The Vandals Exhibition Brand Guidelines

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THE VANDALS EXHIBITION BRAND GUIDELINES


CONTENTS


01 01a 01b 02 02a 02b 03 03a 03b 04

FINAL MARKS TYPOGRAPHY COLOR USAGE RULES MISUSE COLLATERAL BUSINESS CARDS LABELING GRAPHIC ASSETS


THE VANDALS EXHIBITION

BRAND GUIDELINES

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01

FINAL MARKS ICON

THE VANDALS URBAN MASTERS ON DISPLAY

The final wordmark consists of two complementary type treatments. The name and subtitle are stacked to mimic the structure of the frame icon, which was designed to imitate the visual experience of spray-painting with a stencil. The stencil, in this case, is an ornate decorative picture frame that acts as a visual metaphor for the Renaissance Masters.

WORDMARK


THE VANDALS EXHIBITION

BRAND GUIDELINES

01a

TYPOGRAPHY

03

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS

Subtitle is to be eliminated when wordmark is scaled down beyond a 2 inch width. Wordmark size can never be presented at a point below 1p0.


FINAL MARKS: TYPOGRAPHY

PRIMARY TYPEFACE - to be used in headers

TRADE GOTHIC STD Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SECONDARY TYPEFACE - to be used in body copy

GT AMERICA MONO Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nm Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The two faces were chosen for their bold presence and nod to anonymity in their unwavering stroke weights and stamplike consistencies.

04


THE VANDALS EXHIBITION

BRAND GUIDELINES

01b

COLOR

05

PURE WHITE

“OUT OF THE CAN” RED PANTONE 2347 C RGB 225 6 0 CMYK 0 88 100 0

PURE BLACK

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

The above color palette speaks to the brand’s formal colors (i.e. those that can/cannot be used for type and icons). Exhibition’s featured works are to maintain the colors in which they originally exist in. When set in grayscale, the given lockup is to only be displayed in full black or white. No grey values should be added to either the wordmark or icon.


FINAL MARKS: COLOR

06

01b Frame icon can be used in white, red, or black.

Red frame can be paired with only black text.

Black frame can be paired with white or black text

White frame can be paired with only white text.

Red text must only be used sparingly on a given piece of collateral. Black and white text are to act as the predominant body text colors.


THE VANDALS EXHIBITION

BRAND GUIDELINES

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02

USAGE


THE VANDALS EXHIBITION

BRAND GUIDELINES

02a

RULES

09

Logo elements may be simultaneously, or as independent identifying elements.

Frame icon is only to be used in its entirity when applied to gallery wall. Details/select visual elements of the image are to be used on all other forms of collateral.

Wordmark is to be present on all forms of collateral which are to be possessed by consumers.


USAGE: RULES

10

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

EXIT/ENTER FEATURING THE WORK OF:

28APR18-06NOV18 A GALLERIA MODERNA EXHIBITION

CLET ABRAHAM. EXIT/ENTER. URBAN SOLID. BLUB. CARLA BRU. YAN BLUSSEAU. DI SANT ORSOLA. V. HOPNN YURI. AND MORE.

Exhibition curated by Arthur Stence, Head Curator, Florentine Art, La Galleria Moderna and Sarah Pulvirenti, Assistant Curator

THE VANDALS

28APR18-06NOV18 A GALLERIA MODERNA EXHIBITION

URBAN MASTERS ON DISPLAY

THE VANDALS

Graphic Design by La Galleria Moderna Design Studio — 2018

Let us know what you think #UrbanMasters

Clet, “The David” (2017) Vinyl sticker on street sign 42.7731° N, 10.2560° E

THE VANDALS

URBAN MASTERS ON DISPLAY

URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY

THEVANDALS.IT

RUNNER TO RUN WAY

A GALLERIA MODERNA EXHIBITION

THEVANDALS.IT

RUNNER TO RUN WAY

28APR18-06NOV18


THE VANDALS EXHIBITION

BRAND GUIDELINES

02b

MISUSE

11

Title and Subtitle relationship is never to be reoriented.

Title and Subtitle size ratio (2.91:1) is not to be altered.

Frame icon is never to be smaller than wordmark when the two are existing in the same context (i.e. on the same piece of collateral).


USAGE: MISUSE

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CORRECT

THE VANDALS URBAN MASTERS ON DISPLAY

TITLE SUBTITLE

INCORRECT

URBAN MASTERS ON DISPLAY

URBAN MASTERS ON DISPLAY

THE VANDALS

THE VANDALS

URBAN MASTERS ON DISPLAY

URBAN MASTERS ON DISPLAY

THE VANDALS

THE VANDALS

CORRECT

THE VANDALS URBAN MASTERS ON DISPLAY

INCORRECT

THE VANDALS URBAN MASTERS ON DISPLAY

32 pt 11 pt (2.91:1 ratio)

THE VANDALS

URBAN MASTERS ON DISPLAY

THE VANDALS

THE VANDALS

URBAN MASTERS ON DISPLAY

URBAN MASTERS ON DISPLAY

INCORRECT

THE VANDALS URBAN MASTERS ON DISPLAY

THE VANDALS URBAN MASTERS ON DISPLAY


THE VANDALS EXHIBITION

BRAND GUIDELINES

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03

COLLATERAL


THE VANDALS EXHIBITION

BRAND GUIDELINES

03a

BUSINESS CARDS

THE VANDALS URBAN MASTERS ON DISPLAY

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ARTHUR STENCE HEAD OF CURATION ARTYST@THEVANDALS.IT VIA SAN GALLO 23 FIRENZE 39.331.218.6880

THEVANDALS.IT

01

THE VANDALS URBAN MASTERS ON DISPLAY

ARTHUR STENCE HEAD OF CURATION ARTYST@THEVANDALS.IT VIA SAN GALLO 23 FIRENZE 331.218.6880

02

Two available variations.


COLLATERAL: BUSINESS CARDS, LABELING

03b

16

LABELING

CLET

ARTIST NAME

END OF A DREAM, 2016

ARTWORK TITLE MEDIUM COORDINATES STREET NAME

Vinyl sticker on street sign 42.7731° N, 10.2560° E Via Tornabuoni

EXIT/ENTER LOVE, 2017 Spray paint on stucco wall 43.774557° N, 11.250145° E Via degli Avelli

HOPNN YURI UNTITLED, 2016 Tempera paint on wooden door 43.8845° N, 12.2004° E Via C. Cavour


THE VANDALS EXHIBITION

BRAND GUIDELINES

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04

GRAPHIC ASSETS


THE VANDALS EXHIBITION

BRAND GUIDELINES

Clet, “The David” (2017) Vinyl sticker on street sign 42.7731° N, 10.2560° E

VANDALS

ASTERS ON DISPLAY

28APR18-06NOV18 Spray frame external texture may act as a transitional, or “fade,” element. Is to exclusively be used in black or white paint (not red). Inner frame spray effect may be used as an decorative bordering element. 3.5x2” dimensions may not be morphed in any context.

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GRAPHIC ASSETS

04

Images to be hung in photos that are both of equivalent scale to the original work, and must be hung without an obstructing frame.

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