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Symbol currently used by the Toronto Architectural Conservancy in their current branding, typically along side an inconsistent wordmark design.
Sarah Jane Stephens
BRANDING TORONTO ARCHITECTURAL CONSERVANCY This rebrand strove to provide the TAC with a cohesive, sophisticated, and modern brand identity, as well as advertising campaign, inspired by the architectural heritage of the city they help to preserve.
DAVE BRUBECK WAS ONE OF THE MOST POPULAR AND INNOVATIVE AMERICAN JAZZ MUSICIANS DURING HIS LIFETIME. IN THIS ARTICLE, WE OUTLINE HIS LIFE AND HIS MUSIC, INCLUDING HIS “TAKE FIVE” RECORDING.
To put Dave Brubeck in a box was an unwise thing to do. He’d just jump right out again, big, broad and strong, with those horn-rimmed glasses and that crazy, slightly cross-eyed smile. Call him cool, and he’d tell you that many of his jazz arrange-
ments were so hot, they sizzled. Lump him with players of white west-coast jazz, and he’d object that he felt more black than white. Suggest he was influenced by the pelting, intellectual strain of bebop that took over jazz in the 1940s, and he would say nope, he
didn’t listen to it; he only ever wanted to do his own thing. Call him the usher of a new jazz age, put him on the cover of Time magazine, where he landed in 1954, and he was crestfallen. Duke Ellington deserved all that, he said, but not him. E
EDITED AND DESIGNED BY SARAH STEPHENS
119
Sarah Jane Stephens
EDITORIAL DAVE BRUBECK INFOGRAPHIC Conceptual Esquire magazine article on the life and music of Jazz musician Dave Brubeck, featuring infographics highlighting key facts.
TOP FIVE
THE WHOLE ORCHESTRA
MOST POPULAR
DAVE BRUBECK'S COMPOSITIONS
DAVE BRUBECK QUARTET
ALBUMS
CHORAL WORKS
WORKS FOR CHORUS AND ORCHESTRA
& HONOURS
1
TIME OUT
8
(1959)
ORCHESTRAL PIECES
Being a popular Jazz musician, it's no wonder that Brubeck received a number of awards and honorary degrees during his career. Here's some information about his accolades. E 2
like him: Paul Desmond on feather-light, floating alto sax, Joe Morello razor-sharp and witty on drums, Eugene Wright rocksolid on bass. Their greatest success, an album called “Time Out” (1959) that sold more than 1m copies, was a collection of breezily poly tonal pieces in wild time signatures, centring on a Desmond piece called “Take Five” written in teasing 5/4, and “Blue Rondo à la Turk”, devised by Mr Brubeck after hearing street musicians playing in 9/8 in Istanbul. These two pieces alone consolidated the quartet’s fame on campuses and in clubs all over America; but Columbia Records refused to release the album for a year, just baffled, said Mr. Brubeck impatiently, by the fact that it broke so many rules. It did, but hey, it sounded good. Whenever he sat down at the piano— an instrument as satisfying, to him, as a whole orchestra—his aim was to get
19 15
The Dave Brubeck Quartet produced some of the most popular Jazzrecordings of the mid 20th century. According to research by Google, the following are their most commonly mentioned albums online. E
AWARDS
His contrarian ways went further. Give him a few bars of Beethoven, and he’d weave a jazz riff through it; but put him in the middle of a jazz set, and he would come up with classic counterpoint as strict as the “Goldberg Variations.” Sing him a tune in C, and his left hand would play it in E flat; give him a jazz line in standard 4/4 time and he would play 5/4, 7/4, even 13/4 against it, relentlessly underpinning the adventure with big fat blocks of chords. He was a jazzman who struggled to read notation and who graduated on a wing and an ear from his college music school; and he was also, in later years, a composer of cantatas and oratorios who was proud to have written a Credo for Mozart’s unfinished “Mass in C minor”. The musicians he picked for his quartet, which dominated the popular jazz scene from 1951 to 1967, were chosen because they could break out of the box
A prolific composer of jazz and classical pieces, Brubeck wrote 290 original compositions during his career. Here's the breakdown of these works. E
TIME FURTHER OUT
K39k
3
JAZZ IMPRESSIONS OF JAPAN (1964)
4
JAZZ AT BERLIN (1953)
5
JAZZ AT THE COLLEGE OF THE PACIFIC (1953)
awards for his work as a composer and jazz musician.
K9k
BALLETS
STRING QUARTET
IN HIS OWN WORDS, HE PLAYED DANGEROUSLY, PREPARED TO MAKE ANY NUMBER OF MISTAKES IN ORDER TO CREATE SOMETHING HE HAD NEVER CREATED BEFORE.
He also received
honorary degrees from universities and colleges, both national and international.
