THE VANDALS EXHIBITION BRAND GUIDELINES
CONTENTS
01 01a 01b 02 02a 02b 03 03a 03b 04
FINAL MARKS TYPOGRAPHY COLOR USAGE RULES MISUSE COLLATERAL BUSINESS CARDS LABELING GRAPHIC ASSETS
THE VANDALS EXHIBITION
BRAND GUIDELINES
01
01
FINAL MARKS ICON
THE VANDALS URBAN MASTERS ON DISPLAY
The final wordmark consists of two complementary type treatments. The name and subtitle are stacked to mimic the structure of the frame icon, which was designed to imitate the visual experience of spray-painting with a stencil. The stencil, in this case, is an ornate decorative picture frame that acts as a visual metaphor for the Renaissance Masters.
WORDMARK
THE VANDALS EXHIBITION
BRAND GUIDELINES
01a
TYPOGRAPHY
03
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS
Subtitle is to be eliminated when wordmark is scaled down beyond a 2 inch width. Wordmark size can never be presented at a point below 1p0.
FINAL MARKS: TYPOGRAPHY
PRIMARY TYPEFACE - to be used in headers
TRADE GOTHIC STD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
SECONDARY TYPEFACE - to be used in body copy
GT AMERICA MONO Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The two faces were chosen for their bold presence and nod to anonymity in their unwavering stroke weights and stamplike consistencies.
04
THE VANDALS EXHIBITION
BRAND GUIDELINES
01b
COLOR
05
PURE WHITE
“OUT OF THE CAN” RED PANTONE 2347 C RGB 225 6 0 CMYK 0 88 100 0
PURE BLACK
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
The above color palette speaks to the brand’s formal colors (i.e. those that can/cannot be used for type and icons). Exhibition’s featured works are to maintain the colors in which they originally exist in. When set in grayscale, the given lockup is to only be displayed in full black or white. No grey values should be added to either the wordmark or icon.
FINAL MARKS: COLOR
06
01b Frame icon can be used in white, red, or black.
Red frame can be paired with only black text.
Black frame can be paired with white or black text
White frame can be paired with only white text.
Red text must only be used sparingly on a given piece of collateral. Black and white text are to act as the predominant body text colors.
THE VANDALS EXHIBITION
BRAND GUIDELINES
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02
USAGE
THE VANDALS EXHIBITION
BRAND GUIDELINES
02a
RULES
09
Logo elements may be simultaneously, or as independent identifying elements.
Frame icon is only to be used in its entirity when applied to gallery wall. Details/select visual elements of the image are to be used on all other forms of collateral.
Wordmark is to be present on all forms of collateral which are to be possessed by consumers.
USAGE: RULES
10
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
EXIT/ENTER FEATURING THE WORK OF:
28APR18-06NOV18 A GALLERIA MODERNA EXHIBITION
CLET ABRAHAM. EXIT/ENTER. URBAN SOLID. BLUB. CARLA BRU. YAN BLUSSEAU. DI SANT ORSOLA. V. HOPNN YURI. AND MORE.
Exhibition curated by Arthur Stence, Head Curator, Florentine Art, La Galleria Moderna and Sarah Pulvirenti, Assistant Curator
THE VANDALS
28APR18-06NOV18 A GALLERIA MODERNA EXHIBITION
URBAN MASTERS ON DISPLAY
THE VANDALS
Graphic Design by La Galleria Moderna Design Studio — 2018
Let us know what you think #UrbanMasters
Clet, “The David” (2017) Vinyl sticker on street sign 42.7731° N, 10.2560° E
THE VANDALS
URBAN MASTERS ON DISPLAY
URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
THEVANDALS.IT
RUNNER TO RUN WAY
A GALLERIA MODERNA EXHIBITION
THEVANDALS.IT
RUNNER TO RUN WAY
28APR18-06NOV18
THE VANDALS EXHIBITION
BRAND GUIDELINES
02b
MISUSE
11
Title and Subtitle relationship is never to be reoriented.
Title and Subtitle size ratio (2.91:1) is not to be altered.
Frame icon is never to be smaller than wordmark when the two are existing in the same context (i.e. on the same piece of collateral).
USAGE: MISUSE
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CORRECT
THE VANDALS URBAN MASTERS ON DISPLAY
TITLE SUBTITLE
INCORRECT
URBAN MASTERS ON DISPLAY
URBAN MASTERS ON DISPLAY
THE VANDALS
THE VANDALS
URBAN MASTERS ON DISPLAY
URBAN MASTERS ON DISPLAY
THE VANDALS
THE VANDALS
CORRECT
THE VANDALS URBAN MASTERS ON DISPLAY
INCORRECT
THE VANDALS URBAN MASTERS ON DISPLAY
32 pt 11 pt (2.91:1 ratio)
THE VANDALS
URBAN MASTERS ON DISPLAY
THE VANDALS
THE VANDALS
URBAN MASTERS ON DISPLAY
URBAN MASTERS ON DISPLAY
INCORRECT
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS URBAN MASTERS ON DISPLAY
THE VANDALS EXHIBITION
BRAND GUIDELINES
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03
COLLATERAL
THE VANDALS EXHIBITION
BRAND GUIDELINES
03a
BUSINESS CARDS
THE VANDALS URBAN MASTERS ON DISPLAY
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ARTHUR STENCE HEAD OF CURATION ARTYST@THEVANDALS.IT VIA SAN GALLO 23 FIRENZE 39.331.218.6880
THEVANDALS.IT
01
THE VANDALS URBAN MASTERS ON DISPLAY
ARTHUR STENCE HEAD OF CURATION ARTYST@THEVANDALS.IT VIA SAN GALLO 23 FIRENZE 331.218.6880
02
Two available variations.
COLLATERAL: BUSINESS CARDS, LABELING
03b
16
LABELING
CLET
ARTIST NAME
END OF A DREAM, 2016
ARTWORK TITLE MEDIUM COORDINATES STREET NAME
Vinyl sticker on street sign 42.7731° N, 10.2560° E Via Tornabuoni
EXIT/ENTER LOVE, 2017 Spray paint on stucco wall 43.774557° N, 11.250145° E Via degli Avelli
HOPNN YURI UNTITLED, 2016 Tempera paint on wooden door 43.8845° N, 12.2004° E Via C. Cavour
THE VANDALS EXHIBITION
BRAND GUIDELINES
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04
GRAPHIC ASSETS
THE VANDALS EXHIBITION
BRAND GUIDELINES
Clet, “The David” (2017) Vinyl sticker on street sign 42.7731° N, 10.2560° E
VANDALS
ASTERS ON DISPLAY
28APR18-06NOV18 Spray frame external texture may act as a transitional, or “fade,” element. Is to exclusively be used in black or white paint (not red). Inner frame spray effect may be used as an decorative bordering element. 3.5x2” dimensions may not be morphed in any context.
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GRAPHIC ASSETS
04
Images to be hung in photos that are both of equivalent scale to the original work, and must be hung without an obstructing frame.
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