Sarah Wong - Graphic Designer by Sarah Wong

sarah wong.

e. sarah.wong320@gmail.com | c. 647.403.8801 | BFA

CREATIVE ASSOCIATE Responsible for creating visual content for the company website as well as other collateral such as brochures, website advertisements and promotional emails while maintaining the brand guidelines. I was also given the responsibility of scripting, filming and editing promotional videos and assisting with the finishing of 3D printed products. I collaborated with the marketing department on a daily basis and participated in marketing events.

CORPORATE BRAND -

PROTO3000

These are the guidelines to the basic elements of Proto3000. Have a read, get to know us better.

What We Do Rapid Prototyping

Brand Guildelines

About Us

Logo

Logo Spacing

Unauthorized Logos

Colours

Typeface -Print

Typeface

Typeface - Web

ABOUT US Proto3000 connects companies and individuals to the digital tools they need in order to achieve greater capability, scalability, and efficiency.

Proto3000 knows rapid prototyping. We have dealt with numerous companies ranging in size from individual entrepreneurs to fortune 500 enterprises. Our rapid prototyping services provides a whole range of solutions with over a hundred material to choose from and multiple rapid prototyping processes.

3D Printing Whether your looking for 3D Printing Services, or to bring the remarkable capabilities of a 3D Printer in-house, Proto3000 has the solution for you. Our range of 3D Printers addresses the major areas of use. We carry 3D Printers for concept creation, 3D Printers for Rapid Prototyping, and 3D Printers for production.

3D Laser Scanning As essential process in product development, 3D laser scanning can put you one step closer to a flawless design. Our 3D Laser Scanners were designed for highly accurate reverse engineering and inspection. Proto3000 has a whole line of 3D Laser Scanners, as well as 3D Laser Scanning services to provide the right solution.

Digital Dental With the changing dental landscape, Proto3000 has partnered with leading dental innovation companies to provide the digital solutions needed to compete. With our Dental Mills, 3D Dental Scanners, and Dental CAD/CAM software, your lab will be capable of handling the increasing digital workflow.

proto3000.com

Do not skew the logo.

Do not rotate the logo.

LOGO

LOGO SPACING

Primary Logo

The secondary logo should only be used for occasions where black and white printing is needed.

UNAUTHORIZED LOGOS Here are some ‘Do Not’s’ for our logo. If you don’t follow them, there will be dire concequences. We’re serious.

To ensure proper brand identity, spacing is essential. Simply use an element inside the logo to create some breathing room.

Do not put the logo on top of a texture.

Secondary Logo

Do not put embellishments on the logo.

PROTO3000 Do not change the colour or font of the logo.

proto3000.com

COLOURS

OUR TYPEFACE - print

These are our coporate colours.

Use Titillium Bold for headings and titles, semibold for subtitles and regular for body texts.

R: 55 G: 183 B: 221 C: 66% M: 6% Y: 7% K: 0% HEX: #37B7DD

ABCDEFGHIJKLMNOPKRSTUVWXYZ abcdefghijklmnopkrstuvwxyz (,.;’:”<>/?[]{}_+-=!@#$%^&*)1234567890

proto3000.com

OUR TYPEFACE - print

Our coporate typeface is Titillium.

R: 49 G: 118 B: 188 C: 81% M: 50% Y: 0% K: 0% HEX: #3176BC

proto3000.com

ABCDEFGHIJKLMNOPKRSTUVWXYZ abcdefghijklmnopkrstuvwxyz (,.;’:”<>/?[]{}_+-=!@#$%^&*)1234567890

SOCIAL MEDIA -

YouTube

PROTO3000

Twitter

OTHER COLLATERAL -

PROTO3000

RAPID PROTOTYPING SERVICES RAPID PROTOTYPING

POLYJET 3D PRINTING Rapid prototyping, as an additive manufacturing technology, drives production of race-ready parts. To accelerate the rollout of new part designs, prototyping with Proto3000 saves you the time and expense traditionally associated with performance improvements.

