ZOZU
PROJECT
Where Africa’s children thrive
STANDARDS MANUAL
TABLE OF CONTENTS BRAND MESSAGE
03
01 LOGOTYPES
05
Primary Logotype
07
Variations of Primary Logotype
09
Alternative Logotypes
11
Wordmarks
13
Graphic Elements
15
Inappropriate Uses
17
02 COLORS
19
03 TYPOGRAPHY
23
04 BUSINESS SYSTEM
29
Overview
31
Business Card
32
Mailing Label
32
Letterhead
33
Envelope
34
05 APPLICATIONS
37
Website
39
Brochure
40
Posters
42
Ephemera
43
BRAND MESSAGE Zozu Project’s goal is to create sustainable solutions for children in need to end the cycle of extreme poverty in Africa. They want to provide hope, education, and opportunities. The mark has an African feel using earthy but still vibrant colors. The tree is filled with a hand drawn tribal pattern and the word Zozu is in a brushed script. Africa is a third world country, with little modernization and technology. So these ‘less digital’ elements represent the roots of African culture. To contrast the authentic hand drawn look of the word Zozu, “Project” is in Klavika, a sleek serif typeface. The tagline is meant to be read as secondary text but still apparent enough to briefly communicate the brand’s mission. The acacia tree represents growth and thriving, they are known to “thrive” in the arid biomes of Africa. The acacia also has a large canopy that provides plenty of shade, representative of the way the Zozu Project would provide safety, protection, and opportunities for impoverished children. The lines above the tree, double as sun rays to symbolize a rising and shining sun to represent hope and life. The lines also imply “movement” of the tree, or growth. The identitity system represents their oragnization with a distinctive “African” look, while looking youthful and thriving to represent the children they help in Africa.
3
01 LOGOTYPES
Zozu Project Primary Logotype
The primary mark shown in two sizes, features the main graphic which is an acacia tree filled with a tribal pattern, and rays at the top. It is above the name of the organization and has a small tagline below it to explain the organization. The mark should be used with all three elements to clearly communicate and describe the organization. An alternate mark can be used if a more horizontal orientation is needed. The tagline should always be included in the mark. Alternate logos may be used if the primary logo is not ideal. See following pages for alternate logos.
Standards Manual
ZOZU
ZOZU
PROJECT
Where Africa’s children thrive
PROJECT
Where Africa’s children thrive
7
Zozu Project Primary Logotype
PROJECT The primary logotype should always be used with clear space around it to prevent crowding the logo. At any size, the logo should have a the minimum clear space surrounding it on all sides, equal to the height of the word “PROJECT” taken from the mark.
Minimum Size The primary logotype must be at least 1" wide to retain legibility of the tagline. This applies to all colored variations and gray scale. The black on white and reversed out marks can be used at 0.75" wide. Mark should alwaus be used with the descriptive tagline.
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PROJECT
Clear Space
ZOZU
PROJECT
ZOZU
PROJECT
Where Africa’s children thrive
PROJECT PROJECT Where Africa’s children thrive
ZOZU
PROJECT
ZOZU
PROJECT
Where Africa’s children thrive
Where Africa’s children thrive
1"
0.75"
PROJECT
Standards Manual
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PROJ
Where Africa’s
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PR
Where Afr
Zozu Project Variations to Primary Logotype
1 2
ZOZU
ZOZU
PROJECT PROJECT Where Africa’s children thrive
PROJECT
Where Africa’s children thrive
ZOZU PROJECT
Where Africa’s children thrive
3 4
Variations I Versions (1–3) are 1-color logos with tints; the rays, pattern, trunk, and organization name are 100% opacity, and the canopy of the tree is 35% opacity. Version (4) is a 1-color tint in gray scale, the rays, trunk, and organization name are 55% black, the pattern is 40% black, and the canopy is 10% black. These versions Where Africa’s children thrive Where Africa’s children thrive should only be used when only one color production in opacities is available.
