ART CONNECTS NEW YORK Project Book
SARAI ‘RAI’ ROBLEDO | MEDIA DESIGN, MFA | FULL SAIL UNIVERSITY
This book is dedicated to my late grandfather, Joseph C. Coleman. My grandfather himself was an artist back in his day. We used to joke and say that I inherited the “creative gene” from him. There was a time in my life where I almost gave up on design entirely. But because of him I went back to school, I fed my creative gene, and now here I am. This creative gene is what I have left of him and I’ll never let it go...ever. This is for you Papa. Rest in peace. xo
1.0 RESEARCH + STRATEGY 6 9 10 12 13 14
Abstract Research SWOT Analysis Competitive Landscape Target Audience Creative Brief
2.0 CREATIVE DEVELOPMENT 19 20 22 24 25 26 28
Key Tenets Mood Boards Logo Concepts Ad Concepts Web Concepts Motion Concepts Creative Toolbox
3.0 LOGO STANDARDS 32 33 34 35 36 37 38 39 40 41
Logo Do’s + Don’ts Typography Placement Imagery Color Web Print Stationery Voice + Tone
4.0 FINAL SOLUTIONS 44 45 46 48 50
Web Blog Social Media Placement Printed Ads Promotional Assets
1.0 Research + Strategy This section explores and examines the various aspects of research for the Art Connects New York organization. It also examines the current brand identity through SWOT analysis, establishing the goals, laying out the objectives, and discovering the target audience. All of these key findings establish the validity of the new design for the Art Connects New York brand.
ABSTRACT RESEARCH SWOT ANALYSIS COMPETITIVE LANDSCAPE TARGET AUDIENCE CREATIVE BRIEF
ABSTRACT ART CONNECTS NEW YORK is a non-profit organization whose mission is to share the benefits of the art world, by opening the minds of the unfamiliar viewer.
ACNY believes that art has the power and the ability to affirm the human spirit. Their mission is to establish a connection between the art community and the people of New York City. Their Art Placement Program places artwork of New York artists in social services agencies within the five boroughs. They also sponsor annual competitive exhibitions shows for New York artists to establish creative links and gain exposure. The ACNY campaign will introduce a new brand identity, website, and promotional assets to provoke productivity within the organization. The new brand identity will be introduced onto new platforms of communication to target an expansive target audience. Through the exploration of design excellence, the new brand identity will be louder in design and in voice. The results of this campaign aims to change the perception of the organization, target an unfamiliar audience, and to share the benefits of art. This campaign will position techniques of informing and educating the target audience to increase participation, donations and sales. By utilizing the modern form of communication, this will build an extensive online community that can develop a strategy of growth for the future.
1.0 RESEARCH + STRATEGY
Art Connects New York (ACNY) is a 501c3 non-profit organization that was established in 2006 in New York City. ACNY is an organization that believes that art has the power to impact a person in a positive way. ACNY’s mission and efforts is to connect and delight the unfamiliar audience with placed artwork in unexpected places; and to also provide creative opportunities for New York artists that are without commercial gallery representation. In the Art Placement Program, artists donate their artwork to be permanently placed in social service agencies within the five boroughs of New York. Additionally, ACNY sponsors competitive annual exhibition shows for New York artists that are without gallery representation. The organization features artists in various events from exhibition openings, tours, lectures, performing arts events and video screenings. The profit earned from sales from these events is split equally between the artists and the organization. ACNY is also supported through private and public donations from other organizations such as Lower Manhattan Culture Center, New York State Council on the Arts, New York City Department of Cultural Affairs, The Mary Duke Foundation, The Art Connection and more (Artconnectsnewyork.org, 2012). For this project, rebranding and expansion is key. The start of the rebranding process will entail
updating the company logo and website. These two elements are the sole representation of the organization, and it’s important that the brand image is re-evaluated. Alina Wheeler stated, a brand “is considered to be one of the most valuable company assets.” Good representation using a strong brand identity will help build brand equity by increased recognition and awareness. Without brand awareness, there’s no productivity within an organization. Without productivity, there is no organization. ACNY’s role in the community is to establish connections with people in two different ways. First, by delighting the viewer looking at the placed artwork in social service agencies. And secondly, establishing links for local artists to gain exposure within the art community. For this project, the word “connects” will be implemented in a third way. Today, the Internet is the primary sources of receiving any type of information. Using social networking websites to create an online community will be the first step to this process. The impact of social networking will create expansion opportunities to interact with curators and artists more rapidly. This strategy of growth is a good way for ACNY to spread their cause in ways that were never imagined. This project aims to change the perception of the organization through design
exploration of the brand identity, and to build its essential assets. In a world where art isn’t considered a commodity, its benefits is often overlooked. Art has the ability to “inspire, heal, transform and delight the viewer looking upon it” (ACNY, 2012). According to the Journal of Alternative and Complimentary Medicine, the usage of art contemplation “evokes memories and arouses emotions that capture the patient’s attention and distract him or her from negative thoughts.” In social care, art has the potential to offer “a safe environment in which to celebrate their uniqueness, proclaim their identity, communicate with others and confront themselves.” It can bring personal change, growth and understanding (Hopkins, 2007). The best thing about ACNY is that this organization offers these positive benefits for free. There are many artists out there that can impact the city. It’s time to get up, get out and spread the word.
