LEADING WITH PURPOSE Annual 2021 Edition

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LEADING WITH PURPOSE Issue #1

AUG 2020


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LEADING WITH PURPOSE

JAN 2022

EDITOR'S WELCOME Welcome to the annual edition of our publication Leading with Purpose! As we enter a new year, I want to take a moment to look back and reflect on 2021. In many ways, it’s been a challenging year, but as a global community, we have also made incredible strides in creating a more sustainable future for all – developing a life changing vaccine in record time, putting sustainability and purpose at the forefront of business priorities, and fostering collaboration across borders.

Vivek Bapat SVP, Purpose & Sustainability Marketing

I am incredibly grateful for the opportunity to work for a company that’s committed to “helping the world run better and improving people’s lives,” and I continue to be energized by the passion, vision, and leadership of my colleagues at SAP and our customer and partner ecosystem. Realizing a sustainable future – one with zero emissions, zero waste and zero inequality – is a team effort.

This edition of “Leading with Purpose” highlights some of SAP’s key products, programs, partnerships, and thought leadership from 2021. Business leaders, government, and civil society make a strong case for “why” we must place sustainability as a critical business priority, but many companies still struggle with “how” to embed sustainability initiatives into core business strategy. At SAP, we recognize the role of technology in enabling sustainable transformation. To build the trust of economic, environmental, and socially conscious consumers, companies must show clear, measurable evidence that proves their sustainability commitments and proclamations. In the new year, SAP will continue to embrace sustainability as the next frontier of digital transformation and stand proudly on the world stage as both an exemplar and enabler of sustainability.


JAN 2022

LEADING WITH PURPOSE

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TABLE OF CONTENTS

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EDITOR'S WELCOME

• The Interconneceted Nature of Profitability and Sustainability • Chasing Zero in Asia Now, APJ Webcast • Chasing Zero Editorial • Rise with SAP - Sustaiinability video

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SAP SUSTAINABILITY SUMMIT

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SAPPHIRE NOW • SAPPHIRE NOW Keynote Video • SAPPHIRE NOW Featured Stories

UN GENERAL ASSEMBLY WEEK • The World's To Do List • Climate Change Solutions from Business Leaders • UN Global Compact: Uniting Business Live • Social Enterprise World Forum (SEWF) • Spotlight Partnership: SDG Ambition

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• Call to Action Video with Luka Mucic • Featured stories

• A Re-Energized Approach to Impactful Employee Engagement • Opportunities to get involved

CLIMATE ACTION • Featured Stories • SAP Goes Carbon Neutral by 2023 • SAP's Commitment to Reforestation • Launch of SAP Footprint Management • WEF Alliance of CEO Climate Leaders

CIRCULAR ECONOMY • Featured Stories • Ocean Voyage Institute Partnership • Forward Series • Regenereative By Design with London Design Festival • CDP Supplier Engagement Leader Recognition • 2020 Integrated Report

SOCIAL RESPONSIBILITY • Featured Stories • Free to be Me Campaign and Research • WiDS 2021 • Join us to Take Action • Redefining (You)th • The Possibilists • Back to Best for Parents • Pledge to Flex • The Autism Inclusion Pledge • #SpotlightBlackBusinesses

COP26

SAP MOMENTS OF SERVICE

HOLISTIC STEERING AND REPORTING • Introducing SAP Sustainaibiltiy Control Tower • Holistic Steering & Reporting featured stories

CHASING ZERO

• SAP Sustainability Summit Highlights • SAP Restores Forests for #SAPSustainabilitySummit

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FEATURED STORIES • SAP featured in external articles


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CHASING ZERO

JAN 2022

CHASING ZERO A WORLD OF ZERO EMISSIONS, ZERO WASTE, AND ZERO INEQUALITY

Imagine a future that looks greener, cleaner, and more equal than the world we live in today. A world of ZERO emissions, ZERO waste, and ZERO inequality. At SAP, we dare to not just dream about this aspiration, but to power the technology and innovation that is required to activate this bold vision into reality. Learn more:

SAP.com/ChasingZero

Join the APJ Sustainability webcast series, Chasing Zero in Asia Now to learn how to make profitability sustainable & sustainability profitable.


