TABLE OF CONTENTS Description Company Overview Brand Layout Kit Team Member Bio (each person) Business Card Packaging Brochure Promotion Apparel / Uniform
COMPANY DESCRIPTION
SWAG was founded in 2021 by a group of students in the Entrepreneurship and Business Academy at Kempsville High School. Their mission was to help students dealing with stress, anxiety and mental health issues. As high school students, they were able to see what others their age were going through and connect with them on a personal level. SWAG is targeted towards middle school, high school and college aged students. They started out by hosting meetings and having mental health professional come and speak at them. This allowed their participants to get
2
BRAND KIT
TEAM HEADSHOTS AND BIO MAY NEED MORE THAN ONE PAGE
Isabella Sarah Smith is the owner and operator of BareFoot Fitness. She has over 15 years of coaching experience in Varsity Gymnastics, Crossfit and Olympic Weightlifting. Sarah holds the following certifications: ● USAW Level 1 Olympic Weightlifting ● Level 1 & 2 CrossFit Coach ● CrossFit Kids As a student attending two schools at once, there have been times ● CrossFit Olympic Weightlifting
where I have been completely overwhelmed and stressed. With suffering from anxiety from a young age, I wanted to be apart of something that helped advocate for teens who suffer from mental illnesses. Being a teen can be stressful enough with school and other responsibilities, and a lot of times adults can’t understand what we are going through first-hand. This is why we created S.W.A.G. as a student led program to give a safe space to teens who don’t have one.
4
Rory
As a busy high school student, going to school, keeping up with friends and family, participating in afterschool activities, school and club sports, I have definitely dealt with stress anxiety at times. We created SWAG because we knew what people our age were going through and wanted to connect to them personally. We wanted to create a program that provided helpful, trustworthy information from reliable mental health professionals. 4
Kaylee
Sarah Smith is the owner and operator of BareFoot Fitness. She has over 15 years of coaching experience in Varsity Gymnastics, Crossfit and Olympic Weightlifting. Sarah holds the following certifications: ● ● ● ●
USAW Level 1 Olympic Weightlifting Level 1 & 2 CrossFit Coach CrossFit Kids CrossFit Olympic Weightlifting
As a teengager, I understand the struggle of people my age. It is hard to juggle school, sports, after school activities, and so much more. All these things can build up to cause so much stress and anxiety, so we created SWAG to help people deal with their stress and help them to work out their problems.
4
Jaiden
Sarah Smith is the owner and operator of BareFoot Fitness. She has over 15 years of coaching experience in Varsity Gymnastics, Crossfit and Olympic Weightlifting. Sarah holds the following certifications: ● ● ● ●
USAW Level 1 Olympic Weightlifting Level 1 & 2 CrossFit Coach CrossFit Kids CrossFit Olympic Weightlifting
As an athlete who also trys to find time for their school and of course friends and family, i can get really stressed at times. Our group new that their are so many other teenagers out their who are also experiencing similar problems so we created S.W.A.G. to help out all the other teens and students.
4
carson
Being a high school student athlete can be a big toll on a person and cause stress and anxiety. I am a full time indoor and beach volleyball player. Between going to school, having practices, working out, and doing lots of homework can be very stressful on a teenager. We developed swag because we know there are plenty of teenagers and young adults out there that are dealing with stress and anxiety just as much as we are. So we wanted to make a program to help them cope with their problems and connect with them on a personal level.
4
BUSINESS CARD
Put email here
5
PACKAGING
S.W.A.G T R E S S
O R R Y
N X I E T Y
U
I D A N C E
6
BROCHURE
7
PROMOTION
Social media: instagram and twitter Advertisements and flyers posted in schools / public places Incentives Email chains
8
SWAG
PROMOTION WithoutSWAG SWAG Without
With SWAG With SWAG
7,908,897,098,524,012 views
Join SWAG so you can deal with your stress and stay absolutely beautiful. #SWAG #AbsolutelyBeautiful #SWAGArchie
8
APPAREL / UNIFORM T-SHirt design::
Sweatshirt Designs:
Front
Front
Back
Back
9
APPAREL / UNIFORM
Crewneck Designs:
deep forest
Front
Front
navy
9
PROMOTIONAL ITEMS Oval Stickers
CIrcular Stickers
Rectangular Stickers
9
Thank you!