#CannesLions
60 Years of Cannes Lions
1990s
if you’re
F I N D
you will
a u d i e n c e
a n
David Karp
nce you will find an audie if you’re beign authentic,
i f y o u ’ r e i bf e i yg on u ar u tbh ee in gt ni c , a yu ot uh ew ni l la fu i dn id e an nc ea u d i e n c e if your be i g n a u t t i f y o u ’ r e b e i h e n t i c ,g ny ao uut h we ni tl i lc , f yi onu d’ r e w i l l fi n d a n a u d i e n c e an audience
authentic
,
BEING
GAME CHANGER: THE 1990S With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.
FERNANDA ROMANO Quadri-lingual, multi-award-winning, CCO and Partner at Naked Brasil, this digital guru is funny, too: "We were working at DM9DDB in São Paulo, my area was called 'other media and special projects' and the agency got a brief from Henkel to build a new website for its super-glue. Every few days I gathered the whole team into my office to chat. I would go to a grocery store across the street, get a few boxes of chocolate, a couple of big bottles of soda and, as we didn’t have enough chairs – we didn’t have room for that many chairs anyway – we all sat on the floor. The joke in the office was that 'the Internet was down.' Yes, they thought that was funny."
CREATIVE MARKETER OF THE YEAR COCA-COLA
Délicieux
Vous êtes magnifique
Vin Blanc
Combien
Champagne
Renard
Gratuit
C'est la vie Vous êtes si belle
Rosé
Bière
Je voudrais du vin
Attend
Bonjour S'il vous plaît Merci Beaucoup C'est ce soir Patience
Unique
Super Bonder's most famous benefit is that it sticks forever. This campaign asked, why tell people that when you can show them? DDM9DDB glued a (now very dated) computer monitor to a wall, pointing a webcam at the gravity-defying unit, and prompting web surfers to type in messages, which they could then watch appear on the monitor in real time.The campaign went on for 123 days and attracted half a million active participants in 80 countries.
MUST-KNOW FRENCH
Gagner
HENKEL "REALITY ADVERTISING"
DELEGATE POLL
Oui
WINNING WORK: THE 1990S
Une autre bière Parlez-vous français? On va se saouler
TOP CHECK-INS AROUND THE PALAIS ON FOURSQUARE, 16 - 20 JUNE
3
9 10
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5 7
2
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PALAIS DES FESTIVALS ET DES CONGRÈS
1
8
5278 CHECK-INS
1. Carlton Terrace 2599
5. Grand Hyatt Cannes Hôtel Martinez 972
8. Gutter Bar 492
2. Baoli 1738
6. 72 Croisette 685
9. Hôtel Majestic Terrace 301
3. Le Mocca 1379
7. Plage Croisette Beach 671
10. Google Creative Sandbox Beach 263
4. Plage Royale 1008
QUOTE OF THE DAY
PIN OF THE DAY
SEAN COMBS
PINTEREST.COM/CANNESLIONS
“ @Spotify artist @Willow Socia performing at the @Starcom MediaVest Group dinner
FUN FACT
BOTTLES CONSUMED
BRAZILS GRAND PRIX WINS •2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations) •2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE"
(RADIO)
•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)
•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber) Whiskey
Vodka
Red
Rose
Gin
White
1 unit = 10 bottles
*Bottles Consumed at the Dutch Young
Creatives Party Monday at Plage Royale
•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER) •1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"
STYLE SPOTTING SHIFT DRESSES
@anatshr
Charlotte Claudette
@iamskb
9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK 16 JUNE 2013
1596
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2581
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1521
1950s
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