Get Ready to Grow your Business - New Consultant How to Guide by Sarah Beitz

get ready to

GROW YOUR BUSINESS New Consultant How-To Guide

THE THIRTY-ONE STORY With support from my husband, Scott, and our two kids, I started Thirty-One in my basement in 2003. From those humble beginnings we’ve grown into a successful direct-selling company, with independent sales Consultants across the U.S. and Canada – many of whom are reaching their dreams through this opportunity! Thirty-One Gifts is about so much more than just a bag. We are a family of individuals who share a passion for empowering and supporting women, and who are committed to celebrate, encourage and reward others for who they are. Our name comes from Proverbs 31 in the Bible, the story of the “virtuous woman.” Our mission is to help women by giving them the opportunity to own their own business, providing tools and support to help them find success. We’re proud to bring you functional products that make your life easier every day. We’re also passionate about helping others. That’s why we created Thirty-One Gives, our charitable program dedicated to empowering girls, women and families. Since 2012, Thirty-One Gives has donated $100 million in product and cash to charitable organizations that share our mission. I hope that whatever brought you to our family, Thirty-One empowers you to reach your dreams and discover your full potential! Blessings,

Cindy Monroe Founder & CEO

foundation for

SUCCESS GET COMFORTABLE USING TOT ThirtyOneToday (TOT) is your go-to online resource for information and training. Bookmark this site and visit it regularly. As a new Consultant, you’ll have access to helpful articles and videos that walk you through every step you’ll want to take to set your new business up for success.

CREATE YOUR CONTACT LIST Write down the names of friends, family, neighbors, co-workers and anyone else who comes to mind. These are the first people you’ll be sharing your new business with!

GET TO KNOW OUR PRODUCTS Familiarize yourself with our Catalog, and use the Thirty-One products you have in your everyday life. The more you learn about our products, the more comfortable you’ll feel sharing them with others.

HOLD YOUR LAUNCH PARTY Invite the people on your contact list to join you in celebrating the launch of your new business! See pgs. 6-7 of this How-To Guide for more details about how to make your Launch Party a smashing success.

US: Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect to earn as a Thirty-One Consultant, please read our Income Disclosure Statement posted on the “Join Us” page at mythirtyone.com. CA: Thirty-One Gifts Canada Inc. Statement of Typical Participant’s Earnings – 2018: The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $139 and $2,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually.

take advantage of your

CONSULTANT PERKS We love celebrating, encouraging and rewarding our Consultants, and those rewards can start piling up right away! By getting familiar with all the perks that come with being a Consultant, you can learn to take full advantage of them and make your experience as rewarding as possible. STANDARD PERKS INCLUDE: • 25% commission on every sale you make • 40% discount on all Thirty-One products • The opportunity to shop new products early • A sisterhood of support unlike any other • Support and training from the Home Office

earn more rewards simply by

WORKING YOUR BUSINESS

Through our signature rewards programs – including Wishes Come True and AllMyPerks (AMP) – you can earn even more rewards just by partying and sharing your new business with others!

™

Your rewards, your way ™

Through Wishes Come True, you’ll earn points that you can cash in for free products, Business Supplies or even gift cards! During your Quick Start Period (the month you enroll plus the next four months), you will earn points with every sale you make – so it’s smart to hit the ground running!

But the BIGGEST Wishes reward you can earn is an all-expenses-paid trip to paradise for you and a guest! Each year we plan an unforgettable excursion to an exotic location, and ALL Consultants have the opportunity to earn a ticket. Meanwhile, through AllMyPerks, you can unlock discounts on select items every month in which you submit $100 in sales. And if you reach $1,000 in a month, you’ll unlock even more savings on exclusive products you’ll love! Want to earn these rewards? Work with your Sponsor to set specific goals and create a plan to make it happen! LEARN MORE Search “Wishes Come True” on TOT for all the details!

start earning at your

LAUNCH PARTY! It’s time to let the world know you’re open for business. Invite everyone on your contact list (pg. 3) to your grand-opening Launch Party! This is your first chance to let your friends and family know WHY you’re so excited to be a Thirty-One Consultant, while also getting to share what you love about our products. You’ll earn 25% commission on every product sold, but that’s not all! Because you’re hosting the party yourself, you’ll also earn Hostess Rewards – which means free and half-priced products, plus the chance to shop Hostess Exclusives. You can use these rewards to get more new products, giving you even more to share in-person at your next party or while you're out and about!!