ZOZU
PROJECT PROJECT
Standards Manual
ZOZU
PROJECT
ZOZU
PROJECT ZOZU
PROJECT
Where Africa’s children thrive
Where Africa’s children thrive
ZOZU
ZOZU
Where Africa’s children thrive
Where Africa’s children thrive
ZOZU
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Where Africa’s children thrive
9
W
ZOZU PROJECT PROJECT
ZOZU PROJECT
Zozu Project Variations to Primary Logotype
PROJECT PROJECT
Africa’s children childrenthrive thrive ee Africa’s
PROJECT
WhereAfrica’s Africa’schildren childrenthrive thrive Where
PROJECT
WhereAfrica’s Africa’schildren childrenthrive thrive Where
5
ZOZU
PROJECT PROJECT Variations II
re Africa’s ere Africa’schildren childrenthrive thrive
ZOZU ZOZU ZOZU
ZOZU ZOZU ZOZU
Where Where Africa’s children thrive WhereAfrica’s Africa’schildren childrenthrive thrive
Where Africa’s children thrive Where Africa’s children thrive Where Africa’s children thrive
PROJECT PROJECT PROJECT PROJECT
Versions (5, 6, & 7) are reversed out. It is important to use these versions with either the white or beige from the color pallet on any of the darker colors (dark green, orange, red, gray, see color pallet) for contrast for legibility. Version (6) is a 1-color version without tints on a light background (Reverse of version 5 with approved colors). Version (7 & 8) should only be used when color printing is not possible. Version (8) is the black Africa’s and white logotype. VersionsWhere (5–8) all children thrive have the pattern reversed out of the canopy so the background color shows through.
ZOZU
PROJECT
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ZOZU ZOZU PROJECT
ZOZU ZOZU PROJECT
PROJECT
WhereAfrica’s Africa’schildren childrenthrive thrive Where
6
ZOZU ZOZU ZOZU ZOZU PROJECT PROJECT PROJECT PROJECT PROJECT
PROJECT PROJECT PROJECT
7
ZOZU
PROJECT
Where Africa’s children thrive
Where Africa’s children thrive Where Africa’s children thrive Where Africa’s children thrive Where Africa’s children thrive
ZOZU ZOZU PROJECT PROJECT
Where Africa’s children Where Africa’s children thri
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ZOZU ZOZU PROJECT
ZOZU ZOZU PROJECT PROJECT
PROJECT
Where Africa’s Where Africa’s childrenchildren thrive th
Where Africa’s children thrive
Where Africa’s children thrive
Standards Manual
Zozu Project Alternative Logotypes
1
ZOZU
Alternative marks should be used when a more horizontal orientation is needed, option (1) should be used secondary to the primary mark, and option (2) should be used if option (1) is not horizontal enough. All elements are the same as the primary mark, but are rearranged or re-sized. Alternative marks may be used as one color versions in any of the colors from the color palettes like version (5–6) Where Africa’s children of the primary logotype variations. Seethrive example on cover of brochure.
ZOZU
PROJECT
Standards Manual
PROJECT Where Africa’s children thrive
ZOZU PR
Where Africa’s
2
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Where Africa’s children thrive
11
Zozu Project Alternative Logotypes
The first alternate logotype needs to be a minimum of 1" wide, while the second alternate logotype needs to be a minimum of 1.5" wide to retain legibility of the tagline.
12
PROJECT
PROJECT Where Africa’s children thrive
PROJECT
Minimum Size
ZOZU PROJECT
ZOZU
PROJECT
Where Africa’s children thrive
Where Africa’s children thrive
PROJECT
Where Africa’s
Where Africa’s children thrive
PROJECT
ZOZU
ZOZU PR
ZOZU PROJECT 1" Where Africa’s children thrive
Where Africa’s children thrive
PROJECT
Just like the primary logotype, the alternate logotypes should always be used with clear space around it to prevent crowding the logo. At any size, the logo should have a space surrounding it on all sides, equal to the height of the word “PROJECT” taken from the mark.