1
JAZZ WORKS
From 1960 until 2011, Dave Brubeck received
2
245
(1961)
somewhere he had never got before. It didn’t matter how tired he was, how beatup he felt. He wanted to be so inspired in his explorations that he would get beyond himself. He liked to quote Louis Armstrong, who once told a woman who asked what he thought about as he played: “Lady, if I told you, your mind would explode.” In his own words, he
played dangerously, prepared to make any number of mistakes in order to create something he had never created before. Several people had set him on this path. His mother had first taught him piano when he preferred to be a rodeoroper; her rippling playing of Chopin round the house he remembered in a piece called “Thank You.” His platoon
TIMELINE F A LOOK AT DAVE BRUBECK’S LIFE & MUSIC 1920
Born December 6 in Concord, California
1940
1942
Studies music College of the Paci�ic, Stockton, California
Enlists in army and marries his high school sweetheart, Iola Whitlock
1944
1946
Leads �irst racially integrated military jazz band, the Wolfpack, while �ighting in WWII
Leaves army, begins studying at Mills College, with composer Darius Milhaud, forms Dave Brubeck Octet
1949
1951
Forms Dave Brubeck Trio and records their �irst album
Forms Dave Brubeck Quartet which features Paul Desmond on Alto Saxophone
1954
1958
His popularity inspires a Time magazine cover story - it is the second cover to feature a jazz musician
Becomes jazz ambassador to the US State department
1959
1967
Releases the recording “Time Out” – it becomes one of the best-selling Jazz albums of all time
Disbands the quartet to spend more time with family and compose classical music
1987
Re-forms the Dave Brubeck Quartet with three of his sons
120 E S Q U I R E • A P R I L 2 0 1 4
1996
Receives Grammy lifetime achievement award
2000
2009
University of the Paci�ic establishes the Brubeck Institute
Stockton Symphony premieres Brubeck’s multimedia orchestral piece “Ansel Adams: America,”
2012
Dies of heart failure the day before his 92nd birthday
121
TAKE FIVE
THE FAMOUS TRACK Written in 1959 by alto saxophonist Paul Desmond, "Take Five" is The Dave Brubeck Quartet's most famous song (chances are you've heard it in a movie, ad, or TV show before). Here are some facts about it. E "TIME OUT," THE ALBUM FEATURING "TAKE FIVE," WAS THE FIRST JAZZ RECORD TO SELL OVER
K1,000,000k
OTHER FACTS •
He has appeared in 33 TV shows and documentaries.
•
He is credited on over 20 TV and Film soundtracks.
•
When he was admitted to college in 1938, he didn't know how to read music.
•
He suffered a spinal cord injury in 1951 that forced him to change his playing style from complex, single run notes, to block chords.
•
He played so well during concert duty in WWII, he was pulled from combat, avoiding the Battle of the Bulge.
•
In 1960 the National Association for the Advancement of Colored People thanked Dave publicly for his “courageous stand against submitting your band to the pressures of immoral racial discrimination.”
COPIES
SINCE 1962, THERE HAVE BEEN OVER
ONE OF THE FIRST JAZZ SONGS WRITTEN IN
COVERS
METER
K42k
commander in 1944, having heard him doodling on a piano, kept him away from the front line. And Darius Milhaud, his teacher after the war, taught him to see jazz as the natural idiom of America and the music of free men. Mr Brubeck believed seriously in jazz as a force for democracy: in post-Nazi Germany, in the Soviet Union, in the fragile post-war world (where he toured on behalf of the State Department) and in America’s South, where he insisted on performing with his black bassist and, when he could, pushed him to the front of the stage. Yet his mission was never to make jazz freer or more popular; it was to make music, pure and simple, any way he could. He sang his first polyrhythms against the
K4/5k
steady trot of his horse as he rode round the 45,000 acres near Concord, California, where his father managed cattle. In high school, playing at rough miners’ dances in the foothills of the Sierras, he would riskily “screw up the shuffle” by adding triplets to it. He wrote on the road, dreaming up “Unsquare Dance” (in 7/4) while driving to New York, and composing “The Duke,” his tribute to Ellington, against the beating windscreen wipers of his car. All this, with his use of folk songs and hymns and blues and birdcalls, his little snatches of homage to George Gershwin or Aaron Copland, and the freight-train urging of his playing, gave his jazz a flavour less of smoky dives than of open skies and plains.
Critics attacked him for getting rich from it. He said he had never wanted more than the union scale. They said he was too “European,” too college-focused, that his music couldn’t be danced to and hadn’t got swing; he pointed out the happy feet tapping at his concerts, and the number of records he sold. Above all they found it hard to believe that the most successful jazz in America was being played by a family man, a laid-back Californian, modest, gentle and open, who would happily have been a rancher all his days—except that he couldn’t live without performing, because the rhythm of jazz, under all his extrapolation and exploration, was, he had discovered, the rhythm of his heart.
EXPENSIVO DESIGNER WATCHES
122
RE
d in the rain”
PORTRAIRE photographers & their work / vol. 18, winter 2015 / “the mood that passes through you”
in this issue
am sitchinava leg oprisco t wisniewski
brigette bloom sophie fontaine dominique hille
Sarah Jane Stephens
jeanne madic laura makabresku ellen rogers
annie stephens maura stephens meryem yildiz
EDITORIAL PORTRAIRE MAGAZINE Portraire is a magazine published quarterly, featuring the works of national and international photographers, interviews, and techniques for shooting with digital or analogue cameras.