LEARN MORE Search “Launch party” on TOT to learn more!

PLANNING YOUR LAUNCH PARTY Want to make sure your Launch Party is a huge hit? Follow the four simple steps below and your party is sure to be a smashing success!

INVITE A LARGE GUEST LIST We recommend inviting at least 40-50 people to your party. On average, only about 25% will be able to attend – and your goal should be getting 10+ guests there. PRO TIP: Encourage everyone you invite to bring a guest!

PARTY MULTIPLE WAYS You can host your Launch Party at home, at a restaurant, on Facebook or anywhere else you can think of. But your best bet is to do a combination of those options. Hold an in-person party PLUS an online party so that out-of-town guests or those who can't attend in person can place orders as well.

BOOK 2+ FUTURE PARTIES This is more than just your first chance to sell product – it’s also a chance to book future parties. Offer everyone the opportunity to host with you in the near future, so that they can earn their OWN Hostess Rewards (like free and half-priced products!). Have your calendar handy, and set a goal to book at least 2 future parties before your Launch Party ends.

WORK CLOSELY WITH YOUR SPONSOR It’s listed fourth, but this is really your No. 1 tip to success! Your Sponsor has done this before, so she knows the ins and outs of a successful party. Plus, she’ll be EXCITED to answer any questions you have, because your success is her success. She wants you to do well! PRO TIP: Invite her to attend your Launch Party so she can help. If she can’t make it, work with her before the party so that you feel comfortable and confident about everything you want to do during the party.

MY LAUNCH PARTY WILL BE HELD ON:

make every party a

‘W.O.W.’ EXPERIENCE Thirty-One parties come in all shapes and sizes – from casual pajama parties to happy hours and Facebook groups. You can even have a texting party! But no matter what your party looks like, you can make sure it’s a huge hit for everyone involved by following our signature ‘W.O.W.’ party model. Follow each step in order for a smooth party experience that will leave your Customers wanting to come back for more. Three simple steps to party success – it doesn’t get much easier than that!

W - WARM CONNECTIONS • As guests arrive, create warm, individual connections • Be open and friendly – first impressions are huge • Ask questions and listen more than you talk • Get to know them on a personal level, so you’ll know what products might be right for their lifestyle

O - OFFER SOLUTIONS • Offer product solutions from our Catalog • Show off products in-person, sharing how you use them in your everyday life • Demonstrate how multiple products can work together to create a complete solution • Keep your party presentation short and sweet – we recommend 20 minutes or less

W - WORK IT • Give everyone time to mingle and catch up with one another • Whether you're partying in-person or online, let every guest know you'll be connecting with them individually to answer their questions and take their order • Spend 3-5 minutes with every guest, providing recommendations, finalizing their order and offering them the chance to book a future party with you • Provide friendly, helpful customer service – or, as we call it, Pink Glove Service™! • This is where you make money, so be sure it’s a priority at every party

our

PRODUCT STORY People often fall in love with Thirty-One because of our products. They stay in love with us because of how our products make them feel. We take great pride in creating products that make life easier. Or more fun. Or even just more colorful. Millions of people enjoy using our products every single day – that includes moms wanting to stay organized on the go, dads hoping to add a little more personality to their home décor and even kids looking to keep their lunch cool. 10

OUR PRODUCTS ARE REAL-LIFE SOLUTIONS Whenever you’re sharing what you love about our products, don’t just talk about how many pockets it has or how cute the print is. Share how you use our products in your own life. Share what solutions they provide for you and your family. And, perhaps most importantly, share how they make you feel.

make it

PERSONAL The fun and fashionable prints we offer each season help our products stand out, but it’s the personalization that makes them truly unique. With more than 100 design options available, our products can be personalized in a number of unique ways. Make your favorites stand out by personalizing with a classic monogram, laser etching or even a photo design.