PROJECT
PROJECT
PROJECT PROJECT
Clear Space
ZOZU
ZOZU
PROJECT
ZOZU PROJECT
Where Africa’s children thrive
1.5"
Standards Manual
Zozu Project Wordmarks
ZOZU ZOZU
1
PROJECT PROJECT
Where Africa’s children thrive Where Africa’s children thrive
Wordmarks can be used when the tree graphic has already been used nearby or on the same piece and appears repetitive, or when there is no space for the graphic. Option (1) should be used as the primary wordmark, and option (2) should be used secondarily. Wordmark may be used in single color variations from color pallet (gray, brown, red, dark green, orange) and reversed out on same colors, but may not be used in grayscale.
Standards Manual
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ZOZU PROJECT
ZOZU PROJE Where Africa’s children thrive
Where Africa’s children 13
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ZOZU
PROJECT
Where Africa’s children thrive
1"
Where Africa’s children thrive
ZOZU PRO ZOZU
Where Africa’s children thrive
PROJECT
Where Africa’s children thrive
PROJECT
ZOZU PROJECT PROJECT
The first alternate wordmark needs to be a minimum of 1" wide, while the second alternate logotype needs to be a minimum of 1.5" wide to retain legibility of the tagline.
PROJECT
Minimum Size
PROJECT PROJECT ZOZU PROJECT
PROJECT
Just like the primary logotype, the wordmarks should always be used with clear space around it to prevent crowding the logo. At any size, the mark should have a space surrounding it on all sides, equal to the height of the word “PROJECT” taken from the mark.
PROJECT
Clear Space
ZOZU
PROJECT
Zozu Project Wordmark
ZOZU PROJECT
Where Africa’s children thrive
PROJECT
Where Africa’s child ZOZU PROJECT Where Africa’s children thrive
1.5"
Where Africa’s children thriv Standards Manual
Zozu Project Graphic Elements
1
5
(1) The tree is used as a graphic element but cannot be used to replace the primary mark. Any tree from variation logos, may also be used. (2) The rays taken from the primary mark can be used as a decorative element. (3) The secondary rays are more linear, an alternative to the primary rays used above an item with less of a curvature.
6 2
(4) The rice paper texture can be used as a background, and can be repeated as a pattern for larger pieces. (5) The tribal pattern is the pattern used in the tree, this pattern can be used in any of the colors from the color pallet, useful for added decoration on the business system or printed materials. (6) The line rules are taken from the pattern and can be used as a footer or to separate. They should be used in the colors shown above.
3
4 7
(7) The irregular circle can be used as a bullet or separator between information in an color from the color pallets (this has been applied to the address block in the letterhead.)
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Zozu Project Graphic Elements
Photographic Elements Photos can be used with color overlays, change photo to black and white, brightness and contrast may need to be adjusted, add color (red, orange, brown, or dark green from color pallet) over photo, change transparency to multiply and adjust opacity. Red photo used on website and sponsor a child brochure. Orange photos used on interior of brochure.
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Standards Manual
Zozu Project Inappropriate Uses
1
(1) Do not stretch, skew, or distort, scale at correct proportions with fixed ratios. (2) Do not change color, type, style of logotype. (3) Do not use a gradient on any part of the logotype. (4) Do not add any kind of stroke to any part of the logotype. (5) Do not ratio of size of graphic to type. Keep at fixed ratio. (6) Do not change spacing between type and graphic elements. (7) Do not change alignment of elements in logotype.
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PROJECT
Where Africa’s children thrive
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PROJECT
Where Africa’s children thrive
2
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PROJECT
Where Africa’s children thrive
6
ZOZU PROJECT Where Africa’s children thrive
3
4
ZOZU
ZOZU
PROJECT
PROJECT
Where Africa’s children thrive
Where Africa’s children thrive
7
8
ZOZU
PROJECT Where Africa’s children thrive
ZOZU
PROJECT
Where Africa’s children thrive
(8) Do not bevel and emboss, add a drop shadow, or feather.