1.0 RESEARCH + STRATEGY
RESEARCH
SWOT ANALYSIS ths g n e Str ses s e n k Wea ies t i n u rt Oppo ats Thre
Discovering where the opportunities lie within the current strengths and foreseeing the threats in the current weaknesses.
O
Modernize/Redesign Evaluate the word “connects” Rebuild website Create a blog: build online presence
W T
Current brand identity Funding is reliant on sales and donations Target market limited to New York City Lack of online presence
1.0 RESEARCH + STRATEGY
Large network of talent Unique Cause Exposing Talent Cause is open to many demographics
NEGATIVE FACTORS
POSITIVE FACTORS
S
INTERNAL FACTORS
Lack of interest Declining economy Other gallery/art non-profit representation
EXTERNAL FACTORS
11
COMPETITIVE LANDSCAPE Non-profit organizations are difficult to compare with one another as they all do not perform under the same cause. These non-profit organizations exists in the areas that ACNY seeks to increase awareness in: advertisements and online presence.
ArtBridge is another organization that believes in creating brightness and inspiration to the city. It’s an organization that “seeks to enhance the urban experience by transforming overhead construction scaffolding into temporary art installations”.
See Me, formally known as Artists Wanted, is an organization that is comparable because they utilize online networking amongst artists. They create a network of artists, provide them with an online portfolio space, and they also throw public events that gives their artists exposure.
Health Care Patients New Yorkers Art Enthusiasts
1.0 RESEARCH + STRATEGY
TARGET AUDIENCE
Educated Urban Adults Age 23+
Social Service Agencies Healthcare Professionals Investors and donors
14
CREATIVE BRIEF CLIENT: Art Connects New York
CURRENT LOGO:
PRIMARY PRODUCT(S) OR SERVICE(S):
UNIQUE SELLING PROPOSITION:
1- The Art Placement Program:
Art Connects New York’s
New York artists to social service
approach. Both programs that
permanent art installations done by agencies through out the five boroughs of New York City.
2- ACNY Exhibition Space: an exhibition to display artwork of
artists, to establish creative links with the art community.
efforts come from a personal
the organization offers, provides opportunity for both the
artist and the viewer to
establish a connection in some
way. The organization seeks to
create a positive connection with the community from good
intentions, not just for show. Art Community
NEW TAGLINE: Give Art. Give In.
People of NYC
- Introduce a new brand identity. - Redesign website.
- Produce promotional assets.
- Build communication on online
platforms via social networking and creation of a new blog.
GOALS: - Change the perception of the organization.
- Produce productivity.
- To be louder in design style and voice.
- Target an unfamiliar audience. - Share the benefits of art.
- To build an extensive online
community that can develop a
strategy of growth for the future.
IMAGE CRITERIA:
To surface Art Connects New
York’s creative personality. The
visual communications consists of
bright and uplifting colors that set
the brand in a more positive light. The fonts chosen are modern sans serif
AB
fonts that give the brand a
youthful and modern look and feel. This new and improved image
criteria are set to represent the
brand’s truest personality that will
set itself a part from other non-profit organizations, and to attract more attention, participants and donors.
T R D A s t c e n con NY
bo qr
*phew*
.....Ok, ready?