editor’s note
portraire
GAZING INTO A MIRROR AT TWO REFLECTIONS
chief editor jane mullen editorial consultant georgiana jones
W
creative director sarah stephens graphic editor kristian greve
hen we discussed who we might feature in our winter issue, which focuses on photographers whose work evokes a distinct mood, or feeling, in the viewer, my mind coursed through the many talented photographers whose work ranges from analogue, to digital, with techniques from the learned to the more experimental. My mind nestled on several unique and intriguing female photographers; these included cover photographer, Meryem Yildiz, and other featured photographers, Laura Makabresku and Annie Stephens, and the photographers we featured in our Interview and Portfolio departments, including Ellen Rogers, Brigette Bloom, and Jeanne Madis. Each of these women work in their own, uniquely beautiful ways. They create haunting imagery that explores multiple worlds, from natural world to the supernatural, home and hearth, to all-encompassing nature. More so than this, they explore themselves as individuals, and as artists. In many cases, what they find is both beautiful, and unnerving. And, as viewers, we are guided by these photographers to gaze not only at them, but at ourselves. The process of looking at their photos, looking at their reflections of their physical and psychological selves, in an almost voyeuristic light, allows us to
editorial department mary jones advertising donald rapier pr management jennifer jackson circulation holly lundgreen
PORTRAIRE / WINTER
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then step back and reconsider our own selves, and our own worlds, either the physical ones around us, or the psychological ones that we have consciously or subconsciously forged throughout our individual lives. I invite Portraire readers to meditate on the works of the artists featured in this issue and observe their own reactions; what do they tell you about the artist, but, more importantly, what do they tell you about ourselves?
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portraire
/ winter 2015
5
& TIPS FOR SHOOTING FILM Shooting analogue is one thing; shooting analogoe with vintage cameras is another beast altogether. In this article, Johnny Dunn walks through the ins and outs of shooting with vintage cameras, and gives his own tips and tricks on how to use them.
nvisible images are recorded on small sheets of plastic coated in crystals of silver halide salts when the shutter on a camera with film in it is pressed. Chemical processes are then applied to this film, which can get fairly complicated if you’re developing the film with your own hands, that render the images visible. Film is a fragile thing. Accidentally expose a roll of film to light, even if it’s only for a split second, and the whole roll of pictures can be ruined, and you would never even have known how they could have turned out. Film photography resides in an entirely different world than digital photography. There’s no convenience of a storage card or a nice, colorful screen on the camera to preview your pictures on. Most film rolls can record only 24 or 36 images, while a single memory card can hold hundreds or thousands at a time. With film, you have to finish an entire roll first before you’re able to change film types, whereas ISO in digital cameras, like everything else, is virtualized, and can be adjusted with the touch of a button. Any digital photographer that makes the switch to film will tell you how much more difficult and tedious it is to see results (but it can be so rewarding too).
TECHNICAL PROCESS But because the technical process in taking a photo (Adjusting aperture, shutter speed, etc) is the same, your skill development in film photography will transfer over to digital photography. Aesthetic and design rules, for the most part, are consistent as well. Some things, such as sharpness and depth of field, do require different techniques or at least different thinking in analogue photography, but for the most part, you would practice shooting with a vintage film camera the same way you would with a DSLR. Digital pictures emphasize sharpness, clarity, and other aspects of technical perfection whereas film photos are judged more for their fundamental aesthetics and candor. This is the reason
Film and digital photography are like two separate art forms capable of creating the same piece or image, just using different instruments with their own distinct styles.
A REWARDING EXPERIENCE The seemingly inconvenient drawbacks you’ll encounter in analogue photography, however, can become the driving force behind a creative mechanism that’s not feasible in digital photography. The limiting aspects of film forces you to slow down your workflow and processes. Add development times and costs on top of that and it can become rather difficult for the very casual photographer to continue pursuing analogue ambitions after the initial waves of retro reminiscence and nostalgia pass.
photograph by chris ford
photograph by khairil faizi
technique
written by johnny dunn
portraire
/ winter 2015
41
Sarah Jane Stephens
Promotional materials produced for the martial arts / noir film Socho. I was responsible for character drawings, typography, playing card designs, game instructions, and rectangular invite, and shared art direction duties. FILM PROMOTION SOCHO (TEAM PROJECT) NEW LINE CINEMA LIONSGATE FILMS ANG LEE GODFREY GAO KEN WATANABE — — TADANOBU ASANO “SOCHO” KERRY BARDEN GUSTAVO SANTAOLALLA JOHN A. DUNN CHRIS DICKENS YOHEI TANEDA XAVI GIMÉNEZ ERICA STEINBERG MARK WAHLBERG GUILLERMO DEL TORO HIROSHI FUKAZAWA ROY BUTTON SARAH STEPHENS ROY BUTTON SARAH STEPHENS ANG LEE PRESENTS A
AN
PRODUCTION
PICTURE
CASTING BY
AND
COSTUME DESIGNER
MUSIC BY
EDITED BY
PRODUCTION DESIGNER
STORY BY
AND
PRODUCED BY
AND
EXECUTIVE PRODUCER
DIRECTOR OF PHOTOGRAPHY
DIRECTED BY
AND
SCREENPLAY BY
AND
GODFREY GAO KEN WATANABE TADANOBU ASANO IN AN ANG LEE FILM
Back of playing card
When Yoshimitsu When Yoshimitsu Sekigami's Sekigami's brother is murdered brother isinmurdered a card in a card game gonegame wrong,gone he vows wrong, he vows vengence onvengence the one man on the whoone man who is to blame, isdiving to blame, deeper diving into deeper into the Tokyo crime the Tokyo scenecrime alongscene along the way. Histhejourney way. Hiswould journey would lead him to become... lead him to become...