SLA TECHNOLOGY

3D Printing can accelerate and improve Automotive Design. For beautiful models requiring a wide materials spectrum with a smooth finish right out of the 3D printer, Proto3000 offers PolyJet technology-based 3D printers.

For reliable and robust functional prototypes use stereolithography, an additive fabrication process that builds your parts one layer at a time. Achieve your innovative needs and product launch goals with Proto3000.

SLS TECHNOLOGY

FDM TECHNOLOGY 3D Printed Parts have the quality and durability to meet the demands of race cars of all types. For resilient prototypes and parts made from high-performance engineering thermoplastics, Proto3000 offers patented Fused Deposition Modeling (FDM) Technology

Build prototypes that withstand aggressive functional testing with Selective Laser Sintering (SLS), an additive manufacturing process that uses high powered lasers to fuse material particles together. Use the most advanced SLS materials for your automotive prototype applications to achieve heat and chemical resistance.

FUNCTIONAL TESTING SERVICES FUNCTIONAL TESTING In the race for speed and performance, 3D Printing has been a lynchpin for design and testing. Race teams are now revealing that additive manufacturing parts will go far beyond review and evaluation. Save time and reduce costs while testing your prototypes with Proto3000.

DYNAMIC FRICTION COEFFICIENT Simulate the mechanical function of your end-use vehicle by using Polyjet photopolymers while considering precise dynamic friction coefficients. The material variability that Polyjet technology possess will assist in achieving your desired values so you can optimize performance.

Poster

DESIGN VALIDATION Validate and optimize your designs with the Proto3000 Engineering Team. We will ensure that your designs are simulation ready, and that your desired results will be achieved throughout the development process.

WIND TUNNEL TESTING Test your race-carâ&#x20AC;&#x2122;s aerodynamic functionality and make sure that you are always ahead of the game. Trust the Proto3000 Team to get you to cross the finish line first with Wind Tunnel Testing.

Brochure

Tradeshow Banners

ART DIRECTOR As the Art Director of META 2013 the New Media Exhibition, my responsibilities included developing and ensuring a consistent brand throughout the event. I was vin charge of creating the logo and the colour palette, as well as designing the website and any digital or print promotional materials. I also led the Creative Team which included a graphic designer, web developer and the interface team of three. We worked closely with the rest of the curatorial team of fourteen over the course of eight months to ensure a successful art show. I learned a lot about printing, teamwork and leadership. We were also required to communicate with businesses and professional artists which has educated me in the nuances of professionalism in this industry.

CORPORATE BRAND -

META 2013 The META 2013 tagline must always be accompanied by our logo. When needed, the simpler version of our logo may be used.

ACTIVE INGREDIENT:TECHNOLOGY

META2013

ALTERNATIVE LOGOS

META2013

META 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.

ACTIVE INGREDIENT: PEOPLE

OUR VISION

OUR LOGO The blocky structure of our logo illustrates how New Media plays a major role as the building blocks of this digital age. The way it is turned breaking into a deeper plane of space represents motion and movement forward, similar to the way we are progressing towards our careers and aspirations. 2013 is written in pixels to represent the familiar 8-bit pixel generation in which most of us grew up in and would often incorporate into our projects.

OUR TAGLINES

BRAND GUIDELINES

These are some variations of our taglines. Active ingredient must always be written in Futura LT Book and in the META 2013 green and the ‘ingredient’ must always be written in Futura LT Heavy and in the META 2013 blue.

ACTIVE INGREDIENT: ART

ACTIVE INGREDIENT: MOVEMENT

ACTIVE INGREDIENT: INTERACTIVE

ACTIVE INGREDIENT: INNOVATION

BLACK AND WHITE LOGO

ACTIVE INGREDIENT: INNOVATION

META2013

OUR COLOURS

META2013

UNAUTHORIZED LOGOS

ACTIVE INGREDIENT: ART

META2013

ACTIVE INGREDIENT: ENVIRONMENT

To keep with our brand identity, spacing is essential. Simply use an element inside the logo to create some breathing room.

