The Design Platform : To understand the symbiosis between client and designer by Santi Law

The Design Platform : To understand the symbiosis between client and designer by Santi Lawrachawee

A PRESENTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF FINE ARTS IN DESIGN FACULTY ART AND DESIGN GRADUATE SCHOOL, RANGSIT UNIVERSITY ACADEMIC YEAR 2017

ABSTRACT The objective of this research is to study various perceptions and attitudes toward Design from stakeholders in contemporary design industry. This research will be used as contributing factors to create ‘A Design Platform between Clients and Designers that can benefit the context of Thailand’s design industry. Studies have shown that ‘Design’ is one of humanity’s evolution that developed continually and endlessly through time. Varying degrees of perspectives and attitudes in design have led to obstacle among those involved in design process, creating gap between them especially clients and designers. This gap arises as a result of restricted interpretation, attitudes, experiences, expectations, taste or even different roles. An opportunity for thought exchanging between clients and designers should lead to expansion of idea and deeper understanding as well as acceptant and empathy of one another. Creating platform to exchange perspective on design will help encourage stakeholders in design industry to learn and understand differences and lessen the gap between them. Consequently, this will minimize obstacles and create harmony in working together. Keywords: Design, Design Platform, Designer, Client, Gap Bochum: Brockmeyer. Semiotics in the Individual Sciences, Vol. II . W.A. Koch, Ed, 1990. Harold G. Nelson and Erik Stolterman. The Design Way (Second Edition). The MIT Press, 2012. John Heskett. Design, A Very Short Introduction. Oxford University Press, 2002.

HISTORIC PERSPECTIVE

STAKEHOLDERS IN DESIGN

designer producer

decision maker stakeholders

stockholders end users / consumer

customer client In the present time, there are much more diverse fields of design as a result of more developed economic.

We have witness many circumstances in discrepancy in perception from many parties in design industry.

STAKEHOLDERS IN DESIGN

designer producer

decision maker

GAP

stakeholders

stockholders end users / consumer

customer client In the present time, there are much more diverse fields of design as a result of more developed economic.

We have witness many circumstances in discrepancy in perception from many parties in design industry.

TARGET OF RESEARCH

designer producer

decision maker stakeholders

stockholders end users / consumer

customer client

POWER RELATIONSHIP

STAGE OF WORK

BACKGROUND (GLOBAL CONTEXT)

THAI CONTEXT

FACTUAL INFORMATION

RESULT

STAGE OF WORK

BACKGROUND (GLOBAL CONTEXT)

THAI CONTEXT

FACTUAL INFORMATION

REVIEW LITERATURE

RESULT

STAGE OF WORK

BACKGROUND (GLOBAL CONTEXT)

THAI CONTEXT

FACTUAL INFORMATION

INTERVIEW REVIEW LITERATURE

RESEARCH

ON-LINE OBSERVATION QUESTIONNAIRE

RESULT

MASTER PLAN OF PLATFORM PROTOTYPE

STAGE OF WORK

BACKGROUND (GLOBAL CONTEXT)

THAI CONTEXT

FACTUAL INFORMATION

RESULT

INTERVIEW REVIEW LITERATURE

RESEARCH

MASTER PLAN OF PLATFORM

ON-LINE OBSERVATION

PROTOTYPE

QUESTIONNAIRE

RESOURCE

FRAMEWORK FOR MFA CONTENT

WHAT IS MIND THE GAP? MIND THE GAP is design platform that encourages thoughtful exchange between stakeholders in design process. We create meaningful programs of engagement, events, storytelling, and open dialogs.

definition and understanding of design

language & term

experience in professional practice

working process

attitude & motivation value, evaluation & expectation

definition and understanding of design

language & term

non-confrontational attitude

hierarchies of social status

working process

experience in professional practice respect for elders

concealment of feeling

value, evaluation & expectation

attitude & motivation

understanding of design

experience in professional practice

value, evaluation & expectation

understanding of design

experience in professional practice

value, evaluation & expectation

understanding of design

definition

experience in professional practice

value, evaluation & expectation

understanding of design

definition working process

experience in professional practice

value, evaluation & expectation

understanding of design

attitude & motivation definition working process

experience in professional practice

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