NEW LINE NEW CINEMA LINE CINEMA PRESENTS PRESENTS AN ANG LEEANPICTURE ANG LEE PICTURE STARRING GODFREY STARRING GAO GODFREY GAO
KEN WATANABE KEN WATANABE AND TADANOBU AND TADANOBU ASANO ASANO
When Yoshimitsu When Yoshimitsu Sekigami's Sekigami's brother is murdered brother isinmurdered a card in a card game gonegame wrong,gone he vows wrong, he vows vengence onvengence the one man on the whoone man who is to blame, isdiving to blame, deeper diving into deeper into the Tokyo crime the Tokyo scenecrime alongscene along the way. Histhejourney way. Hiswould journey would lead him to become... lead him to become...
NEW LINE NEW CINEMA LINE CINEMA PRESENTS PRESENTS AN ANG LEEANPICTURE ANG LEE PICTURE STARRING GODFREY STARRING GAO GODFREY GAO
KEN WATANABE KEN WATANABE AND TADANOBU AND TADANOBU ASANO ASANO
PRODUCED BYPRODUCED BY
PRODUCED BYPRODUCED BY
GUILLERMOGUILLERMO DEL TORO DEL TORO AND HIROSHI ANDFUKAZAWA HIROSHI FUKAZAWA – – “SOCHO” – – “SOCHO”
GUILLERMOGUILLERMO DEL TORO DEL TORO AND HIROSHI ANDFUKAZAWA HIROSHI FUKAZAWA – – “SOCHO” – – “SOCHO”
Number and face cards
When Yoshimitsu When Yoshimitsu Sekigami's Sekigami's brother is murdered brother isinmurdered a card in a card game gonegame wrong,gone he vows wrong, he vows vengence onvengence the one man on the whoone man who is to blame, isdiving to blame, deeper diving into deeper into the Tokyo crime the Tokyo scenecrime alongscene along the way. Histhejourney way. Hiswould journey would lead him to become... lead him to become...
NEW LINE NEW CINEMA LINE CINEMA PRESENTS PRESENTS AN ANG LEEANPICTURE ANG LEE PICTURE STARRING GODFREY STARRING GAO GODFREY GAO
KEN WATANABE KEN WATANABE AND TADANOBU AND TADANOBU ASANO ASANO
When Yoshimitsu When Yoshimitsu Sekigami's Sekigami's brother is murdered brother isinmurdered a card in a card game gonegame wrong,gone he vows wrong, he vows vengence onvengence the one man on the whoone man who is to blame, isdiving to blame, deeper diving into deeper into the Tokyo crime the Tokyo scenecrime alongscene along the way. Histhejourney way. Hiswould journey would lead him to become... lead him to become...
NEW LINE NEW CINEMA LINE CINEMA PRESENTS PRESENTS AN ANG LEEANPICTURE ANG LEE PICTURE STARRING GODFREY STARRING GAO GODFREY GAO
KEN WATANABE KEN WATANABE AND TADANOBU AND TADANOBU ASANO ASANO
PRODUCED BYPRODUCED BY
PRODUCED BYPRODUCED BY
GUILLERMOGUILLERMO DEL TORO DEL TORO AND HIROSHI ANDFUKAZAWA HIROSHI FUKAZAWA – – “SOCHO” – – “SOCHO”
GUILLERMOGUILLERMO DEL TORO DEL TORO AND HIROSHI ANDFUKAZAWA HIROSHI FUKAZAWA – – “SOCHO” – – “SOCHO”
Bonus cards with film information
HIKI-KABU Number of Players: 2 or more Cards Used: 1 full deck of 40 kabufuda cards Game Length: Not set Goal: To get as close to 9 as possible At the beginning of each round of play the dealer is decided by having each player draw a card from the deck. The player with the lowest card becomes the dealer. The other players should sit in a circle in the order of their drawn cards, from right to left. Play now begins. The dealer shuffles the deck and passes it to each player. Any player can shuffle or cut the deck as they wish. Once they are all satisfied, the dealer deals one card face-up to each player including himself. Each player bets the same amount as their card. If they have a 5, then they bet 5. Once each player has placed their bet, the dealer deals each player one card face-down. The players look at their cards and add the total of the two cards. The goal of Hiki-kabu is to get a total of 9 or as close to 9 as possible. If the total is 10 or greater, the first digit of the number is ignored. So a hand of 17 is the same as a hand of 7, and a hand of 10 is the same as a hand of 0. Once all the players have learned their current totals, the dealer asks each player
(going right to left) if they would like any more cards. If they do, the dealer deals them a third card face-up. There are two rules in Hiki-kabu concerning taking cards that apply to all of the players (including the dealer): players are not allowed to take a 3rd card if their current total is 7 or higher, and they are required to take another card if their total is 3 or less. Now for the showdown. The cards are revealed. The player with the highest total wins the pot. If there is a tie, the players split the pot evenly. If all players have the same total, then the dealer wins the pot. There are two more special rules for Hiki-kabu. If a player has three identical cards in their hand, their hand counts as a 9 and all players have to pay triple their bet. The other rule applies only to the dealer. If the dealer's first card is a 9 and his second card is a 1, he wins regardless of what cards the other players have (even if its a three of a kind like above). If his first card is a 1 and his second card is a 9, this rule does not apply.