ACTIVE INGREDIENT: ENVIRONMENT

ACTIVE INGREDIENT: TECHNOLOGY BASIC LOGO

LOGO SPACING

ACTIVE INGREDIENT: PEOPLE ACTIVE INGREDIENT: ARTISTS

Our colour palette has been carefully chosen to create a fun yet professional environment.

SECONDARY COLOURS

PRIMARY COLOUR

Do not skew the logo.

Avoid textured backgrounds.

Hex: #28AAE1 R:40 G:170 B:225 C:70 M:15 Y:0 K:0

Hex: #000000 R:0 G:0 B:0 C:75 M:68 Y:67 K:90

Hex: #ffffff R:255 G:255 B:225 C:0 M:0 Y:0 K:0

Do not move the elements in the logo.

TERTIARY COLOURS Hex: #77BC42 R:119 G:188 B:66 C:58 M:2 Y:100 K:0

Do not rotate the logo.

Do not change the colour or put a texture on the logo.

Futura LT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Aa Light

META2013

OUR STATIONARIES

ACTIVE INGREDIENT: INTERACTIVE

FUTURA LT should be used as the primary font. Futura LT book should be used for all body text and Futura LT Heavy should be used when an empahsis is needed. Futura LT is best used in ALL CAPITALS. Headers should always be written in capitals.

ACTIVE INGREDIENT: MOVEMENT

META2013

OUR FONTS

Hex: #FFCE00 R:255 G:206 B:0 C:1 M:18 Y:100 K:0

Here are some examples of our branded stationaries.

Aa Book

Heavy

ASBEL should be used when quoting and when captions are needed.

Asbel ABCDE FG HIJKLMNOPQRS TUVWXY Z abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

SAV

TH ED R AT

Regular

TAHOMA should only be used when the other two fonts are not availiable. Eg. Website

Tahoma ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+

Regular

Aa Bold

REGULAR ENVELOPE

LETTERHEAD

V.I.P ENVELOPE

Hex: #F7931D R:247 G:147 B:29 C:0 M:50 Y:100 K:0

Hex: #9C1E60 R:156 G:30 B:96 C:35 M:100 Y:37 K:11

PAMPHLET -

META 2013

fold

12 - Dean Park & Erin Sweeney, Living Within Decay

Living Within Decay is a video installation that documents the process of decomposition within organic materials. When the audience enters the space they will experience a new living organism breathing all around them.

VISITOR TRACE

13 - Ji Woong You, Parallel Play

Visitor Trace is an interactive exhibition interface that rethinks the conventions of the exhibit label, the guestbook and gallery security.

Parallel Play is a video sculpture about causality and synchronicity. Loops of video play continuously on 3 monitors. As the videos play in and out of sync with each other, the viewer perceives moments of ‘meaningful coincidence.’

Interactive Label (& Web App) Scan the QR code with your smart phone or by using one of the available iPads provided at the gallery. This will take you to the artist’s specific page on the META 2013 web app. Here you will find additional information about the artist and their artwork. The app can also be downloaded at meta2013.ca/app.

14 - Amanda Wood, Do Not Disturbed

This Kinect audio installation is a three-dimensional interactive piece that requires individual participation. Do Not Disturbed is an exploration of the future of interaction design and auditory senses.

Digital Guestbook Use your smart phone or the iPads provided at the gallery to access the META 2013 guestbook and post your feedback and comments. Tweet us at our user name @META2013GB and remember to include the hashtag #META2013

14 1 - Rola Kuidar, The False Fact

"Ignorance leads to deception"; this is my project's premise. This installation raises awareness about the media's misinterpretations of Islam. The audience will see images of Muslims speaking for themselves instead of being spoken for.

Security Guard View the movement of gallery visitors on the screen above the bar. Much like a traditional security guard, our Kinect-enabled security guard moves around the gallery observing how long people spend with each artwork, how they interact and the direction of their movement through the gallery. This information is converted into colourful visual pathways that tell the story of the META 2013 audience.

