RACKING UP SALES

DRESS FOR SUCCESS, THE EASY WAY!

Fenwick, Royal Victoria Place, are taking the hassle out of fashion with their complimentary personal shopping service

“My name’s Alex, and I’m the Personal Shopper here at Fenwick Tunbridge Wells. It’s a complimentary service, which we brought in last year to be able to help customers who may be struggling to find things in store. We work around the whole store, and are based around the concierge service as well, so we’re able to send products out to customers at home as well as in person.

We are here to offer styling advice - we do weddings, summer wardrobes and holiday outfits and black tie events, so there are multiple occasions we can cater to.

I used to work on the jewellery department, and the role came up; I love fashion, I love being able to help customers find what they need.

We’re seeing a lot more bright colours for

summer, pinks, greens, and being able to mix those colours together. Especially in the bright weather, and after Covid, being able to wear something cheerful is great. Being able to dress up again is back!

Especially with weddings now being able to go ahead, we’re seeing more mother of the bride customers, and having this space to bring the whole bridal party to is lovely.

I offer personal shopping across the whole store, so that encompasses male and female fashion, and we try to tailor the experience to everyone. I’m qualified in beauty therapy, so I can also help with beauty and skincare. I’ve been trained by the London College of Style, so I know what colours suit certain people, and I’m there to direct you into which brands you may like, and it’s nice to have someone there to offer advice.

It’s an experience, you can come in with friends, have a glass of champagne, and we do events. We’ve just had an event with one of our brands, Never Fully Dressed, with 8 appointments of half an hour long. We showcased all the products from that brand, with a glass of prosecco, cupcakes and a goodie bag.

There are three ways to book an appointment - come into store and speak to anyone on the shop floor, they can always call me through the concierge or personal shopping number, or you can book online through the Fenwick website.

The concierge service is based around building a customer relationship, being able to help you from home, whether you email in or give us a call, we’re able to help you from the shop and advise on products. We want to give time back to our customer, so you can do it from behind your work desk, and even if we don’t stock something in our store, we can check other locations. If you want advice on specialist

topics like interior design, there other stores within Fenwick that we can reach out to that have got those specific skills.

If you have an occasion coming up, you’re just not sure what to do with your wardrobe, or you need help with birthday or Christmas presents, let us do the hard shopping work for you!” ■

LET SOMEONE ELSE SHOP ‘TIL THEY DROP ON YOUR BEHALF!

www.fenwick.co.uk/stores/tunbridge-wells