SAP is a market leader when it comes to ERP software solutions. It offers various solutions for various industries, such as automotive, engineering, food & beverage, retail and manufacturing.
Salesforce is a cloud-based CRM software solution that brings the organization and the customers under one platform. Salesforce caters to crucial departments of an organization, including sales, commerce, marketing, and service, giving them a holistic and shared view of the customers.
Here is a list of features to help you understand which software is best for your organization.
• Business Intelligence
• Automation
• Omnichannel Solution
• Integration
• Interactive Reporting
SAP CRM does not have a dedicated BI. It integrates SAP’s BI system capabilities with business objects such as KPI reporting.
Salesforce has a strong BI model. Its paid add-on QlikView is a valuable business intelligence model and has ease of use and minimal reliance on IT for real-time analytics.
When it comes to Salesforce vs SAP in terms of automation, both software solutions help clients automate tedious workflows and achieve efficiency at all levels.SAP offers a competitive edge.
It is ideal for hybrid (onpremise and cloud) environments.
Salesforce would have to have its adaptors developed to perform integration between Salesforce and onpremise SAP ERP.
SAP CRM seamlessly integrates with all customer touchpoints and brings them under one platform. It offers a consistent experience to all your customers, no matter which device they are using to communicate.
Salesforce has a simple cloud-based approach that integrates various functions, such as operations, merchandising, order management, and marketing, under one platform.
SAP has 2,500 integrations pre-built for existing third-party tools and data sources. It offers integrated capabilities for marketing, sales, customer service, and customer data.
Salesforce also facilitates customer relationship management through integration with thirdparty systems. It can be integrated with Slack and Tableau, along with broader integration options within the Customer 360 framework.
SAP has a user-friendly interface and enables users to create or change interactive reports from the same screen. It also has rolebased access that keeps the data secure and assigns them to organizationally appropriate roles.
Dashboards and reports in Salesforce offer a real-time view of your business. You can generate pre-built or custom reports to collate data on KPIs such as rep performance, sales metrics, and conversion.
SAP CRM helps the business respond to client queries, attend service requests, and process HR through multichannel ticketing and case management capabilities.
Salesforce also has an online case management feature as a part of the CRM platform that aids customer relationship managers and agents in accessing customer support cases.
Each SAP solution combines an array of cloud capabilities. Therefore it can be pricey. However, it eliminates the need for multiple solutions since it offers an integrated platform for all business functions, including CRM.
Although the pricing of Salesforce is also dependent on the business requirements, each edition includes a special feature of the Salesforce 360 solution with a predetermined price.
SAP’s CRM solutions are ideal for organizations that are looking for a system that enables smooth integration with third-party applications. SAP CRM comes with 2,500 pre-built connections that you can choose for your business. It also lets the user access an extensive data range and generates reports.
SAP CRM and Salesforce are both customizable CRM solutions, each with unique features. SAP has the advantage when using detailed segmentation for your transactions. Salesforce has limited applications and may not be the most suitable choice for every company.
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