SARA COLOMBO
DESIGN PORTFOLIO
PRESENTATION service design and management engineering
I am a double degree student in Product Service System Design and Management Engineering at Politecnico di Milano. The purpose of this path is applying the design process in order to meet people needs, with an engineering background in the innovation field. My portfolio shows the most relevant projects done during my studies at Politecnico di Milano and external workshops and experiences. It covers my whole background: service design, spatial and product design and communication.
Date of Birth: 21.06.1993 Citizenship: Italian + 39 346 3040282 sara21.colombo@gmail.com via Rasella 5, Vaprio d’Adda (MI), Italy
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CONTENTS Consultancy 2016
Service 2015 - 2017
Product
|
Spatial
2012 - 2015
Graphics | Sketches 2015 - 2016
01. 02. 03. 04.
2016
EXECUTIVE
LEADERSHIP at NESTLÉ
CONSULTANCY
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Leadership and Innovation Storytelling and Design Process Roberto Verganti team members - Nestlé
PURPOSE A learning experience to develop innovative leaders and cultivate an entrepreneurial culture across Nestlé.
CORE The whole experience developed in relation to two main macrophases: 1. Act like an entrepreneur in Berlin Following Roberto Verganti’s process, managers were to understand the importance of innovation and leadership for a company and how to implement this aspect in their job at Nestlé, creating value for the market following the outside-in imperative. 2. Unleash your entrepreneurship in Vevey Exploding the innovation in order to deliver value to final market. In this phase the key is to inspire and be inspired to make your vision a reality, via entrepreneurial agility.
01.
CONSULT
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PROCESS 1. The Outside-In Imperative Individual Phase External challenges spark innovation intent. 2. Creating Market Value Buddy Phase Explore how innovation can bring value to your business challenges. 3. Protect the Maverick Radical circle - Team How you can become an innovation role model to nurture a creative and collaborative culture. 4. Innovative Leadership Radical circle - Team Reflect on how you can make innovation happen.
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01.
CONSULT
TEAM COMPOSITION Each team was made of 6 NestlĂŠ managers and a designer who was the enabler of the whole process, to help them visualize and proceed phase by phase. Bertrand Rajon, Program Director and Co-Facilitator Joseph Press, Program Designer and Co-Facilitator Roberto Verganti, Program Advisor and Co-Facilitator AnaĂŻs Bellini, Sara Colombo and Elena Gervasi, Young Designers Booklet link https://issuu.com/josephpress/docs/eln_2016_book
2016
VIVERE
AT T R AV E R S O le STORIE
CONSULTANCY - MIP
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Librerie Feltrinelli Innovating the meaning Claudio Dell’Era team members - LaFeltrinelli
PURPOSE A consultancy project with MIP team in Politecnico di Milano, in order to innovate the meaning of LaFeltrinelli retail experience.
CORE The core of the project lays on the concept of stories. laFeltrinelli is already offering stories to its customers but the digital development puts to test the most of their current supports for stories - such as book, CDs and DVD. Stories survive, they are meaningful to people and follow the technological evolution - e.g. Instagram stories. laFeltrinelli becomes the selector of new forms of storytellers and their selection is based on - project contents - coherence among the projects and LaFeltrinelli brand - business partners’ specificities
01.
CONSULT
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PROCESS 1. Vision generation Individual Phase - Internal Identification of 38 innovative challenges which developed into individual visions. 2. Meaning Factory Couple Phase - Internal Explore how to move from visions to new meanings bringing value to laFeltrinelli. 3. Collaborative Interpretation Lab Radical Circle - External Interpreters External people interpreting the meanings and visions emerged during the previous phases. 4. Probing Factory Radical circle - Entire Team Vision enrichment and final definition of the new retail experience and its business model.
PERSONAL ROLE As a young designer, my role was to support small teams, made up of laFeltrinelli managers, in visualizing and developing new concepts for their new retail experience, by using customer journeys, system maps and blue-print.
New Retail Experience
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01.
CONSULT
New Journey for LaFeltrinelli
TEAM COMPOSITION • Claudio Dell’Era, Program Director and Co-Facilitator • Camilla Barone, Emilio Bellini and Roberto Verganti, Program Advisors and Co-Facilitators • Anaïs Bellini, Sara Colombo and Elena Gervasi, Young Designers
2017
MiGo
PROFESSIONAL WORKSHOP
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for Milano Municipality with Deloitte Digital Politecnico di Milano with AnaĂŻs Bellini and Sen Wang
PURPOSE Design a new Digital Experience for Milan citizens that Discover, Access and Engage with Integrated Mobility Services.
CORE MiGo is a platform guiding users in their daily mobility journey: it is directly connected to what is published on social media and with them, it enables an integrated experience. It enables a travel experience driven by real-time users behaviours. Key features of the solution: - platform as an aggregator of all the possible solutions - social media as bridge between platform and users - hashtags as aggregators of real-time information - continuos flow from social media to the final decision - system integrated internally and externally
02.
