60 Years of Cannes Lions Infographics: The 50s

Page 1

60 Years of Cannes Lions

1950s

#CannesLions


Grand Prix Winners From the Past 60 Years By Country

HONG KONG KOREA MALAYSIA PUERTO RICO ISRAEL INDIA NORWAY CHILE ROMANIA

1

CANADA ARGENTINA DENMARK SPAIN

NEW ZEALAND BRAZIL ITALY GERMANY

SOUTH AFRICA

30

JAPAN11 SWEDEN 11 AUSTRALIA 12 15 FRANCE

68

UNITED KINGDOM USA

7

5

3

THE NETHERLANDS

BELGIUM

CHINA

2 2 3 4

3

1 1

1

1 1 2 2 3 4 6 5 6


Game Changer: the 1950s With the 60th anniversary of Cannes Lions comes a celebration of the iconic work that changed the landscape of advertising.

Top 5 Grand Prix Winners of All Time By Agency

By Client

By Industry

16 DDB

14 Nike

24 Technology

11 BBDO

06 Volkswagen

23 Automotive

11 TBWA

06 Unilever

16 Food, Agriculture and Restaurant

09 Crispin Porter & Bogusky

05 Procter & Gamble

16 Sports/Sportswear

09 JWT

05 Pepsico

16 Financial Services

History of Host Cities 1956 Cannes

1957-1983 Alternated between Cannes and Venice

1984 Cannes became permanent home of the Festival

The Marlboro Man

Categories in the 50s

This aspirational icon was created by Leo Burnett

In the 1950s there were only two major categories

1954 Venice

in 1954. He transformed the Marlboro brand into one of the most memorable—and masculine—in the world.

1955 Monte Carlo

of "advertising film" awards: TV and Cinema. Today there are 16 categories. Learn about the newest one in Infographic 2.


130 delegates attended the first Festival in 1954

0092

Countries Submitted Entries

35765

Entries Submitted

2013

2013

12000

Estimated Delegates


0092

Countries Submitted Entries

35765

Entries Submitted

1954: 187 Entries for 14 Countries

Italy

France

Germany

UK

US

Sweden

Belgium

Netherlands

Norway

Chile

Australia

Denmark

Switzerland

Spain

42

4

38

3

36

1

29

1

19

1

7

1

4

1

2013

2013

12000

Estimated Delegates


What We’re Looking Forward To

To See

To Eat

At Least One Speaker per Day

Salad Nicoise

Couture on the Croisette The View from the Rooftop at Radisson Blu

Fresh Produce from Marche Forville Party Freebies

Places To Go The Famous Gutter Bar Chateau de la Napoule (especially for the Viacom party) Vieux Port to See the Yachts

We Love

Parties

To Do

Standing on Stage to Collect a Gold Lion

Cannes Connect Bar

Walk Up the Hill to Eglise Notre-Dame de l'Esperance

The Big Gerald Scarfe-illustrated Banner on the Palais Shopping at MarchĂŠ Gambetta

MediaLink/Clear Channel Party @ Hotel du Cap Translation Party

Sleep off a Long Night on the Beach Make it to Both the Opening and Closing Galas


2013 Speaker Highlights

Anderson Cooper

19 June

Lou Reed

20 June

Rem Koolhaas

20 June

Jimmy Wales

19 June

Conan O’Brien

19 June

Lee Clow

21 June

Kid President

17 June

Annie Leibovitz

18 June

Sean Combs

19 June

Martha Stewart

18 June

Vivienne Westwood

18 June

David Karp

20 June


Shortlist Schedule Sunday

Monday

Tuesday

Friday

Direct Lions

PR Lions

Cyber Lions

Film Lions

Promo & Activation Lions

Media Lions

Design Lions

Titanium and Integrated Lions

Innovation Lions

Outdoor Lions

Radio Lions

Film Craft Lions

1 6 J u n e 2013

17 J u n e 2013

1 8 J u n e 2013

Mobile Lions

2 1 Ju n e 2013

Branded Content & Entertainment Lions

Press Lions Creative Effectiveness Lions

Awards Schedule Monday

Tuesday

Wednesday

Saturday

Creative Effectiveness Lions

Media Lions

Press Lions

Film Lions

Independent Agency of the Year

Promo & Activation Lions

Mobile Lions

Design Lions

Film Craft Lions

Grand Prix for Good

PR Lions

Innovation Lions

Radio Lions

Lion of St. Mark

Direct Lions

Outdoor Lions

Cyber Lions

Branded Content & Entertainment Lions

Cannes Chimera Finalists

Media Agency of the Year

Media Person of the Year

Cannes Chimera Finalists

Cannes Chimera Finalists

17 J u n e 2013

1 8 J u n e 2013

1 9 J u n e 2013

2 2 Ju n e 2013

Titanium and Integrated Lions Palme d'Or Creative Marketer of the Year

Holding Company of the Year Network of the Year Agency of the Year Cannes Chimera Finalists


1950s

1960s

1970s

1980s

1990s

2000s

SAPIENTNITRO.COM/CANNESLIONS


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