Pet Care Market in China
Summary Pet care is set to witness rapid current value growth in 2017 due to pet population growth and the pervasive premiumisation trend. On the one hand, alongside increasingly busy lifestyles and growing work and home pressures, more consumers are adopting pets as companions and to help relieve stress. On the other hand, consistently rising income levels and growing sophistication in terms of pet care encourage owners to choose premium products. This premiumisation trend is fuelling the fast expansio Pet Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change. www.MarketreportsonChina.com
Product coverage: Pet Food, Pet Products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Pet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
Executive Summary Pet Care Booms Due To Pet Population Growth and Premiumisation Empathy With Pet Owners Leads To Product Innovation and Development Domestic Players Compete With Foreign Competitors Internet Retailing Develops Fast in Pet Care Robust Growth Is Expected in the Forecast Period Key Trends and Developments Premiumisation Creates A Grey Market in Pet Care Internet Retailing Contributes To the Rise of Domestic Players Digital Media Becomes the Main Marketing Tool
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