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02 COLORS
Zozu Project Colors Primary Color Pallet The colors in the primary pallet are taken from the logotype. The dark green is the pattern on the tree, light green the background of the tree, brown from the trunk, red from the organization name, and gold from the rays. The orange is not used in the logotype, however, is essential to brand applications. The color pallet used includes earthy African colors, a clay-red, brown, green and orange. The red and orange are used primarily for headers The gold and light green should never be used for text. The colors can also be applied to the pattern, multiplied over black and white photographs, and applied to other graphic elements. (See graphic elements)
Primary Color Pallet
Secondary Color Pallet
NAME: Dark Green SPOT: Pantone 7490 U CMYK: 88 /43 /100 /49 RGB: 14/57/22 HEX: #85A552
NAME: Light Green SPOT: Pantone 374 U CMYK: 59/24/100/6 RGB: 101/133/40 HEX: #D2E091
NAME: Brown SPOT: Pantone 463 U CMYK: 32/59/94/18 RGB: 133/81/32 HEX: #9A652E
NAME: Red SPOT: Pantone 1805 U CMYK: 54/19/87/2 RGB: 116/149/60 HEX: #C35324
NAME: Orange SPOT: Pantone 158 U CMYK: 0/62/96/0 RGB: 235/103/24 HEX: #F39240
NAME: Gold SPOT: Pantone 143 U CMYK: 1/38/84/0 RGB: 242/152/4 HEX: #FAB85C
NAME: Beige SPOT: Pantone 7499 U CMYK: 1/3/11/0 RGB: 250/240/218 HEX: #FBF3E2
NAME: Gray SPOT: Pantone Black 7 U CMYK: 66/58/57/37 RGB: 59/60/60 HEX: #4C4C4C
Secondary Color Pallet The colors in the secondary pallet include a dark gray for the body text uses, to give the overall design a softer look. The beige can be used as a background color or anytime a light color is needed as an alternative to white.
Standards Manual
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03 TYPOGRAPHY
Zozu Project Typography
Bodoni Egyptian Pro
Light
Primary Typefaces I The primary typefaces are Bodoni Egyptian Pro and Klavika. Bodoni Egyptian Pro Bold Italic is used as the tagline in the logo mark. Variations of Bodoni Egyptian Pro is used primarily as body text in light except in the business system, it is used on the business card, address block, envelop, and mailing labels. Heavier styles (Bold, Extra Bold)of can also be used as headers, see applications (brochure, cover text, headers of paragraph sections)
Standards Manual
Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ ab c d e fgh i j k l m n o p q rs t u v w x y z
Regular
Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fgh i j k l m n o p q rs t u v w x y z
Medium
Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ a b c d e fgh i j k l m n o p q rs t u v w x y z
Bold
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
A BCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Extra Bold
Extra Bold Italic
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuv wxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
25
Zozu Project Typography
Klavika
Primary Typefaces II Klavika which is the type used for the word ‘Project’ in the logotype, is used primarily for headers and titles. See Applications section (used for headers on website and navigation bar.)
26
Light
Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Regular
Regular Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Medium
Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Bold
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
Standards Manual
04 BUSINESS SYSTEM
Zozu Project Business System
ZOZU
ZOZU
PROJECT WhereAfrica’s African children Where childrenthrive. thrive
PROJECT Where Africa’s children thrive
Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407
P.O. Box 1365 Tempelton, CA 93456 www.zozuproject.org
November 2, 2014
Dear Ms. McCormick, Zozu Project’s goal is to create sustainable solutions for children in need to end extreme poverty in Africa. They want to provide hope, education, and opportunities. I gave the mark an African feel using the red-orange clay color, an earthy green, a bright accent orange in the rays to represent the sun, along with other complimenting colors. The tree is filled with a hand drawn tribal pattern and the word Zozu is in a brushed script. Africa is a third world country, with little modernization and technology. So these ‘less digital’ elements represent the roots of African culture. To contrast the authentic hand drawn look of the word Zozu, “Project” is in a sleek serif typeface. The acacia tree represents growth and thriving, they are known to “thrive” in the arid biomes of Africa through droughts and wild fires. The acacia also has a large canopy that provides plenty of shade, representative of the way the Zozu Project would provide safety, protection, and opportunities for impoverished children. The lines above the tree, double as sun rays to symbolize a rising and shining sun to represent hope and life. The lines also imply “movement” of the tree, or growth. My solution combines the use of color, type, and illustration to symbolize and represent the company’s goals and objectives.
