fashion consulting // sarah sucupira // fash 303
table of contents
who is Anne Klein purpose clothing shoes bags gloves ticketing marketing strategy
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the brand
who is Anne Klein
Anne Klein is a designer-inspired lifestyle brand. Once a pioneer, the designer was an innovator, passionate creator and visionary who helped define the landscape of American fashion in the 20th century. Upon her death, Donna Karan took place as the brand’s creative director until 1985 and contributed to make it a reflective of the sophisticated and selfassured American woman. Today, the brand is no longer considered a fashionable label in the public’s mind and its recognition is not earning space as it used to at the time.
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purpose
to bring Anne Klein's name back into the public’s mind by updating the idea of the upper east side modern woman while reformulating its design elements and undertaking its promotional approach with contemporary trends. 9
product
clothing
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sleek lines
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sharp cuts
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shoes
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bags
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gloves
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ticketing
ticketing
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1411 BROADWAY NEW YORK, NY 10018
www.anneklein.com
1411 BROADWAY NEW YORK, NY 10018 www.anneklein.com
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marketing
According to WGSN, the baby boomers are becoming social media and fashion influencers. They have more income than any other age group and represent 40% of total consumer demand. Focusing marketing efforts on this target audience is not only a effective way to communicate with them but also an opportunity for press repercussion.
marketing strategy
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55+ independent stylist
worker confident modern
customer profile
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