CHASING ZERO

JAN 2022

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The Chasing Zero Editorial

Reimagining the Fashion Industry by Designing Out Waste By: Scott Russell

The Interconnected Nature CFOs Turn On Sustainability Reporting and ESG Metrics of Profitability and in Enterprise Software Suites Sustainability By: Daniel Schmid

Carbon accounting: You can't manage what you don't measure

The Path to a LowCarbon Future is Circular

By: Christian Klein

By: Thomas Saueressig

By: Luka Mucic

Reimagining an Industry-Wide Paradigm Shift Toward a Circular Economy By: Julia White


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SAP SUSTAINABILITY SUMMIT

JAN 2022

SAP SUSTAINABILITY SUMMIT

The current Decade of Action calls on all of us to step up and play an active part in shaping a sustainable future – one in which the environment, the economy and society can equally thrive. At the SAP Sustainability Summit, we showcased how to jointly build a sustainable future for industry, together with customers and partners. Learn More

4.7k+

Day 1

Registrants for the SAP Sustainability Summit

SAP RESTORES FORESTS FOR #SAPSUSTAINABILITYSUMMIT To combat climate change, SAP pledged to donate funds to partner organizations that enable the growth and expansion of diverse forests and oceans worldwide. Each participant that attended the event furthered the progress of this commitment.

Day 2


JAN 2022

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HIGHLIGHTED EVENTS

SAPPHIRE NOW 2021

This year at SAPPHIRE NOW, sustainability was at the top of the agenda. SAP CEO Christian Klein and thought leaders from various industries explored the innovations your business can leverage today to become a more resilient, sustainable, and intelligent enterprise.

Watch the Keynote

Sustainability Management by SAP: Enabling Tomorrow Starts Today

Chasing Zero, with Eye on the Future of Business

Going Beyond the Four Walls of Your Business


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UNGC PROGRAM

JAN 2022

SDG Ambition is an accelerator initiative that aims to challenge and support participating companies of the UN Global Compact in setting ambitious corporate targets and accelerating integration of the 17 Sustainable Development Goals (SDGs) into core business management. Read the article

Led by UN Global Compact in partnership with Accenture and SAP, and with 3M as Patron Sponsor, SDG Ambition empowers and equips participating companies of the UN Global Compact to develop and implement innovative business strategies that significantly increase their positive impact on the SDGs. Learn more about SDG Ambition


JAN 2022

UN GENERAL ASSMEBLY WEEK

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UN GENERAL ASSEMBLY WEEK 2021 The World's To Do List | The Global Goals The UN's 17 Global Goals aim to end poverty and inequality and solve the climate crisis by 2030. 'The World's To-Do List' campaign, which kicked off during UNGA Week, urges world leaders to act now to achieve these Goals and encourages the business world to put its considerable

Climate Change Solutions From Business Leaders We have the power to re-energize our economy, and industries through sustainable opportunities. What’s next after zero? SAP's Executive Board Member, Scott Russell, shares SAP's climate change solutions with the World Economic Forum during UNGA Week. Read the WEF article

Uniting Business hosted by UNGC Uniting Business Live, hosted by UNGC, addresses gaps, drives progress, and inspires business ambition on the SDGs. To highlight SDG Ambition, leaders from SAP + Accenture joined forces to share a joint message during UNGA Week featuring Vivek Bapat, SVP, Purpose and Sustainability Marketing, SAP and Peter Lacy, Chief Responsibility Officer and Global Sustainability Services Lead, Accenture.

Social Enterprise World Forum 2021 A proud partner, SEWF is a global social enterprise community that led the action during UNGA. SAP's Head of Corporate Social Responsibility, Alexandra van der Ploeg, engaged in the conversation “Corporate Social Partnerships with SAP & Unilever." Explore the website


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SAP @ COP26

JAN 2022

COP26

As part of the Sustainable Innovation Forum (SIF) at COP26, Luka Mucic, Chief Financial Officer and Executive Board Member, SAP shares the formula needed to address the climate emergency. It includes reinventing the global economy, challenging the status quo, and using technology as an enabler in the process. Scott Russell, Executive Board Member and Head of Customer Success, SAP and Daniel Schmid, Chief Sustainability Officer, SAP also spoke at SIF during COP26. You can sign up here to watch all the sessions from the event on-demand.

