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LCD TVs witnessed 2% retail volume growth in 2017, which was a slowdown compared with the 5% growth seen in 2016. 2016 saw frequent promotions and discounts, so some consumers replaced their televisions at a lower price during this year. However, the increasing cost of LCD panels and other raw materials from the end of 2016 resulted in limited promotional campaigns from the beginning of 2017. Some leading players even actively promoted their selling prices to survive. This made consumers delay the replacement of their existing televisions.
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Home Video in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
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Product coverage: Televisions, Video Players. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Home Video market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. www.marketreportsonchina.com
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