Card game instructions
あ な た の 翼 に 私 の 子 供 を カ バ ー 天 ク レ ー ン の 群 れ
WORLD PREMIERE January 21, 2014 7:oopm - 10:oopm EL CAPITAN THEATRE 6838 Hollywood Blvd, Hollywood, CA 90028
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January 21, 2014 at 7:00pm EL CAPITAN THEATRE 6838 Hollywood Blvd, Hollywood, CA
January 21, 2014 at 7:00pm EL CAPITAN THEATRE 6838 Hollywood Blvd, Hollywood, CA
APPEARING Stars Godfrey Gao & Ken Watanabe Director Ang Lee
45
Invitation pieces
Sarah Jane Stephens
PACKAGING SPECIALTY TEA BRAND PACKAGING Packaging (dieline, graphics) for Uxbridge, Makers of Fine Tea. Features unique compartments containing loose leaf tea and accessories.
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We’re bringing together a unique conference of creators, innovators and leaders like you, with insights from unlikely places and undiscovered territories – ideas from outside. You’ll hear from the creative thinkers building new tools for marketers and new channels for communicators and you’ll see how they can help you and your team not only manage change, but start directing it. Just imagine the possibilities of where it will take you and your business!
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POST-EVENT
•
Recognition in all pre-event marketing and event collateral material
•
Recognition in on-screen visuals, event day program and signage
•
•
•
Logo featured on event website with click-through link to your website
Complimentary conference registrations
One-time use of authorized delegate mailing list within 10 days of the event (mailing addresses only—no email addresses)
•
Thank-you from the podium
•
First right of refusal for future Business of Ideas Conference sponsorships
ADDITIONAL BENEFITS Banner ad on CMA’s event microsite for 1 month (as available) Opportunity to introduce a speaker (as available)
$6,000
LUNCHEON
$4,500
REFRESHMENT BREAKS (2)
$4,000
Opportunity to facilitate a lunch discussion
Tabletop display to promote your material*
WI-FI
$3,500
Complimentary conference registrations
BREAKFAST
$3,000
INVESTMENT
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
PLATINUM
■
■ 1 Keynote
Concurrent
■ ■
■ ■
■ ■
BRONZE
5
3
2
1
$10,000
$7,500
$5,000
$2,500
PROMOTIONAL/IDENTITY DESIGN CANADIAN MARKETING ASSOCIATION Collaborated with design agency Reset Branding to redesign branded collatoral for the Canadian Marketing Association’s sponsorship and membership packages, including pamphlets and presentations.
SILVER
1 Keynote 2 Concurrent
*Material created at own expense, subject to approval by CMA
Sarah Jane Stephens
GOLD
CONCEPT 2 BANNER ADS
CONNECT WITH TOP MARKETERS & EXPERIENCE THE BENEFITS
CONNECT WITH TOP MARKETERS & EXPERIENCE THE BENEFITS
JOIN BEFORE MARCH 31ST AND WE’LL GIVE YOU TICKETS TO THE CMA EVENT OF YOUR CHOICE
JOIN BEFORE MARCH 31ST AND WE’LL GIVE YOU TICKETS TO THE CMA EVENT OF YOUR CHOICE
JOIN NOW
JOIN NOW
PRESENTATION
CORPORATE MEMBERSHIP
EVENTS & EDUCATION
CMA NATIONAL CONVENTION & CMA CONFERENCES
CORPORATE MEMBERSHIP BENEFITS
SHAPING
CMA is a platform for thought leadership, bringing hundreds of speakers and thousands of delegates together to learn, share insights and build a better marketing community.
THE FUTURE OF MARKETING IN CANADA
BUSINESS DEVELOPMENT
EVENTS & EDUCATION
Connect with Market Leaders
Develop Personally & Professionally
Custom sponsorship opportunities
Professional Marketing certificate courses
CMA Marketplace
Full & half-day seminars
Leverage the CMA logo to build credibility
80+ events, including: National Convention & Awards Gala
CORPORATE MEMBERSHIP
ADVOCACY
SOME OF OUR NOTABLE SPEAKERS Can you match the pictures to the names?