ZOZU
PROJECT
Sincerely,
Where Africa’s African children Where childrenthrive. thrive
P.O. Box 1365 Tempelton, CA 93456
Sarah Ching
P.O. Box 1365
Tempelton, CA 93456
zozuproject @gmail.com
(805) 674 –2901
www.zozuproject.org
www.zozuproject.org
ZOZU
PROJECT Where African children thrive. Where Africa’s children thrive
P.O. Box 1365 Tempelton, CA 93456 (805) 674–2901 zozuproject @gmail.com www.zozuproject.org
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Zozu Project Business System
ZOZU
PROJECT Where African children thrive. Where Africa’s children thrive
P.O. Box 1365 Tempelton, CA 93456 (805) 674–2901 zozuproject @ gmail.com www.zozuproject.org
ZOZU
PROJECT Africa’schildren childrenthrive. thrive Where African
P.O. Box 1365 Tempelton, CA 93456 www.zozuproject.org
Business Cards
Mailing Labels
Bodoni Egyptian Pro Light, Medium 9.5 pt, 30 pt tracking
Bodoni Egyptian Pro Light, Medium 13 pt, 30 pt tracking
Centered logo with larger tagline. Information center aligned. 17 pt leading between lines except in address block (11 pt). Logo should always be used with safe space.
Center aligned logo with larger tagline. Information center aligned. 18 pt leading for address block and 20 pt leading between address and website. Content moved to left side to allow for receiver’s address. Logo should always be used with safe space.
Back uses white tribal pattern on red, pattern bleeds.
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Standards Manual
Zozu Project Business System 1.6"
1.6"
Letterhead
0.4"
Centered aligned primary logotype at top, logo should be used with safe space and additional spacing.
ZOZU
PROJECT WhereAfrica’s African children thrive. Where children thrive
0.55" Kathryn E. McCormick Professor of Design Department of Art & Design California Polytechnic State University San Luis Obispo, CA 93407
Helvetica Light, 9 pt 30 pt tracking, 13 pt leading
November 2, 2014 Dear Ms. McCormick, Zozu Project’s goal is to create sustainable solutions for children in need to end extreme poverty in Africa. They want to provide hope, education, and opportunities.
double as sun rays to symbolize a rising and shining sun to represent hope and life. The lines also imply “movement” of the tree, or growth. My solution combines the use of color, type, and illustration to symbolize and represent the company’s goals and objectives.
One hard return between address block and date, two hard returns between date and salutation, and one hard return between salutation and body. All text left aligned with sufficient space on left and right margins, and from logotype and contact information at the bottom. One hard return between body paragraphs, letter body and sign-off, and two hard returns between sign off and name for signature.
Sincerely,
Sarah Ching
0.55" P.O. Box 1365
Tempelton, CA 93456
zozuproject @gmail.com
0.4"
(805) 674 –2901
www.zozuproject.org
Bodoni Egyptian Pro Light, Medium 9.7 pt 30 pt tracking, 18 pt leading Company information center aligned and separated by irregular circle.
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Zozu Project Business System Envelope Tree graphic element in full color used on center of flap of envelope. There is space all around but a little more at the top.
0.28" 0.26"
ZOZU
PROJECT Where Africa’s children thrive
P.O. Box 1365 Tempelton, CA 93456 www.zozuproject.org
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Bodoni Egyptian Pro Light, Medium 10.5 pt, 30 pt tracking Center aligned wordmark with larger tagline. Information center aligned. 13 pt leading for address and 18 pt leading between address and website. Content in top left corner with required safe space.
Standards Manual
05 APPLICATIONS
Help Page
Zozu Project Applications ABOUT
Home Page
ZOZU
PROJECT
PROJECTS
HELP
DONATE
Where Africa’s children thrive
ABOUT
ZOZU
PROJECT
PROJECTS
HELP
DONATE
Where Africa’s children thrive
01
For only $35/month you can provide a child basic needs and an education.
