vinna Gracia. This sevenads.id
brand sells Homemade Sambal in various variants. Colors and aspects that provide the sensation of spicy and fiery are prominent in this brand image, thus color and icon assets receive a lot of attention (fire, chili, etc.). In addition, another important component of this brand is the font design that must be eye-catching and balanced among the design crowd.
SEVENADS Phase
: Published
Client
: SevenAds
Type
: Social Media Design
Tools
: Adobe Illustrator
SevenAds is an agency specialized in digital marketing. During the months of February to July 2021, I am responsible for their social media. SevenAds has a simple graphic style on social media and focuses more on providing information through information on marketing, mixed with a client portfolio and entertaining trivia.
SHINHAN BANK Phase
: Published
Client
: Shinhan Asset Management
Type
: Social Media Design
Tools
: Adobe Illustrator
Shinhan is a South Korean bank with operations in various countries, including Indonesia. I'm working on a social media design for one of the bank's service branche, it is asset management, which focuses on investments, equities, and mutual funds. Shinhan's brand image leans toward charming character icons and soft tones; they don't want to come across as stiff, even though the matter at hand is about money, so I went with a simple and approachable design.
BRI DUNIA BRILIAN Phase
: Published
Client
: BRI Dunia Brilian
Type
: Social Media Design
Tools
: Adobe Illustrator
BRI Dunia Brilian is a division of PT Bank Rakyat Indonesia (BRI), which focuses on human capital development. The tone and mood on their social media pages are really organic, the design is bright, and they always feature images of BRI talents. Colors are chosen based on the content, make them completely flexible and colorful. Also, the design consistently uses simple icons that give the impression of friendly.
Paxel is an expedition service that was established in 2017. Prom
an “Pengantar Kebaikan”, Paxel provides services to consum
Same Day Delivery, Paxel Box and also Paxel Market. Paxel cam group project with 3 people, we develop concepts and execute
three-month period across a variety of media using the AISAS
Background Problem
Adve
Delivery service is one of the most important needs
Increase people's awa
nowadays, especially because not everyone lives close to
and show the audienc
each other.
can connect them from
Situations may force them to communicate over large distances, restricting their desires, communications, and even longings. Because many of them have restrictions that must be met at the same time, same-day delivery service is here. However, this service still faces a lot of barriers, such as the time it takes to reach the coverage region, which can take up to 24 hours.
some sketches of brain
PAXEL CAMPAIGN
moting itself as
mers such as
Phase
: Assignment
Client
: Paxel
Type
: Advertising Campaign
Tools
: Adobe Illustrator, Photoshop, Premier, After Efffects
mpaign is a them over a
S method.
ertising Objective
“Jauh di Mata, Dekat di Paxel” is an advertising campaign that I collaborated on with the team. The goal of the work in designing this campaign is to learn about the processes
areness of the existence of the brand
involved in creating a marketing
ce the fastest delivery service that
campaign. In general, this campaign
m several locations at the same time.
informs the public that Paxel is now
nstorming!
available as an option for those who live far away.
Audience
Meet the Personas
Male or Female 18 to 22 Years Old Living in Urban and Sub-Urban Active, has high mobility, preferably overseas young, enjoys socializing, sensitive to technological changes, and following trends.
Audience Insight Ketika pembelian yang dilakukan konsumen menghasilkan pemenuhan atas kebutuhan dan harapan, maka akan tercipta kepuasan konsumen. (Kotler dan Keller) Satisfaction here is not only about terms and
Harry
G
USP
Kecepatan dalam P
BIG IDEA
Jauh di Mata, Dek
Through this Big Idea, d
longer be a problem to
technical aspects, but also the fulfillment of
people who are far awa
positive emotions in the form of speed which
is able to deliver packag
appears to be able to connect all customers.
hours even though the different city.
Gisela
Fira
Nessa
Joshua
Tone Maner & Moodboard
Pengiriman
Modern Bright Inspirational
kat di Paxel
distance will no
o get closer to
ay because Paxel
ges in just 4-8 destination is in
AISAS Model Step 1 : Attention Instagram feeds Youtube Billboard Twitter
Key Visuals
Step 2 : Interest Instagram Story Instragram Filter Instagram GIF Ambient Billboard Interactive
Step 3 : Search
Step
Website (blog) Web Banner
Mi Dir
p 4 : Action
Step 5 : Share
ini Exhibition rect Mail
Photobooth
Related
Share to Social Media and get free merchandise (Direct Mail)
Through this AISAS method, we hope every media campaign will be able to reach the target market in the most efficient way possible.
The campaign's key visual focuses on quick messaging delivered through emotional headlines and a talent portrait of the target audience. Also, the parts Hero (courier) who delivers items as package implementation is the other key character. Key Visual Color selected based on the brand color that is Purple, Pink and Yellow as brand awareness goals
BREAKDOWN THE RESULT
Product Knowledge
Testimonials Content
Instagram Feeds Testimonials, Key Visual, Product Knowledge, and #CeritaPaxel make up the Instagram feed, which has six uploads and four pieces of content. It posted for two months, with up to three posts every month.
