Superfood Skincare Trend Insight 2017
Two-thirds of women believe that what they eat directly impacts on how their skin looks, so expect to see edible ingredients increasingly listed on your creams and serums. From superfoods such as chia, broccoli and kale to fermented supplements and even turmeric, the latest products could just as easily be found in your kitchen as the bathroom. A continued cross-pollination of healthy superfood consumables and topical ointments on the basis that: if it’s safe enough to eat then it’s safe enough to use on your skin. Ingredients to look out for include chia seed oil, matcha leaf powder, blueberries, chlorophyll and kale. Look for brightly coloured products with the inclusion of plant pigments and antioxidants. Cosmetic companies will continue to take advantage of popular health trends and shifts in consumer preferences. Superfoods are no longer found at the grocery store, they’re taking over the beauty aisle too...