P.O. Box 1365
(805)–674–2901
Join our mailing list:
Tempelton, CA 93456
zozuproject@gmail.com
email address
Home Page Home page is non-scroll, above the fold. Logo is centered on page. Navigation bar text in orange, evenly spaced around logo in Klavika Medium at 21.5 pt, 50 pt tracking. Refer to photographic elements for color effect. Photograph extends all the way across at 1024px x 377px. Tribal patterns in top left and bottom right corners with feather gradient. Contact information at the bottom in 11 pt Klavika Light, 25 pt tracking. Mailing list sign up in 10 pt Klavika Light, 25 pt tracking. Background has repeated rice paper texture from graphic elements.
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02
SPONSOR
DONATE
VOLUNTEER
Donate to support sustainable community development and help raise people out of poverty.
Be part of our team! We are a passionate group working with leaders in Uganda.
ABOUT
PROJECTS
HELP
(805)–674–2901
Join our mailing list:
Who We Are
Current
Sponsor A Child
zozuproject@gmail.com
email address
Our Mission
Future
Donate
Contact
Past
Volunteer
Help Page Refer to “Home Page” description for logo placement and navigation bar.Help in navigation bar in dark green to indicate location in website. Photograph is resized to 1024px x 240px. Klavika Medium is used as numbers and headers, Bodoni Egyptian Pro Light used as body text. Graphics shown in red and oranges from color pallet. Use horizontal sun reys above numbers. Extended navigation information at bottom in Klavika Medium, Light, 13 pt, 25 pt tracking, 22 pt leading.
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Zozu Project Applications Brochure Exterior
Bodoni Egyptian Pro Extra Bold (13 pt), Light (11 pt) 25 pt tracking, 13.2 leading “About” text and title left aligned, title in red, body text in gray. Leading between title and body is 19 pt. Paragraph is centered horizontally, but lower vertically, leave space between text and logo at top center. (Always use safe space and more when possible.)
About Hannah Hope is a 7 year old girl in Arua, Uganda. Both of her parents are deceased and she lives with her uncle, who is currently unemployed. There are 5 other children in the home. Playing games is her favorite hobby. Her major household duty is fetching water. Her dream is to become a nurse when she grows up.
ZOZU
PROJECT Where Africa’s children thrive
Bodoni Egyptian Pro Light (9 pt), Bold (10 pt) 25 pt tracking, 11 pt leading “More information...” text centered in red. Website in orange with increased 19 pt leading. Contact information text in light 10 pt, 25 pt tracking.
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Hope Gender: Female DOB: December 26, 2006 ID #: 0016
We have more information on our website and would love to answer any questions you may have.
www.zozuproject.org zozuproject@gmail.com 805.674.2901
P.O. Box 1365 Templeton, CA 93465
ZOZU PROJECT Where Africa’s children thrive
Bodoni Egyptian Pro Bold (23, 12 pt), Light (12 pt) Photo with child looking for sponsorship, in red (refer to photographic elements) Leave 0.15" around photo. Informational text on rice paper pattern. White alternate logotype used, below box with information. Safe space should be used.
Standards Manual
Zozu Project Applications
Brochure Interior
02
HOW CAN I HELP?
For only $35 a month, you can sponsor a child and provide their basic needs and education, as well as supporting sustainable community development. Some of your sponsorship funds will go directly to your child to pay for school fees and supplies, food, and medical care. In addition, part of your sponsorship fees will be combined with other sponsors’ money to support
01
WHAT IS THE ZOZU PROJECT?
The Zozu Project breaks the cycle of extreme poverty by partnering with local African leaders to provide hope, education and economic opportunity. “Zozu” means thrive in Lugbara, the local tribal language. The name was chosen by our Ugandan friends and board of directors in Arua, Uganda. Our goal is for every person in this village to thrive and reach their full potential. We have a heart for children and believe they are Uganda’s future, but children do not thrive in isolation. They only thrive if their family, school and community are also thriving. In order to make this happen, our goal is for each member of this community to have access to adequate food, clean water, medical care, spiritual care, education, and an opportunity to provide for themselves and their family. We do this by partnering with local leaders and churches in Arua, Uganda, who are already fighting the injustices of extreme poverty. We believe these people are our greatest resource. Our model ensures that the local people own the projects, and that the cycle of poverty is broken through holistic and long term development change.