FEATURED STORIES FROM COP26

SAP Awarded Terra COP26: The Two Carta Seal for Most Important Weeks for Our Climate Commitment to Sustainability

COP26 Reflections: Enabling Business Action and Planetary Ambition


MOMENTS OF SERVICE

JAN 2022

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MOMENTS OF SERVICE

Moments of Service is a new initiative from SAP Corporate Social Responsibility that offers engagement opportunities for employees all year round. It represents the evolution of SAP’s October Month of Service campaign, with a goal to connect employees with purpose through impactful volunteering and inspiring speaker sessions to deepen their understanding of the social and environmental issues that SAP is invested in.

Explore the Moments of Service Program

A Re-Energized Approach to Impactful Employee Engagement

Impactful Volunteer Opportunities

Connecting Employees with Purpose

Inspiring Speaker Sessions


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HOLISTIC STEERING AND REPORTING

JAN 2022

HOLISTIC STEERING AND REPORTING

We are helping the world run better by empowering leaders with the capabilities to make sustainable business decisions. SAP is providing businesses insights and transparency across environmental, social, and financial value creation .

Learn more about Holistic Steering and Reporting

What is holistic steering and reporting? Connecting financial and pre-financial metrics is key to comprehensively analyzing all dimensions of a company’s performance. Intelligent, sustainable enterprises measure both the positive and negative impacts of their business activity on people and the planet to steer balanced decisions and achieve holistic business success – beyond what is commonly known as ESG Reporting.

How People and the Environment are Finally Part of the Balance Sheet Luka Mucic from SAP explains how the Value Balancing Alliance, whose members include BMW, Bosch, Michelin, Porsche, the Big Four accouting firms, and SAP is putting a price on nonfinancial impacts. Explore the article


JAN 2022

HOLISTIC STEERING AND REPORTING

SUSTAINABILITY SOLUTIONS

SAP Sustainability Control Tower SAP recently unveiled the new SAP Sustainability Control Tower solution, which is designed to help enterprises monitor operational performance and steer their business according to a combination of traditional- and sustainability-related performance indicators. Explore the product

The Quest to Redefine Business Success Through Sustainability As investors and consumers seek out more socially and environmentally responsible companies, and businesses learn to account for their impacts on people and the planet, all are seeking precise ways to express what sustainability looks like in data and dollars. Read more here

Converging on Stakeholder Capitalism SAP's Chief Sustainability Officer, Daniel Schmid, shares the need for businesses to collectively contribute to solving the climate crisis and how stakeholder capitalism takes into account the interests of the planet. Read more here

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CLIMATE ACTION

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JAN 2022

CLIMATE ACTION

Aspiring to a world with zero emissions. SAP enables organizations to go beyond measuring top and bottom-line results to include a new dimension of success - a green line, helping companies minimize the greenhouse gas footprint of their products.

FEATURED STORIES:

New SAP Services Embed Sustainability into Business Decision-Making

Enhancing Sustainability with People and Technology: A Transformation Story from SAP

SAP Joins World Business Council for Sustainable Development to Innovate in Global Decarbonization Effort


JAN 2022

CLIMATE ACTION

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By 2023 SAP will be carbon neutral two years ahead of schedule. The acceleration towards carbon-neutral operations underscores SAP's role as a front runner in climate protection. This announcement coincided with the publication of SAP's Integrated Report 2020. READ MORE

SAP is committed to reforestation! In partnership with Eden Reforest and ReForest Now, SAP has planted over 1.32 million trees between 2020 and 2021! #SAP4Good

1.32M Trees planted

Read more here


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CLIMATE ACTION

JAN 2022

EXPLORE THE LAUNCH OF SAP PRODUCT FOOTPRINT MANAGEMENT SAP Carbon Footprint Solution Helps Companies Redesign for Sustainability SAP Product Footprint Management equips companies with the ability to calculate their carbon footprints across their products and value chains. It provides businesses with the insight and transparency to make decisions that lower carbon emissions and deliver on sustainability goals. Read the article

SAP Product Footprint Management This solution captures the environmental footprint of products across the value chain, from beginning of prechain until end of product life, enabling customers to evaluate and assess their product footprints at scale. Explore the product launch

SUSTAINABILITY IN ACTION

Watch the Replay: SAP Product Footprint Management

Technology is a Game Changer in Ghana’s Fight Against Plastic Pollution


JAN 2022

CLIMATE ACTION

SAP just made it easier to become a sustainable business and reduce carbon footprint. The recently launched SAP Product Footprint Management enables businesses to move toward lower carbon emissions and more sustainable operations.

