CONTACT
919.608.1069 HI! MY NAME IS sarahfallerdesign.com
DESIGN EXPERIENCE
14008 229th Dr. SE Issaquah, WA 98027
INTEC Group, Inc.
Graphic Designer & Social Media Director May 2017- Present Washington, DC and Fairfax, VA
AND I’M A GRAPHIC DESIGNER.
-Led the company rebrand initiative to revamp internal collateral, presentation templates, social media content and curation.
-Worked with a variety of corporate clients on brand identity marks, themed concepts, specialty space in experiential vibe, design marketing With 5 years the graphic field, I have developed a love for story telling through materials, mega graphics, and custom design visual experiences. I am passionate about creating design solutions that are human for tenant and amenity spaces.
centered, nature inspired, and earth conscious. Looking for a diverse, collaborative, and energetic culture that fosters creativity and innovative design solutions.
University of Maryland Football
Design Intern student athlete, I am a disciplined and driven designer that thrives on As a retired January 2016-April 2016 and to the land I travel to. My positive nature and open mind allow connection to others College Park, MD me to consistently improve my process and provide tools for others’ success. I find inspiration in industries outside of the graphic design world in order to create quality, -Designed graphics for promotional emails, inclusive, and and timeless graphicsfor that team calendars, announcements thereach a wide range of spectrums and audiences. recruiting department. Collaborated with head football coach DJ Durkin on best marketing tactics and brand standards for bringing the top talent to the football program.
SKILLS SKILLS
sarahfallerdesign@gmail.com
Ai
Id
Ps
Lr
EDUCATION
Pr
University of Maryland at College Park Bachelors Degree in Studio Art Concentration in Graphic Design May 2017
Penticton, BC @sarahfaller sarahfallerdesign@gmail.com
I PROVIDE
DESIGN EXPERIENCE INTEC Group, Inc.
Graphic Designer May 2017- Present Washington, DC and Fairfax, VA -Led the company rebrand initiative to revamp marketing collateral, presentation templates, social media content and curation. -Worked with marketing team on email marketing graphics, photography, videography, and internal brand intiatives. -Worked with a variety of corporate clients on brand identity marks, themed concepts, specialty space experiential vibe, marketing materials, mega graphics, and custom design for tenant and amenity spaces.
Freelance Graphic Design May 2017- Present Remote
-Worked with a clients in industries including outdoors, consulting, music, marketing, and wellness
BRANDING MARKETING COLLATERAL PACKAGE DESIGN WEB DESIGN UX, UI ENVIRONMENTAL GRAPHICS SIGNAGE SOCIAL MEDIA GRAPHICS MERCHANDISE POSTERS FRIENDSHIP
STUFF I DIG HIKING DOG HUGS DANCING HUMAN CONNECTION DIRECT SUNLIGHT ANY WES ANDERSON MOVIE
ACCOMPLISHMENTS UMD GYMNASTICS TEAM CAPTAIN ON FULL ATHLETIC SCHOLARSHIP 2015 POSITIVE MENTAL ATTITUDE AWARD WINNER FOR MARYLAND GYMNASTICS 2016 OUTSTANDING LEADERSHIP AWARD WINNER FOR MARYLAND GYMNASTICS 3x DEAN’S LIST RECIPIENT 2015 ALL AMERICA SCHOLAR ATHLETE 4X ALL BIG TEN ACADEMIC HONOREE
E E E E
INTEC GROUP WASHINGTON, DC
Since 1984, INTEC Group has grown from a small architecture firm in Northern Virginia that mainly worked in the religious sector, to a fully inclusive design firm with the vision to Enhance the Human Condition. For their 35th anniversary, they wanted a brand refresh with new and improved color palette, fonts, brand identity marks, presentation templates, social media graphics, and marketing collateral. For this concept, we retained the brand’s classic corporate base but with a fresh twist that highlighted transparency and trust. INTEC also wanted to have structured architecture inspired marks combined with organic, human-centered assets.
