Santo Unsri
santo.unsri@gmail.com
2017
Profile Santo Unsri Jakarta / 25 - 09 - 89 Single
Experiences 2012 - 2017
welcome to my
PORT FO LIO
Pointup Creative Art Director 2010
PT. Dentsu Strat Internship as Junior Art Director
TABLE OF CONTENT 03
BRANDING 21
PRINT 35
WEBSITE
BRANDING 2013
Hawaiian Bistro 2013
Pradana Putra 2013
Cocoa Grounds 2014
Moreno 2012-2015
BT Cocoa 2013
La Creperie 2012
Joyce Fashion 2011
Asean Skills Competition IX
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Hawaiian Bistro We created a visual identity for Hawaiian Bistro that resembles both the culture of Hawaii and bistro feel. All the identity from logo, menu to marketing materials provide the opportunities for the target market to engage a genuine experience of Hawaii in vintage ambiance. _ pointup creative, 2013
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pradana putra property
pradana putra property
pradana putra property
First Name, Last Name position Jl. Letjen. MT. Haryono Kav. 52 Jakarta Selatan Indonesia T (021) 79194828 F (021) 79194827 www.pradanaputra.com
pradana putra property
Jl. Letjen. MT. Haryono Kav. 52 Jakarta Selatan Indonesia T (021) 79194828 F (021) 79194827 www.pradanaputra.com
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Pradana Putra Pradana Putra is a new property developer and they need a visual identity for their company. The logogram is inpired by a “key hole� that are formed by the initial of Pradana Putra to symbolize that Pradana Putra unlocks all possibilities for a better future. _ pointup creative, 2013
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Cocoa Grounds Cocoa Grounds is a chocolate cafe and museum by BT Cocoa. Located in Lovina, Bali, Cocoa Grounds’ visual identity is inspired by the beautiful local cultures, colors and patterns. _ pointup creative, 2013
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MORENO MORENO is a men clothing local brand that needs a visual identity that can give an European touch to their brand. An Elk was chosen for the logogram to symbolize pride and strength. _ pointup creative, 2013
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BT COCOA BT COCOA felt the need to elevate their corporate identity without changing their original logo, thus we created graphic elements and corporate guideline to maintain the consistency of their brand identity. We also managed to be their part inhouse designers and created all the graphics they needed. _ pointup creative, 2012-2015
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La Creperie La Creperie is a crepe restaurant located in Pantai Indah Kapuk, Jakarta. They wanted us to refresh their current identity by keeping the original logo. We redesigned all the stationeries, menu, placemat to coasters. _ pointup creative, 2013
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Joyce Fashion Joyce is a muslim women fashion with store located at PGMTA,Tanah Abang. They needed to rejuvenate their identity alongside with their old logo. As we did some research, we found that they mostly used flowery pattern fabric, so this what inspired the new logo. _ pointup creative, 2012
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ASEAN Skills Competition IX ASEAN Skills Competition is held among ASEAN member countries every two years. Regarding that it will be held in Jakarta, Indonesia in 2012, a visual identity is needed for this big event, including the applications guideline. _ university final project, 2011
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PRINT 2016
Nirwana Lestari Calendar 2013
BT COCOA Calendar 2013
TOTAL E&P Indonesie Year End Items 2013
TOTAL E&P Indonesie Calendar 2011
Children Illustration AR Book 2010
Save Water Campaign
22 | pr i n t
Nirwana Lestari Calendar Nirwana Lestari wanted to show their capabilities of making chocolate pralines using their cocoa products for the 2017 calendar. They asked us to design an elegant yet beautiful for this year calendar. _ pointup creative, 2016
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BT COCOA Calendar For BT COCOA 2014 calendar, we decided to play around with their products to create some sort of infographics that provide informations about their company for customers and stakeholders. _ pointup creative, 2013
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TOTAL E&P Indonesie Year End Items TOTAL E&P Indonesie assigned us to create Year End Items for them including calendar and agenda. For these year end items, we gave some alternatives themes for TOTAL and they chose wayang because they wanted to appreciate Indonesia local culture. _ pointup creative, 2013
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TOTAL E&P Indonesie Print Ad As one of the significant energy companies, TOTAL in Indonesia wanted to show that they strive to share their sustainable development to the local communities and environment. _ pointup creative, 2013
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Children lllustration AR Book An Augmented Reality book for children that I designed in a team of five people. We developed all the concepts, characters and stories, while the AR technology was implemented by AR&Co. _ self project, 2011
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Save Water Campaign The purpose of this campaign is to raise the awareness of people to save water. Since households are where most water is actually wasted, the main target of this campaign are housewives. _ university project, 2010
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WEBSITE 2012
Java Cocoa House 2014
Imaji 3D 2016
KIDDY Indonesia 2017
YMT
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Java Cocoa House Java Cocoa House is a chocolate cafe by BT COCOA. We incorporated unique artistic and Javanese cultural charaterisctics as an integral part of their website. _ pointup creative, 2012
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Imaji 3D Imaji 3D offers a 3D printing service and they need a new website that has both modern and dynamic feel. _ pointup creative, 2014
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KIDDY Indonesia KIDDY is a family owned and managed company for over 40 years that stands for children’s safety with various products from car seats to strollers. KIDDY has now numerous distributors in the international market, including Indonesia. Thus, KIDDY Indonesia worked together with us to create a modern and user friendly e-commerce website as part of their marketing platform. _ pointup creative, 2016
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YMT YMT or Your Management Team is a business development company based in Ohio, USA. YMT feels the need to refresh their old website with clean and modern look to show more professionalism and also helps their client to understand more about what they are or do. _ self project, 2017
Interested? Reach me: 0816 996 332 santo.unsri@gmail.com
{Thanks fo r yo ur tim e ! }
2017