We all have a responsibility to act now for our planet. Christian Klein represented SAP at The World Economic Forum Alliance of CEO Climate Leaders, aiming to accelerate climate action in our organizations and transition to a net-zero economy. Read the article

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CIRCULAR ECONOMY

JAN 2022

CIRCULAR ECONOMY

Aspiring to a world with zero waste. As the world faces an unprecedented resource crisis, the move to an interconnected, circular economy is key to protecting our planet, its species, and our collective prosperity. Redesigning global value networks toward a circular economy paradigm requires companies across all industries to rethink their business processes across the end-to-end supply and value chain.

FEATURED STORIES:

Sustainability Management by SAP: Enabling Tomorrow Starts Today

Three Practical Steps To Gain Business Value In The Second-Hand Economy

Navigating Climate Change with Supply Chain


JAN 2022

CIRCULAR ECONOMY

CLEAN OCEANS CAMPAIGN

Zero Waste mission to real-world impact leveraging our new Circular Economy solutions. SAP is the exclusive enterprise software campaign ambassador for the Clean Oceans Campaign, a collaboration with the Ocean Voyages Institute, 5th Element Group, WinTogether.org and the Dollar Donation Club to deliver a world record attempt to clean 1 million pounds of waste from the North Pacific. As one of the premier global campaign ambassadors, SAP is demonstrating our vision for how we can enable businesses to eliminate waste, circulate materials, and innovate new business models.

WORLD RECORD AMBITION: TO CLEAN 1 MILLION POUNDS OF WASTE FROM THE NORTH PACIFIC.

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CIRCULAR ECONOMY

JAN 2022

FORWARD SERIES

This year SAP announced the launch of Forward, hosted by best-selling author, Emmy nominated storyteller, and activist Baratunde Thurston, to learn from experts how to make the human experience better at work with flexbility, equity, and environmental impact. Watch the Forward Series

REGENERATIVE BY DESIGN Hear from leaders at SAP, the Ellen MacArthur Foundation and the London Design Festival as they discuss the importance of technology and industry collaborations in engaging the world’s global design community to deliver the circular economy.


JAN 2022

CIRCULAR ECONOMY

CDP SUPPLIER ENGAGEMENT LEADER RECOGNITION

SAP participated in the 2020 + 2021 CDP climate change questionnaire and received an ‘A’ for its Supplier Engagement Rating (SER). The companies in the top 7% of SER are celebrated as Supplier Engagement Leaders. Read about the awards

2020 INTEGRATED REPORT SAP announced its own operations by the end of 2023 will become carbon neutral – two years earlier than previously stated. This announcement coincided with the publication of the 2020 Integrated Report. Read about SAP's commitments Read the 2020 Integrated Report

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SOCIAL RESPONSIBILITY

JAN 2022

SOCIAL RESPONSIBILITY

Aspiring to a world where everyone is equal. At SAP, our commitment to diversity and inclusion is critical to our success. As a global organization with employees from 150+ nationalities, our employees must feel free to be their authentic selves for our company to perform at its best. We embrace and encourage different perspectives, and believe we are made stronger by our unique combination of culture, race, ethnicity, age, gender, sexual orientation, gender identity or expression, physical or mental ability, and work-life situations.

FEATURED STORIES:

We Run Proud: Pride@SAP Celebrates Its 20th Anniversary

What HR Can Do to Impact Diversity, Equity, and Inclusion Efforts

SAP at Globe Series: Procurement to Build Back Better


JAN 2022

SOCIAL RESPONSIBILITY

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A Research Study by SAP & The Female Quotient.

3K

Survey Respondents

Zero Inequality is one of our key focus aspirations in our pursuit of Chasing Zero. Since December 2020, SAP has been working on a 3-part research study focused on intersectionality which has been developed alongside longstanding equality partner, The Female Quotient. Intersectionality is increasingly being used as a framework to understand how we should consider the future of equality and equity.