ENHANCED ENHANCED ENHANCED ENHANCED
sky
navy
ice brick
COLOR
BRAND FONT 1
brand font 2 TYPOGRAPHY
VISION
BRAND GUIDELINES The Base
Reflect our fun culture + driven staff
CULTURE Imply movement + forward thinking
INNOVATION
STICKERS
Promote wellness + wellbeing
WELLNESS Show trustworthiness + transparency
TRUST ICONOGRAPHY
CHARLOTTE OFFICE ANNIVERSARY LOGO
FiTMENTS SECTOR MARKETING COLLATERAL
BRANDED PRESENTATION TEMPLATE
MARKETING EMAIL DESIGN LAYOUT
RESOLUTE CONSULTING WASHINGTON, DC Joanna Hoffschneider, ALEP, founded Resolute Consulting to combine her first career in teaching and training with her second in marketing and business development. Joanna wanted a brand that had a nod to DC, along with her English roots and family history that inspired her to start her own business. The Resolute title and logo were based off the Resolute desk, that has been used in the Oval Office by almost every president since 1880. The Resolute Desk was crafted from the HMS Resolute, a ship used in the British Royal Navy until 1879. A photograph of this ship was present in Joanna’s childhood home. The brand package also included the design of letterhead, envelopes, address stickers, and a unique custom suite of 10 business cards, each with a different inspirational quote, 5 by men and 5 by women. Joanna requested a vertical back to her business card that included a “note” section.
CRAFTSMANSHIP HISTORY COMMUNITY
HMS RESOLUTE SHIP
THE RESOLUTE DESK
RESOLUTE DESK BLUEPRINT
PRELIMINARY SKETCHES
RESOLUTE CONSULTING
LETTERHEAD
WE MUST DO Leonardo da Vinci
I AM CERTAINLY NOT ONE OF THOSE WHO NEED TO BE PRODDED. IN FACT, IF ANYTHING, I AM THE PROD
Pablo Picasso
“
DON’T BE INTIMIDATED BY WHAT YOU DON’T KNOW
“
“
“
“
EVERYTHING YOU CAN IMAGINE IS REAL
Sara Blakely
“
Winston Churchill
WEBSITE
SOCIAL MEDIA
“
“
THERE ARE NO RULES HERE - WE’RE TRYING TO ACCOMPLISH SOMETHING
“
“
Thomas A. Edison
TO ACCOMPLISH GREAT THINGS, WE MUST NOT ONLY ACT, BUT ALSO DREAM; NOT ONLY PLAN, BUT ALSO BELIEVE Anatole France
RESOLUTE
consulting Joanna Hoffschneider Founder
810 7th Street, NE Washington, DC 20002 301.873.9481 joanna@resoluteconsulting.co resoluteconsulting.co Notes:
Anna Wintour
“
Margaret Wheatley
“
WE ARE NOT INTERESTED IN THE POSSIBILITIES OF DEFEAT; THEY DO NOT EXIST Queen Victoria
“
““
PEOPLE RUN TOWELL THE TO RESPOND FIRE; DON’T THOSE THATHIDE ARE FROM SURE IT OF WHAT Meg Whitman THEY WANT
“ “
“
LEADERSHIP IS A SERIES OF BEHAVIORS RATHER THAN A ROLE FOR HEROES
“
I HAVE BEEN IMPRESSED WITH THE URGENCY OF DOING. KNOWING IS NOT ENOUGH; WE MUST APPLY. BEING WILLING IS NOT ENOUGH; WE MUST DO Leonardo da Vinci
EVERYTHING YOU CAN IMAGINE IS REAL
“
I AM CERTAINLY NOT ONE OF THOSE
“
DON’T BE INTIMIDATED BY WHAT YOU DON’T
“
“
UTE SOLR TING CONSUL
“
BUSINESS CARDS
TRUNE HEALTH SAN FRANCISCO, CA Adeline Petry is an Integrative Medicine Practitioner in San Francisco who started her business in 2007. Adeline has created a clinical experience spending quality time with each patient, really listening to their issues, and getting to the root of their problems. Adeline wanted a whole brand refresh, including a new name, with an updated logo, color palette, and typography for her new upgraded website. She wanted her updated brand to be focused on her passion for truly listening to her clients and aiding them in becoming their healthiest, true selves. “Trune” is short for “True Nature.”
SOUND VIBRATION RATIOS
FINAL LOGOS
PRELIMINARY LOGO EXPLORATION
LETTERHEAD
MAKERS
POINT WASHINGTON, DC
Makers Point is a three building plaza, owned by Bridge Commercial Real Estate in Reston, VA. As part of their repositioning project on this campus, they wanted their newly revamped brand infused into the interiors via navigational and environmental graphics. We worked with the property’s leasing team to implement these large scale branded elements on to the physical redesign of the space. Interior design by INTEC Group, inc. Rebrand intitative by NJI Media.