MEMORABLE GIFTS Personalization turns a great gift into a truly memorable one, which is why we’re so passionate about designing new gift ideas every season. (It’s also why we put the “Gifts” in Thirty-One Gifts!) So whenever you’re sharing our products – whether it’s at a party or in the grocery store – share how adding personalization can make it mean even more.

the support of a

SISTERHOOD When you join the Thirty-One family, you’re joining a sisterhood of support unlike anything you’ve ever experienced. Our Consultants are extremely passionate about helping one another and empowering everyone to succeed – and the relationships you will build throughout this journey may end up being among the most important ones in your life. We’ve seen it happen often! You’ll be able to connect with our sisterhood in person at our annual Conference, plus regional Celebrate & Connect meetings and team events. But beyond that, you’ll have tons of opportunities to connect online and build meaningful relationships that will shape the future of your business – and perhaps even your life! Welcome to the Thirty-One sisterhood!

sisterhood

STORIES Before I started ThirtyOne, I was a stay-at-home mom for 11 years. I was ready to do something for me, but it had to be something flexible so I could still be there for my three kids. Thirty-One has allowed us some ‘extras’ for the kids and also paid for some home expenses. I am happy to help my family through Thirty-One.”

Thirty-One has literally changed my life in so many ways. Since joining, I have gained more self-esteem and confidence in myself. Thirty-One has allowed me the chance to take something that I am truly passionate about and share it with others. And of course, the extra income is definitely a nice bonus.” SHAUN

ERICA SENIOR CONSULTANT Flemington, NY Joined August 2016

DIRECTOR Kenora, ON c Joined February 2017

Thirty-One is more than a business. It’s a lifechanging experience that can impact you and your family in so many ways – from extra income to Wishes Rewards to incentive trips. My family is going to Disney® this summer because of Wishes Rewards, and my husband and I are going to Hawaii in September!* These things never would have happened if I hadn’t become a part of the pink bubble sisterhood.” AISLING DIRECTOR Brighton, ON c Joined March 2018

* For US Consultants: Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a Thirty-One Consultant. Your success with Thirty-One depends on several factors, such as time devoted to your business, tenure and hard work. Not everyone will achieve the represented level of income. Such amounts are before expenses, if any. For more information about what you can expect as a Thirty-One Consultant, please read our Income Disclosure Statement posted on the "Join Us" page at mythirtyone.com. For Canadian Consultants: Thirty-One Gifts Canada Inc. Statement of Typical Participant’s Earnings – 2018 The primary source of income of a Typical Participant in the Compensation Plan (the “Plan”) of Thirty-One Gifts Canada Inc. (“Thirty-One”) is from compensation on personal and downline sales of products and/or services. Personal earnings will vary. A Typical Participant in the Plan is defined as an Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (i.e. active in at least five of twelve months). A Typical Participant in the Plan earns between Cdn $139 and $2,000 annually. Please note that these earnings have been derived from the past earnings experiences of Thirty-One. This Statement of Typical Participant’s Earnings will be updated annually.

ADDITIONAL RESOURCES YOUR SPONSOR She’s your No. 1 resource for questions or advice, or even just words of encouragement. Remember, your success is her success – so you’re in this together! Make the most of that partnership so you’re both succeeding.

NEW CONSULTANT FACEBOOK GROUP Connect with new Consultants who are going through the same experiences you are. Run by our Home Office team, this is a great place to hear helpful tips while building meaningful relationships. You should have received an invitation to this group in your welcome email – if you didn’t, contact Consultant Support (details listed below).

