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60 Years of Cannes Lions
2000s
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Game Changer: The 2000s
60 Years of Grand Prix Wins By Industry
With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.
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7 NEW WINS - 2013
1 NEW WIN - 2013
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persisted: Greenberg's love of combining creativity and technology to further a story. He’s won almost every major industry award, including the Academy Award, D&AD, and of course the Cannes Lions Titanium Grand Prix.
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Winning Work: The 2000s
Special Awards By Type
Agency of the Year 1 Ogilvy Brasil São Paulo 2 Mccann Melbourne 3 AlmapBBDO São Paulo
Nike+ In 2006, Nike, Apple and R/GA joined forces to build Nike+, combining a special device attached to a running shoe, an app for iPhone/iPod, and an online platform that connected a global community of runners.
Independent Agency of the Year 1 Wieden + Kennedy Portland 2 Serviceplan Munich 3 Wieden + Kennedy New York
Nike+ and its "Everything Counts" approach kept drawing people back to nike.com, decreasing the brand’s reliance on paid media. Ever since, Nike has invested more in
Holding Company of the Year 1 WPP
tool-based marketing, eventually creating a
2 Omnicom
Digital Sport division, which took Nike+ into
3 Publicis Groupe
other forms of exercise such as basketball (seen here).
Network of the Year 1 Ogilvy & Mather 2 BBDO 3 DDB
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Top 10 Winning Countries Entries v. Shortlists v. Wins
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JAPAN
INDIA
SWEDEN
SOUTH AFRICA
FRANCE
GERMANY
AUSTRALIA
UNITED KINGDOM
BRAZIL
USA
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2013 Social Activity By Country
USA 31.50%
UK 21.80%
Brazil 6.60%
Mexico 3.50%
Germany 2.70%
Australia 2.50%
France 2.30%
Spain 2.20%
Other 26.90%
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Talking About Cannes Lions 2013 Volume of Social Mentions (via
)
25,000 20,000 15,000 10,000 5,000 0 SUNDAY
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Pin of the Week
Young Lions Spotlight
@Tim Buesing
2013 Winners by the Numbers
7410
7.5
Kilometers Traveled to Cannes
Concepts Developed for Young Lions
4.6
3
Hours of Sleep/Night During Competition
Years Working in Advertising
*Average based on 12 responses.
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2013 Trending Topics: Social "In a way, magicians are the original early adopters of technology. Magic is a unique tool for visualizing the future." – Marco Tempest
“Act less as advertisers and more as content producers.” – Fernando Machado, Unilever
The Future
3,380
Creativity
11,412
Data-Driven
2,001
Content
2,752 “Data-driven creativity gives us the chance to connect with people by telling them the story they want to hear.” – Lee Maicon, 360i
Mobile
3,657
Culture
“Mobile is the connective tissue. It empowers other media in ways we haven’t seen before.” – Sheryl Daija, Mobile Marketing Association
"We are not in the business of science, we are in the business of art." – Alexis Nasard, Heineken
“How to stay relevant... Be culturally iconic, courageously creative, and connected everywhere.” – Keith Weed, Unilever
739
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Top Social Influencers
Style Spotting 2013
Twitter Handle Number of Followers @iamdiddy 8,507,091 @AriannaHuff 1,311,048
Stripes
@IAmDerekRamsay 947,146 @NinaGarcia 739,386 @danisnotonfire 589,538 @geoff_deweaver 501,059
Tan & White
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DAY IN THE LIFE OF A DELEGATE One Day Tracked on Nike+
09:00 Breakfast, H么tel Majestic Barri猫re
19:00 Dinner @ Gaston & Gastounette
17:00 Final Awards Ceremony, Grand Audi of the Palais des Festivals
23:30 Closing Gala, Carlton Beach
CALORIES BURNED: 310
DISTANCE TRAVELED: 4.8 Kilometers
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