MARKETING INTELLIGENCE
Safeguard your Industry Marketplace
Accelerate on the Leading Edge
Influence public policy, government, consumer groups & regulatory agencies
Thought leadership articles & whitepapers
Michael Andretti, CEO, Andretti Auto Sports Robert Deluce, CEO, Porter Airlines Duncan Fulton, EVP, Sportchek Seth Godin, Author & Marketing Guru Jan Heck, President, Miele Mitch Joel, Author & President, Twist Image Michael MacMillan, Founder, Blue Ant Media Sidneyeve Matrix, Associate Professor of Media, Queen’s University Nolifer Merchant, Author Farzana Nasser, Co-Founder & Chief Strategy Officer, Gallop Labs Syndi Pak, Director Global Strategic Alliances, Aimia Bryan Pearson, Author & CEO, Loyalty One David Shing, Digital Evangelist, AOL Kirstine Stewart, Head of Canada, Twitter
Marketing Councils
Marketing guides
Responsible self-regulation
OVERVIEW
CORPORATE MEMBERSHIP
CORPORATE MEMBERSHIP
2015 MEMBERSHIP RATES
2015 MEMBERSHIP BENEFITS
Membership in Canada’s Leading Marketing Association Exclusive Networking Opportunities with Top Marketers & Canadian Influencers Virtual Networking online via social media (i.e. LinkedIn) Virtual Networking online via CMA blog – Contributing Use of CMA Logo to Build Credibility, Trust Online CMA Membership Directory Advertising on CMA assets: Digital, Print Posting Marketplace Offerings: RFP Hub, Marketing Promotions Marketing-Jobs.ca Listings E-Newsletters: e-Communicator – Full content E-Newsletters: Weekly Watching Brief, B2B Watching Brief
MARKETING INTELLIGENCE
ADVOCACY BUSINESS DEVELOPMENT
Regulatory Compliance Guides Lead Responsible Industry Self-Regulation – Ethics & Privacy Committee CMA Marketing Advocacy Initiatives & Information (e.g. CASL Working Group) E-Newsletters: Advocacy Update, Advocacy Digest, Member Bulletins Webinars: Specific Compliance and Advocacy Spotlight Website Links to Government Publications, Guidelines; Links to Other Published Documents Website Access to CMA’s Public Submissions to Government & Parliament
Access to CMA Website, News Releases, Code of Ethics & Social Media (Public sites) Participate in Committees Participate in Councils CMA Research, Whitepapers, Articles & Guides Best Practices & Case Studies MyCMA Login
EVENTS & EDUCATION
Annual Gross Revenue Code of Ethics
Significant Discounts on 80+ Event and Educational Offerings Significant Discounts on CMA National Convention Significant Discounts on CMA Awards Gala Custom Sponsorship, Partnership & Exhibition Opportunities Targeted Speaking Opportunities Join the CMA Awards Judging Panel Significant Discounts on Certificate Courses for Professional Marketers Significant Discounts on Full & Half-Day Seminars Significant Discounts on In-House Team Training Services Significant Discounts on Webinars and Online Learning Capabilities Teaching Opportunities and Thought Leadership Sharing at Courses
Dues Amount
Over $250 Million
$27,150
$150 Million - $250 Million
$24,245
$80 Million - $150 Million
$20,980
$40 Million - $80 Million
$18,520
$30 Million - $40 Million
$15,450
$20 Million - $30 Million
$14,015
$15 Million - $20 Million
$11,865
$10 Million - $15 Million
$10,220
$7 Million - $10 Million
$8,585
$5 Million - $7 Million
$7,430
$4 Million - $5 Million
$6,635
$3 Million - $4 Million
$5,810
$2 Million - $3 Million
$5,200
$1.5 Million - $2 Million
$4,365
$1 Million - $1.5 Million
$3,730
$500 Thousand - $1 Million
$2,590
Under $500 Thousand
$1,525
SPONSORSHIP DECK
BUSINESS of IDEAS
BUSINESS of IDEAS
CONFERENCE
They’re coming from outside: outside of traditional business models, outside of traditional marketing and outside of traditional agencies. Disruptive and breakthrough ideas like Uber, AirBNB and Kickstarter didn’t come from the big guns in silicon valley or established marketers, they all came from outside. And on January 20, that’s where the CMA is going to take you (while staying warm!).
Date January 20, 2015
Venue One King West, Grand Banking Hall
Audience Mid- to senior level marketers and analysts from a mix of client and agency/supplier organizations
Attendance Goal
We’re bringing together a unique conference of creators, innovators and leaders like you, with insights from unlikely places and undiscovered territories – ideas from outside. You’ll hear from the creative thinkers building new tools for marketers and new channels for communicators and you’ll see how they can help you and your team not only manage change, but start directing it. Just imagine the possibilities of where it will take you and your business! Join us as we arm Canada’s senior marketing professionals with the information they need to innovate and stay competitive – to understand how to get outside of category thinking, identify new territories to grow and find out how to get there first.
CONFERENCE
Sponsorship Opportunities
Where are the next BIG IDEAS coming from?
Event Details
BUSINESS of IDEAS
CONFERENCE
Exclusive Opportunities
All Sponsors Receive
Networking Reception
PRE-EVENT
DURING-EVENT
POST-EVENT
•
Recognition in all pre-event marketing and event collateral material
•
•
Logo featured on event website with click-through link to your website
•
•
•
Recognition in on-screen visuals, event day program and signage Complimentary conference registrations
•
Thank-you from the podium
ADDITIONAL BENEFITS
One-time use of authorized delegate mailing list within 10 days of the event (mailing addresses only—no email addresses) First right of refusal for future Business of Ideas Conference sponsorships
PLATINUM
GOLD
O
O
1 Keynote
1 Keynote
Concurrent
Opportunity to facilitate a lunch discussion
O
O
O
Tabletop display to promote your material*
O
O
O
Complimentary conference registrations
5
3
2
1
$10,000
$7,500
$5,000
$2,500
Banner ad on CMA’s event microsite for 1 month (as available) Opportunity to introduce a speaker (as available)
SILVER
BRONZE
•
Welcome attendees to networking reception (3 min)
•
Exclusive reception signage with company logo on drink tickets
•
1 complimentary conference registration
•
5 complimentary networking reception registrations
Luncheon •
Welcome remarks to the delegates (3 min)
•
Exclusive luncheon signage
•
Display and promote your company material on tables during the lunch
•
1 complimentary conference registration
Refreshment Breaks Distribute promotional literature at the 2 refreshment breaks
•
Signage at break station(s)
Networking Reception
$6,000
•
Display and promote your company material on tables during the breaks
Lunch
$4,500
Refreshment Breaks (2)
$4,000
WI-FI
$3,500
Breakfast
$3,000
Wi-Fi Sponsor
Investment
200 – 250
Packages
•
•
Exclusive wi-fi area signage
•
2 complimentary conference registrations
Breakfast •
Welcome remarks to delegates at breakfast (3 min)
•
Exclusive breakfast signage
•
Display and promote your material on tables during breakfast, and dress the location
*Material created at own expense, subject to approval by CMA
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
ADDITIONAL INFORMATION
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
Contact Tim Allen at 416.644.3753 or tallen@the-cma.org or Heidi Knobovitch at 416.644.3737 or hknobovitch@the-cma.org
Sarah Jane Stephens
BRANDING BLUE RUIN GIN Blue Ruin is a new spirit made in Toronto using long forgotten, and ruinously strong traditions for distilling gin. Custom bottle and packaging was created for product and in-store and print campaign designed to promote brand.
