KINFOLK BE MORE IN THE MOMENT
MOMENT Re-connect with the world you may have forgotten
This edit is dedicated to taking a step back from technology and embracing the world around you that you may often dismiss. Start to organise your life, appreciate the little things and be more open to being bored. For most people, smartphones are more of an obsession than an addiction. According Flurry report, “In March 2014, there were 176 million Mobile Addicts, up from 79 million in March 2013” uncovering the astonishing growth of people with a mobile addiction. “Put your phone down and get back to your life.” – Moment Moment is an application for the iPhone designed to monitor how often and how long you use your smartphone each day. The aim of the app is to make you realise how much you use your smartphone and reduce the time you spend captivated by it. The aim to stay under 100 minutes, a goal set by creator Kevin Holesh, but you can set your own limits.
Holesh designed the app when he found himself making excuses to justify how much he used his iPhone “I need my phone for work”, “What id some emergency happens”, “What if I get a text”. Although Moment can’t determine whether you are mindlessly staring at your mobile scrolling through social media, trying to avoid awkward eye contact with the person opposite you or if you are using it to solve a world mystery, but at the end of the day it can make you feel bad when the time is added up and you think “How could I have used that time differently?” Although that Snapchat may only take a minute to reply did you really need to check all your other social media accounts afterwards? Maybe you could of went on a quick jog at 1.07pm for those 20 minutes you carelessly spent scrolling through your Twitter feed when you where bored. Moment will help you re-evaluate how you spend your time. Are you addicted to your smartphone?
“20 minutes. In that time, I could have prepared myself a proper breakfast � - Mashable.com
“They guide us when we are lost ” - D i g i t a l Tr e n d s . c o m
“Find a balance of connected and disconnected� - T h e Wa s h i n g t o n Po s t