table of contents
1
2
3
branding
5
hotel doxie & co.
find
app design
bevy
4
package design
moose
package design
lucille’s last ball
6
7
8
jeep x rei
branded marketing
sun juice wellness package design
typeface study
sun juice kids package design
1
Hotel Doxie & Co. branding
At Hotel Doxie & Co. we will be creating an all-inclusive luxury boutique hotel for guests, including their fourlegged friends. We understand that leaving behind our pets for vacations can be stressful, which is why at Hotel Doxie & Co. all pets are welcome. Hotel Doxie & Co. is a luxury hotel complete with full spa, multiple bars and lounges, and restuarants. The best part is your pup is welcome to join you in all areas. Our hotel also features a complete spa, dog park, water park, and puppy daycare for your four-legged friend.
2
Bevy
package design
Bevy was created for sipping in the sunshine and dancing under disco balls. This isn’t your grandma’s wine. Find your groove, find your Bevy. The colors for each wine bottle match the respective type of wine with a playful twist. The design is reflective of the 70’s and each wine has a fun name based off of a popular 70’s phrase.
3
Moose
package design
Moose is a makeup brand featuring all natural mousse products. The lightweight formula will leave your skin feeling fresh and light. You won’t be able to tell you have makeup on. The color pallette for Moose is full of muted earth tones to represent the natural elements of the brand. The primary logo is minimalist with only the necessities displayed. The font choice for the logo is Berkshire SwashRegular. It is clean but still has a flair to it. The font for the body copy is Avenir Next Condensed a tidy sans serif. Each package is branded with a moose head to represent the name.
4
Lucille’s Last Ball typeface specimen study The design concept for “Lucille’s Last Ball” is centered around Lucille Ball’s iconic television show I Love Lucy. This type specimen book focuses on an in-depth look at legendary Adrian Frutifer’s font, Univers. Frutiger created Univers in 1957, which was the same year that I Love Lucy aired it’s series finale.The designs in this book combine black and white stills from I Love Lucy with pops of pastel colors and mixed with midcentury modern themes.
5
Find
app design
Find was created to be a user friendly app to assist with moving and locating items in storage. The app provides a simple way to catalog personal items into virtual boxes that match moving and storage boxes in real life. Through the app users can search for items by photo, keyword, title, or description and quickly locate where each item is stored. The design for Find is a simple layout to enhance user experience. The design allows the app to remain to-the-point so users can focus on organization. The colors chosen are fresh and allow for some playfulness towards a task that is often seen as daunting.
Login screen.
Home screen. Users can select the options to create a new box, search through exisiting boxes, view their profile, or select another option from the menu bar.
On the New Box screen users are able to build a new virtual box. Users can box items by item name, image, description or keyword.
The Gallery screen allows users to quickly drop items into boxes by simply dragging the image into the box.
Users are able to search through their boxes by item name, keyword, image, or description search.
The Menu allows users to quickly access any of the pages from the Home screen without having to leave their current page.
6
Jeep x REI branded marketing Jeep’s motto is “Go anywhere, do anything” and with the Under the Stars, Across the States! campaign the audience gets a shot to do just that. Rather than giving away just one grand prize, Jeep and REI partnered together to give away 50 Jeeps packed with REI campging gear to 50 individuals across the states. The first 500 entires will recieve a limited edition camping coffee mug and beanie with the campaigns logo on it. The campaign also provides information and resources on National Parks, hiking trails, states, and much more.The giveaway is about much more than winning a Jeep, it’s about stepping back outside into nature and away from the screens.
Jeep
VEHICLES
SHOPPING TOOLS
CAPABILITY
JEEP® LIFE
OWNERS
MERCHANDISE
Jeep X
Español
the Stars, r e d Un oss the States ! A cr
ENTER NOW
Go anywhere, do anything. After a year inside, we could all use some fresh air. Jeep and REI have partnered together to giveaway 50 Jeeps packed with REI camping gear to one lucky adventurer in each state! The first 500 entries in each state will recieve an REI camping coffee mug and beanie. Your adventure waits.
FIND A DEALER
BUILD & PRICE
7
Sun Juice
package design
Sun Juice Wellness Shots is a product of local wellness company, Sun Juice, based out of Chicago, IL. The wellness shots come in various flavors that are all vegan, non-GMO, and organic. The fresh and funky packaging was created with the idea in mind to draw in new individuals who are curious about health and wellness. The designs are meant to show
8
Sun Juice Kids package design
Sun Juice Kids is a product of local wellness company Sun Juice, based out of Chicago, IL. They focus on producing all natural, vegan, non-GMO, organic juices that are packed full of flavor. The playful design of the packaging draws kids in and serves as a way to allow them to make their own healthy choices.
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