1.0 RESEARCH + STRATEGY
OBJECTIVE:
Creative Development This section displays the creative process and development for the Art Connects New York brand. The process begins with examining the Key Tenets, developing the logo, and expanding the design idea to the essential company assets.
KEY TENETS MOOD BOARDS LOGO CONCEPTS AD CONCEPTS WEB CONCEPTS MOTION CONCEPTS CREATIVE TOOLBOX
“DESIGN drives innovation; innovation powers BRANDS; brands builds LOYALTY; and loyalty sustains PROFITS” - Marty Neumeier, The Designful Company
helpful
artsy
ART
community
CONNECTS NEW YORK
enrich conscience knowledge
ntraditional
understanding
culture transformative opportunity compassionate reflection contemporary inner dialogue giving
thinks differently
innovative urban
artsy
Throughout the design research phase, several design directions were considered. Upon exploration, three mood boards were designed to tell their own story of ACNY. The three stories were told from three different point of views: the artist, the city, and the organization.
helpful
community Vibrant Community
enrich conscience knowledge
ntraditional
nderstanding
transformative opportunity culture MOOD compassionate BOARDS reflection contemporary inner dialogue giving
ART
The artists’ point of view: illustrations, textures, patterns, bright colors, imperfections, passion, and expression. The emotional connection to art should be the emotional connection that the viewer should have with ACNY’s artistic and bright personality. The artistic focus of this mood board is the design direction that tells the story of ACNY. Urban Culture
CONNECTS NEW YORK
thinks
The city’s point of view: the life of New Yorkers in their city; this is what they see; this is how they live. This mood board is designed to emotionally connect with target audience through photography. When they see the familiar setting, they’ll understand this is for them.
differently
Release and Simplicity The organization’s point of view: ACNY seeks to establish a connection between art and the viewer. This connection will then establish a renewal for that viewer. The keywords that associate with this mood board are: rejuvenate, renew, simple, light, refreshing, reset, and refresh. Simple is a word that can be translated through design. Simple design can be defined as sans serif fonts, bright colors, icons, etc.
innovative urban
helpful
ART
community
CONNECTS NEW YORK
2.0 CREATIVE DEVELOPMENT
artsy
enrich conscience knowledge
ntraditional
nderstanding
culture transformative opportunity compassionate reflection contemporary inner dialogue giving URBAN CULTURE
thinks differently
innovative urban
VIBRANT COMMUNITY
RELEASE AND SIMPLICITY
22
LOGO CONCEPTS
connects
NY
Art
connects N.Y The logo exploration phase was developed through the concept of a modern ‘icon’.
ART
NY
ART NY
ART C NNECTS NEW YORK
ART C NNECTS NEW YORK
art connects new york art connects new york
ART CONNECTS NEW YORK art connects new york
art connects new york
art connects new york
art connects new york
art connects new york
2.0 CREATIVE DEVELOPMENT
art connects new york
AD CONCEPTS ACNY’s printed advertisement will display the community involvement within the five boroughs of New York City: Manhattan, Brooklyn, Queens, Bronx, and Staten Island. Their headlines will reference the art related imagery, then displaying a historical landmark.
2.0 CREATIVE DEVELOPMENT
WEB CONCEPTS Image-driven web design that displays all ends of the organization with the community. Imagery content ranges from artist involvement, community interaction, artistic imagery, and imagery of New York City.
MOTIONS CONCEPTS VIBRANT COMMUNITY
As the video starts, a shot of an artist enters the frame. The artist is speaking of his passion for the arts. The statement then leads to the next shot of various artists at work. The shots change from frame to frame as close-ups, perspective views, etc. The content in this video gives ACNY its unique authenticity. Alina Wheeler stated that in psychology, authenticity refers to self-knowledge. The organizations that knows who they are, and what they stand for, start the identity process from a position of strength.
RELEASE AND SIMPLICITY
The word “art” appears in the frame. The next frame is a composition of descriptive words of what art is. In this frame, the words will individually appear in the shot one by one. As “Lets you reflect” enters the frame, supporting imagery transitions from one to another. This is the statement of the organization’s purpose. The video concludes with an animation that brings the organization’s logo and its elements together.