SERVICE
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information in relation to the area - link, direct to the platform
FACEBOOK PAGE for planning
Direct access to MiGo platform Access Page: Choose Mi
Vetrina function for means selection Access Page: Select Mi
Alternative paths related to events involving public
SOCIAL MEDIA MiGo
transportation Access Page: Select Mi
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02.
SERVICE
1 | MEANS SELECTION
2 | PATH SELECTION
3 | BOOKING PROCESS
P L AT F O R M MiGo
2017
S W AT C H Y O U L I K E S W AT C H Y O U G E T
DESIGN THINKING
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Problem solving and solutioning Politecnico di Milano with F. Alba, L. Dabbene, L. Gibertoni, J. Nairouz and C. Pham
PURPOSE Analysing an existing brand and find a possible solution to improve customer’s experience with it. The process to follow is the design thinking process: empathize, define, ideate, prototype and test.
CORE The idea tackles the problem, by aligning the app with social networks. It consists of an app that serves as a “tracking” tool to collect all the “liked” images and the details of the product illustrated in the image. The app will be linked to the person’s likes on Swatch images and will keep track of them. It won’t be as invasive as a normal app, as it just requires the user to initially connect his/her social media with the app. Then, it will simply collect the person’s likes, by enriching them with information and with the possibility to buy the product. This will guide the person in his eventual (or future) choice, without interfering too much with his/her life.
02.
SERVICE
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Main functions: - Likes collected through social media
- Suggested watches in relation to
- Promo, made for the customer or
likes collected
general Swatch promotions
APP SCREENS Swatch
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Starting from each watch, it is possible to know the key features about it and those products related to it. The last function is the purchase.
02.
SERVICE
INITIAL ENGAGEMENT By downloading the app, some lucky customers will have the chance to win one of their liked clocks.
MockUp Link: https://invis.io/AFBQZW4P9
APP SCREENS Swatch
2017
C O - L I V I L LY
MEANING INNOVATION
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A new way to perceive coffee experience for millennials Politecninco di Milano with F. Decandia, M. Djokovic, L. Gibertoni, J. Lomas, V. Sarti
PURPOSE Illy is looking for a new coffee experience, thought for Millennials who have specific needs. The new business model was to be developed around coffee pot consumption at home.
CORE Co-Livilly developed around the new idea of home for Millennials. Basing on sharing economy and cocreation, co-living accommodations are the new kinds of home. Co-livilly is the way to create a new touch point to reach Millennials, by enriching the whole sharing system: not only having coffee together, but also creating a wider network, among past and future colivers. Its main goal is to allow co-livers to create and take part to a wide network of people, through a system of “gifts�. See the system map and the customer journey for the detailed process.
02.
SERVICE
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PROCESS 1. Preliminary Analysis illy, its competitors and its positioning Target and emerging lifestyles 2. New Meanings Starting from the lifestyles, make the envisioning of the possible scenarios to develop. Select new meanings 3. Interpreting Asking external interpreters suggestions and impressions about the envisioning 4. Reinterpreting In relation to the comments given by the interpreters 5. Probing New Meaning Solutioning and user experience development
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02.
SERVICE
System Map
Customer Journey
MAPS Co-Livilly
2016
MiLAND
SOCIAL INNOVATION
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Collaboration Community Building workshop by professor Manzini with A. L. Abal, A. Basili, D. P. Villa
PURPOSE The purpose of the workshop was identifying a care problem and build the network of care around it. MiLAND focus: international/Erasmus students have a lack of information and contacts to get involved in the Italian culture and the city of Milan.
CORE MiLAND is a collective intelligence online service to connect the international students who are going to study in Milan with local students. The students’ journey through MiLAND is made up of two phases: 1. Online, when the two students get in touch and the international student can ask for information both about the university and personal doubts. 2. Offline (physical), the platform will allow the students to plan their meeting, so as to give the international student a meaningful welcoming. In this way, the international students will find, someone to help him/her before and during the arrival in the new city.
02.
SERVICE
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JOURNEY MiLAND
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02.
SERVICE
Homepage
Incoming Student Account
P L AT F O R M INTERFACE MiLAND
2015
M i To E X P E R I E N C E
CONTEST
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Performance van for ticketing around Milano 3rd place in a contest by MiTo Milano with Michela Cavaleri and Cecilia Donato
PURPOSE The aim of the project to allow people - who don’t know what MiTo is - to experience sounds and activities that MiTo brings in Milan.
02.
SERVICE CORE The service consists of a van moving around Milan; it stops for small periods of time in squares. Its main functions are the ticket office and the info point. In addition, it creates two performance areas: - users area where people can create their own music walking on a sensitive platform; - small scene for artists who anticipate what MITO is. Since MiTo Experience stops for short periods of time, the platforms creating the space around it open and close easily and quickly.