2 - Emily Halberstadt, Essence

THE 4

YEAR

Essence is a piece set in the near future where a machine has been invented that can capture and store the essence of a moment so that the user can transcend time.

9 - Linda Lou, The Story of Princess Friedrike

9 6

NEW MEDIA

The Sola Station is a test site created to determine who might be permitted into an apocalypse shelter built by society’s highest class, the residents of District 1. Test questions consider each applicant’s involvement with social media and their level of addiction to technology.

Play On is an interactive experience in which the user creates a unique real-time soundscape through their body’s physical movement.

10 3

11 - Rachel Brown, Sola Station

8 - Karen Cochrane & Olivia Kolakowski, Play On

The Johnson’s is a time-based installation that combines sculpture and holograms, and uses juxtaposition to explore the relation of physical and nonphysical realities.

12 1

10 - Samar Hejazi, The Johnson’s

The Story of Princess Friederike is an "escape the room" RPG that retells a dark and twisted version of the fairy tale Maid Maleen.

EXHIBITION 3 - Kathryn Barrett, A World Left Over

A World Left Over is an installation about a fictional post-disaster future. In it, common bird species have been forced to adapt to the abandoned urban environment that has become their habitat.

VISITOR TRACE COLOUR LEGEND ARTA GALLERY The yellow represents MOVEMENT

Opening Night Reception Thrusday, March 28 5pm - 11pm

The orange represents ENVIRONMENT The magenta represents MARVEL.

for more information visit: META2013.CA

Outside

Gallery Hours Friday, March 29 10am - 6pm Saturday, March 30 10am - 6pm

4 - Zaid Edghaim, Here Here

Here Here consists of three small mechanically activated sculptures that produce sounds. By raiding the visual vocabulary of Duchamp this piece raises the Cageian question of where the boundary between sound and music lies.

5 - Jamie Chirico, Cereal Questions

Cereal Questions is a participatory, multi-screen video installation designed for single user interaction. The user enters the installation space and is confronted by a table, chair, and cereal spread, all facing a wall of digital video portraits.

6 - Cristal Sung, Aspire

Inspired by a news story about a 17 year-old boy who exchanged his kidney for an iPad, Aspire is a vending machine that raises the question: what is the price of our material and status aspirations? 7 - Alex Jordan, At Risk At Risk is a data visualization of over 1,800 species of mammals catalogued by the International Union for the Conservation of Nature (IUCN) that are currently in danger of becoming extinct or suffering unrecoverable population loss.

Inside

OUR VISION META 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.

PROMOTIONAL MATERIALS -

TA 2 ME 13.CA n o 0 s yer TA 2

ITE EBS

Valentine’s day?

-5

E AN A L AD ERY ILL N, CAN T S DI ,O 013

8 H2

ARC

PM -11

LLER

ING

A GA

PTI

E REC

HEY A LAST GIFT FOR YOU! MINUTE N EED

ART

ETA

13 0 2

META 2013

meet us at THE HUB (the cafeteria in Jorgenson Hall)

at 11AM, FEB 14 it’s a bake sale.

ACTIVE INGREDIENT:

PEOPLE

V-day Bake Sale Promotional Poster General Promotional Poster

INVITES -

META 2013

YOU ARE CORDIALLY INVITED TO ATTEND

META2013 MARCH.28.2013

5:00PM - 11:00PM

ARTA GALLERY

14 DISTILLERY LANE

28.03.2013 - 30.03.2013 ry S

St E

Trinity

ryersonmeta2013@gmail.com

EXHIBITION

Front

Mill St ne

ry La

Distille

ent St

PROJECT COORDINATOR

NEW MEDIA

Parliam

PLEASE RSVP TO: HELAENA PARKES

St E Cher

Front

THE 4TH YEAR

Regular Invite

THANK YOU TO ALL OUR SPONSORS:

HAMSAR, OFFICE OF THE PRESIDENT - RYERSON UNIVERSITY, RYERSON IMAGE ARTS, P-FACS, MILL ST., CLEAR CHANNEL, RSU, FCAD, ZOOM MEDIA, AKIMBO, CLEAR CHANNEL, BALZAC’S COFFEE

VIP Invite

ARTA GALLERY 14 DISTILLERY LANE TORONTO, ON M5A 3C4

WEBSITE & SOCIAL MEDIA -

META 2013

Twitter

Facebook

Website

GRAPHIC DESIGN & WEB ASSISTANT As the Graphic Design & Web Assistant, a few of my major tasks includes promoting the Ryerson Rams varsity teams by creating posters and updating their website regularly. I also created rosters as well as programs for athletics events and splash pages for the website.

PROMOTIONAL POSTERS -

RYERSON RAMS

*Photo credit: Winston Chow and Stephen Kassim

SPLASH PAGES -

RYERSON RAMS

*Photo credit: Stephen Kassim

MARKETING AND SPONSORSHIP LEAD As the Marketing and Sponsorship Lead of the Ryerson Orientation Team, my main responsibilities included: the orientation logo, branding package, organizing the t-shirt program, the maintenance of the website, execution of sponsorships which included sponsorship packages, door-to-door, emails and phone calls and marketing the event through print material and social media. The Orientation Team has helped me improve my ability to multitask as well as my time and resource management. We branded, marketed, fund raised, recruited over one hundred volunteers and created a whole weekâ&#x20AC;&#x2122;s worth of events in just four months.

LOGO -

RYERSON ORIENTATION 2011

Primary Logo

Single Colour Logo

PROMOTIONAL POSTERS -

RYERSON ORIENTATION 2011

WEB BANNERS -

RYERSON ORIENTATION 2011

APPAREL -

RYERSON ORIENTATION 2011

Orientation Team Sweater

Orientation Team T-Shirt

Volunteer T-Shirt

CREATIVE ASSISTANT Throughout my four years of university at Ryerson, I was involved in several student groups as the creative assistant or graphic designer. I was an active member of SIFE Ryerson where I attended weekly marketing meetings and contributed to marketing strategies. During my time at SIFE I created several promotional posters as well as a giant novelty check. I was also involved in the student group Women In Leadership. I assisted with the creation of the logo and other promotional materials. I was also commissioned by Maximum Exposure the Art Exhibition to create a catalog and wall labels for their gallery. During my fourth year, several classmates and I created a fake television show to promote as a project. I was in charge of creating the logo and other promotional materials.

PROMOTIONAL MATERIALS -

SIFE RYERSON

PROMOTIONAL MATERIALS -

WOMEN IN LEADERSHIP

Inaugural Ryerson Women in Leadership Conference Friday March 8th, 2013 (International Women's Day) Ted Rogers School of Management Ryerson University @RWILeadership | #RWIL

Logo

MARCH 8TH, 2013 INTERNATIONAL WOMEN’S DAY

@RWILeadership | #RWIL

RYERSON WOMEN IN

LEADERSHIP

Ryerson Women in Leadership (RWIL) is a student group lead by undergraduate students within the Ted Rogers School of Management (TRSM) at Ryerson University that focuses on mentoring young, female professionals. We are committed to connecting a network of influential women, and women in leadership in their respective fields to Ryerson University students, as well as streamlining all undergraduate women-affiliated groups within the TRSM. We seek to gather the women in leadership for discussion at our annual conference held in the second semester of the school year. Our mission is to serve as a platform for female leaders to mentor, and share their experiences, wisdom, and successes to help students and each other solve business problems, and power conflicts within their organizations for actionable results.