Since 2016, SAP has been a proud collaborator and sponsor of WiDS as we seek to empower women to pursue careers in STEM. Learn more about the WiDS Worldwide Conference and the WiDS @ SAP regional series as we #ChoosetoChallenge and discover ways to foster female leaders in data science. Learn More about WiDs


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SOCIAL RESPONSIBILITY

JAN 2022

JOIN US TO TAKE ACTION

The Acceleration Collective: You're invited to join the Acceleration Collective, the inaugural pro bono initiative from SAP. This program is bringing together SAP employees as pro bono consultants as well as certified SAP coaches, to work alongside young social entrepreneurs from across the globe. This program will build leaders and transform businesses to maximize their impact. Read the article

The SAP Pro Bono for Economic Equity Program: This is an innovative and impactful program aimed at helping to solve critical business challenges for Black-owned businesses and social enterprises affected by social and racial injustices in the United States. The program's first phase concluded in June, with 48 SAP employees working with 16 Black-owned businesses and social enterprises in four major US cities. The second phase of the program, with 30 SAP employees participating, kicked off in October 2021. Read the article

SAP is excited to expand this program globally to Brazil, the U.K., and South Africa.


JAN 2022

SOCIAL RESPONSIBILITY

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REDEFINE YOU(TH) World Youth Skills Day to International Youth Day

image ©UNICEF Viet Nam/Truong Viet Hung

Skilling Up Young Disruptors, Dreamers, and Doers In 2014, the United Nations General Assembly declared July 15 World Youth Skills Day. This day recognizes the inherent value of equipping the next generation with the skill sets required to pursue gainful employment, find decent work, and engage in social innovation. With youth unemployment on the rise since 2017, World Youth Skills Day seeks to bring together young people, policymakers, technical and vocational education, and employers to prepare youth with the training they need to excel in the future of work.

Read the article here

MEET THE POSSIBILISTS This study was conducted in 2021 by an alliance of 16 of the world’s leading youth social innovation networks. It was driven by the desire to better understand the lives and realities of young changemakers.

To the Young People Who Move Us Forward

In a Post-Pandemic World, Youth Take Center Stage


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SOCIAL RESPONSIBILITY

JAN 2022

THE FUTURE OF WORK IS FLEXIBLE AND TRUST BASED

The pandemic changed everything, including how we juggle work and parenting. That’s why SAP, TIME for Kids, and The Female Founder Collective have joined forces to help parents chart a new course as we emerge from the pandemic. Learn more about the Back to Best for Parents program

PLEDGE TO FLEX This year SAP pledged to provide a setup that fits every role, style, and location A 100% flexible and trust-based workplace as the norm An inclusive environment in which people can work from home, at the office, or remotely, so everyone is empowered to run at their personal best, driving success for SAP’s customers Flexible work schedules, so employees can decide when they work aligned with business needs Office buildings that prioritize sustainability and health

SAP Just Announced A Flexible Work Model Employee Pledge That Is Fantastic

Pledge to Flex: The Future of Work at SAP Is 100% Flexible and Trust Based


JAN 2022

SOCIAL RESPONSIBILITY

DRIVING CHANGE ON AND OFF THE GOLF COURSE

In honor of Black History Month, SAP and SAP’s golf ambassador, Cameron Champ, teamed up to “drive change” on and off the golf course. Throughout the month of February 2021, Champ leveraged his distance driving skills and network and SAP allocated branding space as part of the sponsorship to increase awareness and support for some deserving businesses. Read more here

Check out the Blackowned businesses we spotlighted for Black History Month and Beyond

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FEATURED STORIES

SAP IN THE NEWS

Good Day New York Names DJ Paoni "Hero of the Day"

RISE with SAP: A Partner Interview with Deloitte

SAP India and Microsoft collaborate to launch program to skill over 62,000 women in AI, cloud

READ MORE

READ MORE

READ MORE

New Gamified Digital Tool Showcases UNCTAD Work on the Global Goals

Australian SAP Canada Signs on Entrepreneur Turns to Indigenous Tech Award-Winning Cloud Project Platform Into Digital Career

READ MORE

READ MORE

READ MORE


STAY CONNECTED!

Leading with Purpose is a publication by the SAP Purpose and Sustainability Marketing team. To learn more, visit Purpose and Sustainability on SAP.com And SUBSCRIBE on the left side of the magazine to stay connected!


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