game changer: The 1980s With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.
Lee Clow “Steve believed in advertising. Marketing Communications. Marcom. And yes, we met every week. He hated most of the existing Apple products, they were boring beige boxes, and he was many months away from a new product. But we had to say something. Think Different. It was a celebration of Steve’s Apple. The old Apple. And the new Apple he envisioned.”
Winning Work: The 1980s Apple ‘1984’
Apple's ‘1984’ commercial was transmitted only twice, but that was enough. It won the Grand Prix at Cannes Lions in 1984 and has continued to win industry plaudits for TBWA\Chiat\Day since. Featuring a Big Brother character (representing IBM), and a young model with a sledgehammer who shatters the order (representing Apple), the commercial almost didn’t air at all, and caused much controversy within Apple itself.
Quote of the day conan o’brien
PRide of Place
11 most awarded countries
USA 106
Brazil 96
Australia 71
UK 71
Germany 59
France 39
Sweden 33
Japan 32
India 32
New Zealand 31
South Africa 31
14 remaining categories • Film Craft Lions
• Independent Agency of the Year
• Agency of the Year
• Branded Content & Entertainment Lions
• Grand Prix for Good
• Cannes Chimera Winners
• Titanium and Integrated Lions
• Lion of St. Mark
• Young Lions Film Winners
• Palme d'Or
• Holding Company of the Year
• Young Lions Marketers Winners
• Creative Marketer of the Year
• Network of the Year
Pin of the day pinterest.com/canneslions
Festival Mentions 2012 v. 2013 (approximate)
Trending in sessions and social
MILLENNIALS
I don't give a shit about user-generated content; I care about user-generated communities. – David Droga, Droga5
180
244
COMMUNITIES
1,699
810
The minute you start to back away from authenticity because you see an opportunity for profit, you end up losing. – Conan O’Brien
AUTHENTIC
CONTENT Building on culture and its values is how you get hypergrowth. – Jeff Weiner, LinkedIn
BUILT ON CULTURE
76
One of the biggest mistakes is that brands don't listen enough to what's important to this generation. If you empower them, you'll get your return ten times over. – Sean Combs
STRAY FROM SAFE
65
Steer clear of cliche. Fight the instinct to go to the safe place. – Jack Black
High Scorers
Most-Attended Sessions
Video game titles & consoles have won 56 awards at Cannes Lions since 2001.
mcgarrybowen
Adobe
Yahoo!
Time Warner Inc.
SapientNitro
Iconic Storytelling Frame by Frame: Annie Leibovitz, Disney & mcgarrybowen
You Can't Trust Marketers – with Tina Brown
The New World of Online Content – Appealing to the Habits of Today’s Consumer – with Jack Black
What Connects in Comedy
Stories are more than a narrative. And fashion is more than design. – with Vivienne Westwood
– with Conan O'Brien and Anderson Cooper
Social activity
VOLUME BY COUNTRY (1 SIDE OF CUBE = 1%)
USA
Mexico
India
Germany
France
Other
United Kingdom
Portugal
Australia
Spain
Brazil
Sweden
number of entries since 1989
1989
3,582
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
3,749 3,778 5,909 6,269 7,142 8,547 9,248 11,151 12,425 13,102 16,347 19,014 17,258 16,392 18,706 22,101 24,863 25,569
2008 2009 2010 2011 2012 2013
28,284 22,652 24,242 28,860 34,301 35,765
style spotting back to the 80s
@Nikita_ershov
@TeodoraBlindu
@gerryhuman
@MaxdeCastro
1950s
1960s
1970s
1980s
1990s
2000s
WWW.SAPIENTNITRO.COM/CANNESLIONS