Poster

Lunch and Registration

12:00-12:10PM

Opening Plenary

12:10-12:30PM

Opening Keynote: Lesya McQueen, VP Retail and E-Commerce, adidas Group Canada

12:30-12:50PM

Speaker #1: Amber Kanwar, Report/Anchor, Business News Network (BNN)

12:55-1:05PM

Speaker #2: Theresa Laurico, Founder, SociaLIGHT

1:05-1:10PM

Questions for Keynote and Speakers #1, #2

1:10-1:55PM

Speed Networking (Group Activity)

1:55-2:25PM

Open Networking and Break Optional (2:10-2:20): Re-energizing Yoga, Gillian B., Nywood Yoga

2:30-3:00PM

Break Out Session #1: Profit from Your Passion - Diana Chan, Founder, Magnify Your Marketability, TRS 2-109

Panel Discussion: Breaking Your Glass Ceiling Panelists: • • • • •

@RWILeadership | #RWIL

Diana is a Personal Branding & Career Coach, Speaker and Trainer. She founded Magnify Your Marketability with a mission to discover and develop top talent. She has a track record of helping people getting hired in record time and getting paid more by tapping into the hidden job market through effective networking. In 2012, she provided over 300 hours of coaching where she helped people get into top MBA schools and top companies,such as Google, Microsoft, Deloitte, BCG, L’Oreal, Bell, Rogers, TELUS etc. Diana has over 10 years of experience in recruiting, training, leadership development, coaching and mentoring and have worked at top tier firms including Google, Accenture, Ivey and TELUS. She was the first and only Recruiter based in Toronto for Google Canada, where she achieved the highest number of hires globally.

BREAK OUT SESSION #2

Break Out Session #2: Secrets to Her Success - Natalie Gokchenian, Manager, Executive Development, TD Bank Group, Cara Commons 3:10-4:10PM

BREAK OUT SESSION #1 Diana Chan, Founder, Magnify Your Marketability

11:00-12:00PM

Jany Jang, Co-Chair, Ryerson Women in Leadership (RWIL)

Andrea Romero, Co-Chair, Ryerson Women in Leadership (RWIL)

@RWILeadership | #RWIL

AGENDA

Erica Tait, Litigation Lawyer, Stikeman Elliott LLP Nadia Baldwin, Manager, Talent Programs, TD Canada Trust Hazel Claxton, most recently PwC Janice Dawes, Senior Director, Canadian Breast Cancer Foundation Carolyn Van, Founder, ThirdOcean, Venus Ventures

Natalie Gokchenian, Manager, Executive Development, TD Bank Group Natalie Gokchenian is an accomplished communicator and has worked as a corporate spokesperson for some of Canada’s largest brands including Hudson’s Bay Company, Winners and TD Bank Group. As a journalism graduate of Ryerson University, Natalie started her career as a freelancer for the Toronto Star and worked as a reporter at the New York Times and Reuters. Eventually moving into public relations, Natalie appeared on national outlets, such as Global News, Canada AM and Breakfast Television, as an expert in the retail industry. Currently the Manager of Executive Development at TD, Natalie supports the leadership training portfolio for the Bank’s executive audience. In her spare time, she teaches Business Etiquette and Corporate Protocol and has facilitated etiquette training to some of Canada’s largest corporate environments. She is the founder of The School of Modern Etiquette based in Toronto, Ontario.

Moderator:

Shanta R. Nathwani, B.Com., MCP

4:10-4:20PM

Questions for the Panel

4:20-5:00PM

World Café Style Networking with Panelists

5:00-5:20PM

Closing Keynote: Diane Francis, Editor-at-Large, National Post

5:20-5:25PM

Questions for Closing Keynote

5:25-5:30PM

Closing Ceremony

@RWILeadership | #RWIL

PANELISTS

THANK YOU TO OUR SPONSORS

Erica Tait, Litigation Lawyer, Stikeman Elliott LLP Erica Tait is an associate practising in the Litigation Group of the Toronto office of Stikeman Elliott. Ms. Tait has a general corporate/commercial litigation practice with experience in the following areas: contract disputes, shareholder and director/officer disputes, employment disputes, professional negligence, and bankruptcy and insolvency. She also practices class action litigation, principally in the area of securities litigation and has appeared before all levels of courts in Ontario, as well as the Court of Queen’s Bench for Alberta and the Nova Scotia Supreme Court. Prior to embarking on her legal career, Ms. Tait owned a health and fitness consulting company in Calgary, Alberta serving a wide range of corporate and individual clients.