NEW CONSULTANT WEBINAR Get tips from our Home Office team about how to start your business on the right foot. There’s a new webinar held each month – and you can watch the previous month’s recording at any time. Search “New Consultant Webinar” on TOT for details.

CONSULTANT SUPPORT This Home Office team is dedicated to helping you succeed. They’re available from 9 a.m. to midnight ET every weekday, and they’re happy to answer any questions you have about your business. U.S. Consultants: 1-866-GIFTS31 (1-866-443-8731) ordersupport@thirtyonegifts.com

Canadian Consultants: 1-855-GIFTS31 (1-855-443-8731) ordersupportcanada@thirtyonegifts.ca

TALKING THIRTY-ONE ACTIVE CONSULTANT: A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior).

HOSTESS COACHING: The act of working with a Hostess before her party to create her guest list, send invitations, build her wish list and get her prepared for the party.

SPONSOR: Refers to the person who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise).

ALLMYPERKS (AMP): One of our signature rewards programs, through which you can unlock special product discounts each month.

HOSTESS REWARDS: Your Hostess qualifies for free, half-price, and exclusive Hostess products depending on the level of her party. The chart for this can be found at the back of the Catalog.

THIRTY-ONE OPPORTUNITY: The opportunity we offer people to join our family as a Consultant and start their own business.

BOOKING: The act of scheduling a Thirty-One party. COMMISSION: You receive 25% commission on all Personal Volume you submit. Commissions are paid out twice a month. CONSULTANT: The first title in our Career Plan. Also used as a general term referring to the independent sales field as a whole, regardless of title. CONSULTANT GUIDEBOOK: A detailed guidebook available on TOT, outlining additional information you might need during your Thirty-One journey. CONSULTANT SUPPORT: The Home Office team that helps answer questions you have as you operate your Thirty-One business. DOWNLINE: The Consultants who have signed up under you, plus any other Consultants who have signed up under them. ENROLLMENT DATE: The date you submitted your online agreement, or the date your agreement was entered into the system if sent by mail or fax. It is “day one” for incentives (Wishes Come True, etc.). HOSTESS: A person who gathers friends together for a Thirty-One party.

MONTHLY SPECIALS: Every month, select items are available at a discount for Customers and Hostesses, as long as a qualifying purchase is made or a qualifying party is held. MTO: Abbreviation for Thirty-One's public website (mythirtyone.com + mythirtyone.ca), that links to your personal business. Customers can order online and your Hostesses can invite guests to parties and accept online orders. PERSONAL VOLUME (PV): The dollar value of the products sold by a Consultant, minus tax and shipping & handling charges. Consultants don’t receive commissions on items such as products purchased using Hostess Credit or as Hostess half-price items, or on Hostess Exclusives and Business Supplies. PEQA: A Consultant who you Personally Enrolled, is Qualified and Active. QUALIFIED CONSULTANT: An active Consultant who submits her first $1000 in Personal Volume (PV).

TOT: Refers to ThirtyOneToday.com and ThirtyOneToday.ca. Designed exclusively for Consultants, this website is where you will find company updates, training, product information and much more to help you as you operate your Thirty-One business. UPLINE: The team of leaders you signed up under, starting with your Sponsor. VIRTUAL OFFICE: This is the back office where you place orders, personalize your website, view information for downline Consultants, view commissions, set up party events, manage contacts and view account balances. Your Virtual Office is accessible by clicking on “Virtual Office” in the header on TOT. WHY: The reasons “why” you decided to become a Thirty-One Consultant. WISHES COME TRUE: One of our signature rewards programs, through which you can earn points to cash in for free products, Business Supplies or gift cards. WISHES INCENTIVE TRIP: Our annual incentive trip earned by partying and sharing the Thirty-One opportunity.

QUALIFYING PARTY: A party with a minimum of $200 in sales.

CONSULTANT ID:

MY BUSINESS EMAIL:

MY WEBSITE:

SPONSOR’S NAME, PHONE & EMAIL:

TEAM LEADER:

*2962FA190000*