URBAN CULTURE The video starts with a song, “I Need a Dollar”, by Aloe Blacc. The song choice sets a tone to this dynamic mood board that shows New Yorkers in their daily “struggle” and routine. As the video progresses, you begin to understand that New York artists and the every day New Yorker have a connection with one another. As the artist is at work, he draws attention to pedestrians passing by. As the pedestrians are walking by, they begin to react positively to the artwork. The positive effect that art can have on a person is what ACNY seeks to accomplish.
2.0 CREATIVE DEVELOPMENT
MOTIONS CONCEPTS
CREATIVE TOOLBOX
28
Website URL:
www.artconnectsnewyork.org
Blog URL:
www.artconnectsus.com
Synopsis: The ACNY campaign will introduce a new brand identity, website, and promotional assets to provoke productivity within the organization. The new brand identity will also be introduced onto new platforms of communication to target an expansive target audience. Through the exploration of design excellence, the new brand identity will be louder in design and in voice. The results of this campaign aims to change the perception of the organization, target an unfamiliar audience, and to share the benefits of art. This campaign will position techniques of informing and educating the target audience to increase participation, donations and sales. By utilizing the modern form of communication, this will build an extensive online community that can develop a strategy of growth for the future.
Logo and Variations
ART NY CONNECTS
ART CONNECTS NEW YORK
Tagline 1: Give Art. Give In. Tagline 2: Make the right connections here.
Key Tenets:
Logo- PTF Nordic Rnd Tagline- PTF Nordic Rnd Headline- Alte Haas Grotesk
Artistic
Sub-Headline- Hand of Sean
Body- PT Sans Imagery:
Color: C: 40 M: 40 Y: 40 K: 0 R: 0 G: 0 B: 0
Jet Black C: 4 M: 13 Y: 100 K: 0
R: 239 G: 211 B: 24
Turquoise Blue
C: 98 M: 0 Y: 32 K: 0
R: 18 G: 172 B: 185
Hot Pink
C: 4 M: 13 Y: 100 K: 0
R: 239 G: 211 B: 24
Mustard Yellow
C: 4 M: 13 Y: 100 K: 0
R: 239 G: 211 B: 24
Violet Purple
Empowering
Giving
Community-based
2.0 CREATIVE DEVELOPMENT
Fonts:
ART CONNECTS NEW YORK
was redesigned with a purpose. The new brand identity draws the attention of the aspiring artist, and it’s an element of surprise for the unfamiliar viewer. ACNY is a voice of inspiration. It’s a form of expression. It’s a communicator between two worlds. The brand is strong, flexible, and versatile. It communicates the same thing, but in different ways. These standards for the ACNY logo are guidelines and policies for the brand to help maintain it’s brand identity, and to assure the effective usage.
3.0 Logo Standards
LOGO DO’S + DON’TS TYPOGRAPHY PLACEMENT IMAGERY COLOR WEB PRINT STATIONERY VOICE + TONE
LOGO The new logo is designed to be flexible and versatile within multiple design environments. The new logo is essentially used as a signature tool for the organization’s network of artist and their placed artwork.
ART NY CONNECTS
Black + White
Color + Background
ART CONNECTS NEW YORK Full Color (Vertical)
The primary logo is used as initial representation for the ACNY brand. This version of the logo must appear on company stationery: business cards, letterheads, and envelopes.
Color + Background (Vertical)
The secondary logos are used for secondary representation. These logos can be creatively explored through print, web, and marketing materials: T-shirts, button pins, hats, bags, etc.
ART CONNECTS NEW YORK
Even though ACNY’s logo is flexible and interchangeable, there is still a standard of consistency that needs to be met. These standards of Do’s + Don’ts policies are focused to keep the brand identity consistent and strong to assure effective usage.
DO’S +
Color Change + Background
CONNECTS
Distortion
Full Color + Shape Change
ART CONNECTS NEW YORK
Color Change (Vertical ) + Background
Full Color + Background
art connects new york
ART NY
DON’TS -
ART CONNECTS NEW YORK
Full Color + Background
ART CONNECTS NEW YORK
ART NY
CONNECTS
Font Change
3.0 LOGO STANDARDS
DO’S + DON’TS
Gradients
Vertical
33
TYPOGRAPHY
ABcdefg hijklMn opqrstu vwxyz Font: PTF Nordic Rnd Used: Logo and Tagline Format: Uppercase, Bold Logo and Tagline text be used at the size of at least 12 pt. Preferred placement is of logo can be placed anywhere that is appropriate, just as long as it is of center alignment of page. Please see example below.