“

A woman is like a tea bag: you cannot tell how strong she is until you put her in hot water.

”

- Nancy Reagan

Nadia Baldwin, Manager, Talent Programs, TD Canada Trust Nadia started her career at TD Bank after receiving the TD Canada Trust Scholarship for Outstanding Community Leadership. Since then, she has built a fulfilling and diverse career at TD holding increasingly senior roles in Retail Branch Banking, Marketing, Communications and Human Resources. Having what she says is “the best job in the bank”, she is currently the Manager of Talent Programs in Organization Development, where she leads the Management Associate Program and the HR Associate Program. Her goal is to recruit, develop and retain diverse talent for TDCT businesses, ensure talent capability is aligned with business strategies and priorities, and to continue to build the leadership bench.

“

Don’t Be Your ‘First, Worst’ Critic.

”

OREGON CAPITAL

“

Don’t compromise yourself. You are all you’ve got.

”

- Janis Joplin

– Virginia Rometty, CEO, IBM

3 @RWILeadership | #RWIL

6 DESIGNED BY: SARAH WONG & JANY JANG

@RWILeadership

Event Program

CATALOG & WALL LABELS -

MAXIMUM EXPOSURE

ARTIST: DANIELLE BOSSIO

ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI

ARTIST: XHENSILA ZEMBLAKU

PROJECT TITLE: THE KOIORA SPECTACLE, 2012

PROJECT TITLE: STAGES OF CAPITALISM, 2012

PROJECT TITLE: DAEDALUM, 2012

THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.

IN TODAY’S SOCIETY IT IS IMPORTANT TO QUESTION CAPITALISM. A LOT OF THE STRESS AND AGONY IN TODAY’S SOCIETY IS CREATED BY THE ECONOMY AND CAPITALISM. IT SEEMS IN TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL DEPEND ON MONEY. IN THE PIECE, WE QUESTION THE USER’S RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.

DAEDALUM IS A KINETIC SCULPTURE THAT AIMS TO CREATE A DREAM-LIKE EXPERIENCE IN A CONSCIOUS STATE. THE SHORT, REAL-TIME ANIMATED SEQUENCE OF A SERIES OF 3-DIMENSIONAL SCULPTURES APPEARS TO BE TRANSFORMING BEYOND THE LAWS OF PHYSICS, CONFLICTING LOGIC AND SENSORY PERCEPTION, AND BLURRING THE LINE BETWEEN REAL AND IMAGINARY.

WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/

WEBSITE: XHENSILAZEMBLAKU.CO.CC

WEBSITE: KARENANNECOCHRANE.COM

RYERSON UNIVERSITY IMAGE ARTS PRESENTS

MAXIMUM EXPOSURE NON/LINEAR Catalog ARTIST: DANIELLE BOSSIO

ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI ARTIST: DANIELLE BOSSIO

ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI ARTIST: BOSSIO ARTIST: DANIELLE CONNOR CRAWFORD

PROJECT TITLE: THE KOIORA SPECTACLE, 2012

PROJECT TITLE: STAGES OF CAPITALISM, THE KOIORA SPECTACLE,2012 2012

PROJECT OF 2012 THE KOIORA SPECTACLE, 2012 PROJECT TITLE: TITLE: STAGES UNTITLED BYCAPITALISM, UNTITLED, 2012

IN TODAY’S IT IS IMPORTANT TO QUESTION CAPITALISM. THE KOIORASOCIETY SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A LOT OF THE STRESS AGONY IN TODAY’S SOCIETY IS SPECIES CALLED THE AND ONEKINA, A SEMI-AQUATIC MAMMAL CREATED BY NEW THE ECONOMY AND PIECE CAPITALISM. IT SEEMS IN ENDEMIC TO ZEALAND. THE REFLECTS ON THE TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN THE ALL GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION DEPEND ON EXISTENCE, MONEY. IN THE PIECE, ONE’S WE QUESTION THEISUSER’S NATURE OF ALL WHILE CREDULITY BEING RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW TESTED. PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. RESEARCHING, WE NOTICED THE SIMILARITIES OF WEBSITE:WHEN IMAGEARTS.RYERSON.CA/DBOSSIO/ THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.