— traditional gin distillers —
London Dry Gin
— traditional gin distillers —
Old Tom Gin
— traditional gin distillers —
INFUSION
INFUSION
INFUSION
BOTANICALS
BOTANICALS
BOTANICALS
TRADITIONAL and wild-grown of
44% ./.
TRADITIONAL and wild-grown of
44% ./.
Wild Sloe Gin TRADITIONAL
and wild-grown of
26% ./.
— traditional gin distillers —
— traditional gin distillers —
— traditional gin distillers —
blue ruin’s london dry gin was concocted using a found recipe that originated in the mid-to-late 1800s, when gin still had a fairly taboo reputation as a ruinous beverage. Here, we deliver you a delicious drink made up of 10 botanicals, including Juniper, Coriander, Cassia Bark, Orris, and Bergamont Orange peels.
blue ruin’s old tom gin takes you back in time to the early 1800s, when gin was soft, yet strong and sweet — and was dangerously infectious to all. Unlike other Old Tom gins, ours hints at the darker side of gins, bringing with it a stronger kick, a more biting flavour, while still maintaining its sweetness and softness.
blue ruin’s wild sloe gin is a traditional English liqueur based on old recipes. Wild sloe berries are handpicked from the Blackthorn Tree during the late autumn, when the frost is able to lock in the sugary flavours. They are then steeped in our gin for several months to create a rich, delicious plum-flavoured liqueur.
produced and bottled by blue ruin distillers, toronto canada. product of canada please enjoy responsibly.
produced and bottled by blue ruin distillers, toronto canada. product of canada please enjoy responsibly.
ingredients: gin, water, sloe berries, sugar
750 ml • 44% alc./vol. www.blueruingin.com
750 ml • 44% alc./vol. www.blueruingin.com
London Dry Gin
2 112345 678900
Old Tom Gin
2 112345 678900
Wild Sloe Gin
produced and bottled by blue ruin distillers, toronto canada. product of canada please enjoy responsibly.
550 ml • 26% alc./vol. www.blueruingin.com
2 112345 678900
logo DeSign The redesigned logo was created using a customized version of the Hoefler & Co. typeface “Knockout.” The quirky, retro aesthetic of the lowercase letterforms are both enhanced and made almost abstract when merged closely together, creating a sculptural looking monogram that has a unique, playful characteristic, while still retaining a level of sophistication befitting to a modern art gallery. The sturdy, authoritative uppercase wordmark is meant to contrast with the more fun, abstract monogram, creating an intriguing visual juxtaposition.
logo Safe Zone Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up to the adjoining Blue area. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)
x*2
x*2
Sarah Jane Stephens
BRANDING ART GALLERY OF ONTARIO This rebrand of the Art Gallery of Ontario strove elevate and transform pre-existing brand elements in order to solve the AGO’s need for a more friendly, yet conceptual brand identity.
aPPliCationS (Stationery) ART GALLERY OF ONTARIO MUSÉE DES BEAUX-ARTS DE L’ONTARIO ART GALLERY OF ONTARIO MUSÉE DES BEAUX-ARTS DE L’ONTARIO
317 Dundas Street West Toronto Ontario Canada M5T 1G4 1 877 225 4246 | 416 979 6648
317 Dundas Street West Toronto Ontario Canada M5T 1G4
April 28th, 2015 John Smith President & CEO Johnson and Jones Company 1234 Street Avenue Toronto, ON M8V 1K8 Dear Mr. Brandon, Morbi ac felis. Praesent nec nisl a purus blandit viverra. In ac felis quis tortor malesuada pretium. Praesent turpis. Aenean vulputate eleifend tellus. Quisque id odio. Curabitur at lacus ac velit ornare lobortis. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Sed mollis, eros et ultrices tempus, mauris ipsum aliquam libero, non adipiscing dolor urna a orci. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In hac habitasse platea dictumst. Etiam sit amet orci eget eros faucibus tincidunt. Duis arcu tortor, suscipit eget, imperdiet nec, imperdiet iaculis, ipsum. Sed magna purus, fermentum eu, tincidunt eu, varius ut, felis. Phasellus consectetuer vestibulum elit. Nullam dictum felis eu pede mollis pretium. Vestibulum fringilla pede sit amet augue. Donec elit libero, sodales nec, volutpat a, suscipit non, turpis. Fusce convallis metus id felis luctus adipiscing. Donec sodales sagittis magna. Sincerely,
Jane Doe
KATE SUBAK Chief Business Officer 317 Dundas St. W., Toronto ON M5T 1G4 416-979-6660 | kate_subak@ago.net
WWW.AGO.NET
@AGOTORONTO
ARTMATTERS
aPPliCationS (merChanDiSe)
N SSIO ship ADMI a Member RAL wards GEdeNemETicket To Re 015 4, 2 ber Octo own te Sh Da r to cket Prio r Ti On or sit Pe Vi One T EN STUD
Toda
$11.