Key Visual Content
#CeritaPaxel Content
Watch full video: (scan)
00.35
01.20
Youtube Youtube places more emphasis on an inspirational tone and manner. Paxel gives experience and information to the audience through this medium, demonstrating that ‘With Paxel, everyone can be close.' Starting with problems faced by a specific audience, such as when living far away they cannot flexibly meet, Paxel demonstrates that they are the solution to these issues.
Photobooth When the audience visits the exhibition, they can find the photobooth, and if they share their images on social media, they will receive a direct mail as gift.
Billboard The concept of Billboard is similar to key visuals. It demonstrates that, despite the distance between audiences, there is always a “Paxel” to come closer, provide, and bring something needed. These billboards are placed on the sides of the highway, which is crowded with high-mobility traffic.
Direct Mail Paxel direct mail is a medium that also functions as goods, in the form of a 10x10cm tiny box containing key chains and promotional memos. This Direct Mail is offered as a promotional and exhibition present.
Instagram Filter
Instagram GIF
This layout implements Paxel's quickness by
This GIF can be used by the audience
just sharing pictures with other individuals.
as an additional element to make
The filter also includes colorful visual memos
Instagram story posts more attractive.
that may be filled with messages based on the audience's preferences.
Instagram Story
Official Website
We do a challenge with the audience
Paxel uses its website to give campaign-
in this media, asking them to share
related information such as challenge winner
stories with Pixel using the provided
results, and daily articles. Basically, it's to
template. The most interesting will
improve the quality of SEO & SMO activities.
be awarded a prize.
Mini Exhbition Is an activity at the action stage with the objective of allowing the audience to make a real contribution to the campaign.
Letter Activ
Activit
When the
the delive
counter. O
decorate
audience
recipient'
On Site Delivery Centre
vation
Creative Activation
ties
e audience enters the exhibition, they will instantly come in contact with
ery counter. The audience can deliver products to the place using this
Other activities include creative activation, in which the audience can
e cardboard boxes for their packages, and letter activation, in which the
e can write a letter to the destination people, that will be sent to the
's address and is not required to be sent with the package.
Background & Objective
Muji is a brand that sells modernly de
items. A diffuser, which is an air humid relaxation, is one of the goods.
In this project, I was tasked with creati
product with a very specific target, s
dread of dark places (nyctophobia), w
this phobia through our campaign. Int
and activation activities are the mediu
Audiences Male or Female 18 to 25 Years Old Afraid of Darkness (nyctophobia)
Key Message Muji Diffuser dares the audience to face the dark atmosphere in a joyful and simple way, in keeping with the brand's USP, which is “Low Price for Best Reason”.
Some sketches of brains
MUJI CAMPAIGN
esigned and functional household
Phase
: Assignment
difier with several functions such as
Client
: Muji
Type
: Advertising Campaign
Tools
: Adobe Illustrator & Photoshop
ing a campaign for Muji's diffuser
specifically persons who have a
we have to assist them in overcoming
teractive publications, ambiance,
um.
storming:
The goal of the work in designing this campaign is to learn about The purpose of this campaign's activity is to learn specifically about interactive, ambient, and activation media and how to apply them.
Lights On
SUMMARY Problem
AFRAID OF DARKNESS Causes Phobia / Ghost Fear. Negative thoughts are generated in dark places. It appears to be gone. Have a tendency for frightening thoughts. It feels that someone is paying attention. Anxiety (particularly when it's dark and you're alone).
Solution Trying to come up with something else (diverting attention). Making up humorous scenarios. Sing or listen to loud music. Control your breathing and inhale a peaceful scent.
Lights Off
BREAKDOWN THE RESULT Interactive Media This interactive magazine works when the audience turns off the light, causing the glow & dark effect to light up and reveal a secret part that may be opened, as below:
SNIFF ME
AROMA PAPER
LEMON AROMA
This hidden area contains aromatherapy scented paper made from one of Muji's lemon-scented essential oils, which has a calming effect.
Day
Ambient Media This ambient is placed on the bus stop billboard. On day, the billboard has nothing to show. However, when it gets dark, the light effect will display a large visual diffuser that can bring out aromatherapy when the button is pressed.
Night
Activation Media We invite the audience to play in a maze whose light level decreases as they travel through it, this maze is linked to a Muji shop. Audiences that are brave and successful will receive a discount voucher as a reward.
30% For your purchase on Muji store. show this ticket to the cashier.
exp : 10-10-2020
YOU’RE GREAT TICKET
DISCOUNT
MUSEUM OF TOYS Phase
: Assignment
Type
: Typography Design
Tools
: Adobe Illustrator
This poster was created for the Museum of Toys. I made this poster based on the quotes we found after visiting the museum, using a simple geometric design style that is full of colors, it is comparable to the various toys on display in a museum. It generates a joyful effect by giving the sense of playing.
