Consumer Appliances in China
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Summary Growth continued to slow within consumer appliances in 2016 due to the economic downturn and the high level of penetration in areas such as refrigeration appliances. In spite of the overall unfavourable macro situation, some recently emerging sectors, like dishwashers, enjoyed robust doubledigit volume growth in 2016, benefiting from strong market demand. Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change. www.marketreportsonchina.com
Product coverage: Major Appliances, Small Appliances. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Consumer Appliances market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Executive Summary
Growth Slows Due To Economic Downturn
Smart Consumer Appliances Growing in Popularity
Midea Group Leads Fragmented Market
Specialist Retailers Lead Sales But Facing Pressure From Internet Retailing
Declining But Still Healthy Forecasted Growth
Key Trends and Developments
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Smart Consumer Appliances Growing in Popularity
Innovative Marketing and Advertising on the Rise
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016 Table 2 Replacement Cycles of Consumer Appliances by Category 20112016 Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
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Full Report
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