BY SARAI ROBLEDO
Font: Alte Haas Grotesk Used: Headline Format: Uppercase, Bold Headline text should be used at the size of at least 12 pt. The graphic element is optional when using Headline text. Please see example below. Example:
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uuv Vv Ww Xx Yy Zz Font: PT Sans Used: Body Text Format: Title Case, Regular, Italic, or Bold Body text should be used at the size of at least 9 pt. Use Bold or Italic format when emphasizing on a specific word(s). Preferred placement of Body Text should be placed at least 0.8 inches right below, right or left of visual. Example:
Example:
CAMPAIGN PROJECT BOOK
ABCDEFG HIJKLMN OPQRSTU VWXYZ
GIVE ART. GIVE IN.
GIVE ART. GIVE IN.
ACNY’S logo is to be placed on any form of visual media. Preferred placement on visual media is of center alignment. Right or left alignment is preferred on stationary. Logo should be at least 0.125 inches from all text, edges of paper, border or visual.
ART CONNECTS NEW YORK
This graphic element is to be placed adjacent to Headline and Body text (See page 34 for Typography specifications). The ‘arrows’ in this graphic element can be placed pointed to the right or left (See top headlines on this page for example). Preferred placement of this graphic element should be of center alignment of adjacent text. And it should be placed at least 0.125 inches from all text, edges of paper, border or visual.
This is a graphic element for text placement over solid color background and/or imagery (Examples are seen on Section Divider pages). These elements must be used at the “Multiply” Transparency mode to display richness of color. The color selections for this graphic element are limited to the color policies in this Logo Standards guide (See pg. 35 for Color specifications). The text should be placed at least 0.125 inches from border.
This is ACNY’s tagline. When placing tagline on a solid color background, the color selections are limited to the color policies in this Logo Standards guide. However, when placing tagline on imagery, you can place this as a transparent overlay (See Front Cover for example). Preferred placement of tagline should be directly adjacent of logo or directly below it. If tagline is placed by itself, it should be centered on the page. Tagline should be at least 0.5 inches away from text, edges of paper, border, logo and visual.
3.0 LOGO STANDARDS
PLACEMENT
IMAGERY
ACNY’s style of imagery is the essential design element for the brand. It’s important to chose imagery that are rich in color. To capture the true essence of ACNY and their mission, the following photographic styles are required: (1) ACNY’s artists at work during installation, (2) placed artwork in social services, and (3) community involvement and response.
ART CONNECTS NEW YORK
The colors shown are the primary colors used for the initial representation. These colors must be used when designing the website, stationary, printed ads, and the graphic elements (as seen on page 33).
Violet Purple C: 4 R: 239 M: 13 G: 211 Y: 100 B: 24 K: 0
Mustard Yellow C: 4 R: 239 M: 13 G: 211 Y: 100 B: 24 K: 0
Turquoise Blue C: 98 M: 0 Y: 32 K: 0
R: 18 G: 172 B: 185
ART CONNECTS NEW YORK
Hot Pink C: 4 R: 239 M: 13 G: 211 Y: 100 B: 24 K: 0
Jet Black C: 40 R: 9 M: 40 G: 0 Y: 40 B: 0 K: 100
3.0 LOGO STANDARDS
COLOR
WEB
Blog: - Artistic imagery placed in the background of the site. - Preferred placement of ACNY logo is on the left. - ‘Blog’ must be placed 0.25” below the placed logo. - Content is in scroll form, placed on the right of the website page. Main Site: - Preferred imagery of artist involvement, community interaction with placed artwork, artistic imagery, and imagery of New York City.
- Content in the blog must be art or design related. Comedic content is also allowed. - Must not speak from one person’s personal point of view. Do not use the word “I” when writing blog posts.
- Imagery must be placed in the background in large scale format - Home page must allow user to navigate with two options: the site or the blog.
ART CONNECTS NEW YORK
Landscape and Portrait Advertisements - Headline: Preferred placement is of center alignment of page. Use Alte Haas Grotesk font (Minimum 40 pts....), preferred to be placed with color graphic element from color policies (as seen on page 35). - Body Copy: Preferred placement lower left, 0.075� from edge of paper. - Tagline: Preferred placement lower left, 0.075 from edge of paper, below Body Copy. - Logo: Preferred placement of any logo format lower left, adjacent of Tagline, 0.075� from edge of paper. Note: any logo variation is allowed.