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00
Digital material (WebSite)
Print material (PoSter, tWo Page flyer)
Print material (PoSter, tWo Page flyer)
Picturing the AmericAs From tierrA Del Fuego to the Artic, 1830-1930
FROM TIERRA DEL FUEGO TO THE ARTIC, 1830-1930
PICTURING THE AMERICAS FROM TIERRA DEL FUEGO TO THE ARTIC, 1830-1930
JUNE 20TH - SEPTEMBER 7TH 2015
JUNE 20TH - SEPTEMBER 7TH 2015
Picturing the AmericAs
PICTURING THE AMERICAS
ZACKS PAVILLION ART GALLERY OF ONTARIO WWW.AGO.NET
ABOUT THE EXHIBITION
This summer the Art Gallery of Ontario (AGO) invites visitors to make a 15,000-kilometre artistic journey from Canada’s North to the southern tip of Argentina and Chile through the work of some of the world’s most acclaimed landscape painters. More than just scenic vistas, these paintings represent efforts by artists and explorers throughout the 19th and early 20th centuries to capture and define the essence of a place, its politics, myths and culture on canvas.
Co-curated by Peter John Brownlee, Curator of the Terra Foundation; Valéria Piccoli, Chief Curator of the Pinacoteca do Estado de São Paulo; and Georgiana Uhlyarik, the AGO’s Associate Curator of Canadian Art, Picturing the Americas will be on view at the AGO until Sept. 7, 2015. Following its debut, the exhibition will travel to the Crystal Bridges Museum of American Art in Bentonville, Ark., and the Pinacoteca do Estado de São Paulo, in Brazil—just prior to the opening of the 2016 Summer Olympic Games in Rio de Janeiro.
PICTURING PICTURING THE AMERICAS THE AMERICAS Print material (book) FROM TIERRA DEL FUEGO TO THE ARTIC, 1830-1930
Developed jointly in an innovative partnership between the Terra Foundation for American Art, the Pinacoteca do Estado de São Paulo and the Art Gallery of Ontario, this exhibition brings together over 80 works of art from private collections and museums across North and South America as well as the Caribbean, to present the first ever pan-American landscape exhibition.
FROM TIERRA DEL FUEGO TO THE ARTIC, 1830-1930
JUNE 20TH - SEPTEMBER 7TH 2015
This summer, the Art Gallery of Ontario invites you to make a 15,000-kilometre artistic journey from Canada’s North to the southern tip of Argentina and Chile through the work of some of the world’s most acclaimed landscape painters.
More than just scenic vistas, these paintings represent efforts by artists and explorers throughout the 19th and early 20th centuries to capture and define the essence of a place, its politics, myths and culture on canvas.
ZAcKs PAVillion Art gAllerY oF ontArio www.Ago.net
This summer, the Art Gallery of Ontario invites you to make a 15,000-kilometre artistic journey from Canada’s North to the southern tip of Argentina and Chile through the work of some of the world’s most acclaimed landscape painters.
More than just scenic vistas, these paintings represent efforts by artists and explorers throughout the 19th and early 20th centuries to capture and define the essence of a place, its politics, myths and culture on canvas.
ZAcKs PAVillion Art gAllerY oF ontArio www.Ago.net
JUNE 20TH - SEPTEMBER 7TH 2015
JUNE7TH 20TH - SEPTEMBER 7TH 2015 JUNE 20TH - SEPTEMBER 2015
From tierrA Del Fuego to the Artic, 1830-1930
ZACKS PAVILLION ART GALLERY OF ONTARIO WWW.AGO.NET
ABOUT THE EXHIBITION
This summer the Art Gallery of Ontario (AGO) invites visitors to make a 15,000-kilometre artistic journey from Canada’s North to the southern tip of Argentina and Chile through the work of some of the world’s most acclaimed landscape painters. More than just scenic vistas, these paintings represent efforts by artists and explorers throughout the 19th and early 20th centuries to capture and define the essence of a place, its politics, myths and culture on canvas. Developed jointly in an innovative partnership between the Terra Foundation for American Art, the Pinacoteca do Estado de São Paulo and the Art Gallery of Ontario, this exhibition brings together over 80 works of art from private collections and museums across North and South America as well as the Caribbean, to present the first ever pan-American landscape exhibition.
Co-curated by Peter John Brownlee, Curator of the Terra Foundation; Valéria Piccoli, Chief Curator of the Pinacoteca do Estado de São Paulo; and Georgiana Uhlyarik, the AGO’s Associate Curator of Canadian Art, Picturing the Americas will be on view at the AGO until Sept. 7, 2015. Following its debut, the exhibition will travel to the Crystal Bridges Museum of American Art in Bentonville, Ark., and the Pinacoteca do Estado de São Paulo, in Brazil—just prior to the opening of the 2016 Summer Olympic Games in Rio de Janeiro.
aPPliCationS (WayfinDing)
aPPliCationS (WayfinDing)
aPPliCationS (WayfinDing)
10
10
9
9
8
8
7
7
6
6
5
5
4
4
3
3
2
2
1
1
aPPliCationS (WayfinDing)
10 9 8 7 6 5 4 3 2 1