China experienced a slight economic recovery in 2016, which had a direct impact on consumption of packaged food, as the whole market increased by 4% in 2016 over the previous year. An improved economy in particular helped boost consumer interest in premium food products, which are often not considered when the economy is less buoyant. Consumption of better for you packaged food, which is generally positioned at higher price points than other categories in terms of its healthier benefits, is bein Better For You Packaged Food in China report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the marketbe they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
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Product coverage: BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Better For You Packaged Food market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Headlines Trends Competitive Landscape Prospects Category Data Strategic Direction Key Facts Appendix National Legislation Market Data
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