10 Promising Ways to Expand Youtube Music Intro Being a successful musician in today’s world isn’t just about making awesome songs. Music isn’t for creating, it’s for sharing. We listen to connect to something bigger than ourselves. To feel like we’re a part of what others feel. A simple way to connect your songs with people who relate to them is to start a channel of Youtube Music. Not only will you feel satisfied in connecting with others, you’ll practice more and go deeper to achieve new goals. It may seem daunting, but here are 10 easy ways anyone can start a great channel. Tell your story You aren't only a musician. You're the story behind the Youtube music. Whether you're beginning today or hoping to attract more listeners, revealing yourself to your audience will entice them. We don't listen to songs for the sake of the song. We want to get wrapped up in something epic. Consider the type of music you're giving the audience. Are you a How-To channel that shows everyone they can learn their instrument like you did? Are you a rock band with stories behind their lyrics? Do you cover pop songs on your piano? Tell us why! We want to know more! Who are you? When you post your Youtube music, you're learning the basics of building a brand. Building a brand that people recognize across online platforms helps your listeners identify and remember you. If you're choosing a name other than your own, make it personal and memorable. Music isn't like other "products" people market by building brands. Music is intimate and exclusive. You want this brand - from the color scheme to logo - to tell us even more about who you are as the artist. Connect your Youtube with your social media Give your listeners plenty of places to find you. Your Youtube channel is where your listeners can find all your songs. Your Twitter, Instagram, and Facebook are where you advertise them. Only 50% of Americans are on Youtube daily, but 75% are on Facebook more than once a day. More are on some form of social site daily. Everyone has their preferences. You don't just want Youtube listeners. When you post new Youtube music,
you want everyone to know about it! So, post a reminder of your new release on Twitter, Instagram, and Facebook for everyone to see. Stick to your brand There is so much Youtube music out there today. The internet bombards users with tons of information every time they're on. Give your audience a few familiar details across all your platforms to remember you by. Sticking to the same color scheme, font, logo, and photos will give you a visual identity. Choose an identity that reinforces your story, that represents you. Remember, the point isn't to be "marketable enough". This is music. It's personal. The point is to tell your story and reach the people who will relate to it. Be consistent with your content output Why limit your story by only telling it on the days you're putting out new Youtube videos? 88% of millennials use some kind of social media daily. Keep your Youtube music on people's minds by placing a reminder of it in their paths a few times a week. Again, there are so many people competing for your listener's attention. The more your audience sees another account's content, the lower on their list your song gets. Unless you make yourself a regular part of their week. It's always a safe bet to post weekdays between 9am-3pm. To make sure the most people possible are seeing your posts, be sure to post at each social media's peek time. Facebook - Friday from 8-9 am - Wednesday 11am-1pm Instagram - Wednesday 11am - Friday 9-11am Twitter - Wednesday 9am - Friday 9am - Thursday 9 am and 8pm Make content that people connect with When it comes to posting, keep in mind that people DO NOT like to feel like their being sold to. You don't want to spam your listeners with content that feels like advertisements. Instead, bring them back to your story. Break up reminders about your shows and youtube channel with personal insight into your songs. Answer meaningful questions like: Why did
you start posting? What are your lyrics about? How do your songs make you feel? What inspires you to keep up with practice? This is what it’s all about. Make your content high quality and genuine The next thing that helps people take your Youtube music seriously is great-looking graphics. Remember, you're competing with a whole internet of graphic designers. You've got to make sure your content look professional. Websites like Canva.com make graphic design completely accessible to everyone. You want to remember three things while making graphics. - Stick to your color schemes and fonts - Tell your story - Make it eye-catching and professional-looking Look at the bands who inspire you most and take a few pointers from their social media graphics. Be interactive on social media Now that you have your brand and social media up and running, you're ready to connect with your listeners. One of the best ways to do this is to interact with them. If listeners are taking the time to comment on your posts or videos, respond to them! Think about it. Why do we listen to music? To feel something. We find it thrilling talking to the people behind the Youtube music that makes us feel. To understand what they felt when they wrote it. One of the great things about listening to local artists is that listeners can contact the musicians. Show them all about this! Collaborate with other artists One of the best ways to reach people who have never heard of you before is to collaborate with other, similar artists. Collaboration is so key to all kinds of music. The more you play with other people, the more you learn from them. The more they learn from you. Trading ideas like this keeps your Youtube music fresh. It also helps you reach out to each other's listeners. The best way to do this is to play a cover with another musician. Covers are great gateways into your original songs. They show off your skills in a way that is really familiar to your audience. Even if you don't live near other artists you feel are similar enough to you,
you can do this by having a Skype discussion. You can talk to them about their writing process, how often they practice, what their lyrics are about, etc. Talk about your gear This sounds random, but musicians are super interested in gear! What guitar do you like best? Does it have a tone that you specifically look for? Do you use a specific pedal to make something off-the-wall happen in one of your songs? What do your favorite bands use as gear? Talking about this in social media posts or as full-fledged Youtube videos can encourage other artists to watch your channel. Once you get them to your Youtube channel, they're more likely to check out your other videos. Other musicians are some of your most valuable listeners. You can learn so much from them and even do shows with them if they live close enough! Conclusion Having a successful channel of Youtube music isn’t just about having great songs. It’s about connecting those songs with an audience who will relate to them. Youtube and social media are powerful tools to reach that goal. And they aren’t just for professionals. With these simple pieces of advice, you too can get your music out there.
To be a great musician today, you have to share your music. Youtube and social media are great tools to help you reach your goals. New musicians are found on Youtube every day. It could be you next! Don’t be a closet musician. Share your Youtube Music with these easy tips from the experts!
References
https://www.pewinternet.org/fact-sheet/social-media/ https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-socialmedia-including-facebook-is-mostly-unchanged-since-2018/ https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-ig https://www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/ Keywords - Youtube Music - 4 other keywords Listeners Songs Music Social media Content Youtube channel