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schools and developmental projects within their community. You will be able to communicate directly with your child by sending and receiving letters via email at www.zozuproject.org. Instead of sponsorship, you can also give a one time or ongoing donation to the Zozu Project, which could go into the general fund or towards a specified project listed on our website.
05
HOW DO I SPONSOR A CHILD?
If you would like to sponsor a child, the easiest way is to go to our website, www.zozuproject.org and find your child, then follow the instructions on how to sponsor. If the child in your pamphlet has already been sponsored, rest assured there are many other children in great need of sponsorship. If you would prefer, you can contact us through email or by phone, and we can help you set up a child sponsorship.
ARUA
04
HOW CAN SO LITTLE MONEY GO SO FAR?
The Zozu Project has been granted tax-exempt status under 501(c) (3) of the Internal Revenue Code, so all donations are tax deductible. The Zozu Project has no paid employees, but rather a passionate group of volunteers, so all of your donation goes to Uganda. In addition, our locally run programs in Uganda are much more efficient than anything we could run. They have community support and many volunteers. Lastly, our American dollars go so far in rural Uganda, so your impact is huge.
WHERE DOES HOPE LIVE?
Hope lives in a village in Arua, Uganda, right on the border of the Democratic Republic of Congo and within 30 miles of South Sudan. In addition to suffering during the 20 year civil war in Uganda, Arua was terrorized by Joseph Koney and the Lord’s Resistance Army. Relative peace and stability have returned to Arua. Many people are now returning to their villages, often trying to rebuild their lives from nothing. Most are subsistence farmers, and the most common employment is a day laborer, where the average wage is $19 a month. Many children in this village don’t have regular meals or medical care, and don’t attend school. Government sponsored schools in Uganda are struggling and require a school fee, which are not possible for many of these families. In addition, the nearest school is too far for some to walk, especially for the younger children. Although this area is extremely poor, amazing changes have occurred since 2013. There is now a thriving church, a borehole well that provides clean water, and a part time medical clinic. The construction of a new school which has the capacity for at least 240 students, Solid Rock Christian School, was completed in August of 2014.
Numbers: Klavika Bold 36 pt, 30 pt tracking Orange Titles: Bodoni Egyptian Pro Extra Bold 10 pt, 12 pt leading Red, All caps Body: Bodoni Egyptian Pro Light 9 pt, 11 leading, 20 tracking Grey Place text on tint of beige for greater legibility. Use of one color tree graphic to accompany email and website. Photographs have orange multiply transparency effect.
zozuproject@gmail.com
www.zozuproject.org
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Zozu Project Applications
WHERE AFRICA’S CHILDREN THRIVE
HOPE
ZOZU
ZOZU
ZOZU
Where Africa’s children thrive
Where Africa’s children thrive
Where Africa’s children thrive
PROJECT
Zozu project is helping end the cycle of poverty in Africa and you can too!
Zozu project is helping end the cycle of poverty in Africa and you can too!
PROJECT
Zozu project is helping end the cycle of poverty in Africa and you can too!
Visit our website for more information on how you can help:
Visit our website for more information on how you can help:
Visit our website for more information on how you can help:
www.zozuproject.org
www.zozuproject.org
www.zozuproject.org
ZOZU PROJECT
Posters
PROJECT
Where Africa’s children thrive
ZOZU PROJECT
Where Africa’s children thrive
ZOZU PROJECT
Where Africa’s children thrive
13.3"x 20" inch posters on ‘Vintage Paper’ texture background. (Can be scaled to 2 x 3 feet or other sizes) Centered wordmark with website in red Bodoni Egyptian Pro Bold (64 pt). Safe space should be used with wordmark.
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Standards Manual
Zozu Project Applications
Primary logotype with 4-color print on front, tree graphic on back.
Poster graphic using tagline on front with linear sun reys, and 1-color tree graphic on back in red and oranges from primary color pallet.
Standards Manual
1-color print with red tree graphic small on breast pocket, and full primary mark on back.
Other examples of use of primary logotype on ephemera.
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