S A N T I A G O
X
B A S T I D A S
I N D U S T R I A L
D E S I G N E R
P
O
R
T
F
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L
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2
0
1
8
M U J I S O L I D W O R K S
L I G H T I N G
B I K E
S P E A K E R
R E D E S I G N
C U R V I L I N E A R S P E E D
F O R M
P R O J E C T
P R O J E C T
M U J I
L I G H T I N G
RESEARCH +
MATERIALS
The upcoming project was developed to represent the values and considerations of the Japanese brand MUJI. The brand has very defined principles in terms of design and the overall experience with the product. Minimalism is present through a consequence from what the brand describes as “empty and simple products”, but it is not their goal to represent minimalism on its own. MUJI’s approach to product design is established in a succinct manner that mainly describes a simple goal of solving problems with what is just enough to fulfill a need. MUJI is based on three core principles; selection of materials, streamlining of processes and simplification of packages. I decided to focus on the selection of materials since it has a deeper impact in the area of industrial design. The goal was to showcase the contrast of an all-white front face with a soft finish of wood on the back. Both reference the emptiness described by MUJI and also approach the nature-oriented style of the brand. My intention was to create a product that can be invisible from one face but can also capture the eyes of the viewer from the other side with the organic lines found in the wood grain.
IDEATION + DESIGN SOLUTIONS The ideation phase came next. I chose to develop a simple design that did not stand out to preserve the idea of an invisible product. The first stage of this process was mainly focused on the aesthetics of the lamp, I explored many ideas but eventually decided to make a ceiling task lamp to dive into a new type of product line that wasn’t offered by the brand yet. The second part of this phase was focused towards human factors. Since it was a ceiling lamp there wasn’t a physical interaction with the product, hence the main focus was on how it would work. The light is automatic but constantly adjusts to the ambient light level giving more light only when needed.
FORM EXPLORATION Simple
geometry
meant
to
start
with simple forms, so I developed the idea starting from a circle. The sphere was minimal but not
practical.
Design
for
me
is creating form that proceeds the function
of
the
product. I formed the design around the idea of a focal point since it was intended to be a task light.
PROTOTYPE TESTING + MOCKUPS
The first mockups were just made with foam and cardboard mainly to explore proportions, later on I used a denser foam to define the details. At the end modulant and wood were the final materials for the appearance model.
0.5”
5.9”
4.4”
57
6”
Swivel to desired position
MUJI
S O L I D W O R K S
B I K E
RESEARCH +
DIMENSIONS The upcoming project was a bicycle made in Solidworks and rendered in Keyshot with the sole purpose of demonstrating my proficiency in the use of CAD programs. The bicycle was made within the standards of a real functioning product and was made specifically to the dimensions of my own body. The frame size, the height of the seat and the handlebar distance were tailored to my body.
IDEATION + DESIGN SOLUTIONS In the ideation phase I focused on a clean and simple design that evoked speed. The frame’s top tube was where I emphasized this aspect. It gets really narrow towards the back part of the bike. The frame still needed a certain thickness in order to be physically sound, so I couldn’t make it thinner than the given standards. But when I was choosing the colors and lines to render the bicycle I found a way to fool the eye by using a dark color on the inside of the bike to trick the viewer. The bright metal color attracts our sight and the matte black accents hide parts of the frame due to the contrast giving it an even thinner look than what it really is.
FINAL + ORTHOGRAPHICS
The back portion of the seat tube is painted with this red accent in order to make the bike more visible to vehicles behind it.
28.05
2.11 8.58
26.46
ducational Product. For Instructional Use Only.
15.89 38.40
20.59
S P E A K E R
R E D E S I G N
INSPIRATION +
DESIGN The speaker project was a product redesign task. The prompt was to redesign a product around the existing components of a speaker. I was inspired by the old phonoghraphs. Their shape served a purpose to amplify sound. I think that the shape evolved to more than just a functional puprose but to represent the shape of something that emits sound.
IDEATION
+ MOCKUPS
During the ideation process I explored many concepts that had this trumpet like shape. In my critics in class I had a lot of positive and intersting feedback from one mockup in particular. The shape was described as being very organic and “alive�. The final concept adopts the old aesthetics and adapts modern feautres in a minimal manner.
5.1 “
1.5“
9.5 “
IN CONTEXT
P R O J E C T
C U R V I L I N E A R
INSPIRATION + DESIGN The curvilinear project was based on an exploration of curves limited to two cuts to create a balanced shape. Balance was achieved by distributing the positive and negative spaces created by form. The material used was natural wood, so I gathered inspiration from natural sources as well.
IDEATION
+ PURPOSE
After the sketching exploration I found that the contrast between the tension of narrow paths and wide sections provided an appealing form to the eye. It gave balance to form. When the sanding process started I found the wood grain to be similar to the shape it wrapped around which accentuated the curves I had drawn before. In the final model I decided to bring the attribute of equilibrium to a more literal interpretation. The natural standing position of the curvilinear balances it self providing a sense of harmony and levitation.
9.3 “
4.5 “
3.6 “
P R O J E C T
S P E E D
F O R M
INSPIRATION + DESIGN We started this project with the idea of reprsenting speed thourgh form. To me speed had to evolve from something organic, the sharp angles of a grasshopper and fluid curves from flowers seamed like a good mix to evoke speed.
IDEATION
+ D E S I G N
In the sketching phase I intended to develop a dynamic attribute by mimicking natural sources. But I was not only centered on the silhoutte created by form. I was also intrguided by the negative space created by various insects. Some insects like the grasshopper have big legs which in comparison to its body are very large and have a very angular shape. The space between its legs and body inspired me to develop a shape that also had this characteristic.
FORM
MOLD
CARVE
PAINT
FINAL MODEL The final model shows a good contrast of light when lit from the top. The negative space calls for attention and implies speed. The rest of the model has subtle body lines that flow thoughout the form giving it an aerodynamic suggestion.
THANK Y O U