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Duomo sensitive flooring
CONCEPT MiTo Experience
Repurposed container
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closed platforms
02.
SERVICE artists performance
users performance
DRAWINGS SKETCHES MiTo Experience
2016
O H - S O M AT
OUTDOOR CRAFTSMANSHIP
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Innovation for Associazione Cometa Politecnico di Milano Designed by PHOENIX with M. Chrysostomou, D. P. Villa and Z. Yinghua
PURPOSE Designing a product for outdoors using wood, textiles and innovative manufacture technique.
CORE Oh-so Mat, foldable mat made of wood and a fabric core. The CNC cuts give movement to the rigid wood and shift the usual perception of the material. It is multifunctional mat that lets you embrace nature in a bohemian style: bohemian people love adventure, nature, music and fine arts. Plywood for the structure, fabric and foam for the blanket bring Oh-so Mat to life and provide customization: it’s made for you and is completely linked to the bohemian lifestyle.
03.
PRODUCT
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USAGE Oh-so Mat
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03.
OH SO
DESIGNED BY
MAT
PRODUCED BY
PRODUCT
C O M M U N I C AT I O N Oh-so Mat
2015
FOOD URBAN OASI
URBAN RENWEAL
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San Siro, Milano district Politecninco di Milano with Michela Cavaleri and Cecilia Donato
PURPOSE Food Urban Oasi is my bachelor thesis project, developed in order to make San Siro - a district in Milan - a better place to live. In this district a real community is missing, and the environment has a great impact on the separation emerging between people. Spaces are unused and abandoned.
CORE Food Urban Oasi aims at requalifying different locations in San Siro, holding food and street food as a guideline. In particular, rice is the key ingredient linking different cultures. Element enabling the intervention: - Rice (Concept) - Risomobile (Service) - five Oasi (Exterior Environment) - Risorante (Interior Enviroment)
03.
SPATIAL
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CONCEPT Rice Rice is fuel that makes work these spaces and that makes exchange and integration between people real: through this ingredient, San Siro inhabitants have the opportunity to learn and know how to appreciate different cultures. Rice influenced Food Urban Oasi development: - grow, Italian and Asian rice fields - consumption, the paper cones where the rice is eaten
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SERVICE RisoMobile It is the ApeCar going around the district in order to activate the different areas of San Siro. It plays the role of food distributor - made of international rice recipes -
03.
SPATIAL
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S PAT I A L EXTERIOR - Oasi The project operates on five spaces situated in different parts of the district, so as to cover it completely. These are called Oasi and are meeting points to share food and experiences. Each Oasi starts when the RisoMobile - the ApeCar providing rice - comes.
INTERIOR - RISOrante It consists of a shop to buy rice, but also a restaurant to have a fast meal. It is also the place where there is the kitchen serving the food distributed by the RisoMobile.
RISOrante
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03.
SPATIAL Via Zamagna - day time
Via Zamagna - night time
2013
BLACK BENT
GESTALT LAWS
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Applying Gestalt laws at spatial level Politecnico di Milano with Alice De Marco and Cecilia Donato
PURPOSE Starting from three concepts basing on Gestalt laws, the team was expected to create a unique spatial design project joining the three in a proper way.
CORE Black Bent is designed to be settled in a big area, so as to allow people to perceive the space in different ways according to their position. It is made of black aluminium to appear as a frame that portraits what surrounds it. Deconstructivism is an important example for this project, since Black Bent evokes fragmented folds. In addition, it can be defined as an only shape disassembling on the base of user’s position; the thickness of the elements of the project grows proportionally to the dimension of the components themselves. People can pass through the five arches creating Black Bent.
03.
SPATIAL
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Decreasing
CONCEPT Black Bent
Straight & Twisted
Full & Empty
Result
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03.
SPATIAL
MODEL Black Bent
2015
COFFEE BREAK
GRAPHICS
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Atlas for a spot exhibition 11 Brochures - one for each city Politecnico di Milano
PURPOSE Basing on Italian design and traditions, the gaol is to develop an atlas for an exhibition about coffee evolution in Italy.
CORE Coffee is an important appointment during the day. But why is it so important to us? When and where was this tradition born? It all started in 1720 with the first caffé letterario in Venice. The exhibition Coffee Break is spread all around Italy in the main Italian literate cafés; it is made up of 11 local exhibitions. In each cafés there is an area - highlighted by a particular colour - where to find a coffee machine, a coffee advert and a set of cups: through them and the evocative locations, it is possible to identify the evolution of coffee.
04.
GRAPHIC
2015
D I G I TA L
SKETCHING
PRODUCTS
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Politecnico di Milano
04.
GRAPHIC
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ENVIRONMENT Politecnico di Milano
ENVIRONMENT
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Politecnico di Milano
04.
GRAPHIC