IN TODAY’S SOCIETY IT IS EXPLORES IMPORTANT TO ISSUE QUESTION CAPITALISM. THE KOIORA SPECTACLE IS A SCULPTURAL PIECE “UNTITLED BY UNTITLED” THE OF PORTRAYING AUTHORSHIP A LOT OF THE STRESS AND IN TODAY’S IS SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL AND IDENTITY OR LACK THERE OFAGONY ONLINE. ONCE ONLINE,SOCIETY ANYTHING CREATED BY IS THE ECONOMY AND CAPITALISM. IT SEEMS IN ENDEMIC TO NEW ZEALAND. PIECE REFLECTS ON THE YOU CREATE NOW INFINITELYTHE COPYABLE, DOWNLOADABLE, TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE AND MALLEABLE. THIS SENSE OF INVISIBILITY IN THE ORIGINAL DEPEND ON MONEY. IN IN THE PIECE, WE QUESTION NATURE OF ALL ONE’S CREDULITY ISUSER’S BEING CREATOR IS EXISTENCE, EXPLORED A WHILE PERFORMATIVE VIDEO.THE ANYONE IS RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW TESTED. ALSO ENCOURAGED TO DOWNLOAD THE VIDEO THEMSELVES, PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY AND ACTIVELY TAKE PART IN CHALLENGING THE OWNERSHIP OF BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/ THIS VERY PIECE. THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) WEBSITE: CONNORCRAWFORD.COM IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.

WEBSITE: KARENANNECOCHRANE.COM

WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/

Wall Labels

TV SHOW GRAPHICS -

ROAD TO THE SHOW

Logo

Poster

Transit Poster

*Photo Credit: Winston Chow and someone on Google

FUN THINGS -

PERSONAL PROJECTS MISCONCEPTION OF MADNESS “individual approach”

HOW SCIENCE SEES IT

“moves focus away from collective madness and towards mental disorder”

“chemical unbalance” “find the disease through symptomatology”

HOW THE DSM SEES IT

“people that don’t belong” “dangerous or criminal”

“terms are fluid and changes over time”

“fix them with medication”

“put them in the asylum”

“they are violent”

“drugs are the cure”

“anomalous to group irrational behaviour”

“terms changes as the behaviours change”

HOW THE DICTIONARY SEES IT

HOW SOCIETY SEES IT

“they are out of control” “they are not normal”

“they can not run things”

“they can not work” “It is a disease”

“dangerousness is a criterion for civil commitment”

WHAT IS MADNESS

“sanism is unacceptable”

“mad people should be respected in court”

MAD PRIDE

HOW MORTIN BIRNBAUM SAW IT

HOW EMILE DURKIEIM SAW IT

“being mad is a serious illness that needs to be taken care of immediately”

MAD PRIDE

“focus on what is wrong with the world and not what is wrong with the individual”

“mental illness can be affected by social causes”

HOW DON WEITZ & THOMAS SZASZ SAW IT

“not acting like the status quo? You must be mad”

“look past casual factors, look at how mental illness is dealt with”

“humans are social beings therefore, human behaviour should be understood in a larger context”

“most are living under poverty line, which is causing them stress”

“the medical model is wrong”

“the psychiatry system is flawed” sarah wong

HOW THE MEDIA SEES IT

HOW THE SOCIAL MODEL SEES IT

HOW AN EX-PATIENT SEES IT

“see it as a bigger group and not individually”

“what kind of support do they need?”

“let’s consider the effects of their environments”

WHAT MADNESS REALLY IS

sarah wong e. sarah.wong320@gmail.com c. 647.403.8801