METROPOLITAN CONNECTED FRESH
LARGE SCALE LOBBY GRAPHICS
FITNESS CENTER ENTRANCE GRAPHIC
STAIRWELL ENVIRONMENTAL GRAPHIC
EMD
SERONO BOSTON, MA
EMD Serono, the biopharmaceutical business of Merck KGaA, Darmstadt, Germany in the U.S., has a long-standing legacy of making a difference in the lives of patients and their loved ones. Helping to create, improve and prolong lives fuels their passion. INTEC Group has had a 15 year relationship with EMD, building out their multiple campuses across the East Coast, including their largest in Billerica, Massachusetts.
GARAGE SCRIM
LAB CORRIDOR DIGITAL GRAPHIC
LAB CORRIDOR GRAPHIC INSTALLATION
3' - 0"
24' - 2 1/2"
18' - 0"
17' - 11"
17' - 4"
SOCIAL CONNECTOR CAFE GRAPHIC (to be installed January 2022)
7"
NAVY
LEAGUE ARLINGTON, VA
Now more than ever, places of work need purposeful spaces that not only promote physical and mental wellness, but also provide areas that are engaging and collaborative. This shared conference space in Arlington, VA is more than your average waiting area. It includes various postures for work, chat, or rest. The building owner wanted a graphic that touched on the rich history of the DMV and while providing a sense of location for the tenants using this renovated amenity space. The design needed to look consistent with the dry wall and the glass that it was pasted on. The graphic was created from a map dating back to 1898, from the archive at the Library of Congress. There is also a sneaky star included on the map where the building is currently located. The downstairs fitness center was also outfitted with corresponding graphics on glass, to help with the “fishbowl” effect that often comes with all glass rooms/enclosures. Interior design/repositioning by INTEC Group, inc.
1898 MAP OF DC, LIBARARY OF CONGRESS
EARLY CONCEPT ELEVATIONS
GRAPHIC INSTALLED
EARLY CONCEPT 3D MODEL
AMENITY SPACE GRAPHIC
FITNESS CENTER GRAPHIC
WILD COAST
GOODS NEHALEM, OREGON
Wild Coast Goods is a collaboration between Ashley Mersereau and Justin Bailie, both working artists who were born and raised on the north Oregon coast. Ashley has been making jewelry full time under the name Roots & Wings for nearly a decade, and Justin has been a full time photographer for 15+ years, working with clients such as Travel Oregon, Patagonia, National Geographic, Fly Fish Journal, etc. Justin and Ashley were looking for a vintage inspired design of Short Sands beach, a local favorite among surfers, hikers, and tourists alike.
BRIANNA
MADIA MOAB, UTAH
An OG vanlifer and a woman defined by motion, author and adventurer Brianna Madia is well known in the outdoor internet community as the free spirited, no B.S., “eccentric aunt.” Whether she’s driving desert dirt roads in her big orange van, Bertha, or scaling canyons with her four loyal canine companions: Bucket, Dagwood, Birdie, and Banjo, Bri chooses to seek a different version of happiness, a road scary, uncertain, and entirely her own. Her relatable humor and witty one liners were begging to become bumper stickers and mugs, hence DagSwag 2.0 was born.
Never Leave The Dogs Behind
Never Leave The Dogs Behind
Never Leave The Dogs Behind
Leave The Dogs Behind - Desert Mug Design - Never Leave The Dogs Behind - Desert Never Leave The Dogs Behind Leave
gs Behind
er Leave The Dogs Behind - Desert
r Leave gs Behind
EMD
NEW HEIGHTS BILLERICA, MA EMD Serono, the biopharmaceutical business of Merck KGaA, Darmstadt, Germany in the U.S., has a long-standing legacy of making a difference in the lives of patients and their loved ones. For their newest research building, EMD wanted some t-shirts made to commemorate the 146,000 SF project that is both LEED and WELL Building certified, one of the first in the world to do so.
20
19
HEIGHTS HEIGHTS
20 20
19 19
HEIGHTS HEIGHTS
20
19 HEIGHTS HEIGHTS
20 20
19 HEIGHTS 19 HEIGHTS
HEIGHTS HEIGHTS
2019 2019
HEIGHTS HEIGHTS
2019 2019
HEIGHTS
HEIGHTS
2019 HEIGHTS 2019
2019 HEIGHTS 2019
NIGHT CIRCUS
PROCREATE PATTERNS
PROCREATE PATTERNS
JUST FOR FUN STICKERS
JUST FOR FUN STICKERS
DEEP SPACE NINE CONCEPT POSTER
“WISH I CARED” POSTCARD