Piece of Progress
:
INDONESIA Phase
: Assignment
Type
: Typography Design
Tools
: Adobe Illustrator
This poster's theme is ‘Indonesia Satu’. We were asked to create a typographic design based on the word ‘Indonesia’. With a free and broad design brief, I searched for characteristics derived from various cultural components, such as the indentation of the letters, the color of the graphic elements, and the color at various points.
WE LOVE DESIGN Phase
: Assignment & Event
Type
: Typography Design
Tools
: Adobe Illustrator
We Love Design is one of my typographic works created for the Binus Fresh & Brite event in 2020. (college exhibition). We were tasked with creating a poster and some merchandise. I picked notes, lanyards, and stickers as my stuff. I make pieces that are vibrant and colorful, depicting an explosive emotion similar to the event's concept of new and brilliant. Piece of Progress
:
ASTRA BROCHURE Phase
: Published
Client
: Astra Daihatsu
Type
: Layouting Design
Tools
: Adobe Photoshop
Astra Daihatsu is a Japanese car company. My previous internship provided me with numerous chances to create advertising brochures for their promotional needs. They want a brochure design that is adaptable and emphasizes hard selling.
COMIC 8 REMAKE Phase
: Assignment
Type
: Digital Imaging
Tools
: Adobe Photoshop
This poster is a re-creation of the popular Indonesian film poster, Comic 8 - The Casino Kings. The artist's photos are replaced with photos of my friends and me that we took in the photo studio, making this piece one-of-a-kind. Some of the properties were also taken by me, and we were challenged to discover another asset that was identical to the original one.
Color Pick
Logo Alternatives
ALUN ALUN Phase
: Personal Project
Type
: Branding
Tools
: Adobe Illustrator & Photoshop
Alun-Alun is my personal branding project about traditional Indonesian cakes which give modern vibes to young people. The term "Alun-Alun" comes from the word Alun, which means open field or Lapangan Terbuka in Bahasa. I define the brand as a collection of traditional cakes in one large traditional tray, which serves as a metaphor for "lapangan." Colors are selected based on one of legend “Lapis” cake that has Green & Pink as a basic colors.
Color Pick
Logo Alternatives
HAVEN FLO Phase
: Assignment
Type
: Branding
Tools
: Adobe Illustrator & Photoshop
HavenFlo is a collaborative project for entrepreneurial classes that I am working on with my friends. We were required to create an online shop as well as all of its goods. My role needs to create branding from the ground up, including the logo, media, product images, and packaging. The item is handcrafted soap prepared with herbal components by local farmers. Because young people are our target demographic, the design must appeal to and suit them.
OTHERS LOGO
Haisis
Hiraya
HaiSis is a logo that I designed for a news article website about 'women.' The colors used in the HaiSis logo are both feminine and powerful.
Hiraya is a small and medium enterprise that offers aroma aesthetic candles online. Th designed to seem like an or candle wick. The emphasis i use of natural logo colors.
m-sized atherapy he logo is rganic is on the
IndO Vegan Indo Vegan is a small and medium-sized enterprise that sells home-cooked vegetarian food. Their brief calls for a logo that is not stiff, includes organic elements and colors.
CHRISTMAS GREETINGS Phase
: Personal Project
Type
: Illustration
Tools
: Procreate & Adobe Photoshop
This is a postcard project to keep in touch with my friends across long distances relations because of the case of a Covid-19 pandemic, 2020. We were unable to enjoy Christmas together, so I created 12 postcards, which I gave to some of my closest friends.
I made a video compilation of the illustrations. Scan to watch!
WEDANG RONDE Phase
: Assignment
Type
: Illustration & Animation
Tools
: Procreate, Adobe Photoshop After Effects
My campus held an AR virtual event in November 2020. The theme was traditional food and I chose Wedang Ronde. Wedang Ronde is an original traditional drink from Central Java, made from flour dough shaped into a round and boiled using ginger water and brown sugar. Wedang Ronde is mostly drunk during the rainy season or when the weather is cold. The chewy dough, sweet taste, and warm feeling are the hallmarks of Wedang Ronde, when you try it, you will definitely be addicted.
Scan to watch the animation!
POPPI PROJECT Phase
: Assignment
Type
: Illustration & Animation
Tools
: Adobe Animate, Photoshop, Procreate
This is a group project of 3. We were asked to design interactive media for children in the form of simple games. Taking the theme “How to Start Your Day”, my job was creating the main character, asset details, and some of animation.
ILLUSTRATION
Usually I do this as a refreshing things & here are some of my published illustration works.
wITH YOU I’M
BUT TOG
WE’RE EVE
COntact: E-mail
: santii.taniia@gmail.co
Phone
: +62 85155035004
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