ART CONNECTS NEW YORK
3.0 LOGO STANDARDS
STATIONERY
220 36th Street B-515 New York, NY 11232
Intended Recipient 123 W 21st Street New York, NY 10023
Business Cards Envelope
Letterhead Font: PT Sans (9 pt. for return address, 12 pt. for Body Text). Format: Title Case - ACNY logo is 0.5” from left side and top edge of paper. - Letter Body Text is 2.5” from top edge of paper, 2,0” from left edge of paper. - Upper left return address is 0.75” from top edge of paper, 0.5” from right edge of paper.
Font: PT Sans (9 pt. for return address, 16 pt. for recipient). Format: Title Case - ACNY logo is 0.5” from left and top edge of envelope. - Return address is 0.125” from bottom edge of ACNY logo. - Recipient address is 4.0” from left edge of envelope, 0.75” bottom edge of envelope.
Font: Alte Haas Grotesk used for Name. PT Sans used for title (Uppercase), and contact information (lowercase). Format: Uppercase, Lowercase - Two formats for front of card: solid color + full color logo or patterned background + full color logo. - All text is of center alignment. - Used standard policy for color usage.
- Use standard policy of colors for envelope flop.
ART CONNECTS NEW YORK
Example 1: Tagline
Give Art.
Give In.
Example 2: Tagline + Statement
ACNY is a voice of inspiration. It’s a voice that should encourage participation and spark an interest. The statements are said slowly with slight pauses to give a more dramatic effect. Think of Nike’s “Just Do It” commercial :)
Give art. Give in. Make the right connections at Art Connects New York. Example 3: Sample of Mission Statement
Art Connects New York is a non-profit organization that believes that art has the power and ability to affirm the human spirit. Their mission is to establish a connection between the art community and the people New York City.... Example 3: Sample of Logo Standards Introduction
The Art Connects New York was redesigned with a purpose. The new brand identity draws the attention of the aspiring artist, and it’s an element of surprise for the unfamiliar viewer. ACNY is a voice of inspiration. It’s a form of expression. It’s a communicator between two worlds. The brand is strong, flexible, and versatile. It communicates the same thing, but in different ways. ART CONNECTS NEW YORK
3.0 LOGO STANDARDS
VOICE + TONE
FINAL SOLUTIONS This section reveals the final solutions and brand placement for Art Connects New York. Each of the final solutions coincide with Logo Standards section guidelines of this campaign booklet.
WEB BLOG SOCIAL MEDIA PLACEMENT PRINTED ADS PROMOTIONAL ASSETS
WEB
The website homepage shows two navigational options for the user to chose from: (1) Site, (2) Blog. The new site layout (as seen above) consists of navigational tabs, imagery that displays what the organization does, and the artists that are involved.
4.0 FINAL SOLUTIONS
BLOG ACNY’s blog will be a form of communication to an online audience. The content will be strictly art and design related. Blog posts will consists of posting imagery from ACNY events, sharing ideas of New York Artists, and displaying the organization’s efforts of placed artwork in social service agencies.
SOCIAL MEDIA P Social media placement for the organization is a fast way to get recognition from an unfamiliar viewer. ACNY will showcase itself on social media website such as Facebook, Twitter, and Tumblr.
4.0 FINAL SOLUTIONS
PLACEMENT
47
PRINTED ADS Printed ads will be placed through out the five boroughs in the New York City area. Ads will be placed on New York City bus stops, subway train stations and trains, taxi cabs, etc.
4.0 FINAL SOLUTIONS
PROMOTIONAL ASSETS Promotional assets are designed by local artists and designers associated with ACNY. Assets include: T-shirts, bags, hats, etc.
4.0 FINAL SOLUTIONS
REFERENCES
CREDITS
IMAGE CREDITS
54
Cover, Page 6: New York City Skyline (Illustration) retrieved from http://papertastebuds. com/?p=4463
Page 14: Dandelion in the Breeze retrieved from http://laidaniels.deviantart.com/art/Dandelionin-the-Breeze-336797461
Table of Contents (TOC): Photo taken by Sarai Robledo, located in New York, NY
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