Brand Guideline version 1 . April 2015
CONTENTS TABLE INTRO IDENTITY Logo Logo Clear Space Logo Placement Logo Sizes Logo Colors Logo Misuses
1
06 07 09 11 13 15
TYPOGRAPHY Print & Web Typeface
18
GRAPHIC ELEMENTS Color Palette
21
DESIGN EXAMPLES Visual Examples
23
WELCOME To the B.B.C. PAINTS company brand guidelines. These brand guidelignes exist to make our brand look perfect all time! Follow these guidelines as you create marketing materials, internal and external communications.
2
What B.B.C. is About ? B.B.C. Paints Company started as a Saudi company twenty years ago, when we believed in colors, and how can they charm your world and make it a meaningful and more beautiful place. Only colors led us through our journey to deserve your trust that made us one of the biggest painting factories in Saudi Arabia in terms of experience and advanced machines to meet the market’s needs of a variety of creative services and advanced machines to meet the market’s needs of a variety of creative services and products.
3
What are our Values ? SUCCESS successful people are always looking for
opportunition to help others.
EXCELLENCY no longer the big beat small .. It is the fast beat the slow.
GROWTH the investor of today does not profil from yesterday.
COMMUNICATION we are stronger when we lis-
ten, and smarter when we share.
INNOVATION the creative painter has the universe in his mind and hands.
4
IDENTITY Logo Logo Clear Space Logo Placement Logo Sizes Logo Colors Logo Misuses
Our Logo Our logo is the most visible element of our identity. It’s expresses the simplicity, clarity and aerodynamic. It’s made up two elements: The Symbol and logotype. The Symbol Actually consists of Color Frequency and that’s how we see the different colors around us. The logotype is also designed to give us the same feeling that we find in the symbol.
6
Logo Clear Space To ensure that our signature versions are clearly visible in all applications, surround them with sufficient clear space free of type, graphics, and other elements that might cause visual clutter to maximize the recognition and impact of our identity. To ensure the integrity and legibility of the logo lock ups, the area directly surrounding them should be protected. When the logotype or full name is used, a clear space of 50% the symbol’s height should be maintained. In special circumstances when a 50% clear zone isn’t available or possible, use the second option of 25% clear space. 7
50% 25%
8
Logo Placement We like to avoid placing the logo smack dab in the middle of an area or center aligned at the right or left. On any given format landscape or vertical the preferred logo placement is in any corner position, or center alignment at the top.
9
10
Logo Sizes There are no predetermined sizes for the B.B.C. Paints logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 1.38�.
11
1.38”
2.27”
12
Logo Colors Our logo or background color may be any color within the B.B.C. Paints color palette. Contrast is important use a black or white logo on color backgrounds and a color logo on white backgrounds. Black&White logo
13
Color logo in white
14
Logo Misuses It’s very important to use the B.B.C. logo as described in this guideline, to keep it perfect all the time. here are some possible :
DON’T use a color that is not in given palette.
15
DON’T add a shadow.
DON’T change the proportion between the elements.
DON’T rearrange the elements of the logo.
DON’T change the color of the text.
DON’T rotate the logo.
16
TYPOGRAPHY Print & Web Typeface
Print & Web Typeface Use TAHOMA for all communications where possible. It’s flexible, easy to read and accessible. It’s uniquely suited for wide range of visual communications. multiple levels of typographic hierarchy are defined bath for impact and clarity of our communication. 1) TAHOMA regular is used for all body texts. English ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * ? > < ., \ / ’ ” )
Arabic يوهنملكقفغعظطصشسزرذدخحجثتبأ 1 2 3 4 5 6 7 8 9 0 ( ! @ # $ % ^ & * ? > < ., \ / ’ ” )
18
2) TAHOMA bold italic is used for all headlines. English
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%^&*?><.,\/’”)
Arabic
يوهنملكقفغعظطصشسزرذدخحجثتبأ 1234567890 (!@#$%^&*?><.,\/’”)
3) TAHOMA bold is used for all titles. English
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (!@#$%^&*?><.,\/’”)
Arabic
يوهنملكقفغعظطصشسزرذدخحجثتبأ 1234567890 (!@#$%^&*?><.,\/’”)
19
GRAPHIC ELEMENTS Color Palette
Color Palette Our core colors are what give us our personality weâ&#x20AC;&#x2122;re bright, bold and colorful.
21
DESIGN EXAMPLES Visual Examples
23
24
25
If youâ&#x20AC;&#x2122;ve just read these guidelines, you have our appreciation. It means you shere oud belief in details and quality. we know applying these principles takes time and effort, but the stories we tell in all our B.B.C. Paints Company communication will be stronger for it. If you ever have additional questions about our visual identity and its application in design, donâ&#x20AC;&#x2122;t hesitate to contact Sara_mansour_j@hotmail.com
THANK YOU
26
27
28
SARA AL-JILEEL, IDENTITY PROGRAM, INSTRUCTOR: MAHA ALDOUBIAE, GRAPHIC DESIGN 2.