ANNUAL BID UPDATE
2020
2
SAFETY The One Maidstone BID helps to improve safety for the town centre with CCTV monitoring, Ambassador patrols, radio system and partner working with Kent Police. BID AMBASSADORS
CCTV MONITORING
Our team of Ambassadors support
One Maidstone is working to provide
businesses by responding to radio
24 hour monitored town centre CCTV
calls, assisting with anti-social
coverage, stepping in to take over this
behaviour issues such as street
service after it was due to move to an
drinkers and begging, attending
unmanned system.
incidents of shoplifting, reporting issues such as graffiti and fly-tipping,
EMERGENCY TRAUMA PACKS
delivering information to premises, acting as first responders to medical
Your BID led the way with a scheme
incidents and helping the public.
issuing Emergency Trauma Packs to town centre businesses, designed to be used as a first response in the event of a critical situation or medical incident. The work of One Maidstone was so successful that it was subsequently rolled out county-wide by Kent Police, after a visit to the BID team by Police Crime Commissioner Matthew Scott.
ABUSE GUARDIANS TRAINING The BID partnered with Kent Police
IN 2020, ONE MAIDSTONE WON THE DIVISIONAL COMMANDER’S AWARD FOR ITS PARTNERSHIP WORKING WITH KENT POLICE.
to deliver free domestic abuse awareness training to door and bar staff within the night time economy. These sessions will be rolled out to restaurant and shop workers when possible.
ONE MAIDSTONE BID
VISUAL IMPROVEMENTS Because One Maidstone knows the pride you take in the appearance of your business, the BID undertakes projects to improve the look of our town centre, such as 2019’s display of floral planters, carrying out days of industrial cleaning and disguising the look of empty units.
EMPTY UNITS
TARGETED CLEANS
CHRISTMAS LIGHTS
The BID provides coverings
We contract days of street
One Maidstone has taken over
for empty units, such as the
improvements such as
provision of Christmas lights
historically significant display at
chewing gum removal and jet
for Maidstone town centre,
98 High Street, installed for the
washing, to provide services
with a new colour scheme and
duration of renovation works.
which aren’t covered by MBC.
design installed in 2019.
FINANCES Total income in year end accounts lower than expected against plan, but actual collection was 95% of total levy as per the business plan with some falling into subsequent financial year. Expenditure lower than planned as a result of timing of staff recruitment during the year and timing of expenditure around Promote elements of the business plan. Total operational costs were £86,784 (20% of income) inline with the business plan. The surplus at the end of Year 1 allowed for proactive progress and contingencies in Year 2.
One Maidstone BID
Business plan
Year ended 30/09/19
Total income
439,246
422,228
Total expenditure
434,275
318,820
Surplus
4,971
103,408
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4
ONE MAIDSTONE BID
MARKETING AND EVENTS One Maidstone is working to promote town centre traders through advertising projects and campaigns such as a magazine distributed to homes and businesses, social media , press coverage and promotional videos. We also undertake event management, such as the Christmas lights switch on, and encourage tourism by sponsoring initiatives such as Maidstone Fringe Festival and Elmer’s Big Heart of Kent Parade 2021.
LIGHTS SWITCH ON
TOWN CENTRE MAGAZINE
CAMPAIGN ARTWORK
We welcomed over 4k people
The BID has launched a town
One Maidstone marked
to our first Christmas lights
centre magazine to offer
Remembrance Day with a high
switch on event in 2019,
free editorial coverage to
profile tribute to the Armed
headlined by Dancing on Ice
businesses, distributed to 15k
Forces with a display on the
winner Jake Quickenden.
local residents.
front of The Mall.
CONTACT For operational, service and management enquiries, please contact BID Manager Ilsa Butler: ilsa.butler@onemaidstone.com For promotional support, events and magazine enquiries, please contact Marketing and Communications Manager Sarah-Jane Adams: sarah-jane.adams@onemaidstone.com 01622 678 777 www.onemaidstone.com www.twitter.com/onemaidstone www.instagram.com/onemaidstone www.facebook.com/onemaidstonebid