EUROPEAN ADVERTISING CERTIFICATE 2012
Participation 2012
815 participants from 32 countries registered for the learning
385 participants registered for the exam
25 national exams took place simultaneously in Europe and the Middle East
Feedback Invigilators Exam ran smoothly in all countries Some participants would like to take the exam on
computers Feedback on the learning was very good
Sometimes young professionals find it a bit difficult but worthwhile to find the time to study
Feedback from EAC 2012
We sent feedback questions to the young professionals on the day after the exam
General Rating
Satisfactory
Good More than 75% of EAC participants rate it as Excellent and Very good
3,1% 20,0%
49,2% Very good
Excellent
26,2%
Main benefits of the qualification Revising the basics Improving advertising knowledge International evidence of qualification Improved job opportunities/better CV Systemizing skills and expertise known only from the daily work routine Business English Complete Overview of the advertising world An insight into the way an entire agency works
Rating Content
Satisfactory
4,6%
18,5% Good
21,5%
53,8% Very good
Excellent
Suggestions for improvement Expand to digital and online advertising More insights into consumer behaviour and emotions
More advice and tips for creatives – how to avoid being stuck in the creative process and how to get creative ideas More Case studies More ads and campaign examples
Online Platform Rating Satisfactory
3,1% Good
13,8% 29,2%
52,3%
Very good
Excellent
Content Feedback
Most appreciated content In general young professionals appreciate the format (E-lessons, Key Readers, Case studies, Creative briefs)
Least Appreciated Parts on creative ideas - too general Video interviews – could be more international, easier to understand Too much emphasis on the role of creative agencies
Online Course Tutor 44% of EAC young professionals made use of the online tutor
66%
Out of these, found it helpful for the learning
Suggestions The tutor could participate more in discussions More questions could be asked Discussions could be moderated in the shape of a brainstorming
Exam Rating
Comment: “exam on PC”
Testimonials
I see my agency only from my point of view, it was interesting to look at whole process in general.
Very good and concentrated basics
I can now debate with my client about topics using what I have learned from the EAC
I learned things I would have probably never heard of in my work.
Great course well put together. Useful, informative and easy to manage 13
Would you recommend the EAC?
1%
Yes
99%
No
Schedule 2012-2013
September 2012: Publication of the results of the EAC 2012 (European ad)
November 2012: Launch of the EAC 2013 April 2012: Exam of the EAC 2013